Embarrassment Of Product Choices 2

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Embarrassment of Product Choices 2

Michel Millot
Embarrassment of Product Choices 2 Book PDF

Author : Michel Millot
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 55,6 Mb
Release : 2019-01-03
Category : Business & Economics
ISBN : 9781119579212

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Embarrassment of Product Choices 2 by Michel Millot Pdf

Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or “technology” but for qualities of use and the environment. A product’s use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.

Embarrassment of Product Choices 1

Michel Millot
Embarrassment of Product Choices 1 Book PDF

Author : Michel Millot
Publisher : John Wiley & Sons
Page : 210 pages
File Size : 41,7 Mb
Release : 2018-10-09
Category : Social Science
ISBN : 9781119557050

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Embarrassment of Product Choices 1 by Michel Millot Pdf

When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.

Embarrassment of Product Choices 2

Michel Millot
Embarrassment of Product Choices 2 Book PDF

Author : Michel Millot
Publisher : Unknown
Page : 0 pages
File Size : 51,6 Mb
Release : 2019
Category : Business
ISBN : OCLC:1118985285

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Embarrassment of Product Choices 2 by Michel Millot Pdf

Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or "technology" but for qualities of use and the environment. A product's use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.

Valuation of the Liability Structure by Real Options

David Heller
Valuation of the Liability Structure by Real Options Book PDF

Author : David Heller
Publisher : John Wiley & Sons
Page : 127 pages
File Size : 46,5 Mb
Release : 2022-06-22
Category : Business & Economics
ISBN : 9781119988304

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Valuation of the Liability Structure by Real Options by David Heller Pdf

The valuation of the liability structure can be determined by real options because the shares of a company can be regarded as similar to the purchase of a financial call option. Therefore, from this perspective, debt can be viewed as the sale of a financial put option. As a result, financial analysts are able to establish different valuations of a company, according to these two financing methods. Valuation of the Liability Structure by Real Options explains how the real options method works in conjunction with traditional methods. This innovative approach is particularly suited to the valuation of companies in industries where an underlying asset has high volatility (such as the mining or oil industries) or where research and development costs are high (for example, the pharmaceutical industry). Integration of the economic value of net debt (rather than the accounting value) and integration of the asset volatility are the main advantages of this approach.

Innovation and Agility in the Digital Age

Soufyane Frimousse
Innovation and Agility in the Digital Age Book PDF

Author : Soufyane Frimousse
Publisher : John Wiley & Sons
Page : 178 pages
File Size : 46,8 Mb
Release : 2019-05-21
Category : Social Science
ISBN : 9781786304049

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Innovation and Agility in the Digital Age by Soufyane Frimousse Pdf

Africa is a laboratory for managerial and societal innovations built out of pragmatic arrangements. Some African companies offer products and services that go beyond the standard practices of their international counterparts, based on original and inventive managerial characteristics. Such success stories outline a new model of management and innovation for companies in the digital era. The African innovations that have emerged over the past ten years are directly linked to a managerial model that perfectly meets the demands of the digital era. These new organizations indicate that good managerial practices and innovation models also come from the Global South and no longer exclusively from the East Coast of the United States. Understanding these dynamics is of great theoretical and practical interest for the many companies struggling to seize the opportunities for growth in Africa.

Sustainable Enterprise Performance

Jean-Louis Leignel,Emmanuel Menager,Serge Yablonski
Sustainable Enterprise Performance Book PDF

Author : Jean-Louis Leignel,Emmanuel Menager,Serge Yablonski
Publisher : John Wiley & Sons
Page : 137 pages
File Size : 48,6 Mb
Release : 2019-04-26
Category : Business & Economics
ISBN : 9781119618270

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Sustainable Enterprise Performance by Jean-Louis Leignel,Emmanuel Menager,Serge Yablonski Pdf

Sustainable Enterprise Performance details a method for evaluating an enterprise’s readiness and progress toward sustainable performance through a comprehensive set of qualitative and quantitative indicators. These indicators cover enterprise strategy for meeting both the impact of the enterprise within the framework of corporate social responsibility and the expectations of stakeholders, evolving and monitoring the product and service offerings and business processes. The second half of the book focuses more closely on fundamental determinants of performance, such as digital transformation and artificial intelligence, corporate culture, ethics and compliance, branding and e-reputation and best-practice Lean management, and provides practical measures against which companies may assess the maturity of their sustainable performance.

The Emergence of Start-ups

David Heller,Sylvain de Chadirac,Lana Halaoui,Camille Jouvet
The Emergence of Start ups Book PDF

Author : David Heller,Sylvain de Chadirac,Lana Halaoui,Camille Jouvet
Publisher : John Wiley & Sons
Page : 109 pages
File Size : 40,5 Mb
Release : 2019-04-29
Category : Business & Economics
ISBN : 9781119618416

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The Emergence of Start-ups by David Heller,Sylvain de Chadirac,Lana Halaoui,Camille Jouvet Pdf

In France, the number of young start-ups has soared since the beginning of the 2010s, leading the government to encourage their development and make France the “start-up nation”. This book contributes to a better understanding of the emergence of these companies by studying the influence of the ecosystem on their development and the modes of financing that they use. The financing of start-ups remains a major challenge insofar as they are often faced with refusal from the banks. Successful financing depends largely on the geopolitical and economic environment. Through a comparative study of models from both France and English-speaking countries, the authors explore possible financing solutions for France. The book concludes with a discussion of equity crowdfunding, which proves to be a successful financing alternative. Including theoretical and empirical studies, this book provides concrete solutions aimed at developing innovative entrepreneurship in France.

Strategic Intelligence for the Future 1

Henri Dou,Alain Juillet,Philippe Clerc
Strategic Intelligence for the Future 1 Book PDF

Author : Henri Dou,Alain Juillet,Philippe Clerc
Publisher : John Wiley & Sons
Page : 147 pages
File Size : 48,6 Mb
Release : 2019-04-10
Category : Business & Economics
ISBN : 9781119527657

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Strategic Intelligence for the Future 1 by Henri Dou,Alain Juillet,Philippe Clerc Pdf

Information in all its forms is at the heart of the economic intelligence process. It is also a powerful vector of innovation and, more than ever, a balance between economic and societal forces. Strategic Intelligence for the Future 1 analyzes the need for the French economic intelligence to mutate in order to develop the economy, strengthen social cohesion and protect vital interests. This mutation requires a change of attitudes and a new way of thinking, widely open to global change and new technologies. The focus of the French economic intelligence on conventional objectives such as business and the economy does not allow for the integration of its multiple possible fields and thus its global nature. The strategy, foresight and temporal dynamics necessary to the understanding of the world, and the new balance of power and control of complex situations, have thus increased the time needed to put this in place. Both theoretical and practical, this book provides a basis from which to develop "enhanced economic intelligence" leading to the implementation of global security.

Co-innovation Dynamics

Romaric Servajean-Hilst
Co innovation Dynamics Book PDF

Author : Romaric Servajean-Hilst
Publisher : John Wiley & Sons
Page : 217 pages
File Size : 51,8 Mb
Release : 2019-04-26
Category : Business & Economics
ISBN : 9781119579915

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Co-innovation Dynamics by Romaric Servajean-Hilst Pdf

Over the last 30 years, the pace of innovation has exploded while available resources have become increasingly scarce. Open Innovation is the solution, with client–supplier relationships being the main expedient. However, collaborating in innovation is full of obstacles, from uncertainties in innovation as a whole to difficulties with managing a business relationship. Co-innovation Dynamics, based on a deep-dive ethnographic inquiry enlightened by state-of-the-art management research, presents the daily life story of a collaborative innovation project. Also, based on two other qualitative and quantitative studies on co-innovation management, this book offers lessons and tips on how to manage the dynamics of collaborative innovation in the client–supplier relationship.

Information, Knowledge and Agile Creativity

Stéphane Goria,Pierre Humbert,Benoit Roussel
Information Knowledge and Agile Creativity Book PDF

Author : Stéphane Goria,Pierre Humbert,Benoit Roussel
Publisher : John Wiley & Sons
Page : 193 pages
File Size : 52,8 Mb
Release : 2019-09-22
Category : Business & Economics
ISBN : 9781119663423

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Information, Knowledge and Agile Creativity by Stéphane Goria,Pierre Humbert,Benoit Roussel Pdf

Information, Knowledge and Agile Creativity will enlighten entrepreneurs, and is ideal for facilitating an organization’s ability to react and adapt to its environment. Creativity is a system that engenders innovation. While integral at the conception stage, it is also important before and after this phase. This book offers a collection of tools, as well as a methodology, to estimate the agility of an organization to generate and transform ideas into solutions that are not only new but also adapted to their users. To this end, this book presents strategic foresight and problem comprehension methods; tools of sharing and visual information formatting; animation tips for creativity workshops; techniques for generating ideas; and tools for visualizing and mapping ideas, information, and knowledge.

Management of Extreme Situations

Pascal Lièvre,Monique Aubry,Gilles Garal
Management of Extreme Situations Book PDF

Author : Pascal Lièvre,Monique Aubry,Gilles Garal
Publisher : John Wiley & Sons
Page : 332 pages
File Size : 54,9 Mb
Release : 2019-09-23
Category : Business & Economics
ISBN : 9781119662983

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Management of Extreme Situations by Pascal Lièvre,Monique Aubry,Gilles Garal Pdf

In response to the rise of various forms of the extreme in economies, organizations and societies (such as disruptive innovation, climate emergency, financial crisis, high-risk sport, etc.), an ambitious 21st century program sets the agenda of management sciences around the unknown, disruption, uncertainty and risk. Management of Extreme Situations presents the research results from the conference organized at the Cerisy-la-Salle International Cultural Center, France, in 2016. It testifies to the existence of an international community that brings together, around management sciences, various disciplines studying the management concept of extreme situations. Through the analysis of varied contexts (polar and mountain expeditions, fire rescue services, exploration projects in the military field, creative industries, etc.), this book offers an initial grammar of the extreme. It presents a heuristic for the management of these situations – particularly in terms of sensemaking, ambidexterity and knowledge expansion.

Development and Territorial Restructuring in an Era of Global Change

Elisabeth Peyroux,Christine Raimond,Vincent Viel,Emilie Lavie
Development and Territorial Restructuring in an Era of Global Change Book PDF

Author : Elisabeth Peyroux,Christine Raimond,Vincent Viel,Emilie Lavie
Publisher : John Wiley & Sons
Page : 356 pages
File Size : 45,8 Mb
Release : 2023-07-25
Category : Business & Economics
ISBN : 9781394230006

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Development and Territorial Restructuring in an Era of Global Change by Elisabeth Peyroux,Christine Raimond,Vincent Viel,Emilie Lavie Pdf

Thinking about development and the environment simultaneously is one of the biggest scientific and societal challenges of the 21st century. Understanding the interactions between biophysical systems and human activities in an era of global change requires overcoming disciplinary divides and opening up new epistemological perspectives. This book explores these challenges using a territorial lens. Combining various scales of analyses (from global to local) and contexts (both urban and rural) in the North and in the South, it analyzes the relationships between environment and development through a variety of geographical objects (i.e. cities, rural and agricultural areas, coastlines, watershed), themes (i.e. ecological transitions, food, energy, transport, agriculture, mining activities) and methodologies (i.e. qualitative and quantitative approaches, modeling, in situ measurements). By engaging in a dialogue between social science and natural science disciplines, within different fields and with a variety of forms of knowledge production, this book provides essential information for understanding and reading the complexity of a globalized world. This book is targeted at academics and students in social sciences and at stakeholders in the field of territorial and environmental management.

Sustainable Development and Energy Transition in Europe and Asia

Bernadette Andreosso-O'Callaghan,Sam Dzever,Jacques Jaussaud,Robert Taylor
Sustainable Development and Energy Transition in Europe and Asia Book PDF

Author : Bernadette Andreosso-O'Callaghan,Sam Dzever,Jacques Jaussaud,Robert Taylor
Publisher : John Wiley & Sons
Page : 151 pages
File Size : 41,5 Mb
Release : 2020-02-19
Category : Technology & Engineering
ISBN : 9781119705215

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Sustainable Development and Energy Transition in Europe and Asia by Bernadette Andreosso-O'Callaghan,Sam Dzever,Jacques Jaussaud,Robert Taylor Pdf

Asian and European countries have adopted different approaches to the conflicting priorities of economic growth and low carbon emissions. In this volume – based on the revised versions of papers presented at the 24th International Euro-Asia Research Conference held in 2019 – the contrasts between the schools of thought of each continent are explored thoroughly. Ranging from topics as diverse as city logistics, shareholder value and management practices, the EU-Japan Economic Partnership Agreement, Chinas geopolitical insights, sustainable agricultural development in India and the empowerment of women in Vietnam via microfinance, this book addresses sustainable development policies in China and Southeast Asia from many different perspectives.

Management Control and Creativity

Sophie Bollinger
Management Control and Creativity Book PDF

Author : Sophie Bollinger
Publisher : John Wiley & Sons
Page : 130 pages
File Size : 48,6 Mb
Release : 2023-11-28
Category : Business & Economics
ISBN : 9781394255559

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Management Control and Creativity by Sophie Bollinger Pdf

Innovation is an essential growth lever for organizations. Like any strategic element, it must be managed to ensure the right decision is made at the right time. When we talk about management, we naturally also consider management control. However, using management tools can be a danger to developing creativity – an essential element of innovation. This book examines the interdependencies between management control and creativity. By comparing two organizational contexts, we highlight the vital role of organizations as generators of creativity. We also underline the acceptance of an imbalance between the elements in tension, which can lead to the questioning and fostering of innovation; and the role of senior management as mediators between organizations and local actors.

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...

Leroy Robinson, Jr.
Marketing Dynamism Sustainability Things Change Things Stay the Same Book PDF

Author : Leroy Robinson, Jr.
Publisher : Springer
Page : 882 pages
File Size : 55,5 Mb
Release : 2014-11-05
Category : Business & Economics
ISBN : 9783319109121

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... by Leroy Robinson, Jr. Pdf

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.