Ethical Hospital Branding Marketing

Author : Mohammed Ilias
Publisher : Notion Press
Page : 219 pages
File Size : 40,9 Mb
Release : 2021-03-26
Category : Medical
ISBN : 9781637455203

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Ethical Hospital Branding & Marketing by Mohammed Ilias Pdf

Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It’s all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters. Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital. Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need. This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format.

Author : Mohammed Ilias
Publisher : Notion Press
Page : 242 pages
File Size : 46,5 Mb
Release : 2021-03-16
Category : Medical
ISBN : 1637455194

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Ethical Hospital Branding & Marketing: 15 Proven Strategies to Build Your Hospital Brand Both Online & Offline by Mohammed Ilias Pdf

Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It's all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters. Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital. Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need. This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format.

Author : Hagai Gringarten,Raúl Fernández-Calienes
Publisher : Routledge
Page : 196 pages
File Size : 44,7 Mb
Release : 2019-04-15
Category : Business & Economics
ISBN : 9780429809330

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Ethical Branding and Marketing by Hagai Gringarten,Raúl Fernández-Calienes Pdf

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s branding and marketing practices. This book addresses practices in ethical branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.

Author : Catholic Health Association of the United States
Publisher : Unknown
Page : 96 pages
File Size : 47,8 Mb
Release : 1990
Category : Health facilities
ISBN : CORNELL:31924062767706

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Ethical Issues in Healthcare Marketing by Catholic Health Association of the United States Pdf

Author : Borges, Ana Pinto,Rodrigues, Paula
Publisher : IGI Global
Page : 244 pages
File Size : 48,8 Mb
Release : 2021-01-29
Category : Business & Economics
ISBN : 9781799830368

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New Techniques for Brand Management in the Healthcare Sector by Borges, Ana Pinto,Rodrigues, Paula Pdf

Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Author : Dilly Borhas George
Publisher : OrangeBooks Publication
Page : 85 pages
File Size : 48,9 Mb
Release : 2023-04-26
Category : Medical
ISBN : 8210379456XXX

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Winning the health care race : Strategies for Hospital marketing excellence in india by Dilly Borhas George Pdf

"Winning the health care race : Strategies for hospital marketing excellence in India " written by Dilly Borhas,provides a comprehensive guide on hospital marketing in the Indian context. The book delves in to various marketing tools and strategies that can help hospitals stay ahead in the competitive healthcare industry in India. The author has shared practical insights ,case studies, and examples to explain how hospitals can effectively market their services to attract and retain patients .This book serves as a valuable resource for hospital administrators, marketing professionals, and anyone interested in understanding the nuances of hospital marketing in India.

Author : Gabriele Meiselwitz
Publisher : Springer Nature
Page : 703 pages
File Size : 47,7 Mb
Release : 2020-07-10
Category : Computers
ISBN : 9783030495701

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Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis by Gabriele Meiselwitz Pdf

This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.

Author : Clay Clark,Timothy Johnson
Publisher : Unknown
Page : 208 pages
File Size : 43,9 Mb
Release : 2020-02-20
Category : Business & Economics
ISBN : 1734229624

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Doctorpreneur by Clay Clark,Timothy Johnson Pdf

Is this book worth buying and reading? Dr. Timothy Johnson and the 6x iTunes chart-topping podcast host and award-winning business coach, Clay Clark team up to teach their secrets for building a multi-million dollar time and financial freedom producing medical business including: - How to build a multi-million dollar, time freedom creating medical practice - How to get new patients - How to stand out in the cluttered world of saturated medical marketing - How to dominate search engine results of your potential patients - How to create time-freedom producing systems in the world of medicine - How to hire, inspire, train and retain quality medical employees - How to improve the patient care and overall level of customer service your practice provides - How to hold your team accountable for implementing a game-changing gameplan - How to increase patient loyalty - How to effectively manage a team of medical professionals

Author : C. Michael Hall
Publisher : Routledge
Page : 242 pages
File Size : 55,8 Mb
Release : 2012-08-21
Category : Business & Economics
ISBN : 9781136270529

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Medical Tourism by C. Michael Hall Pdf

Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience, health tourism now includes travel for medical purposes ranging from cosmetic and dental surgery through to transplants and infertility treatment. Many countries including China, Cuba, Hungary, India, Thailand, Malaysia and Singapore actively promote and compete for the medical tourist dollar, while many developed countries also provide niche private services. However, the field of medical tourism is increasingly being subject to scrutiny and debate, particularly as a result of concerns over regulatory, ethical and wider health issues. Drawing on a range of theoretical and methodological perspectives, this book is one of the first to critically address the substantial political, philosophical and ethical issues that arise out of the transnational practices of medical tourism. Through a series of chapters the book engages with key issues such as the role of regulatory and policy structures in influencing medical and health tourism related mobilities. These issues are investigated by considering range of developing and developed countries, medical systems and health economic perspectives. The book adopts a multi-layered perspective to not only investigate the business and marketing practices of medical and health tourism but places these within a broader framework of contemporary globalisation, policy and practice. By doing so it opens up debate of the ethical space in which medical and health tourism operates as well as reinforce the wide ranging perspectives that exist on the subject in both the public and academic imagination. This significant contribution will be of interest to students, academics in tourism and medical policy, trade and economic development fields.

Author : Santos, José Duarte,Pereira, Inês Veiga
Publisher : IGI Global
Page : 355 pages
File Size : 54,5 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799872641

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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by Santos, José Duarte,Pereira, Inês Veiga Pdf

The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Author : Musiolik, Thomas Heinrich,Dingli, Alexiei
Publisher : IGI Global
Page : 242 pages
File Size : 42,9 Mb
Release : 2021-10-01
Category : Medical
ISBN : 9781799878896

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Ethical Implications of Reshaping Healthcare With Emerging Technologies by Musiolik, Thomas Heinrich,Dingli, Alexiei Pdf

Improving quality of life is one of the main advantages of integrating new innovations into medicine. New technologies are revolutionizing medicine and opening new opportunities for patients, doctors, clinics, and companies. The patient's well-being is monitored autonomously by smartphones, digital medical records simplify everyday clinical work, virtual reality is used for treatment, and robots help in the operating room. The new technological possibilities in healthcare not only change patients’ lives, but also the work of doctors, clinics, and companies. In the fields of healthcare and medicine, new technologies can be used for patient communication, health monitoring, or for the treatment of patients, and modern research is devoted to advancing and understanding these technologies. Ethical Implications of Reshaping Healthcare With Emerging Technologies includes the most up-to-date research in the fields of healthcare and medicine worldwide, provides answers to the forms of treatment that are already possible in medicine, and illuminates the future possibilities that are already being researched. In addition, today's knowledge is translated and shown in how new technologies such as autonomous VR-system can be used for pain reduction as part of a treatment. Finally, this book examines the ethical guidelines in healthcare and medicine that are associated with the rapid development of these technologies. This book will be useful for the healthcare industry, hospital administration, the health insurance industry, doctors, healthcare workers, business professionals, IT specialists, medical software designers, scientists, practitioners, researchers, academicians, and students looking for the latest information on the use of emerging technologies in healthcare settings.

Author : Gauri Chaudhari
Publisher : Notion Press
Page : 227 pages
File Size : 49,5 Mb
Release : 2023-07-19
Category : Business & Economics
ISBN : 9798890264527

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The Perfect Pill by Gauri Chaudhari Pdf

How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.

Author : Vicki D. Lachman
Publisher : Springer Publishing Company
Page : 288 pages
File Size : 47,6 Mb
Release : 2009-06-15
Category : Business & Economics
ISBN : 9780826110893

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Ethical Challenges in Health Care by Vicki D. Lachman Pdf

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Author : Mark G. Kuczewski,Rosa Lynn B. Pinkus,Katherine Wasson
Publisher : Georgetown University Press
Page : 233 pages
File Size : 51,9 Mb
Release : 2018
Category : Electronic books
ISBN : 9781626165502

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An Ethics Casebook for Hospitals by Mark G. Kuczewski,Rosa Lynn B. Pinkus,Katherine Wasson Pdf

Originally published in 1999, this classic textbook includes twenty-six cases with commentary and bibliographic resources designed especially for medical students and the training of ethics consultants. The majority of the cases reflect the day-to-day moral struggles within the walls of hospitals. As a result, the cases do not focus on esoteric, high-tech dilemmas like genetic engineering or experimental protocols, but rather on fundamental problems that are pervasive in basic healthcare delivery in the United States: where to send a frail, elderly patient who refuses to go to a nursing home, what role the family should play in making a treatment decision, what a hospital should do when it is getting stuck with too many unpaid bills. This thoroughly revised and updated second edition includes thirteen new cases, five of which are designated as "skill builder" cases aimed specifically at persons who wish to conduct clinical ethics case consultations. The new cases highlight current ethical challenges that arise in caring for populations such as undocumented immigrant patients, persons with substance use disorders involving opioids, and ethical issues that arise beyond the bedside at the organizational level. The reader is invited to use the supplemental videos and assessment tools available on the website of the Loyola University Chicago ACES project (www.LUC.edu/ethicsconsult).

Author : Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor
Publisher : SAGE
Page : 975 pages
File Size : 51,6 Mb
Release : 2020-10-05
Category : Business & Economics
ISBN : 9781529738575

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The SAGE Handbook of Marketing Ethics by Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor Pdf

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections