The Social Psychology Of Consumer Behaviour

Author : Richard Bagozzi,Zynep Gurhan-Canli,Joseph Priester
Publisher : McGraw-Hill Education (UK)
Page : 238 pages
File Size : 49,6 Mb
Release : 2002-08-16
Category : Psychology
ISBN : 9780335230563

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The Social Psychology of Consumer Behaviour by Richard Bagozzi,Zynep Gurhan-Canli,Joseph Priester Pdf

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.

Author : Michaela Wanke
Publisher : Psychology Press
Page : 786 pages
File Size : 44,6 Mb
Release : 2008-12-16
Category : Psychology
ISBN : 9781136642838

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Social Psychology of Consumer Behavior by Michaela Wanke Pdf

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

Author : Richard P. Bagozzi,Zeynep Gurhan-Canli,Joseph R. Priester
Publisher : Unknown
Page : 248 pages
File Size : 44,8 Mb
Release : 2002
Category : Business & Economics
ISBN : UOM:39015053777184

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The Social Psychology of Consumer Behaviour by Richard P. Bagozzi,Zeynep Gurhan-Canli,Joseph R. Priester Pdf

The aim of this volume is to illuminate an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The book considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result should be of interest to students, researchers and practitioners in psychology and marketing, as well as those in related fields such as public policy, public health, health psychology, political science and sociology.

Author : Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes
Publisher : Routledge
Page : 1296 pages
File Size : 54,5 Mb
Release : 2018-12-07
Category : Psychology
ISBN : 9781136676215

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Handbook of Consumer Psychology by Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes Pdf

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Author : Brian Mullen,Craig Johnson
Publisher : Psychology Press
Page : 231 pages
File Size : 55,5 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781134932825

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The Psychology of Consumer Behavior by Brian Mullen,Craig Johnson Pdf

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Author : Daniel J. Howard,Amna Kirmani,Priyali Rajagopal
Publisher : Psychology Press
Page : 0 pages
File Size : 48,8 Mb
Release : 2014-09-11
Category : Consumer behavior
ISBN : 113884487X

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Social Influence and Consumer Behavior by Daniel J. Howard,Amna Kirmani,Priyali Rajagopal Pdf

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

Author : Joann Peck,Suzanne B. Shu
Publisher : Springer
Page : 263 pages
File Size : 41,7 Mb
Release : 2018-05-02
Category : Psychology
ISBN : 9783319771588

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Psychological Ownership and Consumer Behavior by Joann Peck,Suzanne B. Shu Pdf

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.

Author : Frank R. Kardes,Paul M. Herr,Jacques Nantel
Publisher : Psychology Press
Page : 448 pages
File Size : 51,7 Mb
Release : 2006-04-21
Category : Business & Economics
ISBN : 9781135601805

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Applying Social Cognition to Consumer-Focused Strategy by Frank R. Kardes,Paul M. Herr,Jacques Nantel Pdf

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.

Author : Frank R. Kardes,Paul P. Herr,Norbert Schwarz
Publisher : Routledge
Page : 1333 pages
File Size : 49,7 Mb
Release : 2019-04-15
Category : Psychology
ISBN : 9780429687594

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Handbook of Research Methods in Consumer Psychology by Frank R. Kardes,Paul P. Herr,Norbert Schwarz Pdf

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Author : Bob M. Fennis,Wolfgang Stroebe
Publisher : Psychology Press
Page : 451 pages
File Size : 49,9 Mb
Release : 2015-12-22
Category : Psychology
ISBN : 9781317398950

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The Psychology of Advertising by Bob M. Fennis,Wolfgang Stroebe Pdf

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Author : Cait Lamberton,Derek D. Rucker,Stephen A. Spiller
Publisher : Cambridge University Press
Page : 873 pages
File Size : 45,9 Mb
Release : 2023-04-06
Category : Psychology
ISBN : 9781009243940

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The Cambridge Handbook of Consumer Psychology by Cait Lamberton,Derek D. Rucker,Stephen A. Spiller Pdf

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Author : Sang Min (Leo) Whang
Publisher : Routledge
Page : 230 pages
File Size : 47,6 Mb
Release : 2015-10-23
Category : Business & Economics
ISBN : 9781317377870

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The New Consumer Psychology by Sang Min (Leo) Whang Pdf

The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.

Author : Gordon Foxall
Publisher : Routledge
Page : 174 pages
File Size : 46,8 Mb
Release : 2017-10-16
Category : Business & Economics
ISBN : 9781317677383

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Context and Cognition in Consumer Psychology by Gordon Foxall Pdf

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis is on action rather than behavior and the manner in which the intentional consumer-situation, as the immediate precursor of consumer choice, can be reconstructed in order to explain consumer actions in the absence of the environmental stimuli required by behaviorist psychology. The result is a novel reaffirmation of the role of cognition in the determination of consumer choice. Besides the concept of contingency-representation which the author introduces, the analysis draws upon psychoanalytic concepts, theories of cognitive structure and processing, and the philosophy of perception to generate a stimulating synthesis for consumer research. The book will be of interest to students and researchers in consumer behavior and economic psychology and to all who seek a deeper interdisciplinary understanding of the contextual and cognitive interactions that guide choice in the market place.

Author : Cathrine V. Jansson-Boyd,Magdalena J. Zawisza
Publisher : Routledge
Page : 730 pages
File Size : 48,9 Mb
Release : 2016-11-18
Category : Business & Economics
ISBN : 9781317539933

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Routledge International Handbook of Consumer Psychology by Cathrine V. Jansson-Boyd,Magdalena J. Zawisza Pdf

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Author : Michaela Wänke
Publisher : Psychology Press
Page : 384 pages
File Size : 53,8 Mb
Release : 2017-08-01
Category : Electronic
ISBN : 1138788163

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Social Psychology of Consumer Behavior by Michaela Wänke Pdf