Employer Branding For Competitive Advantage

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Employer Branding for Competitive Advantage

Geeta Rana,Shivani Agarwal,Ravindra Sharma
Employer Branding for Competitive Advantage Book PDF

Author : Geeta Rana,Shivani Agarwal,Ravindra Sharma
Publisher : CRC Press
Page : 223 pages
File Size : 45,5 Mb
Release : 2021-03-21
Category : Technology & Engineering
ISBN : 9781000362183

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Employer Branding for Competitive Advantage by Geeta Rana,Shivani Agarwal,Ravindra Sharma Pdf

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

Employer Branding for Competitive Advantage

Geeta Rana,Shivani Agarwal,Ravindra Sharma
Employer Branding for Competitive Advantage Book PDF

Author : Geeta Rana,Shivani Agarwal,Ravindra Sharma
Publisher : CRC Press
Page : 186 pages
File Size : 44,7 Mb
Release : 2021-03-22
Category : Business & Economics
ISBN : 9781000362268

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Employer Branding for Competitive Advantage by Geeta Rana,Shivani Agarwal,Ravindra Sharma Pdf

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

Employer Branding

Birger Meier
Employer Branding Book PDF

Author : Birger Meier
Publisher : diplom.de
Page : 76 pages
File Size : 41,5 Mb
Release : 2006-06-19
Category : Business & Economics
ISBN : 9783832496432

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Employer Branding by Birger Meier Pdf

Inhaltsangabe:Abstract: The information economy, the current demographical trends and other factors will produce a shortage of skilled labour. During the last decade, many labour markets had encountered a shortage of skilled labour. In fact, whole industries have had serious problems to fill vacancies. Many have forecast horror scenarios for the labour market, whereas others have created strategic concepts to cope with it. The War for Talent and the Employer of Choice concept are leftovers of this period. Employee attraction and retention will continue to be an important issue for many companies in the beginning of the 21st century. The new up-coming competition for talent draws the attention on a new concept, in order to deal with the future challenge - employer branding. Employer branding has moved center stage in the last two years. The strategic relevance of employer branding is still underestimated or unknown. Employer branding is neither a wonder cure nor a cure-all approach. This thesis and chapters provide an insight in the employer branding concept and its relevance. What does employer branding means, where does it stem from? It also contains a practical guide for developing and implementing an employer branding process, with a short case study of global chemical company. Do you remember the scenario published in McKinsey ́s Quarterly in 1998? The War for Talent - this expression has become synonymous for the labour shortage of High Potentials. The economy was burning white-hot in the late 1990s and companies were scrambling to hire and retain the people they needed. With a boom, talent becomes scarcer because everybody is looking for talented people to fill vacancies. In the late 1990s the employer of choice concept became popular, when the war for talent was about to begin. The term employer of choice is based on the unwritten promises and expectations that develop the basis of the employment relationship. The collapse of the dot.com industry, followed by a time of recession and downturns causing layoffs and job cuts, has created a surplus of labour. The predicted War for Talent for High Potentials has been postponed. Really? The current economic landscape has changed dramatically, product lifecycles have grown shorter, products and services are substitutional, innovation is accelerating and customer loyalty is just a pie-in-the-sky. The economy is driven by ongoing changes, globalization, growing complexity and the [...]

Employer Branding For Dummies

Richard Mosley,Lars Schmidt
Employer Branding For Dummies Book PDF

Author : Richard Mosley,Lars Schmidt
Publisher : John Wiley & Sons
Page : 360 pages
File Size : 54,9 Mb
Release : 2017-01-19
Category : Business & Economics
ISBN : 9781119071785

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Employer Branding For Dummies by Richard Mosley,Lars Schmidt Pdf

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Employer Brand Management

Richard Mosley
Employer Brand Management Book PDF

Author : Richard Mosley
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 49,7 Mb
Release : 2014-08-21
Category : Business & Economics
ISBN : 9781118898512

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Employer Brand Management by Richard Mosley Pdf

Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of the first book on the subject TheEmployer Brand, comes the long-awaited practical follow-upEmployer Brand Management. Talented, motivated employees area company's best assets, and the techniques in this book helpattract, recruit, and retain the very best. A successful employerbrand reaches beyond the boardroom to establish confidence,loyalty, and enthusiasm all the way down the ladder. EmployerBrand Management gives readers a personal grasp of a newapproach to people management. It draws on significant advances inpractices among leading companies to provide a handbook foremployer brand development and implementation. With a wide range ofcase studies and examples, you'll be taken step-by-step through theemployer brand development process. You will find information onthe latest developments in technology, with particular attentionpaid to socially-enabled recruitment marketing and employeecommunication and engagement. You will: Follow the process of brand planning, definition,implementation, and application Discover how brand thinking can strengthen strategy andreinforce HR value Improve existing recruitment and talent managementprograms Learn the importance of employee engagement in the brandexperience

Talent Management and HR Marketing. From Job Advertising to Employer Branding

Alexander Rühl
Talent Management and HR Marketing From Job Advertising to Employer Branding Book PDF

Author : Alexander Rühl
Publisher : GRIN Verlag
Page : 25 pages
File Size : 54,7 Mb
Release : 2017-02-27
Category : Business & Economics
ISBN : 9783668404724

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Talent Management and HR Marketing. From Job Advertising to Employer Branding by Alexander Rühl Pdf

Research Paper (undergraduate) from the year 2016 in the subject Leadership and Human Resources - Employer Branding, grade: 1,7, University of applied sciences, Munich, language: English, abstract: This assignment investigates all important steps in talent management as part of HR marketing. The starting point will be advertising a job, and the finish line is set at creating the employer brand. Why the latter is a key fact for a company’s success is explained further on. Job advertising will be compared to more general image advertising and the workings of HR consultants and agencies will be described. The importance of online marketing and contact management in HR will be pointed out and the effects of corporate culture and leadership style on talent management will be disclosed. The questions what are HR policies? and how do they affect management? will be answered. Fundamentals like having an applicant relationship management system and the connection between vacancies and job profiles will be clarified. Last but not least the growing relevance of employer branding will be demonstrated.

The impact of a strong global Employer Brand in the war for talent

Romy Kupfernagel
The impact of a strong global Employer Brand in the war for talent Book PDF

Author : Romy Kupfernagel
Publisher : diplom.de
Page : 58 pages
File Size : 40,9 Mb
Release : 2009-12-18
Category : Business & Economics
ISBN : 9783836640015

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The impact of a strong global Employer Brand in the war for talent by Romy Kupfernagel Pdf

Inhaltsangabe:Introduction: Defining the task: Microsoft, Google, Cisco or the German E.ON- Führungsgesellschaften : each of them is a well-known company that not only stands for economic success but also for a specific image. Besides, all of them are companies that head the top 100 of the Best Workplaces in Europe in 2009. But, why are companies rewarded as a great place to work at and how do they manage it? Do they only convince with their products and services based on good marketing strategies? In an era of globalisation and a continuous progress in science, technique and economy being competitive poses the most important challenge for a company s success. Of course, product and service quality or customer orientation are important factors but moreover, high qualified people performing in and leading these areas are indispensable. However, even though having an economic crisis actually, this resource is a scarce one and not easy to find. On the one hand, this is caused by a strong socio-demographic change that implicates declining birth rates and thus a rise of ageing workforce. On the other hand, for competing globally companies are demanded to be highly innovative. To expedite innovations and to deal with continuously accelerating progress and more complex technology, skilled workers are needed. Hence, on labour markets the demand for high potentials is increasing whereas the supply is decreasing. As more companies are aware of the possibility to profit from their workforce as a strategic advantage, competition for the best talents grows steadily and leads to a war for talent . Due to the fact that these developments can be recognised all around the world the resource human being becomes incrementally essential. So, companies begin to look for potential specialists and executives not only on national but also on international labour markets. Besides investments in trainings, the further education of older employees and the cooperation with schools or universities, the creation of a strong employer brand may be important. Speaking of buyer s markets employees decide for their individual employer-of- choice. For this purpose, they of course have to know the company and be convinced of the benefits working for it. Thus, to successfully attract and retain the best talent, marketing, brand management and especially a powerful employer brand may be imperative instruments for a company. The creation of a distinctive image and a credible, [...]

Shaping Efficient Employer Branding Strategies to Target Generation Y

Elena Hubschmid
Shaping Efficient Employer Branding Strategies to Target Generation Y Book PDF

Author : Elena Hubschmid
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Page : 0 pages
File Size : 48,8 Mb
Release : 2012
Category : Employees
ISBN : 3034312466

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Shaping Efficient Employer Branding Strategies to Target Generation Y by Elena Hubschmid Pdf

This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration

Make Your People Before You Make Your Products

Paul Turner,Danny Kalman
Make Your People Before You Make Your Products Book PDF

Author : Paul Turner,Danny Kalman
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 42,5 Mb
Release : 2014-09-09
Category : Business & Economics
ISBN : 9781118899618

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Make Your People Before You Make Your Products by Paul Turner,Danny Kalman Pdf

Your people hold the key to your business success Make Your People Before You Make Your Products is anauthoritative guide to the evolution of talent management. Writtenspecifically for HR professionals this book describes howorganizations can gain a global competitive edge through bettermanagement of talent resources. With a practice-based philosophy,readers will learn more effective talent management strategies fora complex market in which people are often the only competitiveadvantage. Inclusivity is emphasized, and discussion centres oninnovative, dynamic, fluid approaches to talent acquisition,development, and retention. In today's market environment, talent has moved from audience tocommunity while leadership has shifted from control to empowerment.Traditional, linear approaches to talent management are fallingshort, and directing resources solely to senior management andHIPOs is no longer a valid strategy. This book provides practicalguidance on more modern approaches, helping organizations to: Attract and retain the best talent by expanding talent resourcemanagement Augment traditional management methods with more dynamictechniques Develop a talent strategy that recognizes the new diversity ofsupply and demand Consider the evolving roles of talent and leadership in aglobal context Contextual changes in workplace dynamics necessitate an updatedapproach for keeping the best people on board and using them totheir utmost potential. Talent management is a driving force behindan organization's success, affecting outcomes by every major metric– if the strategy becomes stale, success is no longersustainable. Make Your People Before You Make Your Productsis guide toward developing an organization's greatest asset.

EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY

Shiny Kochummen & K S Suresh Kumar
EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY Book PDF

Author : Shiny Kochummen & K S Suresh Kumar
Publisher : Ashok Yakkaldevi
Page : 194 pages
File Size : 51,7 Mb
Release : 2022-05-13
Category : Art
ISBN : 9781435765191

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EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY by Shiny Kochummen & K S Suresh Kumar Pdf

1.1 INTRODUCTION The growth rate of employment in computer centred and Information Technology (IT) occupations is projected to grow 11 per cent from 2019 to 2029, much faster than the average growth compared with other occupations. These occupations are projected to put in about 5, 31,200 new jobs. Demand for these workers will stem from greater emphasis on cloud computing, collection and storage of big data, and information security. IT skills in general, span several industries and therefore, recruitment of talented IT professionals will be highly significant for the overall performance of the sector and the economy.

Sustainable Employer Branding

Anders Parment,Anna Dyhre
Sustainable Employer Branding Book PDF

Author : Anders Parment,Anna Dyhre
Publisher : Unknown
Page : 0 pages
File Size : 52,9 Mb
Release : 2009-05
Category : Electronic
ISBN : 8759389982

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Sustainable Employer Branding by Anders Parment,Anna Dyhre Pdf

Great employees -- and strategies to attract, keep and recruit the right talent for the organisation -- will be a defining characteristic of the competitive landscape in years to come. To build a sustainable employer brand, attention must be paid to the mechanisms that create an attractive workplace, regardless of the state of the economy. The need for recruitment may vary over time, but the employer brand can never be neglected. Like a consumer brand, the employer brand can only be built on the foundations of a long-term strategy. Moreover, consumer and employer brands overlap both in peoples expectations and in the signals that the organisation sends to the market. This book pinpoints a number of topics that organisations need to consider to be able to stay competitive in the future. Based on multinational research and experience, Anders Parment and Anna Dyhre give you the background, models and tools necessary to develop a strong, consistent and sustainable employer brand. Employer Branding emphasises the need for taking the employment function very seriously -- regardless of whether its a highly ranked organisation or an organisation with a weak consumer brand, poor location, and a high percentage of short-term hires. Every employer has an employer brand no matter of size, location or structure, but many organisations lack a strategy to deal with employer branding. Employer branding has a number of positive influences on an organisation's brand profile, attractiveness and viability. This book sets out clearly and concisely the sort of organisational policies and employer practices that must be in place in order to create a good workplace for employees, and to ensure that the right people will want to join and stay with the organisation. Employees may not be our employees forever, but they might become ours forever, provided we have a strategy to manage alumni relationships. Alumnis are ambassadors of our brand and our values -- also after they finished working for our organisation.

The Employer Brand

Helen Rosethorn
The Employer Brand Book PDF

Author : Helen Rosethorn
Publisher : CRC Press
Page : 212 pages
File Size : 51,9 Mb
Release : 2016-03-23
Category : Business & Economics
ISBN : 9781317034230

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The Employer Brand by Helen Rosethorn Pdf

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.

Digital Marketing

Paulo Botelho Pires,José Duarte Santos,Inês Veiga Pereira
Digital Marketing Book PDF

Author : Paulo Botelho Pires,José Duarte Santos,Inês Veiga Pereira
Publisher : CRC Press
Page : 334 pages
File Size : 50,7 Mb
Release : 2024-07-12
Category : Business & Economics
ISBN : 9781040052082

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Digital Marketing by Paulo Botelho Pires,José Duarte Santos,Inês Veiga Pereira Pdf

Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.

Employer Branding for the Hospitality and Tourism Industry

Sjoerd Gehrels
Employer Branding for the Hospitality and Tourism Industry Book PDF

Author : Sjoerd Gehrels
Publisher : Emerald Group Publishing
Page : 263 pages
File Size : 44,7 Mb
Release : 2019-07-10
Category : Business & Economics
ISBN : 9781789730715

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Employer Branding for the Hospitality and Tourism Industry by Sjoerd Gehrels Pdf

This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Advances in Advertising Research (Vol. III)

Tobias Langner,Shintaro Okazaki,Martin Eisend
Advances in Advertising Research Vol III Book PDF

Author : Tobias Langner,Shintaro Okazaki,Martin Eisend
Publisher : Springer Science & Business Media
Page : 419 pages
File Size : 44,6 Mb
Release : 2012-08-23
Category : Business & Economics
ISBN : 9783834942913

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Advances in Advertising Research (Vol. III) by Tobias Langner,Shintaro Okazaki,Martin Eisend Pdf

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.