Profitable Direct Marketing

Author : Jim Kobs
Publisher : McGraw-Hill Companies
Page : 420 pages
File Size : 49,8 Mb
Release : 1992
Category : Business & Economics
ISBN : MINN:31951D00877276P

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Profitable Direct Marketing by Jim Kobs Pdf

Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook

Author : Lois K. Geller
Publisher : Oxford University Press
Page : 384 pages
File Size : 51,8 Mb
Release : 2002-11-01
Category : Business & Economics
ISBN : 9780190289256

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Response by Lois K. Geller Pdf

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.

Author : Jim Kobs
Publisher : NTC/Contemporary Publishing Company
Page : 312 pages
File Size : 44,5 Mb
Release : 1979
Category : Direct marketing
ISBN : 0844230375

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Profitable Direct Marketing by Jim Kobs Pdf

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 44,8 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 9781613082324

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No B.S. Direct Marketing by Dan S. Kennedy Pdf

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Author : Daniel J. Polito
Publisher : iUniverse
Page : 289 pages
File Size : 48,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780595317875

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The Direct Marketing Cookbook by Daniel J. Polito Pdf

There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With The Direct Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry. The Direct Marketing Cookbook teaches and guides both professionals and those responsible for marketing their businesses, how to successfully plan, develop, execute and manage direct marketing programs that can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing experience, especially in the complex and confusing area of direct response marketing. Yet they are constantly challenged to acquire more of the right customers if they are ever to survive these difficult times. It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.

Author : Ros Jay
Publisher : International Thomson Business Press
Page : 148 pages
File Size : 47,6 Mb
Release : 1998
Category : Business & Economics
ISBN : 1861521456

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Profitable Direct Marketing by Ros Jay Pdf

Offers a comprehensive and practical introduction to direct marketing. Containing examples and checklists, the book starts by showing how to create a database, and then moves on to cover each branch of direct marketing in turn.

Author : Frank Trent
Publisher : Unknown
Page : 90 pages
File Size : 55,5 Mb
Release : 2002
Category : Electronic
ISBN : 0958178305

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Profitable Direct Marketing for Small Business by Frank Trent Pdf

Author : Nat G. Bodian
Publisher : McGraw Hill Professional
Page : 456 pages
File Size : 53,9 Mb
Release : 1995
Category : Business & Economics
ISBN : 0070063400

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Direct Marketing Rules of Thumb by Nat G. Bodian Pdf

A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.

Author : David Shepard Associates
Publisher : McGraw Hill Professional
Page : 756 pages
File Size : 51,5 Mb
Release : 1999-04-21
Category : Business & Economics
ISBN : 0071389261

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The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by David Shepard Associates Pdf

Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more

Author : Herschell Gordon Lewis
Publisher : Unknown
Page : 360 pages
File Size : 46,5 Mb
Release : 1993
Category : Electronic
ISBN : 9837200871

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Direct Marketing Strategies and Tactics by Herschell Gordon Lewis Pdf

Author : Till Boadella
Publisher : Nexilitas Press
Page : 0 pages
File Size : 55,9 Mb
Release : 2015-07-09
Category : Direct marketing
ISBN : 1943612102

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The 7 Laws of Direct Marketing by Till Boadella Pdf

If you've ever wanted to skip the thick, dry college textbooks of business school and jump straight into real business strategies and tactics that allow you to rise above your competition and dominate your marketplace, Till Boadella has the answer for you. From being stuck in a squalid Swiss apartment, thousands of dollars in debt, to becoming an influential authority in the direct marketing industry, this book is about giving you strategies you can use right now to flood your business with more leads, more customers, and of course, more sales. You'll discover: * The "little-known" niche of direct-response advertising that Till used to go from $2,000 in debt to $5,000 a month autopilot, and eventually sell his first business to his biggest competitor * The 2 main emotions that drive any sale, and how to use them to supercharge your business with new leads and sales for more cash in your pocket * The 5 classic marketing mistakes that flush your sales down the toilet * The "Cookie Box" Effect that lets you double, even triple your average sale. It leverages the psychological makeup of buying, and created $17,436 of sales overnight Till Boadella is your 21st century "Rags to riches" story. From being unemployed and in debt in his early 20s, he turned to the Internet and discovered through hard hustle, the principles of marketing that have allowed him to turn an ordinary online business into an extraordinary online business. In The 7 Laws of Direct Marketing, he reveals everything he's learnt, and the shortcuts for any aspiring entrepreneur to use to create a successful business. He currently lives worldwide, traveling from country to country while teaching students worldwide on his business techniques and strategies.

Author : Bob Stone
Publisher : National Textbook Company
Page : 598 pages
File Size : 43,6 Mb
Release : 1988
Category : Business & Economics
ISBN : 0844231800

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Successful Direct Marketing Methods by Bob Stone Pdf

This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.

Author : Matthew Housden,Brian Thomas
Publisher : Taylor & Francis
Page : 356 pages
File Size : 41,9 Mb
Release : 2012-04-27
Category : Business & Economics
ISBN : 9781136409974

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Direct Marketing in Practice by Matthew Housden,Brian Thomas Pdf

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

Author : Anonim
Publisher : Unknown
Page : 535 pages
File Size : 46,9 Mb
Release : 1990
Category : Database management
ISBN : OCLC:760271958

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The New Direct Marketing by Anonim Pdf

Author : Richard Rosen
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 44,7 Mb
Release : 2009-03-16
Category : Business & Economics
ISBN : 9780470522394

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Convergence Marketing by Richard Rosen Pdf

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.