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Author : Debora Bettiga,Giuliano Noci,Omneya Yacout
Publisher : Frontiers Media SA
Page : 139 pages
File Size : 41,8 Mb
Release : 2023-04-04
Category : Science
ISBN : 9782832519578
Author : Arjun Chaudhuri
Publisher : Routledge
Page : 184 pages
File Size : 40,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750679763
Publisher Description
Author : Isabella Soscia
Publisher : Edward Elgar Publishing
Page : 151 pages
File Size : 43,8 Mb
Release : 2013-01-01
Category : Business & Economics
ISBN : 9780857937971
ÔA structured, scientific approach to the study of emotional responses that is of interest to both managers and consumers. For marketing managers, this book proposes a simple method to understand how individual emotions, such as guilt or happiness, influence specific post-purchase behaviors. For consumers, it illustrates the broader implications of emotions that are routinely experienced while choosing, buying, and consuming products and services. Overall, the author deals with the elusive, complex, but highly fascinating subject of emotions and consumer behaviour in a lucid and coherent manner.Õ Ð Simona Botti, London Business School, UK ÔLiterally and metaphorically, this long-overdue book is full of emotions. While illustrating the role and implications of human emotions on consumption behaviour, the author does it passionately. She comments on the evidence that consumers desire much more than functional utility and material possession of goods. Positive, negative, and mixed emotions are better predictors of the way consumers elaborate meanings of their possessions as well as sounder explanations of the way consumption is used in order to navigate social relations.Õ Ð Luca M. Visconti, ESCP Europe, France This stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption behaviours such as positive and negative word of mouth, repurchase intention and complaint behaviour. The emotional side of consumption seems to play an essential role in explaining choices made and actions taken by consumers. The book explores the cognitive antecedents and the action tendencies of happiness and unhappiness and social emotions such as guilt and pride, anger and gratitude are analysed. The will equip managers with conceptual tools and managerial guidance either to prevent certain emotions from arising in consumers or to generate desired emotions in consumers and so inhibit or promote appropriate actions. Using empirical examples, Isabella Soscia demonstrates that different emotions predict specific different types of post-consumption behaviours and that cognitive antecedents specified in the psychology literature elicit them. Emotions and Consumption Behaviour will prove invaluable for consumer behaviour scholars and marketing scholars. Students will find the examples and short case-study descriptions that clarify the theoretical content illuminating. As each of the emotions analysed has different managerial implications, marketing managers, brand and product managers as well as advertising managers will find that this book helps them to design marketing strategy.
Author : Prof.Dr.V.Sasirekha,Prof.Praseeda C,Dr N Meena Rani,Dr Catherine S,Dr.Kalaivani M,Dr.Suganya V,Dr.Kiruthiga V
Publisher : Archers & Elevators Publishing House
Page : 404 pages
File Size : 49,8 Mb
Release : 2024-06-03
Category : Antiques & Collectibles
ISBN : 9788119653645
Author : Richard Bagozzi,Zynep Gurhan-Canli,Joseph Priester
Publisher : McGraw-Hill Education (UK)
Page : 238 pages
File Size : 53,9 Mb
Release : 2002-08-16
Category : Psychology
ISBN : 9780335230563
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
Author : Lei Wang,Richard Paul Ebstein,Qiang Shen
Publisher : Frontiers Media SA
Page : 193 pages
File Size : 52,8 Mb
Release : 2023-04-17
Category : Science
ISBN : 9782832520949
Author : Dr. Pooja Srivastava, Dr. Anchal Rastogi, Dr. Pooja Bhatia , Ms. Samiksha Gupta, Ms. Ragini Dixit
Publisher : Shashwat Publication
Page : 158 pages
File Size : 51,7 Mb
Release : 2024-02-28
Category : Business & Economics
ISBN : 9789360873202
"The Global Green Economy Leading to Sustainability: A Multidisciplinary Approach," which we edited, is a book in which all of the authors contributed to bring new insights into socioeconomic trends. We have concentrated on the most recent market trends in this book, defining various fields such as Green HRM, Green Finance/Accounting, Environmental Concern, Green Production and Brand Management, Values and Ethics, Consumer Buying Behaviour Towards Green Products, Resource Management, Sustainable Business Practices, Technology and Innovation, Challenges and Barriers, Social and Human Sustainability, Case Studies and Best Practices, Interdisciplinary Approaches by inviting academia.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1556 pages
File Size : 51,8 Mb
Release : 2018-10-05
Category : Business & Economics
ISBN : 9781522571179
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author : Jerry Chun-Wei Lin,I-Hsien Ting,Tiffany Tang,Kai Wang
Publisher : Springer Nature
Page : 191 pages
File Size : 41,6 Mb
Release : 2020-01-03
Category : Computers
ISBN : 9789811517587
This book constitutes the refereed proceedings of the 6th International Conference on Multidisciplinary Social Networks Research, MISNC 2019, held in Wenzhou, China, in August 2019. The 15 full papers presented were carefully reviewed and selected from 37 submissions. The papers deal with the following topics: social network, social network analysis, data engineering, data mining, user behavior.
Author : Chief Editor- Biplab Auddya, Editor- Ramesh Banothu, Dr. C. Ramesh Kumar, G.Lakshmi Bhuvaneswari Devi, Dr.J.Ahamed Meeran, Dr. Bipin Namdev Bandekar, Varsha Burman
Publisher : The Hill Publication
Page : 59 pages
File Size : 42,5 Mb
Release : 2024-02-19
Category : Antiques & Collectibles
ISBN : 9788196679903
Author : Keikhosrokiani, Pantea
Publisher : IGI Global
Page : 484 pages
File Size : 55,6 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668441701
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Author : Saurabh Kumar Dixit
Publisher : Routledge
Page : 653 pages
File Size : 52,5 Mb
Release : 2020-05-18
Category : Business & Economics
ISBN : 9780429512315
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Author : Mosca, Fabrizio
Publisher : IGI Global
Page : 329 pages
File Size : 50,5 Mb
Release : 2016-03-31
Category : Business & Economics
ISBN : 9781466699595
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Author : Sruthi.S, Dr. Mohammad Rauf Dr. S SriranjaniMokshagundamDr. Sagar G Dr. Vinayaka K.S
Publisher : Archers & Elevators Publishing House
Page : 128 pages
File Size : 53,9 Mb
Release : 2024-06-03
Category : Antiques & Collectibles
ISBN : 9789390996582
Author : Chowdhary, Chiranji Lal
Publisher : IGI Global
Page : 315 pages
File Size : 54,9 Mb
Release : 2022-10-21
Category : Computers
ISBN : 9781668456750
Emotional intelligence has emerged as an important area of research in the artificial intelligence field as it covers a wide range of real-life domains. Though machines may never need all the emotional skills that people need, there is evidence to suggest that machines require at least some of these skills to appear intelligent when interacting with people. To understand how deep learning-based emotional intelligence can be applied and utilized across industries, further study on its opportunities and future directions is required. Multidisciplinary Applications of Deep Learning-Based Artificial Emotional Intelligence explores artificial intelligence applications, such as machine and deep learning, in emotional intelligence and examines their use towards attaining emotional intelligence acceleration and augmentation. It provides research on tools used to simplify and streamline the formation of deep learning for system architects and designers. Covering topics such as data analytics, deep learning, knowledge management, and virtual emotional intelligence, this reference work is ideal for computer scientists, engineers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.