Electronic Commerce Relationships

Author : Peter G. W. Keen
Publisher : Prentice Hall
Page : 280 pages
File Size : 48,6 Mb
Release : 2000
Category : Business & Economics
ISBN : UOM:39015048562220

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Electronic Commerce Relationships by Peter G. W. Keen Pdf

"This is the first book to focus on the challenge at the heart of the e-business revolution: building long-term relationships of trust between buyers, sellers, and partners. In Electronic Commerce Relationships: Trust by Design, four expert authors present today's best practices for designing trust into any e-commerce system. Start by understanding the key elements of trust in e-commerce - certainty, confidentiality, and privacy - and then learn to build systems that deliver all three. Discover no-nonsense, proven techniques for e-commerce risk mitigation, trust, control, audit, and security - along with specific recommendations and processes you can implement now."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Author : Richard J. Varey
Publisher : Unknown
Page : 244 pages
File Size : 49,8 Mb
Release : 2002
Category : Business & Economics
ISBN : CORNELL:31924094772195

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Relationship Marketing by Richard J. Varey Pdf

This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

Author : Vanessa Ratten,Park Thaichon
Publisher : Springer Nature
Page : 169 pages
File Size : 54,7 Mb
Release : 2021-07-10
Category : Business & Economics
ISBN : 9789811614422

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COVID-19, Technology and Marketing by Vanessa Ratten,Park Thaichon Pdf

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.

Author : Barbara L. Ciaramitaro
Publisher : IGI Global
Page : 0 pages
File Size : 46,8 Mb
Release : 2011
Category : Business & Economics
ISBN : 1616928085

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Virtual Worlds and E-commerce by Barbara L. Ciaramitaro Pdf

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

Author : Ciaramitaro, Barbara
Publisher : IGI Global
Page : 399 pages
File Size : 48,6 Mb
Release : 2010-08-31
Category : Business & Economics
ISBN : 9781616928100

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Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships by Ciaramitaro, Barbara Pdf

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
Page : 0 pages
File Size : 43,9 Mb
Release : 2009
Category : Electronic commerce
ISBN : 161610029X

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Electronic Commerce by Richard T. Watson Pdf

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Author : Nabeel A. Y. Al-Qirim
Publisher : IGI Global
Page : 394 pages
File Size : 44,5 Mb
Release : 2004-01-01
Category : Computers
ISBN : 1591401461

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Electronic Commerce in Small to Medium-sized Enterprises by Nabeel A. Y. Al-Qirim Pdf

This work addresses eCommerce issues in small to medium-sized enterprises (SMEs) in a global setting. It covers issues that are of importance to researchers, students, and professionals interested in the eCommerce field in SMEs.

Author : Becker, Annie
Publisher : IGI Global
Page : 2522 pages
File Size : 48,5 Mb
Release : 2007-12-31
Category : Business & Economics
ISBN : 9781599049441

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Electronic Commerce: Concepts, Methodologies, Tools, and Applications by Becker, Annie Pdf

Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.

Author : Teresa Scassa,Michael Eugene Deturbide
Publisher : CCH Canadian Limited
Page : 548 pages
File Size : 43,9 Mb
Release : 2004
Category : Electronic commerce
ISBN : 1553673700

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Electronic Commerce and Internet Law in Canada by Teresa Scassa,Michael Eugene Deturbide Pdf

Author : Theerasak Thanasankit
Publisher : IGI Global
Page : 299 pages
File Size : 49,6 Mb
Release : 2003-01-01
Category : Business & Economics
ISBN : 9781591400936

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E-commerce and Cultural Values by Theerasak Thanasankit Pdf

There is substantial interest in research in developing countries, especially in the use, implementation and development of information technology and systems. Many researchers have been moving toward an understanding of indigenous social and cultural structures and how they influence the use and development of information systems. E-Commerce and Cultural Values addresses these issues and brings together scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.

Author : Jerry Fjermestad,Nicholas C Robertson Jr
Publisher : Routledge
Page : 224 pages
File Size : 45,5 Mb
Release : 2015-05-15
Category : Business & Economics
ISBN : 9781317472193

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Electronic Customer Relationship Management by Jerry Fjermestad,Nicholas C Robertson Jr Pdf

This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.

Author : Kurt Bauknecht,Martin Bichler,Birgit Pröll
Publisher : Springer
Page : 380 pages
File Size : 54,7 Mb
Release : 2004-12-07
Category : Computers
ISBN : 9783540300779

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E-Commerce and Web Technologies by Kurt Bauknecht,Martin Bichler,Birgit Pröll Pdf

We welcome you to the proceedings of the 5t International Conference on E- CommerceandWebTechnology(EC-Web2004)heldinconjunctionwithDEXA 2004 in Zaragoza, Spain. This conference, ?rst held in Greenwich, United Ki- dom in 2000, now is in its ?fth year and very well established. As in the four previous years, it served as a forum to bring together researchersfrom academia and commercial developers from industry to discuss the current state of the art in e-commerce and Web technology. Inspirations and new ideas emerged from intensive discussions during formal sessions and social events. Keynote addresses, research presentations and discussions during the c- ference helped to further develop the exchange of ideas among the researchers, developers and practitioners present. The conference attracted 103 paper submissions and almost every paper was reviewed by three program committee members. The program committee - lected 37 papers for presentationand publication, a task which was not easy due to the high quality of the submitted papers. We would like to express our thanks to our colleagues who helped with putting together the technical program: the program committee members and external reviewers for their timely and rigorous reviews of the papers, and the organizing committee for their help in the administrative work and support. We owe special thanks to Gabriela Wagner, Mirella Köster, and Birgit Hauer for their helping hands concerning the administrative and organizational tasks of this conference. Finally,wewouldliketothankalltheauthorswhosubmittedpapers,authors who presented papers, and the participants who together made this conference an intellectually stimulating event through their active contributions.

Author : OECD Development Centre
Publisher : OECD Publishing
Page : 199 pages
File Size : 40,8 Mb
Release : 2002-11-06
Category : Electronic
ISBN : 9789264099562

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Development Centre Studies Electronic Commerce for Development by OECD Development Centre Pdf

This publication shows new information and communications technologies like mobile telephony and the Internet have been affecting low-income communities and small entrepreneurs in emerging economies.

Author : Michael J. Shaw
Publisher : Routledge
Page : 304 pages
File Size : 46,6 Mb
Release : 2015-05-15
Category : Business & Economics
ISBN : 9781317472698

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E-Commerce and the Digital Economy by Michael J. Shaw Pdf

This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.

Author : Mehdi Khosrowpour
Publisher : IGI Global
Page : 351 pages
File Size : 52,9 Mb
Release : 2004-01-01
Category : Business & Economics
ISBN : 9781591402503

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The Social and Cognitive Impacts of E-commerce on Modern Organizations by Mehdi Khosrowpour Pdf

This work includes articles addressing the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world. It covers the impact of e-commerce on consumer behaviour, organizational behaviour, and development.