Author : Wirthlin Worldwide,Transit Cooperative Research Program,National Research Council (U.S.). Transportation Research Board
Publisher : Transportation Research Board
Page : 380 pages
File Size : 52,6 Mb
Release : 2000
Category : Transportation
ISBN : 0309066603
Enhancing the Visibility and Image of Transit in the United States and Canada by Wirthlin Worldwide,Transit Cooperative Research Program,National Research Council (U.S.). Transportation Research Board Pdf
The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.