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Author : Anonim
Publisher : Unknown
Page : 102 pages
File Size : 44,9 Mb
Release : 2005-01
Category : Electronic
ISBN : 0974805947
How to succeed in the Direct Marketing of your company's products and/or services. Coupons/Discounts included in back of book.
Author : Priscilla Y. Huff
Publisher : John Wiley & Sons
Page : 369 pages
File Size : 50,7 Mb
Release : 2007-03-16
Category : Business & Economics
ISBN : 9780470097915
If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
Author : Justin Bicket
Publisher : Midnight Express Books
Page : 230 pages
File Size : 44,7 Mb
Release : 2014-08-05
Category : Marketing
ISBN : 0990318362
Learn how to compete with the big dogs on a small budget. It's not about spending MORE marketing dollars, it's about spending SMARTER (and sometimes not spending at all). Justin breaks down over 25 marketing mediums and exposes the flaws with each of them. There are many ideas that sound good on paper, but Justin uses TRUE STORIES and HELPFUL HINTS throughout this book to explain how these principles can actually be used in the real world by ANY small business. WARNING: NO FLUFF CONTAINED IN THIS BOOK! Ever get tired of reading 300, 400 and even 500-page business books that could have been broken down into 200 pages or less? Justin made it a point to not incorporate any unnecessary information in this book. It's all meat; no scraps! "I had no intended page count in mind when I started this book. I just wrote until I covered everything I needed to, then I stopped." says Bicket.
Author : Amy Miocevich
Publisher : John Wiley & Sons
Page : 264 pages
File Size : 49,9 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781394184552
Grow your business faster with this revolutionary marketing framework Do you want to stop wasting time and money on marketing that doesn’t get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention — so your marketing will make a real difference in growing your business and profits. In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you’ll create targeted solutions for turning strangers into customers — and customers into superfans of your business and brand. Whether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to: Understand and use your marketing data more effectively Improve conversion rates at every touch point Nurture your most valuable customer and client relationships Make sure your website and social media are doing what they should Create a marketing strategy that’s uniquely suited to your business’s needs With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results … which ultimately means you can get back to doing what your business does best!
Author : James Stephenson
Publisher : Entrepreneur Press
Page : 564 pages
File Size : 41,6 Mb
Release : 2007-01-01
Category : Business & Economics
ISBN : 9781613080436
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Author : Robert Birmingham
Publisher : Lulu.com
Page : 176 pages
File Size : 41,5 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9781300096573
Author : Martin Edic
Publisher : Prima Lifestyles
Page : 372 pages
File Size : 41,6 Mb
Release : 1997
Category : Business & Economics
ISBN : 076150592X
If you reach more customers, you reap more profits. But how can you do this effectively when you run your own show? Teaching entrepreneurs how to develop ongoing marketing strategies is the focus of "Marketing for the Self-Employed. Author Martin Edic, a successful self-employed small business owner for over sixteen years, writes from his own experience when he advises that the most important aspect of marketing is a "marketing attitude. Readers will learn all about this and much more, including: Setting goals Creating a marketing plan Producing effective materials Selling yourself Time management This book is organized into three main sections that are designed to guide the small business owner to marketing success. Sections one and two show business owners how to develop their marketing plan and how to best utilize the tools of the trade. Section three covers the issues of time and money, including such topics as competition and pricing, profits and profit centers, and follow-up and referral. Whether consultant, painter, editor, or mechanic, this simple straightforward, and easy-to-follow guide will enable any business owner to make sound marketing decisions from the very begining. About the Author Martin Edicis a marketing consultant and small business owner with sixteen years of marketing expeience. He is the author of "Small Business Toolkit: Sales for the Self-Employed (the companion to this book, also from Prima).
Author : Jill Brennan
Publisher : Morgan James Publishing
Page : 203 pages
File Size : 54,9 Mb
Release : 2017-06-02
Category : Business & Economics
ISBN : 9781683503934
“Every business owner should read this book—there are practical gems for all” (Rodney Young, Managing Director, Masters and Young Pty Ltd). Want to connect with more customers who want what you’re offering? Marketing can be confusing for business owners, but a well-thought-out marketing effort can rocket your small business out of a rut. That’s why Jill Brennan, an expert with more than twenty years of experience, created this clear and concise guide to small business marketing. * Find Your Big Picture * Develop Your Business Identity * Know Your Customers * Make Your Marketing Repeatable and Scalable * and more With Get Smarter Marketing, you can follow a simple, yet powerful, step-by-step framework for connecting with existing customers—and attracting new ones.
Author : Marcia Layton Turner
Publisher : John Wiley & Sons
Page : 314 pages
File Size : 45,5 Mb
Release : 2006-12-18
Category : Business & Economics
ISBN : 9780470105917
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Author : Dan Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 49,6 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 9781599185019
This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Author : Lois K. Geller
Publisher : Simon and Schuster
Page : 392 pages
File Size : 43,5 Mb
Release : 1996
Category : Business & Economics
ISBN : 9780684827414
With 25 years experience the author shows how to write effective copy, design a winning package, choose the right audience and test and run an efficient fulfilment process in the field of direct product marketing
Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 53,7 Mb
Release : 2011-03-04
Category : Business & Economics
ISBN : 9781118054451
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Author : Andrew Griffiths
Publisher : Allen & Unwin
Page : 262 pages
File Size : 40,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 1865089826
Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one minute to read make sure advertisers get the most bang for their buck. A glossary of advertising terms, a guide to smart advertising words and phrases, and black forms and checklists round out this easy-to-use volume.
Author : Annie Tsai
Publisher : John Wiley & Sons
Page : 136 pages
File Size : 41,6 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781118770139
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Author : Stan Fine,Joseph Clote
Publisher : Unknown
Page : 0 pages
File Size : 48,8 Mb
Release : 2022-12
Category : Electronic
ISBN : 1933635800
Many small businesses do not have a marketing manager. In many cases, it is the company owner that drives marketing and sales efforts with the gut instinct to survive. Even when small businesses do have a marketing manager, though, many of them are trying to navigate through the complex sales and marketing landscape with little to no success or budget.How to Promote Your Business with Limited Money is a general-purpose, how-to business book written for business owners and marketing professionals by business owners Dr. Stan Fine and Joseph W. Clote. This guide is not intended to be read as a front-to-back chapter book and rather serves as a quick reference guide. Refer to this book as you need specific information and skip around as needed. Promoting your business with limited money is one challenging feat, but there are unlimited ideas you can apply to achieve objectives you pre-establish. So, put on your marketing hat, and let's take action to start showing your prospects the value your business delivers.
