Covid 19 Technology And Marketing

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COVID-19, Technology and Marketing

Vanessa Ratten,Park Thaichon
COVID 19 Technology and Marketing Book PDF

Author : Vanessa Ratten,Park Thaichon
Publisher : Palgrave Macmillan
Page : 161 pages
File Size : 43,5 Mb
Release : 2021-07-11
Category : Business & Economics
ISBN : 9811614415

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COVID-19, Technology and Marketing by Vanessa Ratten,Park Thaichon Pdf

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.

COVID-19, Technology and Marketing

Vanessa Ratten,Park Thaichon
COVID 19 Technology and Marketing Book PDF

Author : Vanessa Ratten,Park Thaichon
Publisher : Springer Nature
Page : 169 pages
File Size : 40,6 Mb
Release : 2021-07-10
Category : Business & Economics
ISBN : 9789811614422

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COVID-19, Technology and Marketing by Vanessa Ratten,Park Thaichon Pdf

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.

The Future of Service Post-COVID-19 Pandemic, Volume 2

Jungwoo Lee,Spring H. Han
The Future of Service Post COVID 19 Pandemic Volume 2 Book PDF

Author : Jungwoo Lee,Spring H. Han
Publisher : Springer Nature
Page : 264 pages
File Size : 50,8 Mb
Release : 2021-02-10
Category : Business & Economics
ISBN : 9789813341340

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The Future of Service Post-COVID-19 Pandemic, Volume 2 by Jungwoo Lee,Spring H. Han Pdf

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

Blockchain Technology and Applications for Digital Marketing

Bansal, Rohit,Malyadri, Pacha,Singh, Amandeep,Pervez, Asif
Blockchain Technology and Applications for Digital Marketing Book PDF

Author : Bansal, Rohit,Malyadri, Pacha,Singh, Amandeep,Pervez, Asif
Publisher : IGI Global
Page : 329 pages
File Size : 43,8 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799880837

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Blockchain Technology and Applications for Digital Marketing by Bansal, Rohit,Malyadri, Pacha,Singh, Amandeep,Pervez, Asif Pdf

Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.

The Post-Pandemic Business Playbook

Ofer Mintz
The Post Pandemic Business Playbook Book PDF

Author : Ofer Mintz
Publisher : Springer Nature
Page : 234 pages
File Size : 47,9 Mb
Release : 2022-02-12
Category : Business & Economics
ISBN : 9789811658686

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The Post-Pandemic Business Playbook by Ofer Mintz Pdf

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.

Marketing by Contingency in the Time of COVID-19

Alicia de la Peña,Juan Bernardo Amezcua Nuñez
Marketing by Contingency in the Time of COVID 19 Book PDF

Author : Alicia de la Peña,Juan Bernardo Amezcua Nuñez
Publisher : CRC Press
Page : 242 pages
File Size : 43,9 Mb
Release : 2022-12-29
Category : Business & Economics
ISBN : 9781000608946

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Marketing by Contingency in the Time of COVID-19 by Alicia de la Peña,Juan Bernardo Amezcua Nuñez Pdf

Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company’s brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.

Strategic Innovative Marketing and Tourism in the COVID-19 Era

Androniki Kavoura,Stephen J. Havlovic,Natalya Totskaya
Strategic Innovative Marketing and Tourism in the COVID 19 Era Book PDF

Author : Androniki Kavoura,Stephen J. Havlovic,Natalya Totskaya
Publisher : Springer Nature
Page : 240 pages
File Size : 46,6 Mb
Release : 2021-03-19
Category : Business & Economics
ISBN : 9783030661540

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Strategic Innovative Marketing and Tourism in the COVID-19 Era by Androniki Kavoura,Stephen J. Havlovic,Natalya Totskaya Pdf

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

The Future of Service Post-COVID-19 Pandemic, Volume 1

Jungwoo Lee,Spring H. Han
The Future of Service Post COVID 19 Pandemic Volume 1 Book PDF

Author : Jungwoo Lee,Spring H. Han
Publisher : Springer Nature
Page : 232 pages
File Size : 52,9 Mb
Release : 2021-02-08
Category : Business & Economics
ISBN : 9789813341265

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The Future of Service Post-COVID-19 Pandemic, Volume 1 by Jungwoo Lee,Spring H. Han Pdf

This open access book is geared towards providing insights and stimulating new thinking about the changing nature of services, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on digital service technology. This book serves as a useful resource for business practitioners and academics in the areas of service and human resource management. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected introduce novel methods to the service sector, such as untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, digital technology is becoming more important than ever before. This books provides a range of examples and cases to elaborate on the effective application of digital service technology in order for businesses to stay relevant in the current climate.

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Santos, José Duarte,Pereira, Inês Veiga
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector Book PDF

Author : Santos, José Duarte,Pereira, Inês Veiga
Publisher : IGI Global
Page : 355 pages
File Size : 49,6 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799872641

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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by Santos, José Duarte,Pereira, Inês Veiga Pdf

The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Entrepreneurial Marketing

Robert D. Hisrich,Veland Ramadani
Entrepreneurial Marketing Book PDF

Author : Robert D. Hisrich,Veland Ramadani
Publisher : Edward Elgar Publishing
Page : 128 pages
File Size : 51,6 Mb
Release : 2018-10-26
Category : Business & Economics
ISBN : 9781788111324

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Entrepreneurial Marketing by Robert D. Hisrich,Veland Ramadani Pdf

One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Cases on Emerging Market Responses to the COVID-19 Pandemic

Kovid, Raj K.,Kumar, Vikas
Cases on Emerging Market Responses to the COVID 19 Pandemic Book PDF

Author : Kovid, Raj K.,Kumar, Vikas
Publisher : IGI Global
Page : 357 pages
File Size : 47,8 Mb
Release : 2022-05-06
Category : Business & Economics
ISBN : 9781668435069

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Cases on Emerging Market Responses to the COVID-19 Pandemic by Kovid, Raj K.,Kumar, Vikas Pdf

The COVID-19 pandemic was an extreme exogenous shock that had an adverse impact on every facet of human lives, including business. However, the pandemic has also provided an opportunity for companies to alter their business models by adopting digitalization, innovative customer interfaces, and innovative cost and revenue structures. In order to continue not only surviving but thriving through the effects of the pandemic, businesses will have to further improve and realign their models to engage clients, reskill their workforce, and advance the use of supportive technologies. Cases on Emerging Market Responses to the COVID-19 Pandemic provides a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry, ownership type, or size. It highlights the innovative approaches of dealing with crises to survive and sustain the performances that better suit the unique requirements of the pandemic. Covering topics such as crisis management, innovative management strategy, and social entrepreneurship, this book is an essential resource for business leaders, government organizations, hospital administration, educational administration, computer scientists, researchers, and academicians.

Extended Reality Usage During COVID 19 Pandemic

Anitha S. Pillai,Giuliana Guazzaroni
Extended Reality Usage During COVID 19 Pandemic Book PDF

Author : Anitha S. Pillai,Giuliana Guazzaroni
Publisher : Springer Nature
Page : 148 pages
File Size : 42,7 Mb
Release : 2022-01-24
Category : Technology & Engineering
ISBN : 9783030913946

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Extended Reality Usage During COVID 19 Pandemic by Anitha S. Pillai,Giuliana Guazzaroni Pdf

This book explores the benefits to online teaching incorporating extended reality technologies both from a teacher’s and from a students’ perspective. As we are all aware, the COVID-19 pandemic has created a worldwide lock down which is clearly visible in individuals’ shifting behaviour as they are keeping away from public contact, large events, weddings, places of worship, public transportation, restaurant, flights, shopping malls, etc. People across the world have adopted to Work From Home (WFH) concept using digital technology. They are teaching, learning, conducting meetings, seminars, etc., using digital medium. As people were not allowed to go out and buy things, online shopping was in demand and extensible reality helped in marketing the products and customers could also have a better shopping experience. Gaming industry has always brought in many new games for children and adults. Healthcare sector also leveraged the benefits of this technology to the fullest extent. The use of augmented and virtual reality in art and museum is also highlighted. Our book presents the different sectors that have benefitted using this technology during this time of crisis. This book will be very useful for students, professionals and researchers working in the area of virtual, augmented or mixed reality. Our aim is to bring out the use of this technology during the COVID-19 pandemic so that the readers are exposed to the various applications of this technology.

Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19

Semerádová, Tereza,Weinlich, Petr
Moving Businesses Online and Embracing E Commerce Impact and Opportunities Caused by COVID 19 Book PDF

Author : Semerádová, Tereza,Weinlich, Petr
Publisher : IGI Global
Page : 275 pages
File Size : 41,5 Mb
Release : 2021-12-03
Category : Business & Economics
ISBN : 9781799882961

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Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 by Semerádová, Tereza,Weinlich, Petr Pdf

The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increased. The COVID-19 restrictions showed that many entrepreneurs do not have enough knowledge about the available online tools and possibilities. Given that the digital transformation of business today often consists only of incorporating existing tools into existing processes, transition to e-commerce could be made easily and quickly. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 analyzes the impact of COVID-19-related restrictions on business models of enterprises affected most by these restrictions and examines transformational changes induced by the accelerated adoption of internet technologies and transition to e-commerce-based business models. Covering topics such as customer relationship management (CRM), small and medium enterprises (SMEs), and customer loyalty, this book serves as an essential resource for business owners, CEOs, managers, IT consultants, web developers, students, professors, entrepreneurs, researchers, industry professionals, and academicians.

Omni-Channel Retailing

Ken Kwong-Kay Wong
Omni Channel Retailing Book PDF

Author : Ken Kwong-Kay Wong
Publisher : iUniverse
Page : 482 pages
File Size : 54,5 Mb
Release : 2021-09-17
Category : Business & Economics
ISBN : 9781663226952

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Omni-Channel Retailing by Ken Kwong-Kay Wong Pdf

“In Omni-Channel Retailing, Ken Wong has captured the essential technologies and tools that we use everyday to provide our customers with the products they want, through the channel that best serves their needs.” -David Markwell, Chief Technology and Analytics Officer, Loblaw Companies Ltd. “Ken Wong has crafted a formidable yet highly approachable guide that every retail business, large, medium and small, should devour. Retailers who want to do more than survive will find Omni-Channel Retailing an indispensable roadmap to winning and keeping customers.” -David Agnew, President, Seneca College “Dr. Ken Wong provides an outlook that is current to today’s Retail industry. His contemporary insights provide relevance to all those interested in learning more about Omni-Channel Retailing.” -Dr. Seung Hwan (Mark) Lee, Director, Professor, Retail Management, TRSM, Ryerson University “There is no space for ‘silos’ or functional borders within the organization. All have to be integrated to deliver the best and consistent customer experience. Omni-Channel Retailing explores this strategy, provides proven examples of success, and delivers practical advice to help today’s retailers.” -Perry Oosting, Former CEO, Clergerie Paris The COVID-19 pandemic is rewriting the rules of retail. A growing number of shoppers now rely on same-day delivery, curbside pickup, in-home/in-car delivery, and AI-powered drive-thru to get their goods. To accommodate such a paradigm shift, retailers must undertake significant changes in their business models to become digitally enabled and data-driven. Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses today’s retailers’ challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts.

Retail In A New World

Eleonora Pantano,Kim Willems
Retail In A New World Book PDF

Author : Eleonora Pantano,Kim Willems
Publisher : Emerald Group Publishing
Page : 125 pages
File Size : 50,8 Mb
Release : 2022-01-24
Category : Business & Economics
ISBN : 9781801178488

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Retail In A New World by Eleonora Pantano,Kim Willems Pdf

Retail In A New World: Recovering From The Pandemic That Changed The World provides an assessment of the issues and opportunities for retailers that emerged during the Covid-19 pandemic, proposing tools and frameworks that serve as basis to survive the pandemic and thrive in a post-pandemic scenario.