Author : Glynis M. Breakwell
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 54,9 Mb
Release : 2008-04-15
Category : Psychology
ISBN : 9780470777091
Doing Social Psychology Research by Glynis M. Breakwell Pdf
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Includes step-by-step exercises for students and notes for course leaders.