Early American Car Advertisements

Author : Heon Stevenson
Publisher : McFarland
Page : 295 pages
File Size : 46,9 Mb
Release : 2008-11-24
Category : Transportation
ISBN : 9780786452316

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American Automobile Advertising, 1930-1980 by Heon Stevenson Pdf

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Author : Q. David Bowers
Publisher : Unknown
Page : 208 pages
File Size : 40,7 Mb
Release : 1966
Category : Advertising
ISBN : STANFORD:20501161671

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Early American Car Advertisements by Q. David Bowers Pdf

Author : Jim Harter
Publisher : Wings Press
Page : 234 pages
File Size : 41,9 Mb
Release : 2015-10-01
Category : Transportation
ISBN : 9781609404901

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Early Automobiles by Jim Harter Pdf

Image archivist and transportation historian Jim Harter follows his work, Early Farm Tractors, with an even larger collection of images from advertising line art from 1880 to 1930, this time focused on Early Automobiles. Nearly 250 entrancing illustrations -- many suitable for framing -- are gems of the art of commercial engraving. Harter provides a very substantial, detailed history of the development of the "horseless carriage" into the brands famous from the early 20th century -- racers like Stutz, Dusenberg, Stanley, as well as those that became household names like Oldsmobile, Ford, Chrysler and others. Of special interest are the dozens of successful electric automobiles that flourished for 25 years. The history includes many colorful anecdotes about early long-distance races as well as interesting details of engineering breakthroughs. Full bibliography and index.

Author : Eric Dregni,Karl Hagstrom Miller
Publisher : Motorbooks
Page : 132 pages
File Size : 42,7 Mb
Release : 1996
Category : Advertising
ISBN : UOM:39076001851695

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Ads that Put America on Wheels by Eric Dregni,Karl Hagstrom Miller Pdf

Ads That Put America On Wheels By Eric Dregni & Karl Hagstrom Miller. Discover the creative history of automotive advertising from the early 1900s through today. Fully illustrated with original period advertisements revealing some of the greatest American cars and advertising campaigns of all time. Discusses the history of print advertising in relation to the evolution of the automobile and the auto industry and changing customer expectations. Sftbd., 8 1/4"x 10 5/8", 128 pgs., 40 b&w ill., 80 color.

Author : Michael L. Berger
Publisher : Bloomsbury Publishing USA
Page : 516 pages
File Size : 40,7 Mb
Release : 2001-07-30
Category : Social Science
ISBN : 9780313016066

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The Automobile in American History and Culture by Michael L. Berger Pdf

This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.

Author : Peter Roberts
Publisher : Unknown
Page : 152 pages
File Size : 44,9 Mb
Release : 1976
Category : Business & Economics
ISBN : IND:39000008873429

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Any Colour So Long as It's Black by Peter Roberts Pdf

"This retrospective look at 50 years of international motor advertising provides a unique "mirror of the times" and gives more than just an insight into the history of the automobile industry itself. Motor advertising has both molded and reflected public demand, public taste, and the manners and mores of the age. The 150 illustrations in this book therefore range from the downright misleading pronouncements of charlatans to the evocative lyricism of brilliant copyrighters like Ned Jordan. Chapters are devoted to the early use of motor sport in advertising, the feminine influence on sales techniques, and the effects of the postwar mass market on motor advertising."--Jacket.

Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
Page : 1510 pages
File Size : 54,8 Mb
Release : 1971
Category : Copyright
ISBN : STANFORD:36105006357276

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Catalog of Copyright Entries. Third Series by Library of Congress. Copyright Office Pdf

Author : Peter N. Stearns
Publisher : NYU Press
Page : 270 pages
File Size : 42,5 Mb
Release : 2005-10
Category : History
ISBN : 9780814798430

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American Behavioral History by Peter N. Stearns Pdf

From his founding of The Journal of Social History to his groundbreaking work on the history of emotions, weight, and parenting, Peter N. Stearns has pushed the boundaries of social history to new levels, presenting new insights into how people have lived and thought through the ages. Having established the history of emotions as a major subfield of social history, Stearns and his collaborators are poised to do the same thing with the study of human behavior. This is their manifesto. American Behavioral History deals with specific uses of historical data and analysis to illuminate American behavior patterns, ranging from car buying rituals to sexuality, and from funeral practices to contemporary grandparenting. The anthology illustrates the advantages and parameters of analyzing the ways in which people behave, and adds significantly to our social understanding while developing innovative methods for historical teaching and research. At its core, the collection demonstrates how the study of the past can be directly used to understand current behaviors in the United States. Throughout, contributors discuss not only specific behavioral patterns but, importantly, how to consider and interpret them as vital historical sources. Contributors include Gary Cross, Paula Fass, Linda Rosenzweig, Susan Matt, Steven M. Gelber, Peter N. Stearns, Suzanne Smith, Mark M. Smith, Kevin White.

Author : Yasutoshi Ikuta
Publisher : Chronicle Books (CA)
Page : 132 pages
File Size : 49,9 Mb
Release : 1988
Category : Business & Economics
ISBN : STANFORD:36105041026449

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The American Automobile by Yasutoshi Ikuta Pdf

Author : John Donovan
Publisher : Unknown
Page : 128 pages
File Size : 47,6 Mb
Release : 2021-02-26
Category : Electronic
ISBN : 1034528521

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The American Automobile - an Advertising Collection by John Donovan Pdf

An extensive collection of vintage automobile advertisements from 1903 through 1929. Each ad has been digitally restored from the original magazine source.

Author : Jan Young
Publisher : Lulu.com
Page : 105 pages
File Size : 46,7 Mb
Release : 2009-03-29
Category : Reference
ISBN : 9780557057504

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Studebaker Bibliography by Jan Young Pdf

The Studebaker Bibliography was developed with the intent of cataloging as much as possible of the available Studebaker literature. Our goal was to make information accessible to current and future historians as well as casual readers. The bibliography lists 321 books (both fiction and nonfiction), 1,784 magazine articles and 2,768 newspaper articles. All are related to the Studebaker Corporation, its founders, officers, employees, dealers, subsidiaries, or vehicles, and nearly all of it is available free (or inexpensively) from your local libraryâs interlibrary loan program!

Author : Steven M. Gelber
Publisher : JHU Press
Page : 245 pages
File Size : 41,9 Mb
Release : 2008-10
Category : Business & Economics
ISBN : 9780801889974

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Horse Trading in the Age of Cars by Steven M. Gelber Pdf

Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile.

Author : Heon Stevenson
Publisher : Unknown
Page : 296 pages
File Size : 51,5 Mb
Release : 1995
Category : Advertising
ISBN : NWU:35556028286516

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Selling the Dream by Heon Stevenson Pdf

Author : Frederick Zimmerman
Publisher : F & J Zimmerman Co
Page : 317 pages
File Size : 44,5 Mb
Release : 2011-08-05
Category : Business & Economics
ISBN : 9780983903543

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The Turnaround Experience by Frederick Zimmerman Pdf

The Turnaround Experience is a study of 16 attempted business turnarounds, each studied for twenty years. Nine were successful and seven unsuccessful, the differences owing to the strategies employed, the managerial skills, and character traits on the part of the people involved.The proposition advanced here is that the successful turnarounds focuses involved conscientious, carefully orchestrated efforts aimed at improving the firm's effectiveness as an efficient low-cost producer of increasingly differentiated quality products simultaneously. This study also revealed that successful turnarounds involve leaders who focus on operations, possess strong ethical values, have good personal reputations, and follow the principles of fair play in dealing with employees, creditors, suppliers, and customers.The 16 cases were drawn from actual documented histories occurrences spanning more than 80 years from 1902 to 1988 in the automobile and agricultural equipment industries where much material is available on the events and the characteristics of the people involved.

Author : Christina B. Mierau
Publisher : Twenty-First Century Books
Page : 104 pages
File Size : 44,9 Mb
Release : 2000-01-01
Category : Juvenile Nonfiction
ISBN : 0822517426

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Accept No Substitutes! by Christina B. Mierau Pdf

Provides a social history of advertising in America, from its origins in the 1600s to the present, showing how it has influenced and been influenced by American culture.