Strategic Internal Communication

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Strategic Internal Communication

Susanne Dahlman,Mats Heide
Strategic Internal Communication Book PDF

Author : Susanne Dahlman,Mats Heide
Publisher : Routledge
Page : 170 pages
File Size : 45,9 Mb
Release : 2020-10-27
Category : Business & Economics
ISBN : 9781000177411

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Strategic Internal Communication by Susanne Dahlman,Mats Heide Pdf

What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication – work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization – managers, coworkers and communication professionals. Traditionally, there has been too much emphasis on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, Professor in Strategic Communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to the demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students.

Strategic Internal Communication

David Cowan
Strategic Internal Communication Book PDF

Author : David Cowan
Publisher : Kogan Page Publishers
Page : 233 pages
File Size : 42,5 Mb
Release : 2017-06-03
Category : Business & Economics
ISBN : 9780749478667

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Strategic Internal Communication by David Cowan Pdf

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

Strategic Internal Communication

Susanne Dahlman,Mats Heide
Strategic Internal Communication Book PDF

Author : Susanne Dahlman,Mats Heide
Publisher : Routledge
Page : 156 pages
File Size : 53,8 Mb
Release : 2020-10-27
Category : Business & Economics
ISBN : 9781000177251

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Strategic Internal Communication by Susanne Dahlman,Mats Heide Pdf

What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication – work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization – managers, coworkers and communication professionals. Traditionally, there has been too much emphasis on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, Professor in Strategic Communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to the demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students.

Current Trends and Issues in Internal Communication

Linjuan Rita Men,Ana Tkalac Verčič
Current Trends and Issues in Internal Communication Book PDF

Author : Linjuan Rita Men,Ana Tkalac Verčič
Publisher : Springer Nature
Page : 274 pages
File Size : 53,9 Mb
Release : 2021-09-28
Category : Business & Economics
ISBN : 9783030782139

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Current Trends and Issues in Internal Communication by Linjuan Rita Men,Ana Tkalac Verčič Pdf

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

Internal Communications

Liam FitzPatrick,Klavs Valskov
Internal Communications Book PDF

Author : Liam FitzPatrick,Klavs Valskov
Publisher : Kogan Page Publishers
Page : 272 pages
File Size : 51,5 Mb
Release : 2014-08-03
Category : Business & Economics
ISBN : 9780749469337

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Internal Communications by Liam FitzPatrick,Klavs Valskov Pdf

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.

Gower Handbook of Internal Communication

Marc Wright
Gower Handbook of Internal Communication Book PDF

Author : Marc Wright
Publisher : CRC Press
Page : 496 pages
File Size : 54,7 Mb
Release : 2016-04-22
Category : Business & Economics
ISBN : 9781317125266

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Gower Handbook of Internal Communication by Marc Wright Pdf

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.

Excellence in Internal Communication Management

Rita Linjuan Men,Shannon A. Bowen
Excellence in Internal Communication Management Book PDF

Author : Rita Linjuan Men,Shannon A. Bowen
Publisher : Business Expert Press
Page : 229 pages
File Size : 45,9 Mb
Release : 2016-12-26
Category : Business & Economics
ISBN : 9781631576768

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Excellence in Internal Communication Management by Rita Linjuan Men,Shannon A. Bowen Pdf

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

Making the Connections

Bill Quirke
Making the Connections Book PDF

Author : Bill Quirke
Publisher : Routledge
Page : 403 pages
File Size : 45,9 Mb
Release : 2017-03-02
Category : Business & Economics
ISBN : 9781351920650

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Making the Connections by Bill Quirke Pdf

Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal communication to turn strategy into action. Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. This new edition contains a wealth of new material, with pragmatic advice and new case studies. Four new chapters cover how to develop internal communication strategy, global communication, engaging employees, and helping leaders communicate more effectively. Making the Connections is based on the extensive international experience of one of the most knowledgeable and leading authorities on internal communication. This thoroughly revised new edition explores the impact of new technology, regulation, globalization and the changing relationship between employer and employees on the process of internal communication.

Exploring Internal Communication

Mr Kevin Ruck
Exploring Internal Communication Book PDF

Author : Mr Kevin Ruck
Publisher : Gower Publishing, Ltd.
Page : 221 pages
File Size : 55,7 Mb
Release : 2015-04-28
Category : Business & Economics
ISBN : 9781472430694

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Exploring Internal Communication by Mr Kevin Ruck Pdf

This third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management and internal social media. It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously. The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.

Influential Internal Communication

Jenni Field
Influential Internal Communication Book PDF

Author : Jenni Field
Publisher : Kogan Page Publishers
Page : 235 pages
File Size : 44,9 Mb
Release : 2021-04-03
Category : Business & Economics
ISBN : 9781789666144

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Influential Internal Communication by Jenni Field Pdf

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

Successful Employee Communications

Sue Dewhurst,Liam FitzPatrick
Successful Employee Communications Book PDF

Author : Sue Dewhurst,Liam FitzPatrick
Publisher : Kogan Page Publishers
Page : 329 pages
File Size : 44,7 Mb
Release : 2022-04-03
Category : Business & Economics
ISBN : 9781398604575

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Successful Employee Communications by Sue Dewhurst,Liam FitzPatrick Pdf

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators. Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.

Engaging Employees through Strategic Communication

Mark Dollins,Jon Stemmle
Engaging Employees through Strategic Communication Book PDF

Author : Mark Dollins,Jon Stemmle
Publisher : Routledge
Page : 228 pages
File Size : 42,9 Mb
Release : 2021-10-01
Category : Business & Economics
ISBN : 9781000461947

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Engaging Employees through Strategic Communication by Mark Dollins,Jon Stemmle Pdf

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

Inbound PR

Iliyana Stareva
Inbound PR Book PDF

Author : Iliyana Stareva
Publisher : John Wiley & Sons
Page : 192 pages
File Size : 43,8 Mb
Release : 2018-04-16
Category : Business & Economics
ISBN : 9781119462279

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Inbound PR by Iliyana Stareva Pdf

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Strategic Internal Communication for Complex Organisations

Neryl East,Anna Shaw
Strategic Internal Communication for Complex Organisations Book PDF

Author : Neryl East,Anna Shaw
Publisher : Unknown
Page : 121 pages
File Size : 52,8 Mb
Release : 2010
Category : Business communication
ISBN : 1906355886

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Strategic Internal Communication for Complex Organisations by Neryl East,Anna Shaw Pdf

This critical management resource is designed to help you cut through the clutter and deliver effective internal communications that foster a productive and receptive culture across your organisation.

Effective Internal Communication

Lyn Smith,Pamela Mounter
Effective Internal Communication Book PDF

Author : Lyn Smith,Pamela Mounter
Publisher : Kogan Page Publishers
Page : 289 pages
File Size : 46,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780749452650

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Effective Internal Communication by Lyn Smith,Pamela Mounter Pdf

Previously overlooked in the workplace, this book explores how internal communication is conducted across the different sectors and in organisations of differing sizes and complexity.