Author : Marilyn J. Matelski
Publisher : Taylor & Francis
Page : 106 pages
File Size : 48,5 Mb
Release : 2023-12-22
Category : Performing Arts
ISBN : 9781003820178
Daytime Television Programming by Marilyn J. Matelski Pdf
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.