Discourses Modes Media And Meaning In An Era Of Pandemic
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Author : Sabine Tan,Marissa K. L. E Publisher : Taylor & Francis Page : 293 pages File Size : 40,9 Mb Release : 2022-09-28 Category : Language Arts & Disciplines ISBN : 9781000772371
Discourses, Modes, Media and Meaning in an Era of Pandemic by Sabine Tan,Marissa K. L. E Pdf
The COVID-19 pandemic has affected all aspects of our everyday lives – from the political to the economic to the social. Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express. Examples include how national and international news organisations communicate important information about the virus and the crisis, the public’s reactions to such communications, the resultant (counter-)discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on people’s communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re-)contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds. This volume will appeal primarily to scholars in the field of (multimodal) discourse analysis. It will also be of interest to researchers and graduate students in other fields whose work focuses on the use of multimodal artefacts for communication and meaning making.
Multimodal Chinese Discourse by Dezheng (William) Feng Pdf
This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand in hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These changes have brought about significant changes to the discursive practices at the national, institutional and individual levels, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.
Author : Luke C. Collins,Veronika Koller Publisher : Taylor & Francis Page : 210 pages File Size : 46,9 Mb Release : 2023-09-29 Category : Language Arts & Disciplines ISBN : 9781000961867
Viral Language by Luke C. Collins,Veronika Koller Pdf
Viral Language considers a range of different types of public communication and their discussion of the Covid-19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so, they demonstrate how experiences of health and illness can be shaped by political messaging, scientific research, news articles and advertising. Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images. Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.
Multimodality Studies in International Contexts by Liliana Vásquez Rocca,Natasha Artemeva,Chloë Grace Fogarty-Bourget Pdf
This collection responds to the need for theoretically informed and methodologically grounded empirical research on the global transformations in multimodal human communication and social practices in light of recent widespread change. The volume highlights the need to expand on the established approaches--Social Semiotics, Multimodal Discourse Analysis, and Multimodal (Inter)action Analysis--by complementing them with other analytical frameworks to better understand the impact of unprecedented global challenges, such as Covid-19, on the way humans communicate and make use of meaning-making resources. Bringing together established and emergent scholars from a variety of geographical, cultural, and linguistic contexts, the collection presents studies from both the Global North and Global South, including South Africa, Latin America, Brazil, and the Caribbean, to showcase new perspectives in multimodality research. This innovative book will be of interest to students and scholars in multimodality, social semiotics, and discourse analysis.
Inequalities, Youth, Democracy and the Pandemic by Simone Maddanu,Emanuele Toscano Pdf
This book brings together studies from various locations to examine the growing social problems that have been brought to the fore by the COVID-19 outbreak. Employing both qualitative, theoretical and quantitative methods, it presents the impact of the pandemic in different settings, shedding light on political and cultural realities around the world. With attention to inequalities rooted in race and ethnicity, economic conditions, gender, disability, and age, it considers different forms of marginalization and examines the ongoing disjunctions that increasingly characterize contemporary democracies from a multilevel perspective. The book addresses original analyses and approaches from a global perspective on the COVID-19 pandemic, its governance, and its effects in different geographies. These analyses are organized around three main axes: 1) how COVID-19 pandemic worsened social, racial/ethnic, and economic inequalities, including variables such as migration status, gender, and disability; 2) how the pandemic impacted youth and how younger generations cope with public health alarms, and containment measures; 3) how the pandemic posed a challenge to democracy, reshaped the political agenda, and the debate in the public sphere. Contributions from around the world show how local and national issues may overlap on a global scale, laying the foundation for connected sociologies. Based on qualitative as well as quantitative empirical analysis on various categories of individuals and groups, this edited volume reflects on the sociological aspects of current planetary crises which will continue to be at the core of our societies. A wide-ranging, international volume that focuses on both unexpected social changes and new forms of agency in response to a period of crisis, Inequalities, Youth, Democracy and the Pandemic will appeal to scholars with interests in the sociology of health, social problems and inequalities.
Popularizing Science in the Digital Era by Sichen Xia Pdf
This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences. Drawing on insights from genre analysis, the systemic functional approach to multimodal discourse analysis, and the social semiotic approach to multimodality, the volume examines the communicative contexts in which TED talks are constructed, their rhetorical structure, the deployment of multimodal tools, and diachronic developments. The book reflects on the ways in which TED talks are uniquely positioned to offer new insights into how experts disseminate scientific knowledge for non-specialist audiences, constructed as they are within a community defined by a fluidity and diversity of audiences and speakers. The volume offers strategies for not only making the process of disseminating specialized knowledge more engaging and accessible but also expanding their own semiotic and communicative repertoires, increasingly crucial in our digitally driven era. This book will be of interest to students and scholars of English for Specific Purposes, multimodality, discourse analysis, and digital communication.
Designing Learning with Digital Technologies by Fei Victor Lim,Mercedes Querol-Julián Pdf
This book offers a multimodal perspective on how to design meaningful learning experiences with digital technologies. Digital education is of increasing importance in today’s digital society and the editors bring together international thought-leaders and well-established academics across geographical regions to explore the topic. The book addresses the need to design learning with digital technologies, especially in a post-pandemic environment where blended learning has become ubiquitous. The book is organised around five themes: designing learning, digital learning designs, digital learning with embodied teaching, digital learning interactions, and digital multimodal literacies. The chapters focus on digital technologies as multimodal semiotic resources and the educational implication of each theme is drawn out from illustrative cases across contexts of learning. Essential reading for researchers and postgraduate students, this book offers state-of-the-art thinking on how educators can design new learning experiences for students through the meaningful and effective use of digital technologies.
Pathways to the Origin and Evolution of Meanings in the Universe by Alexei A. Sharov,George E. Mikhailovsky Pdf
Pathways to the Origin and Evolition of Meanings in the Universe The book explains why meaning is a part of the universe populated by life, and how organisms generate meanings and then use them for creative transformation of the environment and themselves. This book focuses on interdisciplinary research at the intersection of biology, semiotics, philosophy, ethology, information theory, and the theory of evolution. Such a broad approach provides a rich context for the study of organisms and other semiotic agents in their environments. This methodology can be applied to robotics and artificial intelligence for developing robust, adaptable learning devices. In this book, leading interdisciplinary scholars reveal their vision on how to integrate natural sciences with semiotics, a theory of meaning-making and signification. Developments in biology indicate that the capacity to create and understand signs is not limited to humans or vertebrate animals, but exists in all living organisms - the fact that inspired the integration of biology and semiotics into biosemiotics. The authors discuss the nature of semiotic agents (organisms and other autonomous goal-directed units), meaning, signs, information, memory, evolution, and consciousness. Also discussed are issues including the origin of life, potential meaning and its actualization, top-down causality in physics and biology, capacity of organisms to encode their functions, the strategy of organisms to combine homeostasis with direct adaptation to new life-cycle phases or new environments, multi-level memory systems, increase of freedom via enabling constraints, creative modeling in evolution and learning, communication in animals and humans, the origin and function of language, and the distribution and transfer of life in space. This is the first book on biosemiotics in its global conceptual and spatial scope. Biosemiotics is presented using the language of natural sciences, which supports the scientific grounding of semiotic terms. Finally, the cosmic dimension of life and meaning-making leads to a reconsideration of ethical principles and ecological mentality here on earth and in space exploration. Audience Theoretical biologists, ethologists, astrobiologists, ecologists, evolutionary biologists, philosophers, phenomenologists, semioticians, biosemioticians, molecular biologists, linguists, system scientists and engineers.
Multilingualism from Manuscript to 3D by Matylda Włodarczyk,Jukka Tyrkkö,Elżbieta Adamczyk Pdf
This collection explores the links between multimodality and multilingualism, charting the interplay between languages, channels and forms of communication in multilingual written texts from historical manuscripts through to the new media of today and the non-verbal associations they evoke. The volume argues that features of written texts such as graphics, layout, boundary marking and typography are inseparable from verbal content. Taken together, the chapters adopt a systematic historical perspective to investigate this interplay over time and highlight the ways in which the two disciplines might further inform one another in the future as new technologies emerge. The first half of the volume considers texts where semiotic resources are the sites of modes, where multiple linguistic codes interact on the page and generate extralinguistic associations through visual features and spatial organizaisation. The second half of the book looks at texts where this interface occurs not in the text but rather in the cultural practices involved in social materiality and text transmission. Enhancing our understandings of multimodal resources in both historical and contemporary communication, this book will be of interest to scholars in multimodality, multilingualism, historical communication, discourse analysis and cultural studies. Chapters 1, 4, and 5 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. Chapters 1 & 4 have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license, with Chapter 5 being made available under a Creative Commons Attribution 4.0 license.
Designing Learning for Multimodal Literacy by Fei Victor Lim,Lydia Tan-Chia Pdf
Designing Learning for Multimodal Literacy addresses the need to design learning for multimodal literacy in a world that is increasingly saturated with print and digital media. In the current age, communication and interactions on social media are seldom made with language alone but are often accompanied with emojis, images, and videos, making meanings multimodally. Young people, including children, are also increasingly active in making videos of themselves, their ideas, and their experiences as part of their out-of-school literacy activities. In particular, for language teachers, the present shifts in our world require that teachers re-examine what they teach and how they can meaningfully and effectively teach the students in their classes today. At 8 years old, Alden created his own rap music video and shared it with the world. He wrote his own lyrics and set it against the music he remixed and meshed from a music download site. Alden is in your classroom today. As his teacher, what would you teach him? How would you engage him? Alden, and children like him, is the inspiration for why the authors have written this book. The changing times and changing learners place a demand on educators to continually reflect on what and how teachers are teaching their students – to ensure that learning in school remains relevant, relatable, and prepares them for the world of the future. Lim’s book outlines how teachers can design learning for multimodal literacy. It is a result of a collaboration between an educational researcher and a curriculum developer, and offers practical resources for practitioners but also design principles and considerations based on practice with a range of students to inform and inspire academics and postgraduate students. It is poised to contribute to the global conversation and interest on how educators can reflect on the zeitgeist of the digital age and design learning for multimodal literacy.
Louise Ravelli,Theo van Leeuwen,Markus A. Höllerer,Dennis Jancsary
Author : Louise Ravelli,Theo van Leeuwen,Markus A. Höllerer,Dennis Jancsary Publisher : Taylor & Francis Page : 259 pages File Size : 53,7 Mb Release : 2023-05-17 Category : Language Arts & Disciplines ISBN : 9781000865738
Organizational Semiotics by Louise Ravelli,Theo van Leeuwen,Markus A. Höllerer,Dennis Jancsary Pdf
This edited volume brings together two largely separate fields – organization studies and multimodal social semiotics – to develop an integrated research agenda for the novel interdisciplinary field of ‘organizational semiotics’. Organizations, whether for profit, non-profit, or governmental, dominate much of everyday life, and multimodal communication is not only an output of organizations, but is also constitutive of them. This volume argues in particular for the importance of organization studies for social semioticians – not just as a site of application, but also as a critical contemporary context that requires novel and expanded methods of analysis and critique, and new practices of partnership. The volume addresses a range of institutions and sectors, from civil to retail to medical, from corporations to universities, and reveals how a deep engagement with their meaning-making practices produces insights not just about communication but also about the broader contemporary cultural context in which organizations play such a significant role. Fundamentally, it reveals that the rich analytical and theoretical resources of multimodal perspectives on organizations studies can – and should – make a fundamental contribution to our understanding of organizations in social life. This volume is relevant to social semioticians and organizational researchers as well as to practitioners and decision-makers in organizations.
Multimodal Experiences Across Cultures, Spaces and Identities by Ayelet Kohn,Rachel Weissbrod Pdf
This book explores the interplay between various semiotic modes in multimodal texts and the ways in which they are employed to express cultural translation, seeking to expand prevailing views of translation and adaptation in light of everchanging social realities. Drawing on work from multimodal discourse studies, translation studies and adaptation studies, Kohn and Weissbrod shed a light on the increasing prominence of the visual in multimodal texts in the act of translation in a broad sense, and specifically, in conveying cultural translation, broadly understood as the processes and experiences which communities and individuals undergo in the face of social and cultural upheavals which require them to become acquainted with new signs, uniquely encoded across different contexts. Each example showcases individual sociocultural domains while also engaging in the active role of the audience and the respective spaces these works inhabit. The book brings together work from translation and adaptation studies and multimodality and opens up avenues for new research, making it of interest to scholars in these disciplines as well as fields such as media studies, migration studies and cultural studies.
Power, Media and the Covid-19 Pandemic by Stuart Price,Ben Harbisher Pdf
This edited collection provides an in-depth, interdisciplinary critique of the acts of public communication disseminated during a major global crisis. Encompassing contributions from academics working in the fields of politics, environmentalism, citizens’ rights, state theory, cultural studies, journalism, and discourse/rhetoric, the book offers an original insight into the relationship between the various social forces that contributed to the ‘Covid narrative’. The subjects analysed here include: the performance of the ‘mainstream’ media, the quality of political ‘messaging’ and argumentation, the securitised state and racism in Brazil, the growth of ‘catastrophic management’ in UK universities, emergent journalistic practices in South Africa, homelessness and punitive dispossession, the pandemic and the history of eugenics, and the Chinese media’s attempt to disguise discriminatory practices. This is one of the first comparative studies of the various rationales offered for state/corporate intervention in public life. Delving beneath established political tropes and state rhetoric, it identifies the power relations exposed by an event that was described as unprecedented and unique, but was in fact comparable to other major global disruptions. As governments insisted on distinguishing their own propaganda from unregulated disinformation, their increasingly sceptical ‘publics’ pursued their own idiosyncratic solutions to the crisis, while the apparent sacrifice of a host of citizens – from the most dedicated to the most vulnerable – suggested that inequality and exploitation remained at the heart of the social order. Power, Media, and the Covid-19 Pandemic is essential reading for students, researchers and academics in media, communication and journalism studies, politics, environmental sciences, critical discourse analysis, cultural studies, and the sociology of health.
COVID Communication by Douglas A. Vakoch,John C. Pollock,Amanda M. Caleb Pdf
This book focuses on how we understand COVID-19—medically, socially, and rhetorically. Given the expectation that other flu pandemics will occur, it stresses the importance of examining how the public response is shaped in the face of global health emergencies. It considers questions such as how can pandemic language both limit and expand our understanding of disease as biomedical, social, and experiential? In what ways can health communication be improved through the study and application of rhetoric and the health humanities? COVID Communication fills a gap in the pandemic literature by promoting interdisciplinary analysis of communication methods, realized through a health humanities approach. It centers human experience and culture within conversations about the biological reality of a pandemic. This volume will be a welcome contribution to the scientific investigations and practice of psychology and public health professionals. Interdisciplinary perspective New insights on how a pandemic is understood Highlights the relevance to important usually neglected relevance for psychology and public health professionals Endorsements of COVID Communication “In an era of the COVID-19 pandemic crisis, COVID Communication provides a smart, urgent alternative to our collective downward spiral, not only offering a fiery critique of our selfish and self-destructive present but also providing galvanizing, positive visions of what futures we might hope for.” — Shailendra Saxena, King George’s Medical University, India; editor of Coronavirus Disease 2019 (COVID-19): Epidemiology, Pathogenesis, Diagnosis, and Therapeutics “COVID Communication shows that the pandemic affects us not only because it makes us sick or ruins our economy, but also because of how it is spoken, written, and thought about, ultimately because of how it is socially constructed. An original and very necessary look to arm ourselves intellectually against the pandemic.” — Alberto del Campo Tejedor, Pablo de Olavide University, Spain; author of La infame fama del andaluz “The COVID-19 pandemic represented a global challenge that needed nations and their people to come together, find a joint response, and build a narrative that was clear, consistent, inclusive, and respectful of people. The reality, however, is that the responses to the pandemic reflected the ideologies of national leaders, political leaders, media outlets, and activists, leading to a fragmented and at times polarized global discourse. This important work examines the different narratives that circulated within the information environment to explore how these may have led to differing levels of trust in politicians, in science, and in one another. Through an analysis of rhetoric across diverse nations and platforms, the chapters provide a framework that is crucial for understanding the interplay between discourse, cognition, and behavior.” — Darren Lilleker, Bournemouth University, UK; co-editor of Political Communication and COVID-19: Governance and Rhetoric in Times of Crisis “This book presents a collection of must-read scholarly chapters that illustrate a panoramic view of how people from different countries and cultures communicate about this global pandemic. These chapters paint a rich canvas of thoughts, emotions, reactions, and actions through communication expressions, ranging from intuitive rhetoric and probing cartoons to emotional memes and creative advertising. The book is a great resource for aiding health communication scholars, instructors, professionals, journalists, and students in enhancing their COVID-19 research, teaching, practice, reporting, and learning.” — Carolyn A. Lin, University of Connecticut, USA; co-editor of Communication Technology and Social Change: Theory and Implications “In an era of cultural anxiety caused by the global pandemic and social unrest, COVID Communication could not be timelier. Presenting broad cross-cultural and multi-modal perspectives on media portrayals of the illness that has caused so much suffering and uncertainty, this insightful book offers a ‘rhetorical toolkit’ that gives us tools to navigate the maze of modern communication with a deeper understanding of the power of language in the time of social media. It is a perfect resource for classes on media literacy, while it is useful to anyone who wants to become a more active, independent, and secure consumer of the media in the age of information abundance.” — Katja Plemenitaš, University of Maribor, Slovenia; co-author of Josip Hutter and the Dwelling Culture of Maribor “COVID-19, as a disaster and series of converging crises, has forever shaped society. COVID Communication offers an easy-to-read, unparalleled academic-practitioner focus to help understand the cultural, social, economic, political, community health, and personal risk assessment aspects of communication during and after the COVID-19 pandemic. Together, in a ground- breaking analysis that enhances the rich intellectual tradition of the field of communications, each chapter in COVID Communication offers readers the opportunity to view multiple media sources and approaches that engender a deeper understanding of health information and communication during and after COVID-19 and its ensuing crises.” — DeMond S. Miller, Rowan University, USA; co-editor of Community Disaster Recovery and Resiliency: Exploring Global Opportunities and Challenges “With its twenty-one chapters exploring a wide spectrum of issues ranging from individual and social responses to the global coronavirus breakout to the divergent narrative patterns identified from various countries, COVID Communication is indeed a timely and significant guide to understanding the recent pandemic. The collection makes the reader realize and acknowledge the multitude of complex, intersecting factors and processes that are relevant to comprehend the coronavirus pandemic and to cope with its various representations.” — Şemsettin Tabur, Ankara Yildirim Beyazit University, Turkey; author of Contested Spaces in Contemporary North American Novels: Reading for Space
Virtual English as a Lingua Franca by Inmaculada Pineda,Rino Bosso Pdf
This collection offers a comprehensive account of the development of intercultural communication strategies through Virtual English as a lingua franca, reflecting on the ways in which we make pragmatic meaning in today’s technology-informed globalized world. The volume places an emphasis on analyzing transmodal, trans-semiotic, and transcultural discourse practices in online spaces, providing a counterpoint to existing ELF research which has leaned towards unpacking formal features of ELF communication in face-to-face interactions. The chapters explore how these practices are characterized and then further sustained via non-verbal semiotic resources, drawing on data from a global range of empirical studies. The book prompts further reflection on readers’ own experiences in online settings and the challenges of VELF while also supplying educators in these contexts with the analytical resources to better bridge the gap between formal and informal learning. Highlighting the dynamic complexity of online intercultural communication in the twenty-first century, this book is a valuable resource for students and scholars in applied linguistics, language education, digital communication, and intercultural communication.