Cross Cultural And Cross National Consumer Research

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Erdener Kaynak,Lalita Manrai
Global Perspectives in Cross Cultural and Cross National Consumer Research Book PDF

Author : Erdener Kaynak,Lalita Manrai
Publisher : Routledge
Page : 252 pages
File Size : 41,9 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781136588372

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research by Erdener Kaynak,Lalita Manrai Pdf

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

Cross-National Consumer Psychographics

Erdener Kaynak,Lynn R Kahle
Cross National Consumer Psychographics Book PDF

Author : Erdener Kaynak,Lynn R Kahle
Publisher : Routledge
Page : 164 pages
File Size : 48,5 Mb
Release : 2018-10-24
Category : Business & Economics
ISBN : 9781317957263

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Cross-National Consumer Psychographics by Erdener Kaynak,Lynn R Kahle Pdf

What makes consumers behave as they do? Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates that as communication and interactions between different parts of the world increase, marketing practitioners and educators will benefit by continuing to employ psychographic segmentation as a fundamental teaching and marketing tool. Examining consumer behavior with Cross-National Consumer Psychographics will bring you an improved understanding of the political and economic ties between communities and citizens, and will facilitate improved market understanding, segmentation, and communication. Cross-National Consumer Psychographics explores important marketing topics like: the role of psychographics and values in international marketing cross-cultural consumer information processing styles the relationship between independent and interdependent self-concepts and reasons for purchase the internationally recognized List of Values (LOV) and specific case studies including: the values of American and Japanese mothers (using the LOV) means-end analyses of fish consumption in Denmark and France effects of the change of sovereignty on consumer preferences in Hong Kong Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.

Language in International Business

Mary Yoko Brannen,Terry Mughan
Language in International Business Book PDF

Author : Mary Yoko Brannen,Terry Mughan
Publisher : Springer
Page : 318 pages
File Size : 49,6 Mb
Release : 2016-11-07
Category : Business & Economics
ISBN : 9783319427454

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Language in International Business by Mary Yoko Brannen,Terry Mughan Pdf

Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu

Cross Cultural Issues in Consumer Science and Consumer Psychology

Hester van Herk,Carlos J. Torelli
Cross Cultural Issues in Consumer Science and Consumer Psychology Book PDF

Author : Hester van Herk,Carlos J. Torelli
Publisher : Springer
Page : 218 pages
File Size : 41,7 Mb
Release : 2017-10-17
Category : Psychology
ISBN : 9783319650913

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Cross Cultural Issues in Consumer Science and Consumer Psychology by Hester van Herk,Carlos J. Torelli Pdf

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Alcántara-Pilar, Juan Miguel
Analyzing the Cultural Diversity of Consumers in the Global Marketplace Book PDF

Author : Alcántara-Pilar, Juan Miguel
Publisher : IGI Global
Page : 404 pages
File Size : 45,8 Mb
Release : 2015-04-30
Category : Business & Economics
ISBN : 9781466682634

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Analyzing the Cultural Diversity of Consumers in the Global Marketplace by Alcántara-Pilar, Juan Miguel Pdf

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

International and Cross-Cultural Management Research

Jean-Claude Usunier
International and Cross Cultural Management Research Book PDF

Author : Jean-Claude Usunier
Publisher : SAGE
Page : 208 pages
File Size : 42,9 Mb
Release : 1998-09-18
Category : Business & Economics
ISBN : 9781446264171

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International and Cross-Cultural Management Research by Jean-Claude Usunier Pdf

Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different approaches to international management research. The second chapter offers a typology of research designs in international management, and shows the role culture plays in such designs. The theories and paradigms that serve international and cross-cultural management research are examined in the third chapter. Chapter four examines and defines culture, its process and components. The final chapter pulls the describing arguments together to show how the construct of culture can be used in international management research. Throughout, the author provides numerous illustrative examples from key empirical studies.

Cross-Cultural Marketing

Dawn Burton
Cross Cultural Marketing Book PDF

Author : Dawn Burton
Publisher : Routledge
Page : 328 pages
File Size : 46,9 Mb
Release : 2008-11-21
Category : Business & Economics
ISBN : 9781134060177

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Cross-Cultural Marketing by Dawn Burton Pdf

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society. An extensive range of cross-cultural marketing issues is addressed, including: Cross-cultural consumer behaviour Cross-cultural management practice Promotional strategies Product development Distribution Marketing research methods Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field.

Multicultural Perspectives in Customer Behaviour

Maria G. Piacentini,Charles C. Cui
Multicultural Perspectives in Customer Behaviour Book PDF

Author : Maria G. Piacentini,Charles C. Cui
Publisher : Routledge
Page : 239 pages
File Size : 53,6 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781135744151

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Multicultural Perspectives in Customer Behaviour by Maria G. Piacentini,Charles C. Cui Pdf

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management.

Cross-Cultural Marketing

Dawn Burton
Cross Cultural Marketing Book PDF

Author : Dawn Burton
Publisher : Routledge
Page : 661 pages
File Size : 54,5 Mb
Release : 2008-11-21
Category : Business & Economics
ISBN : 9781134060160

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Cross-Cultural Marketing by Dawn Burton Pdf

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society. An extensive range of cross-cultural marketing issues is addressed, including: Cross-cultural consumer behaviour Cross-cultural management practice Promotional strategies Product development Distribution Marketing research methods Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field.

Cross-Cultural Consumer Behavior

Katja Gelbrich,Stefan W. Müller,Stanford A. Westjohn
Cross Cultural Consumer Behavior Book PDF

Author : Katja Gelbrich,Stefan W. Müller,Stanford A. Westjohn
Publisher : Edward Elgar Publishing
Page : 521 pages
File Size : 49,7 Mb
Release : 2023-05-09
Category : Business & Economics
ISBN : 9781803923192

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Cross-Cultural Consumer Behavior by Katja Gelbrich,Stefan W. Müller,Stanford A. Westjohn Pdf

This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.

International and Cross-Cultural Business Research

Jean-Claude Usunier,Hester van Herk,Julie Anne Lee
International and Cross Cultural Business Research Book PDF

Author : Jean-Claude Usunier,Hester van Herk,Julie Anne Lee
Publisher : SAGE
Page : 201 pages
File Size : 41,6 Mb
Release : 2017-04-10
Category : Business & Economics
ISBN : 9781526414410

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International and Cross-Cultural Business Research by Jean-Claude Usunier,Hester van Herk,Julie Anne Lee Pdf

Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.

Consumer Behavior and Culture

Marieke K. de Mooij
Consumer Behavior and Culture Book PDF

Author : Marieke K. de Mooij
Publisher : SAGE
Page : 361 pages
File Size : 52,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780761926696

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Consumer Behavior and Culture by Marieke K. de Mooij Pdf

De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

Globalization and Fragmentation

Ian Clark
Globalization and Fragmentation Book PDF

Author : Ian Clark
Publisher : Oxford University Press on Demand
Page : 220 pages
File Size : 47,9 Mb
Release : 1997
Category : Political Science
ISBN : 0198781660

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Globalization and Fragmentation by Ian Clark Pdf

Globalization and Fragmentation offers a succinct, original critique of the century's international developments. It sets out a challenging analysis of globalization as a process reflecting political relations both between and within states.

Beyond Hofstede

Cheryl Nakata
Beyond Hofstede Book PDF

Author : Cheryl Nakata
Publisher : Springer
Page : 290 pages
File Size : 55,6 Mb
Release : 2009-07-16
Category : Business & Economics
ISBN : 9780230240834

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Beyond Hofstede by Cheryl Nakata Pdf

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Islam and Business

Kip Becker
Islam and Business Book PDF

Author : Kip Becker
Publisher : Routledge
Page : 207 pages
File Size : 53,9 Mb
Release : 2014-05-22
Category : Business & Economics
ISBN : 9781136776595

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Islam and Business by Kip Becker Pdf

Keep up with management issues in the rapidly changing Islamic business world! Islam and Business: Cross-Cultural and Cross-National Perspectives reviews important changes, cross-cultural differences, and management issues in the turbulent Islamic business environment. With the shift from government ownership of companies and commodities toward more open markets and the product/service diversification that this change brings, the need to understand how business is done in these countries is more vital than ever before. The research in this book will help you understand the impact of Westernization upon business practices in Islamic nations. With contributions from experts on four Islamic business environments (Turkey, Jordan, Egypt, and Lebanon), this book: provides a framework to guide corporations in policy and strategic planning examines the impact of Western reforms on selected Islamic business sectors discusses the training, leadership, and management development needs of companies doing business in or with Islamic nations Section 1: Business in Turkey presents: a framework for corporate policy making and for strategic planning activities an assessment of what can cause strategic alliances to succeed or to fail—illustrated by a case study of the relationship between Turkish Airlines and the Qualiflyer Group—this study considers the question in terms of goals, partner selection, alliance management, and areas of cooperation an examination of value-at-risk (VaR) models that can be used to compute market risk for financial institutions—with a study of crisis scenarios as applied to the four largest Turkish banks Section 2: Business in Jordan presents: a study of the impact Westernization has had on the efficiency of Jordanian commercial banks an examination of current practices and procedures for management training and development (MTD) needs in public and private organizations in Jordan—and suggestions for future improvements an exploratory study of how national and regional socio-cultural values affect organizational culture—considering such factors as Power Distance (PD), Uncertainty Avoidance (UA), the Individualism-Collectivism (IDV) dimension, and the Masculinity-Femininity (MAS) dimension, as well as power culture, role orientation, achievement culture, and the support-oriented organization Section 3: Business in Egypt and Lebanon presents: a comprehensive model of relationships between transactional and transformational leadership trust in terms of organizations, organizational justice, intention to leave, and organizational citizenship behavior—using data supplied by 179 middle and direct level managers in 17 private Egyptian organizations an analysis of the factors affecting the advancement of the Lebanese tourism industry, which has suffered tremendously in the wake of civil war and political unrest The information in Islam and Business will be helpful to anyone practicing management or studying how management works in the Islamic world. Make it a part of your professional/teaching collection today!