Social Media Storms

Author : Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare
Publisher : Routledge
Page : 123 pages
File Size : 47,7 Mb
Release : 2021-08-25
Category : Business & Economics
ISBN : 9781000432763

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Social Media Storms by Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare Pdf

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Author : Andy Phippen,Emma Bond
Publisher : Springer Nature
Page : 101 pages
File Size : 46,8 Mb
Release : 2020-07-06
Category : Business & Economics
ISBN : 9783030499778

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Organisational Responses to Social Media Storms by Andy Phippen,Emma Bond Pdf

This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new ‘risk’ culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.

Author : Peter Vasterman
Publisher : Unknown
Page : 320 pages
File Size : 41,6 Mb
Release : 2018-02-26
Category : Journalism
ISBN : 9462982171

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From Media Hype to Twitter Storm by Peter Vasterman Pdf

This anthology offers the first comprehensive overview of media hype, a phenomenon often dismissed as ephemeral and unimportant. Despite that reputation, media storms actually do play an important role in political issues, scandals, and crises, sometimes creating an important shift in public opinion over the course of only a few hours. This book provides an overview of theoretical, conceptual, and methodological issues related to media hype through close explorations of case studies from around the world.

Author : Diana Stypinska
Publisher : Springer Nature
Page : 101 pages
File Size : 45,7 Mb
Release : 2022-10-31
Category : Social Science
ISBN : 9783031181085

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Social Media, Truth and the Care of the Self by Diana Stypinska Pdf

This book explores the relationship between (post)truth and subjectivity by focusing on social media as a site of digital subjectification. These days, truth is cheap. Anyone can claim it. Indeed, most do – impudently and without any recourse to facts or objective reality. Truth-claims today are nothing but power grabs, employed in the permanent popularity contest that our culture and politics have become. Correspondingly, our very sense of reality is perpetually uprooted. Post-truth sets us adrift. Navigating by smartphones, we pursue endless mirages, coming to wonder whether the shoreline itself is a myth. The book examines the ways in which different digital practices – such as influencing, trolling and digital activism – operate as technologies of the subject, shaping how we relate to ourselves, others and the world. It argues that social media facilitates the progressive eclipsing of our subjective (dis)positions by the economic imperative. Positioning post-truth as the outcome of unbridled economicization, it exposes the true costs of its supremacy. The critical reflections on the relationship between digital subjectification and the social offered by this book will be of relevance to academics and students working in the fields of sociology, media and cultural studies, politics, and philosophy.

Author : Gupta, Brij B.,Perakovi?, Dragan,Abd El-Latif, Ahmed A.,Gupta, Deepak
Publisher : IGI Global
Page : 313 pages
File Size : 54,5 Mb
Release : 2021-12-31
Category : Computers
ISBN : 9781799884156

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Data Mining Approaches for Big Data and Sentiment Analysis in Social Media by Gupta, Brij B.,Perakovi?, Dragan,Abd El-Latif, Ahmed A.,Gupta, Deepak Pdf

Social media sites are constantly evolving with huge amounts of scattered data or big data, which makes it difficult for researchers to trace the information flow. It is a daunting task to extract a useful piece of information from the vast unstructured big data; the disorganized structure of social media contains data in various forms such as text and videos as well as huge real-time data on which traditional analytical methods like statistical approaches fail miserably. Due to this, there is a need for efficient data mining techniques that can overcome the shortcomings of the traditional approaches. Data Mining Approaches for Big Data and Sentiment Analysis in Social Media encourages researchers to explore the key concepts of data mining, such as how they can be utilized on online social media platforms, and provides advances on data mining for big data and sentiment analysis in online social media, as well as future research directions. Covering a range of concepts from machine learning methods to data mining for big data analytics, this book is ideal for graduate students, academicians, faculty members, scientists, researchers, data analysts, social media analysts, managers, and software developers who are seeking to learn and carry out research in the area of data mining for big data and sentiment.

Author : Alastair M. Morrison
Publisher : Routledge
Page : 731 pages
File Size : 53,7 Mb
Release : 2022-03-29
Category : Business & Economics
ISBN : 9781317929659

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Tourism Marketing by Alastair M. Morrison Pdf

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.

Author : Angela M. Cirucci,Barry Vacker
Publisher : Rowman & Littlefield
Page : 276 pages
File Size : 46,6 Mb
Release : 2018-10-31
Category : Social Science
ISBN : 9781498573542

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Black Mirror and Critical Media Theory by Angela M. Cirucci,Barry Vacker Pdf

Black Mirror is The Twilight Zone of the twenty-first century. Already a philosophical classic, the series echoes the angst of an era, a civilization and consciousness fully engulfed in the 24/7 media spectacle spanning the planet. With clever plots and existential themes, Black Mirror presents near-futures where humans collide with technology and each other—tomorrows that might arrive in five years or five minutes. Featuring scholars from three continents and ten nations, Black Mirror and Critical Media Theory is an international collection of critical media theory applied to one of the most intellectually provocative TV shows of our time and the all-too-real conditions that inspire it. Drawing from thinkers such as Michel Foucault, Jean Baudrillard, Guy Debord, Marshall McLuhan, and Paul Virilio, the authors reverse-engineer Black Mirror by probing the ideas, meanings, and conditions embedded in the episodes. This book is organized around six key topics reflected and explored in Black Mirror—human identity, surveillance culture, spectacle and hyperreality, aesthetics, technology and existence, and dystopian futures.

Author : Amy R. Hurd,Robert J. Barcelona,Jo An M. Zimmerman
Publisher : Human Kinetics
Page : 487 pages
File Size : 54,5 Mb
Release : 2023-11-01
Category : Sports & Recreation
ISBN : 9781718213449

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Leisure Services Management by Amy R. Hurd,Robert J. Barcelona,Jo An M. Zimmerman Pdf

Leisure Services Management, Third Edition With HKPropel Access, outlines the essential knowledge and skills that successful managers must learn, and it assists students in building those competencies. The text prepares students for the Certified Park and Recreation Professional (CPRP) qualifying exam and for the challenges they’ll face in their future careers in commercial recreation, public agencies, and the nonprofit sector. Throughout the text, there are activities, projects, and examples to help students connect competencies to real-world situations. Leisure Services Management begins by presenting a firm foundation of competency-based management. Students will examine the scope of leisure management, management responsibilities, and how a manager can affect an agency and its customers. They will also explore specific management areas such as marketing, financial management, human resources, employee development, communication, and evaluation. For each chapter, the ancillaries offer experiential learning activities that simulate on-the-job situations. Each of these activities asks students to assume the role of a manager and address common management issues by completing a work assignment or project. These activities will facilitate student development and help students gain essential management competencies. Other learning aids include learning objectives, review questions, key terms, and a glossary to reinforce student learning. In addition to updated references that provide contemporary management perspectives, the third edition features the following: Expanded content on social media, planning, and international leisure A new chapter focusing on diversity, equity, and inclusion to broaden students’ perspectives From the Field sidebars, which offer readers a glimpse of what happens in the field, so they can better understand what they will be facing in the future Leisure Services Management has related online learning activities delivered via HKPropel. These activities include flash cards and undergraduate- and graduate-level case studies for each chapter. Chapter quizzes, which are automatically graded, may be assigned by instructors to test comprehension of critical concepts. Students can also access a list of competencies tested in the CPRP exam and a competency scorecard to track their development relative to professional standards. These online resources will help students build useful knowledge and apply the information. The competency-driven approach of Leisure Services Management, Third Edition, assists readers in gaining the knowledge and practicing the skills needed to begin a career in leisure management. Bolstered by the practical information in this text, new managers can contribute to the success of their organization as they enjoy the challenges and rewards of their career. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Author : Linda Brennan,Lukas Parker,Krzysztof Kubacki,Ella Chorazy,Michaela Jackson
Publisher : World Scientific
Page : 334 pages
File Size : 40,7 Mb
Release : 2023-04-25
Category : Business & Economics
ISBN : 9789811276071

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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice by Linda Brennan,Lukas Parker,Krzysztof Kubacki,Ella Chorazy,Michaela Jackson Pdf

Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.

Author : Alastair M. Morrison
Publisher : Taylor & Francis
Page : 864 pages
File Size : 40,8 Mb
Release : 2022-10-27
Category : Business & Economics
ISBN : 9781000655711

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Hospitality and Travel Marketing by Alastair M. Morrison Pdf

Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.

Author : Alastair M. Morrison,Cristina Maxim
Publisher : Routledge
Page : 358 pages
File Size : 54,8 Mb
Release : 2021-11-08
Category : Business & Economics
ISBN : 9781000467987

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World Tourism Cities by Alastair M. Morrison,Cristina Maxim Pdf

World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well as city destination management. The book is divided into four parts, with Part I providing background chapters on world tourism cities. It begins by clearly defining world tourism cities and explaining the impacts of globalisation and urbanisation on these cities. The subsequent chapter explains the urban tourism phenomenon and traces its growth. Part II presents city destination management, planning and development and the marketing and branding of cities, offering practical solutions and approaches. Part III discusses major issues and trends in world tourism cities including resident well-being and quality of life, sustainability, smart tourism, crises and the rise of tourism in Asian cities, and the final part identifies the future opportunities for city tourism. Written in a student-friendly tone, the book is richly illustrated and contains several engaging features, including Sweet tweets (snippets of information on cities) and Short breaks (detailed case studies on cities). This will be essential reading for all tourism students.

Author : Peter Vasterman
Publisher : Unknown
Page : 401 pages
File Size : 42,9 Mb
Release : 2018
Category : LANGUAGE ARTS & DISCIPLINES
ISBN : 9048532108

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From Media Hype to Twitter Storm by Peter Vasterman Pdf

The word media hype is often used as rhetorical argument to dismiss waves of media attention as overblown, disproportional and exaggerated. But these explosive news waves, as well as - nowadays - the twitter storms, are object of scientific research, because they are an important phenomenon in the public area. Sometimes it is indeed 'much ado about nothing' but in many cases these media storms have played an important role in political issues, scandals and crises. Twitter storms sometimes ruin reputations within hours. Although different concepts are used, such as media hypes, news waves, media storms, information cascades or risk amplification, all the studies in this book refer to the same process in which key events trigger a chain of reactions and interactions, building up huge news waves in the media or rapidly spreading social epidemics in the social media.

Author : Chris Bilton,Stephen Cummings
Publisher : Edward Elgar Publishing
Page : 425 pages
File Size : 41,7 Mb
Release : 2014-01-01
Category : Business & Economics
ISBN : 9781781000977

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Handbook of Management and Creativity by Chris Bilton,Stephen Cummings Pdf

'In many organisations creativity is so often seen as the preserve of a small number of people with "artistic temperaments" but in my experience all sorts of people have creative abilities which can be used to the benefit of a "creative" organisation. The task of a manager is to find ways of exploiting this. This Handbook provides the reader with insights to help them and others to promote the kind of creativity that adds real value.' - Greg Dyke, Chair, British Film Institute; Chair, Football Association; Chancellor, University of York, UK and Director-General of the BBC 2000-2004

Author : Keane John
Publisher : #N/A
Page : 196 pages
File Size : 45,8 Mb
Release : 2017-08-04
Category : Political Science
ISBN : 9781786343611

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When Trees Fall, Monkeys Scatter: Rethinking Democracy In China by Keane John Pdf

Predictions of the coming collapse of Chinese politics are today commonplace, however this thought-provoking book explores a radically different alternative. China, it argues, is a one-party-dominated political system whose surprising levels of public support and resilience in the face of serious economic, environmental and social problems suggest that it is more durable than most outside observers suppose. China is not an ailing 'autocracy', a case of 'crony capitalism' or a blindly repressive 'authoritarian regime'. The rulers of China are in fact experimenting with a wide range of locally-made democratic tools designed to win the trust and loyalty of their subjects. Examples probed in this book include the injection of accountability mechanisms into state bureaucracy, the toleration of independent public opinion leaders, the growing reliance of Party officials and corporate executives on public opinion polls and 'democratic style', and the calculated use by Party officials of digitally networked media as early warning devices. Written for students and teachers, researchers and general readers fascinated by the rising global power of China, When Trees Fall, Monkeys Scatter shows why locally-made democratic practices often favour one-party rule and why China is becoming a globally significant political laboratory: a 21st century testing ground for a new type of top-down popular government at odds with power-sharing democracy as it was known during the past generation.

Author : United States. Congress. House. Committee on Homeland Security. Subcommittee on Emergency Preparedness, Response and Communications
Publisher : Unknown
Page : 80 pages
File Size : 40,9 Mb
Release : 2012
Category : Business & Economics
ISBN : UCSD:31822038360350

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Weathering the Storm by United States. Congress. House. Committee on Homeland Security. Subcommittee on Emergency Preparedness, Response and Communications Pdf