Global Perspectives In Cross Cultural And Cross National Consumer Research

Author : Erdener Kaynak,Lalita Manrai
Publisher : Routledge
Page : 252 pages
File Size : 50,5 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781136588372

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research by Erdener Kaynak,Lalita Manrai Pdf

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

Author : Hester van Herk,Carlos J. Torelli
Publisher : Springer
Page : 218 pages
File Size : 51,9 Mb
Release : 2017-10-17
Category : Psychology
ISBN : 9783319650913

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Cross Cultural Issues in Consumer Science and Consumer Psychology by Hester van Herk,Carlos J. Torelli Pdf

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.

Author : Maria G. Piacentini,Charles C. Cui
Publisher : Routledge
Page : 13 pages
File Size : 47,6 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781135744083

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Multicultural Perspectives in Customer Behaviour by Maria G. Piacentini,Charles C. Cui Pdf

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management.

Author : Nina Michaelidou
Publisher : Unknown
Page : 215 pages
File Size : 53,6 Mb
Release : 2015
Category : Consumers
ISBN : 1785602438

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Cross-cultural and Cross-national Consumer Research by Nina Michaelidou Pdf

Author : Alcántara-Pilar, Juan Miguel
Publisher : IGI Global
Page : 404 pages
File Size : 41,5 Mb
Release : 2015-04-30
Category : Business & Economics
ISBN : 9781466682634

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Analyzing the Cultural Diversity of Consumers in the Global Marketplace by Alcántara-Pilar, Juan Miguel Pdf

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Author : Gerhard Raab,G. Jason Goddard,Alexander Unger
Publisher : CRC Press
Page : 502 pages
File Size : 42,5 Mb
Release : 2016-02-24
Category : Business & Economics
ISBN : 9781317018698

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The Psychology of Marketing by Gerhard Raab,G. Jason Goddard,Alexander Unger Pdf

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

Author : Jean-Claude Usunier
Publisher : SAGE
Page : 208 pages
File Size : 47,5 Mb
Release : 1998-09-18
Category : Business & Economics
ISBN : 9781446264171

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International and Cross-Cultural Management Research by Jean-Claude Usunier Pdf

Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different approaches to international management research. The second chapter offers a typology of research designs in international management, and shows the role culture plays in such designs. The theories and paradigms that serve international and cross-cultural management research are examined in the third chapter. Chapter four examines and defines culture, its process and components. The final chapter pulls the describing arguments together to show how the construct of culture can be used in international management research. Throughout, the author provides numerous illustrative examples from key empirical studies.

Author : Camille P Schuster,Phil Harris
Publisher : Routledge
Page : 116 pages
File Size : 55,9 Mb
Release : 2014-04-08
Category : Business & Economics
ISBN : 9781317789550

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Newer Insights into Marketing by Camille P Schuster,Phil Harris Pdf

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this book discusses the integration of information required by the use of the tools to provide you with an excellent method for creating unique insights about the marketplace and the potential for competitive marketing strategies. Through Newer Insights Into Marketing you will discover enlightening new ideas to help you improve your marketing strategies by: examining the process of adaptation to build successful relationships in organizational networks among firms with headquarters in different countries discovering what the authors found when they investigated the effects of cigarette advertising and anti-smoking advertising in Australia and Malaysia analyzing case studies of buyer-seller relationships from the telecommunications industry to illustrate buyer-seller adaptations processes at work providing you with the basis for speculation on the forces governing inter-firm adaptation realizing the importance of investigating not only cultural differences by country but cultural differences by other groupings of consumers as well, such as age and socio economic status With Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the importance of including cultural differences in your research design to better understand the relationship between globalization and ethnic perspectives. This excellent collection of articles provides you with a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge so you can improve your international and cross-cultural business techniques.

Author : Jean-Claude Usunier,Hester van Herk,Julie Anne Lee
Publisher : SAGE
Page : 201 pages
File Size : 51,6 Mb
Release : 2017-04-10
Category : Business & Economics
ISBN : 9781526414410

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International and Cross-Cultural Business Research by Jean-Claude Usunier,Hester van Herk,Julie Anne Lee Pdf

Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.

Author : Lynn R. Kahle
Publisher : Psychology Press
Page : 164 pages
File Size : 47,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 0789009625

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Cross-national Consumer Psychographics by Lynn R. Kahle Pdf

Co-published as Journal of Euromarketing, v.8, nos.1-2, 1999. Annotation copyrighted by Book News Inc., Portland, OR

Author : Cheryl Nakata
Publisher : Springer
Page : 290 pages
File Size : 45,9 Mb
Release : 2009-07-16
Category : Business & Economics
ISBN : 9780230240834

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Beyond Hofstede by Cheryl Nakata Pdf

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Author : Marieke de Mooij
Publisher : SAGE
Page : 558 pages
File Size : 52,7 Mb
Release : 2019-06-10
Category : Business & Economics
ISBN : 9781526471604

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Consumer Behavior and Culture by Marieke de Mooij Pdf

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures

Author : Marieke de Mooij
Publisher : SAGE
Page : 434 pages
File Size : 53,7 Mb
Release : 2021-09-22
Category : Business & Economics
ISBN : 9781529764741

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Global Marketing and Advertising by Marieke de Mooij Pdf

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.

Author : El-Gohary, Hatem
Publisher : IGI Global
Page : 358 pages
File Size : 49,5 Mb
Release : 2014-07-31
Category : Business & Economics
ISBN : 9781466662735

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Emerging Research on Islamic Marketing and Tourism in the Global Economy by El-Gohary, Hatem Pdf

"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.

Author : Dheeraj Sharma
Publisher : Springer
Page : 145 pages
File Size : 43,6 Mb
Release : 2015-05-29
Category : Business & Economics
ISBN : 9783319186962

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Cultural Perspectives in a Global Marketplace by Dheeraj Sharma Pdf

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.