Marketing Dynamism Sustainability Things Change Things Stay The Same

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...

Leroy Robinson, Jr.
Marketing Dynamism Sustainability Things Change Things Stay the Same Book PDF

Author : Leroy Robinson, Jr.
Publisher : Springer
Page : 882 pages
File Size : 47,9 Mb
Release : 2014-11-05
Category : Business & Economics
ISBN : 9783319109121

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... by Leroy Robinson, Jr. Pdf

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.

Social and Sustainability Marketing

Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim
Social and Sustainability Marketing Book PDF

Author : Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim
Publisher : CRC Press
Page : 945 pages
File Size : 44,5 Mb
Release : 2021-09-26
Category : Business & Economics
ISBN : 9781000408027

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Social and Sustainability Marketing by Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim Pdf

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Entrepreneurship Marketing

Sonny Nwankwo,Ayantunji Gbadamosi
Entrepreneurship Marketing Book PDF

Author : Sonny Nwankwo,Ayantunji Gbadamosi
Publisher : Routledge
Page : 479 pages
File Size : 42,7 Mb
Release : 2020-02-26
Category : Business & Economics
ISBN : 9780429999970

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Entrepreneurship Marketing by Sonny Nwankwo,Ayantunji Gbadamosi Pdf

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges, and opportunities faced by businesses today. SMEs now need to step up to the terrain of mobile marketing and consumer-generated marketing and utilise social media marketing tools. Similarly, the activities of various stakeholders in SME businesses like start-up accelerators, business incubators, and crowdfunding have now gained more prominence in SME activities. This second edition advances grounds covered in the earlier edition and has been fully updated to reflect this new, dynamic business landscape. Updates include: A consideration of social media imperatives on SME marketing; Discussion of forms of capital formation and deployment for marketing effectiveness, including crowdfunding; Updated international case studies drawn from diverse backgrounds; Hands-on practical explorations based on real-life tasks to encourage deeper understanding. This book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate levels, as well as professionals looking to obtain the required knowledge to operate their businesses in this increasingly complex and turbulent marketing environment.

Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices

Goi, Chai Lee
Teaching and Learning for a Sustainable Future Innovative Strategies and Best Practices Book PDF

Author : Goi, Chai Lee
Publisher : IGI Global
Page : 357 pages
File Size : 49,6 Mb
Release : 2024-01-22
Category : Education
ISBN : 9781668498606

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Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices by Goi, Chai Lee Pdf

Teaching and Learning for a Sustainable Future: Innovative Strategies and Best Practices delves into the critical global challenges of sustainability and the indispensable role of education in forging a sustainable future for generations to come. This interdisciplinary and multi-sectoral endeavor embraces themes ranging from climate change and biodiversity loss to social justice, poverty reduction, and sustainable development. By integrating environmental, social, and economic dimensions, the book offers a holistic approach to teaching and learning for sustainability, presenting innovative strategies and best practices that can be adapted across diverse disciplines, levels of education, and contexts. Drawing upon a rich tapestry of pedagogical approaches, the book illuminates experiential learning, inquiry-based learning, problem-based learning, and project-based learning as powerful tools for addressing sustainability challenges and opportunities. Additionally, it showcases cutting-edge teaching tools and technologies, including online platforms, social media, virtual and augmented reality, and gamification, revolutionizing the dissemination of sustainability education. The book serves as a platform for educators, academics, researchers, policy makers, and students to share experiences, insights, and best practices, propelling the evolution of sustainability education.

Sustainable Supply Chains: Strategies, Issues, and Models

Usha Ramanathan,Ramakrishnan Ramanathan
Sustainable Supply Chains Strategies Issues and Models Book PDF

Author : Usha Ramanathan,Ramakrishnan Ramanathan
Publisher : Springer Nature
Page : 314 pages
File Size : 49,9 Mb
Release : 2020-07-17
Category : Technology & Engineering
ISBN : 9783030488765

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Sustainable Supply Chains: Strategies, Issues, and Models by Usha Ramanathan,Ramakrishnan Ramanathan Pdf

This book discusses supply chain issues and models with examples from actual case studies. Recent advances in sustainability, supply chains and technologies have brought promising potential for the management of sustainable global and local supply chains. While most of the current literature seem to consider developments in the field of sustainable supply chains and in the field of Industry 4.0 as two distinct entities, this book attempts to explore the synergy in bringing these two distinct fields together. The book features chapters on management of sustainability and industry 4.0 on supply chains as a whole, with several case studies on issues related to the application of sustainable supply chains in specific application sectors. They employ mathematical modeling and statistical analyses, as well as descriptive qualitative studies. They cover a range of application areas including multiple sectors (restaurant, manufacturing, logistics, furniture, food and insurance), domains (supply chains, logistics, marketing, and reverse logistics) and multiple country contexts (UK and India). The potential links between sustainability and the recent technological innovations from Industry 4.0 have been explored in detail. The book offers a valuable tool for managerial decision-making on the current practice and future potential on the use of Industry 4.0 tools for sustainable supply chains to facilitate competitive advantage with case studies in various industry sectors. In addition, some intriguing mathematical models will appeal to students and researchers interested in modeling the logistics process and the application of evolutionary game theory for integrating the social and economic aspects of sustainable supply chains. Some of these supply chain issues have been addressed in a previous book by the Editors.

Africa and Sustainable Global Value Chains

Regina Frei,Sherwat Ibrahim,Temidayo Akenroye
Africa and Sustainable Global Value Chains Book PDF

Author : Regina Frei,Sherwat Ibrahim,Temidayo Akenroye
Publisher : Springer Nature
Page : 325 pages
File Size : 43,9 Mb
Release : 2022-03-11
Category : Science
ISBN : 9783030787912

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Africa and Sustainable Global Value Chains by Regina Frei,Sherwat Ibrahim,Temidayo Akenroye Pdf

This book contains a collection of studies on the interactions between businesses in Africa and Global Value Chains (GVCs) in terms of social, environmental and economic sustainability. This is particularly pertinent given the asymmetrical power distribution between the global buyer and the African supplier, their governance relationships and the ongoing competitive pressures to reduce costs and increase flexibility to meet GVC demands. Rather than focusing on the sustainability of a single organization, GVCs address the sustainability of inter-firm value chains and global industries as a whole. With little differentiation between value chain creation and social / environmental degradation extending to people and raw material extraction (upstream) and disposal or recycling (downstream), sustainability issues need to be at the forefront of African business research interests. Nowadays, sustainability is considered a competitive advantage for a firm looking to join a GVC. Whether sustainability is approached from the viewpoint of an exporting firm motivated to join a GVC in its respective industry or whether a firm’s continuing contractual or collaborative relationship with a buyer depends on its compliance with sustainability standards, both approaches focus on the ability of firms in Africa to benefit from joining sustainable GVCs.

Navigating the Shifting Landscape of Consumer Behavior

Sahin, Fatih,Soylemez, Cevat
Navigating the Shifting Landscape of Consumer Behavior Book PDF

Author : Sahin, Fatih,Soylemez, Cevat
Publisher : IGI Global
Page : 359 pages
File Size : 51,6 Mb
Release : 2024-02-07
Category : Business & Economics
ISBN : 9798369315958

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Navigating the Shifting Landscape of Consumer Behavior by Sahin, Fatih,Soylemez, Cevat Pdf

The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.

Frugal Innovation and Social Transitions in the Digital Era

Tunio, Muhammad Nawaz,Memon, Atia Bano
Frugal Innovation and Social Transitions in the Digital Era Book PDF

Author : Tunio, Muhammad Nawaz,Memon, Atia Bano
Publisher : IGI Global
Page : 231 pages
File Size : 46,5 Mb
Release : 2022-12-09
Category : Business & Economics
ISBN : 9781668454190

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Frugal Innovation and Social Transitions in the Digital Era by Tunio, Muhammad Nawaz,Memon, Atia Bano Pdf

Frugal innovation is considered a new source of innovation, mainly to meet the needs of low-income customers. Hence, frugal innovation has primarily been explored emphasizing affordability. The concept of frugal and social innovation is a new idea and requires perspectives from academicians, researchers, and organizations to reach its full potential. Frugal Innovation and Social Transitions in the Digital Era considers the social value of innovation, frugal innovation, and social innovation in society at local, national, and international levels and calls the attention of scholars and researchers around the globe to focus on the social perspectives and social patterns of human life and society. Covering key topics such as emerging technologies, entrepreneurship, and social change, this reference work is ideal for computer scientists, business owners, managers, policymakers, researchers, scholars, practitioners, instructors, and students.

Culturally Sustainable Social Robotics

M. Nørskov,J. Seibt,O.S. Quick
Culturally Sustainable Social Robotics Book PDF

Author : M. Nørskov,J. Seibt,O.S. Quick
Publisher : IOS Press
Page : 704 pages
File Size : 41,8 Mb
Release : 2021-01-04
Category : Computers
ISBN : 9781643681559

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Culturally Sustainable Social Robotics by M. Nørskov,J. Seibt,O.S. Quick Pdf

The subject of social robotics has enormous projected economic significance. However, social robots not only present us with novel opportunities but also with novel risks that go far beyond safety issues. It is a potentially highly disruptive technology which could negatively affect the most valuable parts of the fabric of human social interactions in irreparable ways. Since engineering educations do not yet offer the necessary competences to analyze, holistically assess, and constructively mitigate these risks, new alliances must be established between engineering and SSH disciplines, with special emphasis on the humanities (i.e. disciplines specializing in the analysis of socio-cultural interactions and human experience). The Robophilosophy Conference Series was established in 2014 with the purpose of creating a new forum and catalyzing the research discussion in this important area of applied humanities research, with focus on robophilosophy. Robophilosophy conferences have been the world’s largest venues for humanities research in and on social robotics. The book at hand presents the proceedings of Robophilosophy Conference 2020: Culturally Sustainable Social Robotics, the fourth event in the international, biennial Robophilosophy Conference Series, which brought together close to 400 participants from 29 countries. The speakers of the conference, whose contributions are collected in this volume, were invited to offer concrete proposals for how the Humanities can help to shape a future where social robotics is guided by the goals of enhancing socio-cultural values rather than by utility alone. The book is divided into 3 parts; Abstracts of Plenaries, which contains 6 plenary sessions; Session Papers, with 44 papers under 8 thematic categories; and Workshops, containing 25 items on 5 selected topics. Providing concrete proposals from philosophers and other SSH researchers for new models and methods, this book will be of interest to all those involved in developing artificial ‘social’ agents in a culturally sustainable way that is also – a fortiori – ethically responsible.

Tourism Innovation

Vanessa Ratten,Vitor Braga,Jose Álvarez-García,Maria de la Cruz del Rio-Rama
Tourism Innovation Book PDF

Author : Vanessa Ratten,Vitor Braga,Jose Álvarez-García,Maria de la Cruz del Rio-Rama
Publisher : Routledge
Page : 187 pages
File Size : 40,6 Mb
Release : 2019-06-26
Category : Business & Economics
ISBN : 9780429663284

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Tourism Innovation by Vanessa Ratten,Vitor Braga,Jose Álvarez-García,Maria de la Cruz del Rio-Rama Pdf

Tourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in tourism through a creativity, sustainability and technology perspective. Tourism Innovation: Technology, Sustainability and Creativity addresses the growing use and importance of tourism innovation in society. Readers of this book will gain a global perspective on how the tourism industry is changing and taking advantage of emerging technologies, which will help them to foresee potential changes in the industry and plan for the future. Tourism innovation is defi ned as innovating in a cost-effi cient manner by taking into account the available resources. Most of the focus on tourism innovation has been on developing countries but it is also used by companies in other locations. This book explores the way in which tourism innovation differs from other types of innovation and offers a creative solution to issues about sustainability and the circular economy. In this vein, it includes chapters addressing issues related to the following but not limited subjects: co-creation in innovation, social issues in innovation, leadership and innovation, forms of innovation, government innovation and innovation research. This book is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.

Formative Research in Social Marketing

Krzysztof Kubacki,Sharyn Rundle-Thiele
Formative Research in Social Marketing Book PDF

Author : Krzysztof Kubacki,Sharyn Rundle-Thiele
Publisher : Springer
Page : 290 pages
File Size : 54,7 Mb
Release : 2016-10-07
Category : Business & Economics
ISBN : 9789811018299

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Formative Research in Social Marketing by Krzysztof Kubacki,Sharyn Rundle-Thiele Pdf

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Sustainable Manufacturing for Industry 4.0

K. Jayakrishna,Vimal K.E.K.,S. Aravind Raj,Asela K. Kulatunga,M.T.H. Sultan,J. Paulo Davim
Sustainable Manufacturing for Industry 4 0 Book PDF

Author : K. Jayakrishna,Vimal K.E.K.,S. Aravind Raj,Asela K. Kulatunga,M.T.H. Sultan,J. Paulo Davim
Publisher : CRC Press
Page : 281 pages
File Size : 52,5 Mb
Release : 2020-10-18
Category : Business & Economics
ISBN : 9780429881206

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Sustainable Manufacturing for Industry 4.0 by K. Jayakrishna,Vimal K.E.K.,S. Aravind Raj,Asela K. Kulatunga,M.T.H. Sultan,J. Paulo Davim Pdf

Industry 4.0 promises tremendous opportunities for industries to go green by leveraging virtual physical systems and internet driven technologies for a competitive advantage and set the platform for the factory of the future and smart manufacturing. The book provides measures that can be adopted by practicing design engineers, to develop products that will be sustainable in all stages of its life cycle. It helps organizations in implementation of sustainable manufacturing practices and formulation of critical strategies in their transition towards Industry 4.0., and the book will provide insights on ways of deploying these practices in correlation with the environmental benefits mapped to support the practicing managers and stakeholders. Features Assists in the understanding of the shifting paradigm in manufacturing sector towards smart and sustainable practices Showcases contemporary technologies and their insurgence in existing industries Focuses on need, applications, and implementation framework for Industry 4.0 Encapsulates all that one has to learn about sustainability and its transformation in Industry 4.0 Real time case studies are presented

Principles of Marketing for a Digital Age

Tracy L. Tuten
Principles of Marketing for a Digital Age Book PDF

Author : Tracy L. Tuten
Publisher : SAGE
Page : 592 pages
File Size : 47,9 Mb
Release : 2022-11-25
Category : Business & Economics
ISBN : 9781529785555

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Principles of Marketing for a Digital Age by Tracy L. Tuten Pdf

Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer. The new edition also includes: • Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony’s Chocolonely, Nissan, and Airbnb • A revamped ‘Sustainability Spotlight’ feature in every chapter that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative • A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Digital and Social Media Marketing

Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Digital and Social Media Marketing Book PDF

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 47,5 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Digital Economy for Customer Benefit and Business Fairness

Grisna Anggadwita,Erni Martini
Digital Economy for Customer Benefit and Business Fairness Book PDF

Author : Grisna Anggadwita,Erni Martini
Publisher : Routledge
Page : 265 pages
File Size : 55,8 Mb
Release : 2020-04-08
Category : Business & Economics
ISBN : 9781000071634

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Digital Economy for Customer Benefit and Business Fairness by Grisna Anggadwita,Erni Martini Pdf

The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness. Considering that, at present, technology and industry 4.0 are still a leading trend and offer great opportunities for global businesses, the rise of industry 4.0 makes competition in the business world more attractive, yet fierce. Opportunities and challenges for business development in industry 4.0 are becoming firm and it also provides businesses the possibility to compete globally. Companies that desire to enter this global competition should pay attention to customer benefits and business fairness in order to achieve sustainability in this digital economy. This proceedings volume contains selected papers from this conference and presents opportunities to communicate and exchange new ideas and experiences. Moreover, the conference provided opportunities, both for the presenters and the participants, to establish research relations, and find global partners for future collaboration.