Global Perspectives On The Strategic Role Of Marketing Information Systems

Global Perspectives On The Strategic Role Of Marketing Information Systems Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Global Perspectives On The Strategic Role Of Marketing Information Systems book. This book definitely worth reading, it is an incredibly well-written.

Global Perspectives on the Strategic Role of Marketing Information Systems

Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Global Perspectives on the Strategic Role of Marketing Information Systems Book PDF

Author : Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Publisher : IGI Global
Page : 404 pages
File Size : 54,5 Mb
Release : 2023-05-08
Category : Business & Economics
ISBN : 9781668465936

Get Book

Global Perspectives on the Strategic Role of Marketing Information Systems by Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando Pdf

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Global Perspectives on the Strategic Role of Marketing Information Systems

José Melchor Medina Quintero,Jose Melchor Medina,Miguel Sahagun,Jorge Alfaro,Fernando Ortiz-Rodriguez
Global Perspectives on the Strategic Role of Marketing Information Systems Book PDF

Author : José Melchor Medina Quintero,Jose Melchor Medina,Miguel Sahagun,Jorge Alfaro,Fernando Ortiz-Rodriguez
Publisher : Unknown
Page : 0 pages
File Size : 43,6 Mb
Release : 2023
Category : Management information systems
ISBN : 1668465922

Get Book

Global Perspectives on the Strategic Role of Marketing Information Systems by José Melchor Medina Quintero,Jose Melchor Medina,Miguel Sahagun,Jorge Alfaro,Fernando Ortiz-Rodriguez Pdf

A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Exploring Intersectionality and Women in STEM

Balderas, Luz Idalia,Tiwari, Sanju,Verdugo, Elizabeth,Maestre-Gongora, Gina Paola,Ortiz-Rodriguez, Fernando
Exploring Intersectionality and Women in STEM Book PDF

Author : Balderas, Luz Idalia,Tiwari, Sanju,Verdugo, Elizabeth,Maestre-Gongora, Gina Paola,Ortiz-Rodriguez, Fernando
Publisher : IGI Global
Page : 284 pages
File Size : 44,5 Mb
Release : 2024-03-18
Category : Social Science
ISBN : 9798369311202

Get Book

Exploring Intersectionality and Women in STEM by Balderas, Luz Idalia,Tiwari, Sanju,Verdugo, Elizabeth,Maestre-Gongora, Gina Paola,Ortiz-Rodriguez, Fernando Pdf

A persistent challenge infects the vast setting of academic pursuits; the enduring gender gap in science, technology, engineering, and mathematics (STEM). Despite incremental progress, women continue to face formidable obstacles, ranging from entrenched stereotypes to institutional oversights. The urgency of addressing this issue cannot be overstated, as evidenced by UNESCO's revelation that less than 30% of the world's researchers and scientists are women. Exploring Intersectionality and Women in STEM seizes this pivotal moment, unraveling the complexities of the gender gap in STEM and daring to propose transformative solutions. This book is not just an analysis of disparities; it is a dynamic and initiative-taking guide for researchers, STEM students, and practitioners. By immersing oneself in its pages, the reader becomes an agent of change, armed with insights into life sciences, physical sciences, engineering, mathematics, computer science, and health sciences. Through a transdisciplinary lens, the book illuminates a path toward a more inclusive and equitable future.

Strategic Market Management

David A. Aaker,Damien McLoughlin
Strategic Market Management Book PDF

Author : David A. Aaker,Damien McLoughlin
Publisher : John Wiley & Sons
Page : 369 pages
File Size : 41,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780470689752

Get Book

Strategic Market Management by David A. Aaker,Damien McLoughlin Pdf

Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing Book PDF

Author : Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella
Publisher : IGI Global
Page : 478 pages
File Size : 42,5 Mb
Release : 2023-06-26
Category : Business & Economics
ISBN : 9781668486832

Get Book

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella Pdf

The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today’s context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Influencer Marketing Applications Within the Metaverse

Bansal, Rohit,Qalati, Sikandar Ali,Chakir, Aziza
Influencer Marketing Applications Within the Metaverse Book PDF

Author : Bansal, Rohit,Qalati, Sikandar Ali,Chakir, Aziza
Publisher : IGI Global
Page : 353 pages
File Size : 55,7 Mb
Release : 2023-05-22
Category : Business & Economics
ISBN : 9781668489000

Get Book

Influencer Marketing Applications Within the Metaverse by Bansal, Rohit,Qalati, Sikandar Ali,Chakir, Aziza Pdf

The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.

Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches

Bharati, Pratyush,Lee, In,Chaudhury, Abhijit
Global Perspectives on Small and Medium Enterprises and Strategic Information Systems International Approaches Book PDF

Author : Bharati, Pratyush,Lee, In,Chaudhury, Abhijit
Publisher : IGI Global
Page : 410 pages
File Size : 44,6 Mb
Release : 2010-04-30
Category : Computers
ISBN : 9781615206285

Get Book

Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches by Bharati, Pratyush,Lee, In,Chaudhury, Abhijit Pdf

Small and medium-sized enterprises (SMEs) play a critical role in rejuvenating and sustaining the modern economy, generating substantial employment and serving as important innovation engines for the global economy. Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches aims to spread research conducted on SMEs internationally and place it at the disposal of academics, practitioners, consultants, the vendor community, and policymakers. The goal of this book is to highlight the challenges faced by SMEs and how they are coping with the adverse environment through skillful use of IT and technologies such as Web 2.0, Enterprise Resource Planning (ERP), e-commerce, open source software, Business Process Digitization (BPD), and other emerging technologies.

Applications of Neuromarketing in the Metaverse

Gupta, Monika,Shalender, Kumar,Singla, Babita,Singh, Nripendra
Applications of Neuromarketing in the Metaverse Book PDF

Author : Gupta, Monika,Shalender, Kumar,Singla, Babita,Singh, Nripendra
Publisher : IGI Global
Page : 365 pages
File Size : 46,7 Mb
Release : 2023-05-22
Category : Business & Economics
ISBN : 9781668481523

Get Book

Applications of Neuromarketing in the Metaverse by Gupta, Monika,Shalender, Kumar,Singla, Babita,Singh, Nripendra Pdf

The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Electronic Governance with Emerging Technologies

Fernando Ortiz-Rodríguez,Sanju Tiwari,Patience Usoro Usip,Raul Palma
Electronic Governance with Emerging Technologies Book PDF

Author : Fernando Ortiz-Rodríguez,Sanju Tiwari,Patience Usoro Usip,Raul Palma
Publisher : Springer Nature
Page : 227 pages
File Size : 40,6 Mb
Release : 2023-10-17
Category : Computers
ISBN : 9783031439407

Get Book

Electronic Governance with Emerging Technologies by Fernando Ortiz-Rodríguez,Sanju Tiwari,Patience Usoro Usip,Raul Palma Pdf

This book constitutes the refereed proceedings of the Second International Conference on Electronic Governance with Emerging Technologies, EGETC 2023, held in Poznan, Poland, during September 11–12, 2023. The 15 full papers and one short paper presented were thoroughly reviewed and selected from the 76 submissions. This volume focuses on the recent developments in the domain of eGovernment and governance of digital organizations also aims to shed light on the emerging research trends and their applications.

Emerging Technologies and Digital Transformation in the Manufacturing Industry

Ortiz-Rodriguez, Fernando,Tiwari, Sanju,Hernández-González, Luis Manuel,Tiburcio, Agustin
Emerging Technologies and Digital Transformation in the Manufacturing Industry Book PDF

Author : Ortiz-Rodriguez, Fernando,Tiwari, Sanju,Hernández-González, Luis Manuel,Tiburcio, Agustin
Publisher : IGI Global
Page : 311 pages
File Size : 53,6 Mb
Release : 2023-09-07
Category : Business & Economics
ISBN : 9781668480908

Get Book

Emerging Technologies and Digital Transformation in the Manufacturing Industry by Ortiz-Rodriguez, Fernando,Tiwari, Sanju,Hernández-González, Luis Manuel,Tiburcio, Agustin Pdf

Emerging Technologies and Digital Transformation in the Manufacturing Industry offers a comprehensive solution to the pressing challenges faced by the manufacturing industry. As manufacturers grapple with the need to adapt to changing customer expectations and embrace emerging technologies, this book provides a timely and relevant resource. Edited by esteemed scholars, it features high-quality chapters that delve into technology-driven approaches, such as Internet-connected machinery, artificial intelligence, and sensors, with the aim of enhancing efficiency, productivity, and overall performance in manufacturing processes. Covering key topics such as machine learning, blockchain technologies, big data, and the industrial Internet of Things (IIoT), the book explores transformative concepts like digital twins, extended reality, and the impact of 5G and edge computing. With contributions from authoritative experts, this book serves as an indispensable tool for students, researchers, and IT professionals in manufacturing plants. By offering practical guidance and insights, Emerging Technologies and Digital Transformation in the Manufacturing Industry equips readers with the knowledge and tools needed to navigate the complexities of digital transformation and seize the opportunities presented by emerging technologies. It is academic rigor and practical applicability makes it a valuable resource that is poised to have a significant impact on the manufacturing IT community and academic scholars worldwide, enabling a successful journey toward a more efficient and resilient future in the manufacturing industry.

Trends and Innovations in Marketing Information Systems

Tsiakis, Theodosios
Trends and Innovations in Marketing Information Systems Book PDF

Author : Tsiakis, Theodosios
Publisher : IGI Global
Page : 455 pages
File Size : 43,9 Mb
Release : 2015-10-21
Category : Business & Economics
ISBN : 9781466684607

Get Book

Trends and Innovations in Marketing Information Systems by Tsiakis, Theodosios Pdf

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Managing Festivals for Destination Marketing and Branding

Kulshreshtha, Sharad Kumar
Managing Festivals for Destination Marketing and Branding Book PDF

Author : Kulshreshtha, Sharad Kumar
Publisher : IGI Global
Page : 394 pages
File Size : 51,7 Mb
Release : 2023-04-11
Category : Business & Economics
ISBN : 9781668463581

Get Book

Managing Festivals for Destination Marketing and Branding by Kulshreshtha, Sharad Kumar Pdf

Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

Keikhosrokiani, Pantea
Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World Book PDF

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
Page : 428 pages
File Size : 52,8 Mb
Release : 2023-04-05
Category : Computers
ISBN : 9781668470312

Get Book

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World by Keikhosrokiani, Pantea Pdf

Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Global Applications of the Internet of Things in Digital Marketing

Naim, Arshi,Devi, V. Ajantha
Global Applications of the Internet of Things in Digital Marketing Book PDF

Author : Naim, Arshi,Devi, V. Ajantha
Publisher : IGI Global
Page : 433 pages
File Size : 47,5 Mb
Release : 2023-05-23
Category : Business & Economics
ISBN : 9781668481684

Get Book

Global Applications of the Internet of Things in Digital Marketing by Naim, Arshi,Devi, V. Ajantha Pdf

In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Benson, Vladlena,Tuninga, Ronald,Saridakis, George
Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity Book PDF

Author : Benson, Vladlena,Tuninga, Ronald,Saridakis, George
Publisher : IGI Global
Page : 525 pages
File Size : 51,9 Mb
Release : 2016-08-31
Category : Computers
ISBN : 9781522505600

Get Book

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity by Benson, Vladlena,Tuninga, Ronald,Saridakis, George Pdf

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.