Culture Social Class And Race In Public Relations

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Culture, Social Class, and Race in Public Relations

Damion Waymer
Culture Social Class and Race in Public Relations Book PDF

Author : Damion Waymer
Publisher : Lexington Books
Page : 263 pages
File Size : 54,5 Mb
Release : 2012-09-27
Category : Language Arts & Disciplines
ISBN : 9780739173411

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Culture, Social Class, and Race in Public Relations by Damion Waymer Pdf

Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars—via the context of public relations—in this process of advocating social justice as well as organizations' role in helping society achieve these ends.

The Routledge Handbook of Critical Public Relations

Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
The Routledge Handbook of Critical Public Relations Book PDF

Author : Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
Publisher : Routledge
Page : 590 pages
File Size : 55,9 Mb
Release : 2015-08-11
Category : Business & Economics
ISBN : 9781317918851

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The Routledge Handbook of Critical Public Relations by Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra Pdf

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Public Relations

Chiara Valentini
Public Relations Book PDF

Author : Chiara Valentini
Publisher : Walter de Gruyter GmbH & Co KG
Page : 656 pages
File Size : 47,8 Mb
Release : 2021-02-08
Category : Language Arts & Disciplines
ISBN : 9783110554250

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Public Relations by Chiara Valentini Pdf

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Intercultural Public Relations

Lan Ni,Qi Wang Schlupp,Bey-Ling Sha
Intercultural Public Relations Book PDF

Author : Lan Ni,Qi Wang Schlupp,Bey-Ling Sha
Publisher : Routledge
Page : 284 pages
File Size : 40,5 Mb
Release : 2022-02-06
Category : Business & Economics
ISBN : 9781317280866

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Intercultural Public Relations by Lan Ni,Qi Wang Schlupp,Bey-Ling Sha Pdf

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

Popular Culture and Social Change

Kate Fitch,Judy Motion
Popular Culture and Social Change Book PDF

Author : Kate Fitch,Judy Motion
Publisher : Routledge
Page : 146 pages
File Size : 52,6 Mb
Release : 2020-10-29
Category : Business & Economics
ISBN : 9781351788250

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Popular Culture and Social Change by Kate Fitch,Judy Motion Pdf

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.

Power, Diversity and Public Relations

Lee Edwards
Power Diversity and Public Relations Book PDF

Author : Lee Edwards
Publisher : Routledge
Page : 136 pages
File Size : 43,6 Mb
Release : 2014-09-25
Category : Business & Economics
ISBN : 9781135088088

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Power, Diversity and Public Relations by Lee Edwards Pdf

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change. This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.

The Role of Leadership in Building Inclusive Diversity in Public Relations

Nilanjana Bardhan,Karla Gower
The Role of Leadership in Building Inclusive Diversity in Public Relations Book PDF

Author : Nilanjana Bardhan,Karla Gower
Publisher : Taylor & Francis
Page : 245 pages
File Size : 54,7 Mb
Release : 2022-07-28
Category : Business & Economics
ISBN : 9781000623406

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The Role of Leadership in Building Inclusive Diversity in Public Relations by Nilanjana Bardhan,Karla Gower Pdf

This book focuses on the relationship between leadership and diversity, inclusion and equity within the US public relations industry. The authors argue that there is ample research evidence that diversity and inclusion efforts cannot succeed without leadership support that commits to and assumes responsibility and accountability for the structural and cultural changes required. Drawing on literature from three different areas – public relations, diversity and inclusion/equity in US societal and organizational contexts and leadership – the authors build a conceptual framework and model for inclusive leadership in public relations that addresses industry dynamics. The book is timely as a resource for public relations scholars and as a supplementary text for advanced courses in public relations principles, theory, management, leadership and diversity. It also provides practitioners theoretical guidance on how to improve diversity, inclusion and equity in their organizations.

Public Relations and the Public Interest

Jane Johnston
Public Relations and the Public Interest Book PDF

Author : Jane Johnston
Publisher : Routledge
Page : 214 pages
File Size : 41,5 Mb
Release : 2016-02-12
Category : Language Arts & Disciplines
ISBN : 9781317568858

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Public Relations and the Public Interest by Jane Johnston Pdf

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

Public Relations and the Corporate Persona

Burton Saint John III
Public Relations and the Corporate Persona Book PDF

Author : Burton Saint John III
Publisher : Routledge
Page : 190 pages
File Size : 41,8 Mb
Release : 2017-07-20
Category : Business & Economics
ISBN : 9781317370710

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Public Relations and the Corporate Persona by Burton Saint John III Pdf

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society. Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

The Routledge Companion to Public Relations

Donnalyn Pompper,Katie R. Place,C. Kay Weaver
The Routledge Companion to Public Relations Book PDF

Author : Donnalyn Pompper,Katie R. Place,C. Kay Weaver
Publisher : Taylor & Francis
Page : 625 pages
File Size : 41,7 Mb
Release : 2022-11-01
Category : Business & Economics
ISBN : 9781000728965

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The Routledge Companion to Public Relations by Donnalyn Pompper,Katie R. Place,C. Kay Weaver Pdf

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

Community Building and Early Public Relations

Donnalyn Pompper
Community Building and Early Public Relations Book PDF

Author : Donnalyn Pompper
Publisher : Routledge
Page : 214 pages
File Size : 52,9 Mb
Release : 2020-12-30
Category : Business & Economics
ISBN : 9781000299700

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Community Building and Early Public Relations by Donnalyn Pompper Pdf

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions – relationship-building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women’s interactional qualities made them complicit as colonizers, forever altering indigenous peoples’ way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building, and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the twentieth century.

Impact of Diversity on Organization and Career Development

Hughes, Claretha
Impact of Diversity on Organization and Career Development Book PDF

Author : Hughes, Claretha
Publisher : IGI Global
Page : 342 pages
File Size : 43,9 Mb
Release : 2014-11-30
Category : Business & Economics
ISBN : 9781466673250

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Impact of Diversity on Organization and Career Development by Hughes, Claretha Pdf

Today’s workforce represents individuals of various backgrounds and experiences. The influence of such individuals is becoming an important component in the workplace and researchers continue to explore the challenges of understanding the connection between employee profiles and the overall success of a company. Impact of Diversity on Organization and Career Development brings together a reflective discussion on the previous approaches and strategies of companies in relation to the paradigm shift in workplace equity of today’s workforce. By examining both old and new strategies, the research included in this publication will present a unique approach for future company enhancement and employee success. This publication is an essential reference source for researchers, practitioners, managers, and students interested in the effects of multicultural representation on both a company and its employees through professional growth and advancement.

Strategic Communication in Context: Theoretical Debates and Applied Research

Sara Balonas,Teresa Ruão,María-Victoria Carrillo
Strategic Communication in Context Theoretical Debates and Applied Research Book PDF

Author : Sara Balonas,Teresa Ruão,María-Victoria Carrillo
Publisher : UMinho Editora/CECS
Page : 431 pages
File Size : 45,9 Mb
Release : 2021-07-30
Category : Social Science
ISBN : 9789898974426

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Strategic Communication in Context: Theoretical Debates and Applied Research by Sara Balonas,Teresa Ruão,María-Victoria Carrillo Pdf

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.

The Handbook of Organizational Rhetoric and Communication

Oyvind Ihlen,Robert L. Heath
The Handbook of Organizational Rhetoric and Communication Book PDF

Author : Oyvind Ihlen,Robert L. Heath
Publisher : John Wiley & Sons
Page : 533 pages
File Size : 44,6 Mb
Release : 2018-08-14
Category : Language Arts & Disciplines
ISBN : 9781119265733

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The Handbook of Organizational Rhetoric and Communication by Oyvind Ihlen,Robert L. Heath Pdf

A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.

Discrimination and Diversity: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Discrimination and Diversity Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2070 pages
File Size : 45,8 Mb
Release : 2017-05-17
Category : Social Science
ISBN : 9781522519348

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Discrimination and Diversity: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The growing presence of discrimination and isolation has caused negative changes to human interactions. With the ubiquity of these practices, there is now an increasingly urgent need to close this divide. Discrimination and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at race, gender, and modern day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Including innovative studies on anti-discrimination measures, gender discrimination, and tolerance, this multi-volume book is an ideal source for professionals, practitioners, graduate students, academics, and researchers working in equality, as well as managers and those in leadership roles.