Email Marketing In A Digital World

Author : Richard C. Hanna,Scott D. Swain,Jason Smith
Publisher : Business Expert Press
Page : 150 pages
File Size : 48,9 Mb
Release : 2015-12-18
Category : Business & Economics
ISBN : 9781606499931

Get Book

Email Marketing in a Digital World by Richard C. Hanna,Scott D. Swain,Jason Smith Pdf

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources.

Author : FRANK DAPPAH
Publisher : OSTRICH PUBLISHERS
Page : 118 pages
File Size : 45,8 Mb
Release : 2019-08-27
Category : Business & Economics
ISBN : 9781085854429

Get Book

Email Marketing in A Digital Age by FRANK DAPPAH Pdf

Email Marketing in A Digital Age is a simple, easy-to-read guide on Email marketing. This 150-page book will guide any small business owner or entrepreneur through the process of setting up and deploying effective email marketing campaigns. You will also learn how to incorporate Social media into your email marketing strategy, and many more.

Author : Avinash Kapoor
Publisher : Business Expert Press
Page : 137 pages
File Size : 46,9 Mb
Release : 2020-12-08
Category : Business & Economics
ISBN : 9781948580069

Get Book

Marketing in the Digital World by Avinash Kapoor Pdf

The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavors more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.

Author : Hilary JM Topper MPA
Publisher : iUniverse
Page : 215 pages
File Size : 43,7 Mb
Release : 2019-11-21
Category : Business & Economics
ISBN : 9781532087479

Get Book

Branding in a Digital World by Hilary JM Topper MPA Pdf

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

Author : Rob Stokes (eMarketing specialist)
Publisher : Unknown
Page : 0 pages
File Size : 42,6 Mb
Release : 2010
Category : Internet marketing
ISBN : OCLC:695990898

Get Book

EMarketing by Rob Stokes (eMarketing specialist) Pdf

Author : Aric Rindfleisch,Alan J. Malter
Publisher : Emerald Group Publishing
Page : 248 pages
File Size : 42,8 Mb
Release : 2019-09-19
Category : Business & Economics
ISBN : 9781787563391

Get Book

Marketing in a Digital World by Aric Rindfleisch,Alan J. Malter Pdf

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

Author : Djakeli, Kakhaber
Publisher : IGI Global
Page : 301 pages
File Size : 47,6 Mb
Release : 2023-12-11
Category : Medical
ISBN : 9798369306802

Get Book

Modern Healthcare Marketing in the Digital Era by Djakeli, Kakhaber Pdf

Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.

Author : Tracy L. Tuten
Publisher : SAGE
Page : 552 pages
File Size : 54,8 Mb
Release : 2019-12-28
Category : Business & Economics
ISBN : 9781526485359

Get Book

Principles of Marketing for a Digital Age by Tracy L. Tuten Pdf

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

Author : Sam Isaacson
Publisher : McGraw-Hill Education (UK)
Page : 170 pages
File Size : 47,9 Mb
Release : 2021-08-23
Category : Psychology
ISBN : 9780335250622

Get Book

How to Thrive as a Coach in a Digital World: Coaching with Technology by Sam Isaacson Pdf

Technology offers coaches new horizons and a chance to connect with clients with new techniques. This book addresses these opportunities as well as the dilemmas and difficult questions that are part of the new landscape. What will happen when a big coaching platform is hacked? Will coaches ever be replaced by robots? Or perhaps, when will coaches be replaced by robots? As digital tools become increasingly enmeshed in our world, it is essential for coaches to use technology wisely, to build rapport and operate effectively. With the support of this book, coaches can use technology to enhance their practice and feel confident when working with clients. By breaking coaching technology down to its foundational principles, this book equips coaches to enrich their practice by proactively identifying its benefits, while protecting themselves and their clients from its threats. A coach reading this book will: •Unearth the truth behind the glossy veneer of technology, to discover what makes it work and why •Explore the capabilities of technology to disrupt coaching, and discover what to do to optimise its use •Develop an understanding of the sorts of technology available to enhance coaching practice at strategic and tactical levels •Experiment with futurology, constructing a plan to preserve the profession of coaching "The future lies in coach-AI partnerships — using the strengths of both to provide even better client support. This book is perfectly timed to support coaches in making the transition to such partnerships." David Clutterbuck, Special Ambassador, European Mentoring and Coaching Council "Sam has written a thoughtful and engaging book that will help coaches of any technical ability to navigate the digital world." Christine Bakewell, Board Member for Technology Thought Leadership UK ICF, IT Consultant and Leadership Coach "A must read if you are a coach or people leader that wants to explore what is possible when coaching with tech. It made me truly consider how technology could help democratise coaching. Eye opening stuff!" Liz Rochester, Director and Owner of Liz Rochester & Associates Ltd, Voluntary UK Chapter President for the International Coaching Federation 2021 "What the book does admirably is to provide an entertaining, enlightening, thought-provoking and practically useful overview of where we are with ‘coachtech’, and where we’re likely to go with it, should we be open to the possibilities it offers." James Bridgeman, Co-Editor, Coaching Perspectives magazine With a background in technology assurance, Sam Isaacson now leads Grant Thornton’s coaching services and is active with the coaching professional bodies. He has advised a range of organisations, from local charities through to global companies and government bodies. Sam led the introduction of the UK’s new Coaching Professional apprenticeship and is the first person to have coached a client in virtual reality.

Author : Wendy Lewis
Publisher : CRC Press
Page : 151 pages
File Size : 44,7 Mb
Release : 2024-04-16
Category : Medical
ISBN : 9781003817994

Get Book

Aesthetic Clinic Marketing in the Digital Age by Wendy Lewis Pdf

Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success

Author : Anurag Lala,Prof. Manish Kumar,Simran Kumari,Niharika Singh
Publisher : Anurag Lala
Page : 348 pages
File Size : 48,7 Mb
Release : 2023-04-21
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

Marketing for the Digital Era:The Digital Marketing Cookbook by Anurag Lala,Prof. Manish Kumar,Simran Kumari,Niharika Singh Pdf

This book aims to provide a comprehensive guide to digital marketing and its various components. In today's world, digital marketing has become an essential tool for businesses to reach their target audience effectively. As technology evolves, so do the methods of marketing, and digital marketing has emerged as the new era of marketing. This book delve into the building blocks of digital marketing like traffic building, digital marketing tools, search engine optimization, content marketing, and much more. The book is designed to be a cookbook-style guide to digital marketing, providing practical advice and real-life examples to help you understand the concepts and apply them in your marketing campaigns. Each chapter is organized in a step-by-step format, providing clear and concise instructions on how to implement various digital marketing techniques.

Author : Damian Ryan
Publisher : Kogan Page Publishers
Page : 432 pages
File Size : 43,6 Mb
Release : 2014-06-03
Category : Business & Economics
ISBN : 9780749471033

Get Book

Understanding Digital Marketing by Damian Ryan Pdf

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

Author : Sevil Yesiloglu,Joyce Costello
Publisher : SAGE Publications Limited
Page : 210 pages
File Size : 44,9 Mb
Release : 2024-04-09
Category : Business & Economics
ISBN : 9781529677973

Get Book

Advertising in the Digital Age by Sevil Yesiloglu,Joyce Costello Pdf

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Author : Simms Jenkins
Publisher : Unknown
Page : 169 pages
File Size : 41,7 Mb
Release : 2013-04-15
Category : Electronic mail systems
ISBN : 0989051803

Get Book

The New Inbox by Simms Jenkins Pdf

Email marketing remains the glue of any marketing department yet the rules are changing. Simms Jenkins, Author of the groundbreaking book The Truth About Email Marketing and Founder and CEO of BrightWave Marketing - North Americas leading email marketing focused digital agency - provides the keys to elevating your email program in a dynamic new digital world, including: How email marketing fits in a social networking crazed world Why mobile is the biggest game changer to hit email marketing. Ever! Real examples and advice on how to grow your list, create better emails, what to test and how to drive more sales, acquire more customers and save your company money.

Author : Bobo Mhlanga
Publisher : Bobo Mhlanga
Page : 156 pages
File Size : 51,5 Mb
Release : 2024-06-06
Category : Business & Economics
ISBN : 9780639792262

Get Book

Thriving in the digital world by Bobo Mhlanga Pdf

Thriving in the Digital World: Successful Strategies for Online Marketing" by Bobo Mhlanga is a comprehensive guidebook that equips readers with the knowledge and tools needed to excel in the ever-evolving landscape of digital marketing and e-commerce. Drawing on the authors' experiences and expertise, the book takes readers on a journey through the fundamental principles of digital marketing, e-commerce, media, and the Internet of Things. It delves into the psychology behind consumer behaviour, providing insights into perception, motivation, emotion, learning, attitude, and social influence, and explores how businesses can leverage this understanding to create effective marketing campaigns and strategies. From personalized content to targeted advertising, brand positioning to influencer marketing, the book offers practical advice and winning strategies to help readers navigate the complexities of the digital world and achieve success in the online marketplace.