Author : Anonim
Publisher : Unknown
Page : 76 pages
File Size : 45,9 Mb
Release : 2000
Category : Direct marketing
ISBN : UCR:31210014350407
Direct Marketing Today
Anonim
Direct Marketing Today
Direct Marketing Today Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Direct Marketing Today book. This book definitely worth reading, it is an incredibly well-written.
Direct Marketing Today
Anonim
Author : Anonim
Publisher : Unknown
Page : 76 pages
File Size : 52,6 Mb
Release : 2000
Category : Direct marketing
ISBN : WISC:89066971896
Direct Marketing Today by Anonim Pdf
Direct Marketing Today
Anonim
Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 54,6 Mb
Release : 2000
Category : Direct marketing
ISBN : OCLC:1130691182
Direct Marketing Today by Anonim Pdf
No B.S. Direct Marketing
Dan S. Kennedy
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 40,5 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 9781613082324
No B.S. Direct Marketing by Dan S. Kennedy Pdf
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Economic Impact, U.S. Direct Marketing Today
Anonim
Author : Anonim
Publisher : Unknown
Page : 216 pages
File Size : 49,8 Mb
Release : 1996
Category : Direct marketing
ISBN : NWU:35556025861642
Economic Impact, U.S. Direct Marketing Today by Anonim Pdf
Profitable Direct Marketing
Jim Kobs
Author : Jim Kobs
Publisher : McGraw-Hill Companies
Page : 420 pages
File Size : 54,8 Mb
Release : 1992
Category : Business & Economics
ISBN : MINN:31951D00877276P
Profitable Direct Marketing by Jim Kobs Pdf
Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
Direct Marketing Management
Mary Lou Roberts,Paul D. Berger
Author : Mary Lou Roberts,Paul D. Berger
Publisher : Prentice Hall International (UK)
Page : 472 pages
File Size : 53,8 Mb
Release : 1999
Category : Business & Economics
ISBN : 0130804347
Direct Marketing Management by Mary Lou Roberts,Paul D. Berger Pdf
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
No B.S. Direct Marketing
Dan Kennedy
Author : Dan Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 40,5 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 9781599185019
No B.S. Direct Marketing by Dan Kennedy Pdf
This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
David Shepard Associates
Author : David Shepard Associates
Publisher : McGraw Hill Professional
Page : 756 pages
File Size : 50,9 Mb
Release : 1999-04-21
Category : Business & Economics
ISBN : 0071389261
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by David Shepard Associates Pdf
Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more
The New Integrated Direct Marketing
Mike Berry
Author : Mike Berry
Publisher : Gower Publishing, Ltd.
Page : 268 pages
File Size : 50,7 Mb
Release : 1998
Category : Business & Economics
ISBN : 0566079607
The New Integrated Direct Marketing by Mike Berry Pdf
The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
Direct Marketing in Practice
Matthew Housden,Brian Thomas
Author : Matthew Housden,Brian Thomas
Publisher : Taylor & Francis
Page : 356 pages
File Size : 55,5 Mb
Release : 2012-04-27
Category : Business & Economics
ISBN : 9781136409974
Direct Marketing in Practice by Matthew Housden,Brian Thomas Pdf
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
The Digital and Direct Marketing Goose
German Sacristan
Author : German Sacristan
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 47,5 Mb
Release : 2012-10-06
Category : Electronic
ISBN : 1480196134
The Digital and Direct Marketing Goose by German Sacristan Pdf
A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital media, few people realize that media alone cannot sell products and services. This wisdom rang true in the days when newspapers and magazines first rolled of the presses, and it remains just as true today. Digital media is only a vehicle--but it cannot guarantee success by itself. It is all about the strategy that will help you say the right thing to the right person at the right time in the right place and the right way. Digital and Direct Marketing Expert German Sacristan has stepped in to help marketers in this age of digital media. He has succeeded where many have failed by writing a simple, functional, easy to reference book that will help you build a very powerful marketing communication methodical process to increase your chances of a better ROMI, or return on market investment. German knows that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. In his book, he reiterates the fundamentals of marketing, sales and communication and lucidly shows how they apply in the world of digital media. In our era of marketing mumbo jumbo with expectations of instant success, German's sincerity is refreshing. He warns his readers that they will not find any marketing magic wands or crystal balls in his book. Instead they will find page after page of very relevant tips including a proven and methodical process with plenty of real examples to help readers build the right methodical process that will increase their chances of more and better sales. In German's words, "Yes, the market is different, but the basics of marketing are still the same." Now, more than ever, we need better strategies to get the most out of the new digital media and the methodical process and ingredients discussed in this book will help you do just that. Digital and Direct Marketing Goose will help you remember all the fundamentals while showing you how to deploy the most relevant tools and media in the modern marketplace. You can contact German at [email protected] andwww.marketinggoose.com
Opportunties in Direct Marketing
Anne Basye
Author : Anne Basye
Publisher : McGraw Hill Professional
Page : 162 pages
File Size : 46,7 Mb
Release : 2008-04-20
Category : Business & Economics
ISBN : 9780071641906
Opportunties in Direct Marketing by Anne Basye Pdf
Market yourself toward a successful career! Get started in a career that has a promising future and is financially rewarding. Opportunities in Direct Marketing Careers provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the field of direct marketing. This career-boosting book will help you: Determine the specialty that's right for you, from business-to-business marketing to telemarketing to catalog production Acquire in-depth knowledge of direct marketing Find out what kind of salary you can expect Understand the daily routine of your chosen field Focus your job search using industry resources ENJOY A GREAT CAREER AS A: Buyer • Merchandiser • List manager • Market research director • Copywriter • Warehouse manager
The Digital and Direct Marketing Goos
German Sacristan
Author : German Sacristan
Publisher : Happy about
Page : 174 pages
File Size : 50,9 Mb
Release : 2012-09
Category : Direct marketing
ISBN : 1600052304
The Digital and Direct Marketing Goos by German Sacristan Pdf
A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital media, few people realize that media alone cannot sell products and services. This wisdom rang true in the days when newspapers and magazines first rolled of the presses, and it remains just as true today. Digital media is only a vehicle--but it cannot guarantee success by itself. It is all about the strategy that will help you say the right thing to the right person at the right time in the right place and the right way. Digital and Direct Marketing Expert German Sacristan has stepped in to help marketers in this age of digital media. He has succeeded where many have failed by writing a simple, functional, easy to reference book that will help you build a very powerful marketing communication methodical process to increase your chances of a better ROMI, or return on market investment. German knows that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. In his book, he reiterates the fundamentals of marketing, sales and communication and lucidly shows how they apply in the world of digital media. In our era of marketing mumbo jumbo with expectations of instant success, German's sincerity is refreshing. He warns his readers that they will not find any marketing magic wands or crystal balls in his book. Instead they will find page after page of very relevant tips including a proven and methodical process with plenty of real examples to help readers build the right methodical process that will increase their chances of more and better sales. In German's words, "Yes, the market is different, but the basics of marketing are still the same." Now, more than ever, we need better strategies to get the most out of the new digital media and the methodical process and ingredients discussed in this book will help you do just that. Digital and Direct Marketing Goose will help you remember all the fundamentals while showing you how to deploy the most relevant tools and media in the modern marketplace. You can contact German at [email protected] and www.marketinggoose.com
The Direct Mail Solution
Craig Simpson,Dan Kennedy
Author : Craig Simpson,Dan Kennedy
Publisher : Entrepreneur Press
Page : 250 pages
File Size : 48,8 Mb
Release : 2014-01-28
Category : Business & Economics
ISBN : 9781599185187
The Direct Mail Solution by Craig Simpson,Dan Kennedy Pdf
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
