Cross Cultural Genre Analysis

Author : Danni Yu
Publisher : Routledge
Page : 289 pages
File Size : 54,7 Mb
Release : 2021-12-15
Category : Language Arts & Disciplines
ISBN : 9781000509427

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Cross-cultural Genre Analysis by Danni Yu Pdf

This unique monograph provides a theoretical and methodological account on how to do cross-cultural genre analysis with the aids of corpus tools. Cross-cultural genre analysis investigates how discourse communities from different cultural backgrounds use language to realize a particular genre. It can shed light on genre nature as well as cultural specificities. The book suggests five specific approaches in doing cross-cultural genre analysis: Investigating genre context; Approaching genre complexity; Exploring genre nature; Exploring culture specificity; and Focusing on specific communicative functions. Each of these approaches is illustrated and demonstrated in a specific chapter with practical analyses of the genre of CSR reports. Covering linguistic analysis of CSR reports in three languages: Chinese, English and Italian, Yu provides insights into implications for both genre theories and CSR communication practice. By applying the cross-cultural perspective in corporate discourse analysis, her book demonstrates how the approach of cross-cultural genre analysis is fruitful and valuable in providing practical insights into the textual practice of CSR reporting in a globalized context. Moreover, in the final parts of the book, Yu illustrates how cross-cultural genre analysis can be applied in the didactic field of writing, translation and cross-cultural studies. This volume is a valuable reference to scholars of genre analysis, corpus-based studies, cross-cultural studies and corporate communication. Moreover, it is also useful for professionals involved in compiling CSR reports. Armed with the knowledge imparted in this book, the reader should be able to analyze other genres from a cross-cultural perspective. In particular, instructions on how to use specific corpus tools are provided in the appendices, which can give scholars basic technical knowledge to approach the field of cross-cultural genre analysis.

Author : Danni Yu
Publisher : Routledge
Page : 278 pages
File Size : 48,8 Mb
Release : 2021-12-15
Category : Language Arts & Disciplines
ISBN : 9781000509410

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Cross-cultural Genre Analysis by Danni Yu Pdf

This unique monograph provides a theoretical and methodological account on how to do cross-cultural genre analysis with the aids of corpus tools. Cross-cultural genre analysis investigates how discourse communities from different cultural backgrounds use language to realize a particular genre. It can shed light on genre nature as well as cultural specificities. The book suggests five specific approaches in doing cross-cultural genre analysis: Investigating genre context; Approaching genre complexity; Exploring genre nature; Exploring culture specificity; and Focusing on specific communicative functions. Each of these approaches is illustrated and demonstrated in a specific chapter with practical analyses of the genre of CSR reports. Covering linguistic analysis of CSR reports in three languages: Chinese, English and Italian, Yu provides insights into implications for both genre theories and CSR communication practice. By applying the cross-cultural perspective in corporate discourse analysis, her book demonstrates how the approach of cross-cultural genre analysis is fruitful and valuable in providing practical insights into the textual practice of CSR reporting in a globalized context. Moreover, in the final parts of the book, Yu illustrates how cross-cultural genre analysis can be applied in the didactic field of writing, translation and cross-cultural studies. This volume is a valuable reference to scholars of genre analysis, corpus-based studies, cross-cultural studies and corporate communication. Moreover, it is also useful for professionals involved in compiling CSR reports. Armed with the knowledge imparted in this book, the reader should be able to analyze other genres from a cross-cultural perspective. In particular, instructions on how to use specific corpus tools are provided in the appendices, which can give scholars basic technical knowledge to approach the field of cross-cultural genre analysis.

Author : Yunxia Zhu
Publisher : John Benjamins Publishing
Page : 244 pages
File Size : 40,6 Mb
Release : 2005-01-01
Category : Language Arts & Disciplines
ISBN : 9027253846

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Written Communication Across Cultures by Yunxia Zhu Pdf

Winner of ABC's award for Distinguished Publication for 2006 This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represents an in-depth theoretical exploration by considering not only discourse community and cognitive structuring, but also the deep semantics of genre and intertextuality, while broadening genre study by integrating insights from cross-cultural communication as well as the Chinese perspectives. On the other hand, the book also addresses pragmatic issues. As a particular feature, it solicits professional members' intercultural viewpoints; thus confirming the shared social "stock of knowledge" employed in the culturally defined writing conventions. Last but not least, this book explores the implications for genre education and training, and develops an appropriate model for cross-cultural genre learning, which encourages learning through legitimate peripheral participation and intercultural learning in business organizations.

Author : Anonim
Publisher : John Benjamins Publishing
Page : 242 pages
File Size : 40,5 Mb
Release : 2003
Category : Language Arts & Disciplines
ISBN : 9789027253514

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Language, Social Structure, and Culture by Anonim Pdf

Comparing Japanese and American interaction, Language, Social Structure, and Culture argues that language use is instrumental in the construction of social structure and culture. In order to ground the work in empirical evidence, verbal interaction in similar situations – Japanese and American cooking classes – is compared. Unlike other studies of verbal interaction, a genre analysis approach is used to examine regular patterns at three levels of language use: interaction, discourse, and grammar. Collectively, these patterns exhibit both similarities and differences across the classes in the two cultures, creating the unique event that has been institutionalized as a cooking class in each culture. In concluding, the author suggests that genre analysis is a useful approach for cross-cultural research in that it provides information about situation-specific language use, but also information about what aspects of linguistic structure are likely to become conventionalized across languages and cultures, across situations, and across time.

Author : Klaus P. Schneider,Anne Barron
Publisher : Walter de Gruyter GmbH & Co KG
Page : 640 pages
File Size : 40,6 Mb
Release : 2014-06-18
Category : Language Arts & Disciplines
ISBN : 9783110375022

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Pragmatics of Discourse by Klaus P. Schneider,Anne Barron Pdf

Discourse is language as it occurs, in any form or context, beyond the speech act. It may be written or spoken, monological or dialogical, but there is always a communicative aim or purpose. The present volume provides systematic orientation in the vast field of studying discourse from a pragmatic perspective. It first gives an overview of a range of approaches developed for the analysis of discourse, including, among others, conversation analysis, systemic-functional analysis, genre analysis, critical discourse analysis, corpus-driven approaches and multimodal analysis. The focus is furthermore on functional units in discourse, such as discourse markers, moves, speech act sequences, discourse phases and silence. The final section of the volume examines discourse types and domains, providing a taxonomy of discourse types and focusing on a range of discourse domains, e.g. classroom discourse, medical discourse, legal discourse, electronic discourse. Each article surveys the current state of the art of the respective topic area while also presenting new research findings.

Author : Ulla Connor
Publisher : Cambridge University Press
Page : 224 pages
File Size : 53,6 Mb
Release : 1996-01-26
Category : Education
ISBN : 9780521446884

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Contrastive Rhetoric by Ulla Connor Pdf

Shows how a person's first language and culture influence writing in a second language.

Author : Juan Carlos Palmer,Juan Carlos Palmer-Silveira,Miguel F. Ruiz-Garrido,Inmaculada Fortanet-Gómez
Publisher : Peter Lang
Page : 356 pages
File Size : 48,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 3039109545

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Intercultural and International Business Communications by Juan Carlos Palmer,Juan Carlos Palmer-Silveira,Miguel F. Ruiz-Garrido,Inmaculada Fortanet-Gómez Pdf

This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.

Author : Anne Barron
Publisher : John Benjamins Publishing
Page : 361 pages
File Size : 41,6 Mb
Release : 2012
Category : Language Arts & Disciplines
ISBN : 9789027256270

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Public Information Messages by Anne Barron Pdf

Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to “never ever drink and drive”, to “slow down” and to “learn to say no”. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.

Author : Anna Trosborg
Publisher : John Benjamins Publishing
Page : 273 pages
File Size : 51,7 Mb
Release : 2000-02-15
Category : Language Arts & Disciplines
ISBN : 9789027283764

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Analysing Professional Genres by Anna Trosborg Pdf

An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction “as typified forms of typified circumstances”, the rich dynamic aspects of genre knowledge can be disclosed. The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis. The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.

Author : Vijay K. Bhatia
Publisher : Taylor & Francis
Page : 220 pages
File Size : 40,7 Mb
Release : 2016-11-18
Category : Language Arts & Disciplines
ISBN : 9781317426745

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Critical Genre Analysis by Vijay K. Bhatia Pdf

Genre theory has focused primarily on the analysis of generic constructs, with increasing attention to and emphasis on the contexts in which such genres are produced, interpreted, and used to achieve objectives, often giving the impression as if producing genres is an end in itself, rather than a means to an end. The result of this focus is that there has been very little attention paid to the ultimate outcomes of these genre-based discursive activities, which are more appropriately viewed as academic, institutional, organizational, and professional actions and practices, which are invariably non-discursive, though often achieved through discursive means. It was this objective in mind that the book develops an approach to a more critical and deeper understanding of interdiscursive professional voices and actions. Critical Genre Analysis as a theory of discursive performance is thus an attempt to be as objective as possible, rigorous in analytical endeavour, using a multiperspective and multidimensional methodological framework taking into account interdiscursive aspects of genre construction to make it increasingly explanatory to demystify discursive performance in a range of professional contexts.

Author : Stefania M. Maci,Michele Sala
Publisher : Bloomsbury Publishing
Page : 249 pages
File Size : 49,5 Mb
Release : 2022-07-14
Category : Language Arts & Disciplines
ISBN : 9781350275249

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Corpus Linguistics and Translation Tools for Digital Humanities by Stefania M. Maci,Michele Sala Pdf

Presenting the digital humanities as both a domain of practice and as a set of methodological approaches to be applied to corpus linguistics and translation, chapters in this volume provide a novel and original framework to triangulate research for pursuing both scientific and educational goals within the digital humanities. They also highlight more broadly the importance of data triangulation in corpus linguistics and translation studies. Putting forward practical applications for digging into data, this book is a detailed examination of how to integrate quantitative and qualitative approaches through case studies, sample analysis and practical examples.

Author : Yunxia Zhu
Publisher : John Benjamins Publishing
Page : 238 pages
File Size : 45,5 Mb
Release : 2005-11-02
Category : Language Arts & Disciplines
ISBN : 9789027294104

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Written Communication across Cultures by Yunxia Zhu Pdf

Winner of ABC's award for Distinguished Publication for 2006 This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represents an in-depth theoretical exploration by considering not only discourse community and cognitive structuring, but also the deep semantics of genre and intertextuality, while broadening genre study by integrating insights from cross-cultural communication as well as the Chinese perspectives. On the other hand, the book also addresses pragmatic issues. As a particular feature, it solicits professional members’ intercultural viewpoints; thus confirming the shared social "stock of knowledge" employed in the culturally defined writing conventions. Last but not least, this book explores the implications for genre education and training, and develops an appropriate model for cross-cultural genre learning, which encourages learning through legitimate peripheral participation and intercultural learning in business organizations.

Author : Anonim
Publisher : Unknown
Page : 52 pages
File Size : 55,8 Mb
Release : 1988
Category : Electronic
ISBN : MINN:30000000977714

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The Navy Chaplain by Anonim Pdf

Author : Patricia Mayes
Publisher : John Benjamins Publishing
Page : 242 pages
File Size : 43,6 Mb
Release : 2003-04-17
Category : Language Arts & Disciplines
ISBN : 9789027296764

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Language, Social Structure, and Culture by Patricia Mayes Pdf

Comparing Japanese and American interaction, Language, Social Structure, and Culture argues that language use is instrumental in the construction of social structure and culture. In order to ground the work in empirical evidence, verbal interaction in similar situations – Japanese and American cooking classes – is compared. Unlike other studies of verbal interaction, a genre analysis approach is used to examine regular patterns at three levels of language use: interaction, discourse, and grammar. Collectively, these patterns exhibit both similarities and differences across the classes in the two cultures, creating the unique event that has been institutionalized as a cooking class in each culture. In concluding, the author suggests that genre analysis is a useful approach for cross-cultural research in that it provides information about situation-specific language use, but also information about what aspects of linguistic structure are likely to become conventionalized across languages and cultures, across situations, and across time.

Author : Elena N. Malyuga,Svetlana N. Orlova
Publisher : Springer
Page : 145 pages
File Size : 45,6 Mb
Release : 2017-11-14
Category : Language Arts & Disciplines
ISBN : 9783319687445

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Linguistic Pragmatics of Intercultural Professional and Business Communication by Elena N. Malyuga,Svetlana N. Orlova Pdf

This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.