Depth Public Relations

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Depth Public Relations

Johanna Fawkes
Depth Public Relations Book PDF

Author : Johanna Fawkes
Publisher : Unknown
Page : 0 pages
File Size : 55,8 Mb
Release : 2022-10
Category : Public relations
ISBN : 1032349956

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Depth Public Relations by Johanna Fawkes Pdf

"Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture and its darker aspects of false narratives and fake news? This book posits that the antidote to this trend of diminishing substance is 'depth communication' which builds on the best theory and practice to develop forms of communication built on dialogue with self and others, and offers a counterargument to the superficiality distorting our collective culture. Proposing a new foundation for the conceptualization of public relations, this book has profound implications for both public relations and will interest all scholars of the changing communication environment"--

The Public Relations Handbook

Alison Theaker
The Public Relations Handbook Book PDF

Author : Alison Theaker
Publisher : Routledge
Page : 377 pages
File Size : 50,6 Mb
Release : 2004-08-02
Category : Business & Economics
ISBN : 9781134369225

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The Public Relations Handbook by Alison Theaker Pdf

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Public Relations Ethics and Professionalism

Johanna Fawkes
Public Relations Ethics and Professionalism Book PDF

Author : Johanna Fawkes
Publisher : Routledge
Page : 258 pages
File Size : 51,7 Mb
Release : 2014-08-01
Category : Business & Economics
ISBN : 9781136223754

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Public Relations Ethics and Professionalism by Johanna Fawkes Pdf

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.

Depth Public Relations

Johanna Fawkes
Depth Public Relations Book PDF

Author : Johanna Fawkes
Publisher : Taylor & Francis
Page : 203 pages
File Size : 41,9 Mb
Release : 2022-12-23
Category : Business & Economics
ISBN : 9781351121897

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Depth Public Relations by Johanna Fawkes Pdf

Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture of display, this masquerade of emptiness? This book argues that the climate crisis demands not more performance but a new approach, one of ‘depth public relations’. This concerpt builds on ideas not only from public relations, but also psychology, sociology and philosophy, as well as introducing the voices of climate activists and others seeking a deeper relationship with the human and non- human worlds. The proposed principles of depth public relations offer suggestions for theory and practice, with profound implications for PR and related fields, and will interest all scholars of the changing communication environment.

Introduction to Strategic Public Relations

Janis Teruggi Page,Lawrence J. Parnell
Introduction to Strategic Public Relations Book PDF

Author : Janis Teruggi Page,Lawrence J. Parnell
Publisher : SAGE Publications
Page : 910 pages
File Size : 54,9 Mb
Release : 2017-11-30
Category : Language Arts & Disciplines
ISBN : 9781506358055

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Introduction to Strategic Public Relations by Janis Teruggi Page,Lawrence J. Parnell Pdf

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Public Relations and Community

Dean Kruckeberg,Kenneth Starck
Public Relations and Community Book PDF

Author : Dean Kruckeberg,Kenneth Starck
Publisher : Praeger
Page : 0 pages
File Size : 43,8 Mb
Release : 1988-05-23
Category : Business & Economics
ISBN : 9780275929114

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Public Relations and Community by Dean Kruckeberg,Kenneth Starck Pdf

This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client. Canadian Journal of Communication Public relations is commonly viewed as using persuasive communications to achieve a client's vested goal. Kruckeberg and Starck challenge this oversimplified approach, asserting that public relations is a complex, multi-flow process that should--and can--affect society as a whole. In Part I, they examine critically the historical definition and practice of public relations, outlining the shortcomings of this narrow approach. Part II explores how the community itself has changed. Such issues as the shift from rural to urban life and the attempt to regain a sense of community are discussed. Part III attempts to reconcile the authors' new notion of public relations and community through an in-depth case-study. The results lead the authors to conclude that only if public relations is practiced as an active attempt to build a sense of community can it become a full partner in the communications milieu.

Encyclopedia of Public Relations

Robert L. Heath
Encyclopedia of Public Relations Book PDF

Author : Robert L. Heath
Publisher : SAGE Publications
Page : 1129 pages
File Size : 54,6 Mb
Release : 2004-10-12
Category : Language Arts & Disciplines
ISBN : 9781452265452

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Encyclopedia of Public Relations by Robert L. Heath Pdf

The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.

Public Relations As Relationship Management

Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham
Public Relations As Relationship Management Book PDF

Author : Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham
Publisher : Routledge
Page : 394 pages
File Size : 44,7 Mb
Release : 2015-04-24
Category : Language Arts & Disciplines
ISBN : 9781317516347

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Public Relations As Relationship Management by Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham Pdf

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

Exploring Public Relations

Ralph Tench,Liz Yeomans
Exploring Public Relations Book PDF

Author : Ralph Tench,Liz Yeomans
Publisher : Pearson Education
Page : 566 pages
File Size : 44,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 0273688898

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Exploring Public Relations by Ralph Tench,Liz Yeomans Pdf

This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR 2) The Concepts of PR 3) PR Specialisms 4) PR in the public and private sector This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.

Slowdown

Danny Dorling
Slowdown Book PDF

Author : Danny Dorling
Publisher : Yale University Press
Page : 398 pages
File Size : 43,9 Mb
Release : 2020-03-31
Category : Business & Economics
ISBN : 9780300252408

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Slowdown by Danny Dorling Pdf

The end of our high-growth world was underway well before COVID-19 arrived. In this powerful and timely argument, Danny Dorling demonstrates the benefits of a larger, ongoing societal slowdown Drawing from an incredibly rich trove of global data, this groundbreaking book reveals that human progress has been slowing down since the early 1970s. Danny Dorling uses compelling visualizations to illustrate how fertility rates, growth in GDP per person, and even the frequency of new social movements have all steadily declined over the last few generations. Perhaps most surprising of all is the fact that even as new technologies frequently reshape our everyday lives and are widely believed to be propelling our civilization into new and uncharted waters, the rate of technological progress is also rapidly dropping. Rather than lament this turn of events, Dorling embraces it as a moment of promise and a move toward stability, and he notes that many of the older great strides in progress that have defined recent history also brought with them widespread warfare, divided societies, and massive inequality.

The Public Relations of Everything

Robert E. Brown
The Public Relations of Everything Book PDF

Author : Robert E. Brown
Publisher : Routledge
Page : 248 pages
File Size : 50,7 Mb
Release : 2014-10-30
Category : Business & Economics
ISBN : 9781136181023

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The Public Relations of Everything by Robert E. Brown Pdf

The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.

Primer of Public Relations Research, Third Edition

Don W. Stacks
Primer of Public Relations Research Third Edition Book PDF

Author : Don W. Stacks
Publisher : Guilford Publications
Page : 417 pages
File Size : 44,8 Mb
Release : 2016-11-23
Category : Business & Economics
ISBN : 9781462522705

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Primer of Public Relations Research, Third Edition by Don W. Stacks Pdf

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Advertising and Public Relations

Stan Tymorek
Advertising and Public Relations Book PDF

Author : Stan Tymorek
Publisher : Infobase Publishing
Page : 180 pages
File Size : 54,6 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781438132044

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Advertising and Public Relations by Stan Tymorek Pdf

Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.

The Public Relations Practitioner's Playbook

M. Larry Litwin
The Public Relations Practitioner s Playbook Book PDF

Author : M. Larry Litwin
Publisher : AuthorHouse
Page : 586 pages
File Size : 46,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781438994758

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The Public Relations Practitioner's Playbook by M. Larry Litwin Pdf

"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter

The Dartnell Public Relations Handbook

Richard W. Darrow,Dan J. Forrestal
The Dartnell Public Relations Handbook Book PDF

Author : Richard W. Darrow,Dan J. Forrestal
Publisher : Unknown
Page : 1144 pages
File Size : 44,7 Mb
Release : 1979
Category : Public relations
ISBN : CORNELL:31924001976764

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The Dartnell Public Relations Handbook by Richard W. Darrow,Dan J. Forrestal Pdf

DARTNELL'S PUBLIC RELATIONS HANDBOOK, 4TH EDITION is written by a team of expert PR practitioners, including editor Robert L. Dilenschneider, who brings in-depth theoretical expertise & more than 30 years of practical experience in public relations for corporate & professional groups, trade associations & education institutions. DARTNELL'S PUBLIC RELATIONS HANDBOOK covers everything from the history of public relations to the latest strategies in news media, from effective internal PR programs to crisis communications program. No matter how you use this newly revised reference, you'll find it invaluable. The 4th edition includes case studies; a series of "how-to" chapters, including how to write a press release, develop a media kit, speak to the media, etc.; a new chapter on how to work with a PR firm; plus much more.