Critical Branding

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Critical Branding

Caroline Koegler
Critical Branding Book PDF

Author : Caroline Koegler
Publisher : Routledge
Page : 238 pages
File Size : 45,9 Mb
Release : 2018-03-13
Category : Literary Criticism
ISBN : 9781351384506

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Critical Branding by Caroline Koegler Pdf

Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies’ ‘longstanding materialist challenge’, illuminating the relationship between what is often broadly called ‘the market’ and the practice and positionality of postcolonial critics and their field, postcolonial studies. After much attention has been paid to the status of literary writers in markets, and after a range of sweeping attacks against the field for its alleged ‘complicity’ with capitalism, this study takes the crucial step of systematically exploring the engagement of postcolonial critics in market practice, substituting an automatic sense of accusation (Dirlik), dread (Westall; Brouillette), rage (Young; Williams), or irony (Huggan; Ponzanesi; Mendes) with a nuanced exploration and critique. Bringing together concepts from business studies, postcolonial studies, queer studies, and literary and cultural studies in an informed way, Critical Branding sets on a thorough theoretical footing a range of categories that, while increasingly current, remain surprisingly obscure, such as the market, market forces, and branding. It also provides new concepts with which to think the market as a dimension of practice, such as brand narratives, brand acts, and brand politics. At a time when the marketisation of the university system and the resulting effects on academics are much on our minds, Critical Branding is a timely contribution that explores how diversely postcolonial studies and the market intersect, for better and for worse.

Critical Branding

Caroline Koegler
Critical Branding Book PDF

Author : Caroline Koegler
Publisher : Unknown
Page : 228 pages
File Size : 51,8 Mb
Release : 2020-02-25
Category : Branding (Marketing)
ISBN : 0367503441

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Critical Branding by Caroline Koegler Pdf

This book provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the relationship between what is broadly called 'the market' and the practice and positionality of postcolonial critics and their field, postcolonial studies.

Critical Marketing

Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall
Critical Marketing Book PDF

Author : Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall
Publisher : Routledge
Page : 288 pages
File Size : 44,9 Mb
Release : 2012-06-25
Category : Business & Economics
ISBN : 9781136412929

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Critical Marketing by Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall Pdf

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.

Inclusive Place Branding

Mihalis Karavatzis,Massimo Giovanardi,Maria Lichrou
Inclusive Place Branding Book PDF

Author : Mihalis Karavatzis,Massimo Giovanardi,Maria Lichrou
Publisher : Routledge
Page : 196 pages
File Size : 46,7 Mb
Release : 2017-11-22
Category : Business & Economics
ISBN : 9781317216711

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Inclusive Place Branding by Mihalis Karavatzis,Massimo Giovanardi,Maria Lichrou Pdf

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.

The Routledge Companion to Critical Marketing

Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman
The Routledge Companion to Critical Marketing Book PDF

Author : Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman
Publisher : Routledge
Page : 512 pages
File Size : 48,5 Mb
Release : 2018-09-21
Category : Business & Economics
ISBN : 9781317247289

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The Routledge Companion to Critical Marketing by Mark Tadajewski,Matthew Higgins,Janice Denegri-Knott,Rohit Varman Pdf

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Expanding Disciplinary Space: On the Potential of Critical Marketing

Douglas Brownlie,Paul Hewer,Mark Tadajewski
Expanding Disciplinary Space On the Potential of Critical Marketing Book PDF

Author : Douglas Brownlie,Paul Hewer,Mark Tadajewski
Publisher : Routledge
Page : 232 pages
File Size : 44,5 Mb
Release : 2014-10-14
Category : Business & Economics
ISBN : 9781317850229

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Expanding Disciplinary Space: On the Potential of Critical Marketing by Douglas Brownlie,Paul Hewer,Mark Tadajewski Pdf

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.

New Perspectives on Critical Marketing and Consumer Society

Elaine L Ritch,Julie McColl
New Perspectives on Critical Marketing and Consumer Society Book PDF

Author : Elaine L Ritch,Julie McColl
Publisher : Emerald Group Publishing
Page : 201 pages
File Size : 53,9 Mb
Release : 2021-03-01
Category : Business & Economics
ISBN : 9781839095566

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New Perspectives on Critical Marketing and Consumer Society by Elaine L Ritch,Julie McColl Pdf

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Critical Theory and Interaction Design

Jeffrey Bardzell,Shaowen Bardzell,Mark Blythe
Critical Theory and Interaction Design Book PDF

Author : Jeffrey Bardzell,Shaowen Bardzell,Mark Blythe
Publisher : MIT Press
Page : 840 pages
File Size : 40,8 Mb
Release : 2018-12-04
Category : Computers
ISBN : 9780262037983

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Critical Theory and Interaction Design by Jeffrey Bardzell,Shaowen Bardzell,Mark Blythe Pdf

Classic texts by thinkers from Althusser to Žižek alongside essays by leaders in interaction design and HCI show the relevance of critical theory to interaction design. Why should interaction designers read critical theory? Critical theory is proving unexpectedly relevant to media and technology studies. The editors of this volume argue that reading critical theory—understood in the broadest sense, including but not limited to the Frankfurt School—can help designers do what they want to do; can teach wisdom itself; can provoke; and can introduce new ways of seeing. They illustrate their argument by presenting classic texts by thinkers in critical theory from Althusser to Žižek alongside essays in which leaders in interaction design and HCI describe the influence of the text on their work. For example, one contributor considers the relevance Umberto Eco's “Openness, Information, Communication” to digital content; another reads Walter Benjamin's “The Author as Producer” in terms of interface designers; and another reflects on the implications of Judith Butler's Gender Trouble for interaction design. The editors offer a substantive introduction that traces the various strands of critical theory. Taken together, the essays show how critical theory and interaction design can inform each other, and how interaction design, drawing on critical theory, might contribute to our deepest needs for connection, competency, self-esteem, and wellbeing. Contributors Jeffrey Bardzell, Shaowen Bardzell, Olav W. Bertelsen, Alan F. Blackwell, Mark Blythe, Kirsten Boehner, John Bowers, Gilbert Cockton, Carl DiSalvo, Paul Dourish, Melanie Feinberg, Beki Grinter, Hrönn Brynjarsdóttir Holmer, Jofish Kaye, Ann Light, John McCarthy, Søren Bro Pold, Phoebe Sengers, Erik Stolterman, Kaiton Williams., Peter Wright Classic texts Louis Althusser, Aristotle, Roland Barthes, Seyla Benhabib, Walter Benjamin, Judith Butler, Arthur Danto, Terry Eagleton, Umberto Eco, Michel Foucault, Wolfgang Iser, Alan Kaprow, Søren Kierkegaard, Bruno Latour, Herbert Marcuse, Edward Said, James C. Scott, Slavoj Žižek

Blowing Up the Brand

Melissa Aronczyk,Devon Powers
Blowing Up the Brand Book PDF

Author : Melissa Aronczyk,Devon Powers
Publisher : Peter Lang
Page : 352 pages
File Size : 55,9 Mb
Release : 2010
Category : Brand name products
ISBN : 1433108674

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Blowing Up the Brand by Melissa Aronczyk,Devon Powers Pdf

"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.

Avoiding Critical Marketing Errors

Richard D. Czerniawski
Avoiding Critical Marketing Errors Book PDF

Author : Richard D. Czerniawski
Publisher : BDN International
Page : 423 pages
File Size : 53,7 Mb
Release : 2020-03-17
Category : Business & Economics
ISBN : 8210379456XXX

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Avoiding Critical Marketing Errors by Richard D. Czerniawski Pdf

Praise for AVOIDING CRITICAL MARKETING ERRORS: HOW TO GO FROM DUMB TO SMART MARKETING: “Richard is at the very top of the list when it comes to people who can help someone understand how to be a great marketer.” Kurt Kane, EVP Chief Concept & Marketing Officer, at The Wendy’s Company “Richard reminds us vividly that marketing, now more than ever before, has a critical role to play in generating impact and lasting results.” - Didier Devaud, Vice President Global Marketing and Education iTero, Align Technology “AVOIDING CRITICAL MARKETING ERRORS is the de facto tool for all marketers to get smart(er) so they may elevate their business impact!” - Ben Cook, President, Acumen Learning “Experienced or not, this book will sharpen your saw and propel your ability to deliver results.” - Lisa Tollman, Executive Director, Amgen OVERVIEW: AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing may offend marketers who don’t recognize they can do much more with marketing, and it will probably disturb those who are satisfied with the status quo. Marketing is underutilized and losing its relevance. Ignorance of proven principles and failure to adopt best practices and quality processes is at the root of the decline of marketing’s role and relevance in the present era. This decline is exacerbated by marketers not being held accountable or accepting accountability for providing a clear line-of-sight in driving financial outcomes and growing healthy brands. That’s not smart. It’s dumb marketing! Yet, in today’s “age of abundance and sameness,” where generally acceptable quality (GAQ) rules, smart marketing is more essential than ever. This book, written by Richard Czerniawski, a veteran career marketer, tackles critical marketing errors, those grave blunders, slip-ups and missteps, both of omission and commission, that not only lead to underperformance but further threaten marketing relevance and undermine brand potential. Importantly, it addresses what all marketers and their organizations need to do to achieve smart marketing, so it matters where it counts: in the marketplace. If you are one of those other marketers and senior managers who recognize they are, and/or marketing is, underutilized—regardless of the current level—and want to improve this situation, then this book will prove invaluable to you. If you are one of these marketers, you will not be offended by the content. Instead, it will provoke your thinking and assist you in your pursuit of achieving marketing excellence. More Praise for AVOIDING CRITICAL MARKETING ERRORS: HOW TO GO FROM DUMB TO SMART MARKETING: “Any smart marketer should read this book – now!” Gilberto Dalesio, Chief Commercial Officer, SIFI “I can attest that Richard’s focus on genuine marketing excellence delivers the incremental sales impact, ROI and accountability that everyone in the organization should demand.” - Peter Valenti, Division President, Hologic “This is a no-nonsense book with practical advice and plenty of examples on doing smart marketing from a successful, veteran marketer.” Santosh Chaturvedi, VP, New Products Planning & Portfolio Strategy, Global Oncology, EMD Serono “This book will make you laugh at outrageous gaffes, wince in recognition of your own mistakes, learn how to avoid marketing traps, and most importantly, put your brand on a bullet train headed straight for brand loyalty.” Robin Shapiro, Global President, TBWA/WORLDHEALTH

Marketing

Chris Hackley
Marketing Book PDF

Author : Chris Hackley
Publisher : SAGE
Page : 193 pages
File Size : 42,5 Mb
Release : 2009-03-19
Category : Business & Economics
ISBN : 9781446202227

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Marketing by Chris Hackley Pdf

`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.

Solving Critical Design Problems

Tania Allen
Solving Critical Design Problems Book PDF

Author : Tania Allen
Publisher : Routledge
Page : 395 pages
File Size : 41,7 Mb
Release : 2019-06-06
Category : Design
ISBN : 9780429677410

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Solving Critical Design Problems by Tania Allen Pdf

Solving Critical Design Problems demonstrates both how design is increasingly used to solve large, complex, modern-day problems and, as a result, how the role of the designer continues to develop in response. With 13 case studies from various fields, including program and product design, Tania Allen shows how types of design thinking, such as systems thinking, metaphorical thinking, and empathy, can be used together with methods, such as brainstorming, design fiction, and prototyping. This book helps you find ways out of your design problems by giving you other ways to look at your ideas, so that your designs make sense in their setting. Solving Critical Design Problems encourages a design approach that challenges assumptions and allows designers to take on a more critical and creative role. With over 100 images, this book will appeal to students in design studios, industrial and product design, as well as landscape and urban design.

Advances in Corporate Branding

John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf
Advances in Corporate Branding Book PDF

Author : John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf
Publisher : Springer
Page : 205 pages
File Size : 48,7 Mb
Release : 2016-11-14
Category : Business & Economics
ISBN : 9781352000085

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Advances in Corporate Branding by John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf Pdf

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.

The Dark Side of Marketing Communications

Tim Hill,Pierre McDonagh
The Dark Side of Marketing Communications Book PDF

Author : Tim Hill,Pierre McDonagh
Publisher : Routledge
Page : 124 pages
File Size : 53,6 Mb
Release : 2020-10-28
Category : Business & Economics
ISBN : 9780429996054

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The Dark Side of Marketing Communications by Tim Hill,Pierre McDonagh Pdf

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.

Branding Diversity

Susie Khamis
Branding Diversity Book PDF

Author : Susie Khamis
Publisher : Routledge
Page : 152 pages
File Size : 40,5 Mb
Release : 2020-01-27
Category : Social Science
ISBN : 9780429626951

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Branding Diversity by Susie Khamis Pdf

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.