Digital Pricing

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Digital Pricing

Frank Frohmann
Digital Pricing Book PDF

Author : Frank Frohmann
Publisher : Springer Nature
Page : 343 pages
File Size : 46,9 Mb
Release : 2023-03-03
Category : Business & Economics
ISBN : 9783031245916

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Digital Pricing by Frank Frohmann Pdf

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

Digital Pricing Strategy

Stephan M. Liozu,Andreas Hinterhuber
Digital Pricing Strategy Book PDF

Author : Stephan M. Liozu,Andreas Hinterhuber
Publisher : Taylor & Francis
Page : 265 pages
File Size : 51,5 Mb
Release : 2023-06-27
Category : Business & Economics
ISBN : 9781000892888

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Digital Pricing Strategy by Stephan M. Liozu,Andreas Hinterhuber Pdf

Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

Illegal Online File Sharing, Decision-Analysis, and the Pricing of Digital Goods

Michael I. C. Nwogugu
Illegal Online File Sharing Decision Analysis and the Pricing of Digital Goods Book PDF

Author : Michael I. C. Nwogugu
Publisher : CRC Press
Page : 302 pages
File Size : 43,7 Mb
Release : 2016-11-03
Category : Business & Economics
ISBN : 9781498783941

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Illegal Online File Sharing, Decision-Analysis, and the Pricing of Digital Goods by Michael I. C. Nwogugu Pdf

Illegal online file sharing costs companies tens of billions of dollars of lost revenues around the world annually and results in lost productivity, various psychological issues, and significant reduction of incentives to create and innovate. Legislative, technical, and enforcement efforts have failed. This book presents psychological theories about why people illegally share files online; analyzes and characterizes optimal sanctions for illegal online file sharing; introduces new models for pricing of network-access and digital-content to help reduce illegal online file sharing; introduces new content control and P2P systems; and explains why game theory does not work in pricing of network access.

Internet Marketing Research: Theory and Practice

Lee, Ook
Internet Marketing Research Theory and Practice Book PDF

Author : Lee, Ook
Publisher : IGI Global
Page : 272 pages
File Size : 54,6 Mb
Release : 2000-07-01
Category : Business & Economics
ISBN : 9781930708891

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Internet Marketing Research: Theory and Practice by Lee, Ook Pdf

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.

Digital Media Distribution

Paul McDonald,Courtney Brannon Donoghue,Timothy Havens
Digital Media Distribution Book PDF

Author : Paul McDonald,Courtney Brannon Donoghue,Timothy Havens
Publisher : NYU Press
Page : 387 pages
File Size : 46,8 Mb
Release : 2021-09-07
Category : Business & Economics
ISBN : 9781479806775

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Digital Media Distribution by Paul McDonald,Courtney Brannon Donoghue,Timothy Havens Pdf

"This book examines the current state of global media distribution today, including legacy and born-digital media industries, and the social, cultural, and economic impact of the digital distribution ecosystem"--

Smile Pricing Explained

P. Austing
Smile Pricing Explained Book PDF

Author : P. Austing
Publisher : Springer
Page : 221 pages
File Size : 47,8 Mb
Release : 2014-08-29
Category : Business & Economics
ISBN : 9781137335722

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Smile Pricing Explained by P. Austing Pdf

Smile Pricing Explained provides a clear and thorough explanation of the concepts of smile modelling that are at the forefront of modern derivatives pricing. The key models used in practice are covered, together with numerical techniques and calibration.

Foreign Exchange Option Pricing

Iain J. Clark
Foreign Exchange Option Pricing Book PDF

Author : Iain J. Clark
Publisher : John Wiley & Sons
Page : 308 pages
File Size : 50,6 Mb
Release : 2011-10-20
Category : Business & Economics
ISBN : 9781119978602

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Foreign Exchange Option Pricing by Iain J. Clark Pdf

This book covers foreign exchange options from the point of view of the finance practitioner. It contains everything a quant or trader working in a bank or hedge fund would need to know about the mathematics of foreign exchange—not just the theoretical mathematics covered in other books but also comprehensive coverage of implementation, pricing and calibration. With content developed with input from traders and with examples using real-world data, this book introduces many of the more commonly requested products from FX options trading desks, together with the models that capture the risk characteristics necessary to price these products accurately. Crucially, this book describes the numerical methods required for calibration of these models – an area often neglected in the literature, which is nevertheless of paramount importance in practice. Thorough treatment is given in one unified text to the following features: Correct market conventions for FX volatility surface construction Adjustment for settlement and delayed delivery of options Pricing of vanillas and barrier options under the volatility smile Barrier bending for limiting barrier discontinuity risk near expiry Industry strength partial differential equations in one and several spatial variables using finite differences on nonuniform grids Fourier transform methods for pricing European options using characteristic functions Stochastic and local volatility models, and a mixed stochastic/local volatility model Three-factor long-dated FX model Numerical calibration techniques for all the models in this work The augmented state variable approach for pricing strongly path-dependent options using either partial differential equations or Monte Carlo simulation Connecting mathematically rigorous theory with practice, this is the essential guide to foreign exchange options in the context of the real financial marketplace.

Pricing and Hedging Financial Derivatives

Leonardo Marroni,Irene Perdomo
Pricing and Hedging Financial Derivatives Book PDF

Author : Leonardo Marroni,Irene Perdomo
Publisher : John Wiley & Sons
Page : 277 pages
File Size : 46,7 Mb
Release : 2014-06-19
Category : Business & Economics
ISBN : 9781119954583

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Pricing and Hedging Financial Derivatives by Leonardo Marroni,Irene Perdomo Pdf

The only guide focusing entirely on practical approaches to pricing and hedging derivatives One valuable lesson of the financial crisis was that derivatives and risk practitioners don't really understand the products they're dealing with. Written by a practitioner for practitioners, this book delivers the kind of knowledge and skills traders and finance professionals need to fully understand derivatives and price and hedge them effectively. Most derivatives books are written by academics and are long on theory and short on the day-to-day realities of derivatives trading. Of the few practical guides available, very few of those cover pricing and hedging—two critical topics for traders. What matters to practitioners is what happens on the trading floor—information only seasoned practitioners such as authors Marroni and Perdomo can impart. Lays out proven derivatives pricing and hedging strategies and techniques for equities, FX, fixed income and commodities, as well as multi-assets and cross-assets Provides expert guidance on the development of structured products, supplemented with a range of practical examples Packed with real-life examples covering everything from option payout with delta hedging, to Monte Carlo procedures to common structured products payoffs The Companion Website features all of the examples from the book in Excel complete with source code

Decisively Digital

Alexander Loth
Decisively Digital Book PDF

Author : Alexander Loth
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 45,7 Mb
Release : 2021-05-28
Category : Business & Economics
ISBN : 9781119737292

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Decisively Digital by Alexander Loth Pdf

Discover how to survive and thrive in an increasingly digital world Digital strategy should consist of more than just updating your business’ desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm. In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You’ll discover how to: Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.

Hotel Pricing in a Social World

Kelly A. McGuire
Hotel Pricing in a Social World Book PDF

Author : Kelly A. McGuire
Publisher : John Wiley & Sons
Page : 357 pages
File Size : 51,9 Mb
Release : 2015-10-26
Category : Business & Economics
ISBN : 9781119129967

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Hotel Pricing in a Social World by Kelly A. McGuire Pdf

Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. Leverage original research, case studies, and industry examples to understand the practical application of key concepts Explore current market conditions that have an impact on revenue management Consider how advances in data management, analytics, and data visualization can impact revenue management practices Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.

Marketing Plans

Malcolm McDonald,Hugh Wilson,Dave Chaffey
Marketing Plans Book PDF

Author : Malcolm McDonald,Hugh Wilson,Dave Chaffey
Publisher : John Wiley & Sons
Page : 661 pages
File Size : 45,8 Mb
Release : 2024-03-19
Category : Business & Economics
ISBN : 9781394187300

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Marketing Plans by Malcolm McDonald,Hugh Wilson,Dave Chaffey Pdf

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.

The Content Trap

Bharat Anand
The Content Trap Book PDF

Author : Bharat Anand
Publisher : Random House Group
Page : 464 pages
File Size : 41,8 Mb
Release : 2016-10-18
Category : Business & Economics
ISBN : 9780812995381

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The Content Trap by Bharat Anand Pdf

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

Credit Derivatives Pricing Models

Philipp J. Schönbucher
Credit Derivatives Pricing Models Book PDF

Author : Philipp J. Schönbucher
Publisher : John Wiley & Sons
Page : 396 pages
File Size : 43,7 Mb
Release : 2003-10-31
Category : Business & Economics
ISBN : 9780470868171

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Credit Derivatives Pricing Models by Philipp J. Schönbucher Pdf

The credit derivatives market is booming and, for the first time, expanding into the banking sector which previously has had very little exposure to quantitative modeling. This phenomenon has forced a large number of professionals to confront this issue for the first time. Credit Derivatives Pricing Models provides an extremely comprehensive overview of the most current areas in credit risk modeling as applied to the pricing of credit derivatives. As one of the first books to uniquely focus on pricing, this title is also an excellent complement to other books on the application of credit derivatives. Based on proven techniques that have been tested time and again, this comprehensive resource provides readers with the knowledge and guidance to effectively use credit derivatives pricing models. Filled with relevant examples that are applied to real-world pricing problems, Credit Derivatives Pricing Models paves a clear path for a better understanding of this complex issue. Dr. Philipp J. Schönbucher is a professor at the Swiss Federal Institute of Technology (ETH), Zurich, and has degrees in mathematics from Oxford University and a PhD in economics from Bonn University. He has taught various training courses organized by ICM and CIFT, and lectured at risk conferences for practitioners on credit derivatives pricing, credit risk modeling, and implementation.

Advanced Information Networking and Applications

Leonard Barolli,Flora Amato,Francesco Moscato,Tomoya Enokido,Makoto Takizawa
Advanced Information Networking and Applications Book PDF

Author : Leonard Barolli,Flora Amato,Francesco Moscato,Tomoya Enokido,Makoto Takizawa
Publisher : Springer Nature
Page : 1493 pages
File Size : 43,6 Mb
Release : 2020-03-27
Category : Technology & Engineering
ISBN : 9783030440411

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Advanced Information Networking and Applications by Leonard Barolli,Flora Amato,Francesco Moscato,Tomoya Enokido,Makoto Takizawa Pdf

This proceedings book covers the theory, design and applications of computer networks, distributed computing and information systems. Today’s networks are evolving rapidly, and there are several developing areas and applications. These include heterogeneous networking supported by recent technological advances in power wireless communications, along with silicon integration of various functionalities such as sensing, communications, intelligence and actuations, which is emerging as a critically important disruptive computer class based on a new platform, networking structure and interface that enables novel, low-cost and high-volume applications. However, implemeting these applications has sometimes been difficult due to interconnection problems. As such, different networks need to collaborate, and wired and next-generation wireless systems need to be integrated in order to develop high-performance computing solutions to address the problems arising from these networks’ complexities. This ebook presents the latest research findings, as well as theoretical and practical perspectives on the innovative methods and development techniques related to the emerging areas of information networking and applications

The Routledge Companion to the Future of Marketing

Luiz Moutinho,Enrique Bigné,Ajay K. Manrai
The Routledge Companion to the Future of Marketing Book PDF

Author : Luiz Moutinho,Enrique Bigné,Ajay K. Manrai
Publisher : Routledge
Page : 506 pages
File Size : 40,5 Mb
Release : 2014-01-10
Category : Business & Economics
ISBN : 9781136242861

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The Routledge Companion to the Future of Marketing by Luiz Moutinho,Enrique Bigné,Ajay K. Manrai Pdf

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field