Digital Innovations For Mass Communications

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Digital Innovations for Mass Communications

Paul Martin Lester
Digital Innovations for Mass Communications Book PDF

Author : Paul Martin Lester
Publisher : Routledge
Page : 364 pages
File Size : 50,5 Mb
Release : 2013-11-12
Category : Language Arts & Disciplines
ISBN : 9781135097035

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Digital Innovations for Mass Communications by Paul Martin Lester Pdf

In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

Converging Media 7th Edition

Pavlik
Converging Media 7th Edition Book PDF

Author : Pavlik
Publisher : Oxford University Press, USA
Page : 0 pages
File Size : 46,5 Mb
Release : 2023-08-27
Category : Education
ISBN : 0197520413

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Converging Media 7th Edition by Pavlik Pdf

Industry. Culture. Technology. It's time they came together.From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: An Introduction to Mass Communication, Seventh Edition, uses the technologies we employ every day to explain our current media environment-and to consider where we might be headed.

Digital Innovations for Mass Communications

Paul Martin Lester
Digital Innovations for Mass Communications Book PDF

Author : Paul Martin Lester
Publisher : Routledge
Page : 276 pages
File Size : 48,9 Mb
Release : 2013-11-12
Category : Social Science
ISBN : 9781135097042

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Digital Innovations for Mass Communications by Paul Martin Lester Pdf

In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

Media in the Digital Age

John Vernon Pavlik
Media in the Digital Age Book PDF

Author : John Vernon Pavlik
Publisher : Columbia University Press
Page : 362 pages
File Size : 47,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780231142090

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Media in the Digital Age by John Vernon Pavlik Pdf

Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.

Now Media

Norman J. Medoff,Barbara K. Kaye
Now Media Book PDF

Author : Norman J. Medoff,Barbara K. Kaye
Publisher : Routledge
Page : 731 pages
File Size : 51,5 Mb
Release : 2021-04-07
Category : Language Arts & Disciplines
ISBN : 9781000380538

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Now Media by Norman J. Medoff,Barbara K. Kaye Pdf

Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.

Digital Media and Innovation

Richard A. Gershon
Digital Media and Innovation Book PDF

Author : Richard A. Gershon
Publisher : SAGE Publications
Page : 281 pages
File Size : 40,5 Mb
Release : 2016-02-11
Category : Language Arts & Disciplines
ISBN : 9781483311661

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Digital Media and Innovation by Richard A. Gershon Pdf

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Media and Mass Communication in a Digital Age

Alley Webster
Media and Mass Communication in a Digital Age Book PDF

Author : Alley Webster
Publisher : Clanrye International
Page : 233 pages
File Size : 48,9 Mb
Release : 2018-02
Category : Computers
ISBN : 1632407191

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Media and Mass Communication in a Digital Age by Alley Webster Pdf

The advancement of science and technology has facilitated rapid progress of varied fields. Media and mass communication is one significant field which has majorly benefitted from the innovation in technology. Mass communication directly impacts the behavior and opinion of the people. Advertising, journalism, broadcasting and public relations are some of the sub-fields of mass communication. The objective of this book is to give a general view of the different areas of this field, and its applications. It includes some of the vital pieces of work being conducted across the world, on various topics related to mass communication. This book is a complete source of knowledge on the present status of this important field.

Digital Transformation in Journalism and News Media

Mike Friedrichsen,Yahya Kamalipour
Digital Transformation in Journalism and News Media Book PDF

Author : Mike Friedrichsen,Yahya Kamalipour
Publisher : Springer
Page : 555 pages
File Size : 41,7 Mb
Release : 2017-05-03
Category : Business & Economics
ISBN : 9783319277868

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Digital Transformation in Journalism and News Media by Mike Friedrichsen,Yahya Kamalipour Pdf

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

Digitizing the News

Pablo J. Boczkowski
Digitizing the News Book PDF

Author : Pablo J. Boczkowski
Publisher : MIT Press
Page : 260 pages
File Size : 47,8 Mb
Release : 2005
Category : Computers
ISBN : 0262524392

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Digitizing the News by Pablo J. Boczkowski Pdf

A study of the development of nonprint publishing by American daily newspapers: how new media emerge by combining existing media structures and practices with new technical capabilities.

Digital Media and Innovation

Richard A. Gershon
Digital Media and Innovation Book PDF

Author : Richard A. Gershon
Publisher : Taylor & Francis
Page : 285 pages
File Size : 46,6 Mb
Release : 2024-03-26
Category : Business & Economics
ISBN : 9781003860396

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Digital Media and Innovation by Richard A. Gershon Pdf

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

Digital Disruption and Media Transformation

Alexander Godulla,Stephan Böhm
Digital Disruption and Media Transformation Book PDF

Author : Alexander Godulla,Stephan Böhm
Publisher : Springer Nature
Page : 275 pages
File Size : 46,5 Mb
Release : 2023-10-19
Category : Business & Economics
ISBN : 9783031399404

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Digital Disruption and Media Transformation by Alexander Godulla,Stephan Böhm Pdf

This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stemming from the economy, society and technology. In addition, the book highlights selected case studies exploring new media actors and usage, innovation and disruption in media organizations, emerging media platforms and channels, as well as innovative media topics and events. The book is intended for researchers in communication sciences and media research, as well as media practitioners who want to understand the causes and effects of digital transformation in the media industry.

The New World of Transitioned Media

Gali Einav
The New World of Transitioned Media Book PDF

Author : Gali Einav
Publisher : Springer
Page : 151 pages
File Size : 43,8 Mb
Release : 2014-10-01
Category : Business & Economics
ISBN : 9783319090092

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The New World of Transitioned Media by Gali Einav Pdf

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Organizing for Digital Innovation

Alessandra Lazazzara,Raoul C.D. Nacamulli,Cecilia Rossignoli,Stefano Za
Organizing for Digital Innovation Book PDF

Author : Alessandra Lazazzara,Raoul C.D. Nacamulli,Cecilia Rossignoli,Stefano Za
Publisher : Springer
Page : 304 pages
File Size : 50,9 Mb
Release : 2018-06-29
Category : Computers
ISBN : 9783319905006

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Organizing for Digital Innovation by Alessandra Lazazzara,Raoul C.D. Nacamulli,Cecilia Rossignoli,Stefano Za Pdf

This book presents a collection of research papers exploring the human side of digital innovation management, with a specific focus on what people say and share on social media, how they respond to the introduction of specific IT tools, and how digital innovations are impacting sustainability and inclusion. Given the plurality of views that it offers, the book is particularly relevant for digital technology users, companies, scientists and governments. The overall spread of digital and technological advances is enhanced or hampered by people’s skills, behaviors and attitudes. The challenge of balancing the digital dimension with humans situated in specific contexts, relations and networks has sparked a growing interest in how people use and respond to digital innovations. The content of the book is based on a selection of the best papers – original double-blind peer-reviewed contributions – presented at the annual conference of the Italian chapter of the AIS, which was held in Milan, Italy, in October 2017.

Media Management and Digital Transformation

Arne L. Bygdås,Stewart Clegg,Aina Landsverk Hagen
Media Management and Digital Transformation Book PDF

Author : Arne L. Bygdås,Stewart Clegg,Aina Landsverk Hagen
Publisher : Routledge
Page : 185 pages
File Size : 41,8 Mb
Release : 2019-05-01
Category : Business & Economics
ISBN : 9780429954139

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Media Management and Digital Transformation by Arne L. Bygdås,Stewart Clegg,Aina Landsverk Hagen Pdf

Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.

Innovations and Social Media Analytics in a Digital Society

Maria José Sousa,Célio Gonçalo Marques
Innovations and Social Media Analytics in a Digital Society Book PDF

Author : Maria José Sousa,Célio Gonçalo Marques
Publisher : CRC Press
Page : 372 pages
File Size : 46,7 Mb
Release : 2022-06-15
Category : Business & Economics
ISBN : 9781000615630

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Innovations and Social Media Analytics in a Digital Society by Maria José Sousa,Célio Gonçalo Marques Pdf

Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely.