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Author : Kirk Kazanjian
Publisher : Random House Digital, Inc.
Page : 274 pages
File Size : 42,8 Mb
Release : 2013-04-23
Category : Brand loyalty
ISBN : 9780385346948
A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company.
Author : Kirk Kazanjian
Publisher : Crown Business
Page : 274 pages
File Size : 49,6 Mb
Release : 2013-04-23
Category : Business & Economics
ISBN : 9780385346955
Must-reading for every manager, entrepreneur, corporate executive, and anyone looking to increase customer satisfaction, boost employee engagement, and significantly enhance the bottom line. In order to build a successful company today, you must create an unbreakable bond of loyalty between your customers and employees. Few have done this better than Enterprise Holdings, owner of the Enterprise, National, and Alamo rental car brands. While Enterprise has long been known for offering excellent customer service, it faced a huge challenge after buying National and Alamo in 2007. Among other things, it had to integrate different cultures, manage a varied workforce, and meet the needs of a much larger and highly divergent customer base. In Driving Loyalty, you’ll get an inside look at how Enterprise began operating these three distinct brands in a way that ultimately led to rising profitability and some of the highest customer and employee satisfaction scores in the industry. You’ll also discover how other thriving companies—from JetBlue and Starbucks to Costco and even Chobani Yogurt—use similar techniques to outsmart the competition and turn customers and employees into raving fans. Driving Loyalty provides a blueprint that businesses of all types can use to deliver exceptional customer service, create a high-performing work environment, build strong brands, instill loyalty, market effectively online and off, and, in turn, power overall performance. In the pages of Driving Loyalty, you'll learn: - Specific strategies for offering exceptional service that will help to increase sales and grow your business. - Principles for developing engaged, high-performing teams - Why the rules of brand building differ based on your target audience - How to effectively leverage social media to better connect with your customers and employees - Why forming strong partnerships can take your company--and your career--to the next level - And much more
Author : Shep Hyken
Publisher : Shepard Presentations, LLC
Page : 117 pages
File Size : 49,7 Mb
Release : 1999
Category : Customer relations
ISBN : 9780963782014
Author : Paula Thomas
Publisher : Unknown
Page : 267 pages
File Size : 43,5 Mb
Release : 2019-10-07
Category : Electronic
ISBN : 1695899326
For convenience retailers, driving customer loyalty has never been more important, and yet this is the first book dedicated to the art and science of loyalty marketing in the convenience retail industry. Turning casual customer visits in to connected and trusted relationships is uniquely challenging in an industry where time and attention are the most difficult yet the most critical assets to nurture.Whether you already run a structured loyalty programme, or you are at just beginning to plan your customer loyalty strategy, this book is the definitive source of insights and ideas for marketers focused on building world-class loyalty marketing and customer connection programmes. The author, Paula Thomas, has almost a decade of experience as a loyalty marketing consultant, combined with a first class MBA in business. In this book of articles, she deconstructs loyalty strategy, operations and insights from some of the world's best programmes. It features case studies from all over the world, dedicated to helping you build exceptional loyalty with your customer base. From Starbucks and Domino's in the USA, to Shell and BP in the UK, to Repsol in Spain and 7-Eleven in Asia, she shares what's working, for whom and why and showcases the latest innovations in retail technology as well as some fascinating facts driving success for the world's greatest convenience brands. This book is destined to educate, inspire and transform your ideas about how to drive your customer's loyalty by learning from the best in the business.
Author : Paul Hague
Publisher : Kogan Page Publishers
Page : 393 pages
File Size : 55,9 Mb
Release : 2021-11-03
Category : Business & Economics
ISBN : 9781398602830
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
Author : Cristina Ziliani,Marco Ieva
Publisher : Routledge
Page : 256 pages
File Size : 48,6 Mb
Release : 2019-10-08
Category : Business & Economics
ISBN : 9780429663420
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.
Author : Valarie A. Zeithaml,Katherine N Lemon,Roland T Rust
Publisher : Simon and Schuster
Page : 314 pages
File Size : 48,9 Mb
Release : 2001-02-21
Category : Business & Economics
ISBN : 9780743205900
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.
Author : Alka Jarvis,Luis Morales,Ulka Ranadive
Publisher : Quality Press
Page : 256 pages
File Size : 46,9 Mb
Release : 2016-07-08
Category : Business & Economics
ISBN : 9780873899352
We are in what many call The Age of the Customer. Customers are empowered more than ever before and demand a high level of customer attention and service. Their increasing expectations and demands worldwide have forced organizations to transform themselves and prepare for the customer experience (CX) battlefield. This landmark book addresses: What customer experience really means Why it matters Whether it has any substantial business impact What your organization can do to deliver and sustain your CX efforts, and How we got to this particular point in CX history This book is the result of exhaustive research conducted to incorporate various components that affect customer experience. Based on the research results, the authors make a case for seeing CX and associated transformations as the next natural evolution of the quality management system (QMS) already in place in most companies. Using an existing QMS as the foundation for CX not only creates a more sustainable platform, but it allows for a faster and more cost effective way to enable an organization to attain world-class CX.
Author : Christian Zeidler
Publisher : Springer Science & Business Media
Page : 239 pages
File Size : 42,9 Mb
Release : 2009-09-02
Category : Business & Economics
ISBN : 9783834983015
Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
Author : Jeff Hasen
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 53,9 Mb
Release : 2012-05-01
Category : Business & Economics
ISBN : 9781118243268
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Author : Keeling, Debbie I.,de Ruyter, Ko,Cox, David
Publisher : Edward Elgar Publishing
Page : 384 pages
File Size : 46,9 Mb
Release : 2022-07-19
Category : Business & Economics
ISBN : 9781800371637
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
Author : G. M. Heal
Publisher : Columbia University Press
Page : 300 pages
File Size : 53,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 0231144008
"A balanced and optimistic account of how companies can benefit from the Corporate Social Responsibility movement. Geoffrey Heal makes a persuasive argument that doing the right thing can also boost the bottom line"--Joseph E. Stiglitz, Nobel Laureate in economics.
Author : John A. Murphy
Publisher : John Wiley & Sons
Page : 307 pages
File Size : 44,6 Mb
Release : 2001-08-08
Category : Business & Economics
ISBN : 9780471498186
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer-focused as an organization. The concept is not rocket science, but its implementation is more of a challenge. It involves a fundamental change within the organization. In this book, John Murphy introduces "The Lifebelt" - quite literally an aid to keeping afloat in this pressured environment. The Lifebelt is a framework that offers a practical way forward to integrating and mobilizing the entire oragnization toward a holistic CRM programme. The proprietary framework features six key factors identified as being essential for consistent delivery of service: customer focus, processes, employee involvement, training, measurement, and continuous improvement. John Murphy outlines how each of the factors should be owned by an appropriate member of the top management team. When this framework is systematically and effectively implemented and managed it will considerably enhance the customer retention capacity of the company. The logic of the framework applies to virtually all industries internationally. Managers and marketers across the board will find this book one of the most practical gudies to retaining customers published to date.
Author : Nigel Hill,Greg Roche,Rachel Allen
Publisher : The Leadership Factor
Page : 322 pages
File Size : 52,6 Mb
Release : 2007
Category : Consumer satisfaction
ISBN : 9780955416118
This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the book's pages have proved a fresh and continuous source of inspiration and expertise as I work with my organisation in helping them understand why we should do what matters most to our customers and the lasting effect such actions will have on both our customer loyalty and retention. The authors are to be commended.
Author : Rath & Strong
Publisher : John Wiley & Sons
Page : 598 pages
File Size : 55,9 Mb
Release : 2003-02-21
Category : Business & Economics
ISBN : 0471251240
Achieve unparalleled customer satisfaction and greater profitability with this essential handbook! Six Sigma is a proven and highly effective business initiative for improving customer satisfaction and increasing the efficiency of processes. Rath & Strong's Six Sigma Leadership Handbook highlights the critical factors that make or break implementation, offers key best practices for getting it right the first time, and offers real-life examples and case studies that light the path to success. With Rath & Strong, you'll get an overview of the tools, methods, approaches, benefits, and risks that are associated with each element of the methodology.