Effective Media Communication During Public Health Emergencies

Author : Randall N. Hyer,Vincent T. Covello
Publisher : World Health Organization
Page : 61 pages
File Size : 55,6 Mb
Release : 2007
Category : Medical
ISBN : 9789241547048

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Effective Media Communication During Public Health Emergencies by Randall N. Hyer,Vincent T. Covello Pdf

Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally support calm a nervous public provide much-needed information encourage cooperative behaviors and help save lives. This handbook presents an integrated, principle-based approach to media communication for those dealing with public health emergencies. Topics covered include how journalists gather and process information about public health emergencies, steps for planning and implementing an effective media communication program, identifying and reaching target audiences, media interviews, avoiding traps and pitfalls, and preparing key messages. It is designed to improve those skills needed for preparing and delivering public health messages during an emergency. It will be useful to public health and government officials, senior managers in public and private sector organizations, hospital managers, public information officers, and experts responsible for communicating with the media. The Field Guide produced as a separate book summarizes the practical steps that can be taken to strengthen and enhance efforts made in this area. The target audiences for the Field Guide are WHO offices, field personnel, and public health officials who are unfamiliar with media interactions or who wish to sharpen their skills in this area. Companion volume link: Handbook

Author : World Health Organization
Publisher : World Health Organization
Page : 138 pages
File Size : 49,6 Mb
Release : 2007
Category : Medical
ISBN : 9789241547031

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Effective Media Communication During Public Health Emergencies by World Health Organization Pdf

Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally support, calm a nervous public, provide much-needed information, encourage cooperative behaviors, and help save lives. This handbook presents an integrated principle-based approach to media communication for those dealing with public health emergencies. Topics covered include how journalists gather and process information about public health emergencies, steps for planning and implementing an effective media communication program, identifying and reaching target audiences, conducting media interviews, avoiding traps and pitfalls, and preparing key messages. It is designed to improve those skills needed for preparing and delivering public health messages during an emergency. It will be useful to public health and government officials, senior managers in public and private sector organizations, hospital managers, public information officers, and experts responsible for communicating with the media. The Field Guide produced as a separate book summarizes the practical steps that can be taken to strengthen and enhance efforts made in this area. The target audiences for the Field Guide are WHO offices field personnel and public health officials who are unfamiliar with media interactions or who wish to sharpen their skills in this area. Companion volume link: Field Guide

Author : R. N., VT-Hyer Covello,Randall N. Hyer,Vincent T. Covello,World Health Organization
Publisher : Unknown
Page : 124 pages
File Size : 51,8 Mb
Release : 2006-06-01
Category : Communication in emergency medicine
ISBN : 0241547032

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Effective Media Communication During Public Health Emergencies by R. N., VT-Hyer Covello,Randall N. Hyer,Vincent T. Covello,World Health Organization Pdf

Author : R. N., VT-Hyer Covello,Randall N. Hyer,Vincent T. Covello,World Health Organization
Publisher : Unknown
Page : 53 pages
File Size : 43,5 Mb
Release : 2006-06-01
Category : Electronic
ISBN : 0241547040

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Effective Media Communication During Public Health Emergencies by R. N., VT-Hyer Covello,Randall N. Hyer,Vincent T. Covello,World Health Organization Pdf

Author : R. N. Hyer
Publisher : Unknown
Page : 60 pages
File Size : 47,7 Mb
Release : 2007
Category : Electronic
ISBN : 9240682163

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Effective Media Communication During Public Health Emergencies by R. N. Hyer Pdf

Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally suppo.

Author : World Health Organization
Publisher : Unknown
Page : 0 pages
File Size : 45,9 Mb
Release : 2017
Category : Medical
ISBN : 9241550201

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Communicating Risk in Public Health Emergencies by World Health Organization Pdf

"During public health emergencies, people need to know what health risks they face, and what actions they can take to protect their health and lives. Accurate information provided early, often, and in languages and channels that people understand, trust and use, enables individuals to make choices and take actions to protect themselves, their families and communities from threatening health hazards." -- Publisher's description.

Author : George Haddow,Kim S Haddow
Publisher : Butterworth-Heinemann
Page : 282 pages
File Size : 49,8 Mb
Release : 2013-12-14
Category : Political Science
ISBN : 9780124079250

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Disaster Communications in a Changing Media World by George Haddow,Kim S Haddow Pdf

Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, as well as to the media, reduces risk, saves lives and property, and speeds recovery. Disaster Communications in a Changing Media World, Second Edition, provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. Disaster Communications in a Changing Media World, Second Edition, illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media. Includes case studies from recent disasters including Hurricane Sandy, the 2011 tsunami in Japan, and the Boston Marathon bombings Demonstrates how to use blogs, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector Updated information in each chapter, especially on how social media has emerged as a force in disaster communications

Author : National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Population Health and Public Health Practice,Board on Health Sciences Policy,Committee on Evidence-Based Practices for Public Health Emergency Preparedness and Response
Publisher : National Academies Press
Page : 501 pages
File Size : 50,8 Mb
Release : 2020-11-28
Category : Medical
ISBN : 9780309670388

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Evidence-Based Practice for Public Health Emergency Preparedness and Response by National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Population Health and Public Health Practice,Board on Health Sciences Policy,Committee on Evidence-Based Practices for Public Health Emergency Preparedness and Response Pdf

When communities face complex public health emergencies, state local, tribal, and territorial public health agencies must make difficult decisions regarding how to effectively respond. The public health emergency preparedness and response (PHEPR) system, with its multifaceted mission to prevent, protect against, quickly respond to, and recover from public health emergencies, is inherently complex and encompasses policies, organizations, and programs. Since the events of September 11, 2001, the United States has invested billions of dollars and immeasurable amounts of human capital to develop and enhance public health emergency preparedness and infrastructure to respond to a wide range of public health threats, including infectious diseases, natural disasters, and chemical, biological, radiological, and nuclear events. Despite the investments in research and the growing body of empirical literature on a range of preparedness and response capabilities and functions, there has been no national-level, comprehensive review and grading of evidence for public health emergency preparedness and response practices comparable to those utilized in medicine and other public health fields. Evidence-Based Practice for Public Health Emergency Preparedness and Response reviews the state of the evidence on PHEPR practices and the improvements necessary to move the field forward and to strengthen the PHEPR system. This publication evaluates PHEPR evidence to understand the balance of benefits and harms of PHEPR practices, with a focus on four main areas of PHEPR: engagement with and training of community-based partners to improve the outcomes of at-risk populations after public health emergencies; activation of a public health emergency operations center; communication of public health alerts and guidance to technical audiences during a public health emergency; and implementation of quarantine to reduce the spread of contagious illness.

Author : Muhiuddin Haider
Publisher : Jones & Bartlett Learning
Page : 492 pages
File Size : 41,8 Mb
Release : 2005
Category : Communication
ISBN : 0763747769

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Global Public Health Communication by Muhiuddin Haider Pdf

Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.

Author : Girish Bobby Kapur,Sarah Bezek,Jonathan Dyal
Publisher : CRC Press
Page : 310 pages
File Size : 45,9 Mb
Release : 2016-12-08
Category : Computers
ISBN : 9781315341453

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Effective Communication During Disasters by Girish Bobby Kapur,Sarah Bezek,Jonathan Dyal Pdf

This title includes a number of Open Access chapters. In today’s world, there are new opportunities for disaster communications through modern technology and social media. Social network applications such as Facebook, Twitter, and Instagram can connect friends, family, first responders, and those providing relief and assistance. However, social media and other modern communication tools have their limitations. They can be affected by disaster situations where there are power outages or interrupted cellular service. The research contained in this valuable compendium offers much-needed information for emergency responders, utility companies, relief organizations, and governments as they invest in infrastructure to support post-disaster communications. In order to make use of modern communication methods, as well as fully utilize more traditional communication networks, it is imperative that we understand how people actually communicate in the wake of a disaster situation and how various communication strategies can best be utilized. Communication during and immediately after a disaster situation is a vital component of response and recovery. Effective communication connects first responders, support systems, and family members with the communities and individuals immersed in the disaster. Reliable communication also plays a key role in a community’s resilience. With research from internationally recognized experts, this volume provides an overview of communication challenges and best-practice analyses, looks at the internet and social media and mobile phones and other technology for disaster communication, and explores the challenges to effective communication. Presents a quality improvement project that gathered expert consensus on best practices used to improve disaster communication Analyzes the information dissemination mechanisms of different media to establish an efficient information dissemination plan for disaster pre-warning, including short message service (SMS), microblogs, news portals, cell phones, television, and oral communication Gauges the effectiveness of disaster risk communication Looks at the future of social media use during emergencies and afterwards Proposes a disaster resilient network that integrates various wireless networks into a cognitive wireless network in the event of disaster occurrences Effective Communication During Disasters: Making Use of Technology, Media, and Human Resources is an informative, multi-faceted resource on preparedness planning for effective communication before, during, and after a disaster occurs.

Author : Robert DeMartino
Publisher : DIANE Publishing
Page : 96 pages
File Size : 42,7 Mb
Release : 2009-02
Category : Language Arts & Disciplines
ISBN : 9781437903485

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Communicating in a Crisis by Robert DeMartino Pdf

A resource for public officials on the basic tenets of effective communications generally and on working with the news media specifically. Focuses on providing public officials with a brief orientation and perspective on the media and how they think and work, and on the public as the end-recipient of info.; concise presentations of techniques for responding to and cooperating with the media in conveying info. and delivering messages, before, during, and after a public health crisis; a practical guide to the tools of the trade of media relations and public communications; and strategies and tactics for addressing the probable opportunities and the possible challenges that are likely to arise as a consequence of such communication initiatives. Ill.

Author : William C Cockerham
Publisher : Academic Press
Page : 4477 pages
File Size : 55,5 Mb
Release : 2016-10-06
Category : Medical
ISBN : 9780128037089

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International Encyclopedia of Public Health by William C Cockerham Pdf

International Encyclopedia of Public Health, Second Edition, Seven Volume Set is an authoritative and comprehensive guide to the major issues, challenges, methods, and approaches of global public health. Taking a multidisciplinary approach, this new edition combines complementary scientific fields of inquiry, linking biomedical research with the social and life sciences to address the three major themes of public health research, disease, health processes, and disciplines. This book helps readers solve real-world problems in global and local health through a multidisciplinary and comprehensive approach. Covering all dimensions of the field, from the details of specific diseases, to the organization of social insurance agencies, the articles included cover the fundamental research areas of health promotion, economics, and epidemiology, as well as specific diseases, such as cancer, cardiovascular diseases, diabetes, and reproductive health. Additional articles on the history of public health, global issues, research priorities, and health and human rights make this work an indispensable resource for students, health researchers, and practitioners alike. Provides the most comprehensive, high-level, internationally focused reference work available on public health Presents an invaluable resource for both researchers familiar with the field and non-experts requiring easy-to-find, relevant, global information and a greater understanding of the wider issues Contains interdisciplinary coverage across all aspects of public health Incorporates biomedical and health social science issues and perspectives Includes an international focus with contributions from global domain experts, providing a complete picture of public health issues

Author : Michael J. Reilly,David Markenson
Publisher : Jones & Bartlett Learning
Page : 506 pages
File Size : 51,8 Mb
Release : 2010-10-25
Category : Law
ISBN : 9780763755133

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Health Care Emergency Management by Michael J. Reilly,David Markenson Pdf

Introduction to hospital and healthcare emergency management / Michael J. Reilly and David S. Markenson -- Healthcare incidet management systems / Arthur Cooper -- Improving trauma system preparedness for disasters and public health emergencies / Michael J. Reilly -- Legal issues and regulatory compliance / Doris R. Varlese -- Developing the hospital emergency management plan / Nicholas V. Cagliuso Sr., Nicole E. Leahy, and Marcelo Sandoval -- Introduction to exercise design and evaluation / Garrett T. Doering -- Integration with local and community resources / Isaac B. Weisfuse -- Education and training / Sean M. Kelly and Lindsey P. Anthony -- Functional roles of hospital workers in a disasters and public health emergencies / Tony Garcia -- Credentialing and management of volunteer health professionals / Deborah Viola and Peter Arno -- Quantitative planning for epidemic and disaster response : logistics and supply chain considerations / Nathaniel Hupert, John A. Muckstadt, and Wei Xiong -- Risk communication and media relations / Linda C. Degutis and Lauren Babcock-Dunning -- Security and physical infrastructure protections / Robert Michael Schuler and Veronica Senchak Snyder -- Hospital decontamination and worker safety / Michael J. Reilly -- Pharmaceutical systems management in disasters / David S. Markenson -- Laboratory preparedness / Ramon Rosal -- Principles of disaster triage / E. Brooke Lerner and Richard B. Schwartz -- Managing infectious disease disaster : a guide for hospital administrators / Ariadne Avellino -- Vulnerable populations and public health disaster preparedness / Elizabeth A. Davis, Rebecca Hansen, and Jennifer Mincin -- Altered standards of care in disasters and public health emergencies / John Rinard -- Mass fatality management / Barbara A. Butcher and Frank DePaolo -- Research in emergency and disaster medicine / Kobi Peleg and Michael Rozenfeld.

Author : Robert L. Heath,H. Dan O'Hair
Publisher : Routledge
Page : 653 pages
File Size : 44,5 Mb
Release : 2020-10-28
Category : Business & Economics
ISBN : 9781000153088

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Handbook of Risk and Crisis Communication by Robert L. Heath,H. Dan O'Hair Pdf

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.

Author : Harald Hornmoen,Klas Backholm
Publisher : Emerald Group Publishing
Page : 328 pages
File Size : 51,9 Mb
Release : 2018-10-01
Category : Social Science
ISBN : 9781787562691

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Social Media Use In Crisis and Risk Communication by Harald Hornmoen,Klas Backholm Pdf

The ebook edition of this title is Open Access and is freely available to read online. Presenting research on social media use in crisis and risk cases: a terrorist attack, a natural disaster and an infectious disease of international concern, this book investigates how social media plays a crucial role in mitigating or preventing crises.