Digital Transformation And Corporate Branding

Digital Transformation And Corporate Branding Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Digital Transformation And Corporate Branding book. This book definitely worth reading, it is an incredibly well-written.

Digital Transformation and Corporate Branding

Maria Teresa Cuomo,Pantea Foroudi
Digital Transformation and Corporate Branding Book PDF

Author : Maria Teresa Cuomo,Pantea Foroudi
Publisher : Taylor & Francis
Page : 288 pages
File Size : 51,9 Mb
Release : 2023-09-29
Category : Business & Economics
ISBN : 9781000953022

Get Book

Digital Transformation and Corporate Branding by Maria Teresa Cuomo,Pantea Foroudi Pdf

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.

Digital Business Transformation

Nigel Vaz
Digital Business Transformation Book PDF

Author : Nigel Vaz
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 49,5 Mb
Release : 2021-01-05
Category : Business & Economics
ISBN : 9781119758686

Get Book

Digital Business Transformation by Nigel Vaz Pdf

Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

Business Digitalization

Pantea Foroudi,Maria Teresa Cuomo
Business Digitalization Book PDF

Author : Pantea Foroudi,Maria Teresa Cuomo
Publisher : Taylor & Francis
Page : 204 pages
File Size : 45,8 Mb
Release : 2023-09-29
Category : Business & Economics
ISBN : 9781000953732

Get Book

Business Digitalization by Pantea Foroudi,Maria Teresa Cuomo Pdf

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.

Business Digitalization

Anonim
Business Digitalization Book PDF

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 43,8 Mb
Release : 2023
Category : BUSINESS & ECONOMICS
ISBN : 1003401287

Get Book

Business Digitalization by Anonim Pdf

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.

Leading Digital

George Westerman,Didier Bonnet,Andrew McAfee
Leading Digital Book PDF

Author : George Westerman,Didier Bonnet,Andrew McAfee
Publisher : Harvard Business Review Press
Page : 303 pages
File Size : 47,6 Mb
Release : 2014-09-23
Category : Business & Economics
ISBN : 9781625272485

Get Book

Leading Digital by George Westerman,Didier Bonnet,Andrew McAfee Pdf

Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Corporate Branding

Majken Schultz,Yun Mi Antorini,Fabian F. Csaba
Corporate Branding Book PDF

Author : Majken Schultz,Yun Mi Antorini,Fabian F. Csaba
Publisher : Copenhagen Business School Press DK
Page : 268 pages
File Size : 51,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 8763001403

Get Book

Corporate Branding by Majken Schultz,Yun Mi Antorini,Fabian F. Csaba Pdf

Emphasizes that the organization itself, rather than the products created and marketed by the corporation, represents the main point of differentiation and competitive advantage in the marketplace. This book argues that the field of corporate branding isundergoing fundamental changes and becoming more cross-disciplinary and strategically driven.

Digital Transformation in Business and Society

Babu George,Justin Paul
Digital Transformation in Business and Society Book PDF

Author : Babu George,Justin Paul
Publisher : Springer Nature
Page : 306 pages
File Size : 50,7 Mb
Release : 2019-10-04
Category : Business & Economics
ISBN : 9783030082772

Get Book

Digital Transformation in Business and Society by Babu George,Justin Paul Pdf

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Taking Brand Initiative

Mary Jo Hatch,Majken Schultz
Taking Brand Initiative Book PDF

Author : Mary Jo Hatch,Majken Schultz
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 42,6 Mb
Release : 2008-03-11
Category : Business & Economics
ISBN : 9780470245361

Get Book

Taking Brand Initiative by Mary Jo Hatch,Majken Schultz Pdf

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.

Managing Digital Transformation

Andreas Hinterhuber,Tiziano Vescovi,Francesca Checchinato
Managing Digital Transformation Book PDF

Author : Andreas Hinterhuber,Tiziano Vescovi,Francesca Checchinato
Publisher : Routledge
Page : 350 pages
File Size : 51,8 Mb
Release : 2021-05-26
Category : Business & Economics
ISBN : 9781000387841

Get Book

Managing Digital Transformation by Andreas Hinterhuber,Tiziano Vescovi,Francesca Checchinato Pdf

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

Digital Strategy

Mark Robertson
Digital Strategy Book PDF

Author : Mark Robertson
Publisher :
Page : 70 pages
File Size : 51,6 Mb
Release : 2018-04-17
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

Digital Strategy by Mark Robertson Pdf

Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today! Today only, get this bestseller for a special price. This book contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your business. It will give you the information you need to build and improve your online presence and appreciate every aspect of your business digitally. Here Is A Preview Of What You'll Learn... Innovation At Work Digital Strategy Is Not Supposed To Be Overwhelming Implementing Digital Strategies: Smarter, Faster, Better Developing A Winning Digital Strategy For Your Business What Is A Digital Agora Choosing A Digital Agency For Your Business Best Strategies For Your Business Facebook As A Branding Strategy And basically everything you need to know to start building your own digital strategy. Download your copy today! Take action today and download this book now at a special price!

Driving Digital Strategy

Sunil Gupta
Driving Digital Strategy Book PDF

Author : Sunil Gupta
Publisher : Harvard Business Press
Page : 327 pages
File Size : 40,5 Mb
Release : 2018-07-24
Category : Computers
ISBN : 9781633692695

Get Book

Driving Digital Strategy by Sunil Gupta Pdf

Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Operational Research in the Era of Digital Transformation and Business Analytics

Nikolaos F. Matsatsinis,Fotis C. Kitsios,Michael A. Madas,Maria I. Kamariotou
Operational Research in the Era of Digital Transformation and Business Analytics Book PDF

Author : Nikolaos F. Matsatsinis,Fotis C. Kitsios,Michael A. Madas,Maria I. Kamariotou
Publisher : Springer Nature
Page : 283 pages
File Size : 55,5 Mb
Release : 2023-04-04
Category : Business & Economics
ISBN : 9783031242946

Get Book

Operational Research in the Era of Digital Transformation and Business Analytics by Nikolaos F. Matsatsinis,Fotis C. Kitsios,Michael A. Madas,Maria I. Kamariotou Pdf

This proceedings volume presents new methods and applications in Operational Research and Management Science with a special focus on Business Analytics. Featuring selected contributions from the XIV Balkan Conference on Operational Research held in Thessaloniki, Greece in 2020 (BALCOR 2020), it addresses applications and methodological tools or techniques in various areas of Operational Research, such as agent-based modelling, big data and business analytics, data envelopment analysis, data mining, decision support systems, fuzzy systems, game theory, heuristics, metaheuristics and nature inspired optimization algorithms, linear and nonlinear programming, machine learning, multiple criteria decision analysis, network design and optimization, queuing theory, simulation and statistics.

Digital Transformation and Innovative Services for Business and Learning

Sandhu, Kamaljeet
Digital Transformation and Innovative Services for Business and Learning Book PDF

Author : Sandhu, Kamaljeet
Publisher : IGI Global
Page : 282 pages
File Size : 49,7 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 9781799851776

Get Book

Digital Transformation and Innovative Services for Business and Learning by Sandhu, Kamaljeet Pdf

In a world dependent on digital technologies, business corporations continually try to stay ahead of their competitors by adopting the most updated technology into their business processes. Many companies are adopting digital transformation models, data analytics, big data, data empowerment, and data sharing as key strategies and as service disruptors for information delivery and record management. Higher education institutions have adopted digital service innovation as a core to driving their business processes. Such services are key to ensuring efficiency and improving organizational performance. Digital Transformation and Innovative Services for Business and Learning is a collection of innovative research on the latest digital services and their role in supporting the digital transformation of businesses and education. While highlighting topics including brand equality, digital banking, and generational workforce, this book is ideally designed for managers, executives, IT consultants, industry professionals, academicians, researchers, and students.

The Emerald Handbook of Multi-Stakeholder Communication

Pantea Foroudi,Bang Nguyen,T. C. Melewar
The Emerald Handbook of Multi Stakeholder Communication Book PDF

Author : Pantea Foroudi,Bang Nguyen,T. C. Melewar
Publisher : Emerald Group Publishing
Page : 407 pages
File Size : 42,8 Mb
Release : 2022-10-21
Category : Business & Economics
ISBN : 9781800718999

Get Book

The Emerald Handbook of Multi-Stakeholder Communication by Pantea Foroudi,Bang Nguyen,T. C. Melewar Pdf

The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.

Aaker on Branding

David Aaker
Aaker on Branding Book PDF

Author : David Aaker
Publisher : Morgan James Publishing
Page : 219 pages
File Size : 46,8 Mb
Release : 2014-07-15
Category : Business & Economics
ISBN : 9781614488323

Get Book

Aaker on Branding by David Aaker Pdf

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.