Ethical Issues In International Marketing

Author : Erdener Kaynak,Nedjet Delener
Publisher : Routledge
Page : 144 pages
File Size : 47,8 Mb
Release : 2019-09-16
Category : Business & Economics
ISBN : 9781317939382

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Ethical Issues in International Marketing by Erdener Kaynak,Nedjet Delener Pdf

Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world. Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics: A social contract for analyzing and evaluating the activities of transnational corporations in developing countries The relationship of marketing ethics to gray markets for consumer goods How moral commitment is shaped by socialization and role of culture in Turkey The relationship between Egyptian consumers’ideology and theirperceptions of ethical behavior Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 125 pages
File Size : 49,7 Mb
Release : 2005
Category : Business ethics
ISBN : 9781845448196

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Ethics and international marketing: research background and challenges by Anonim Pdf

The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.

Author : Anonim
Publisher : Unknown
Page : 109 pages
File Size : 52,8 Mb
Release : 1995
Category : Consumer behavior
ISBN : OCLC:47133706

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Ethical Issues in International Marketing by Anonim Pdf

Author : Patrick E. Murphy,Gene R. Laczniak,Fiona Harris
Publisher : Taylor & Francis
Page : 198 pages
File Size : 54,6 Mb
Release : 2016-12-13
Category : Business & Economics
ISBN : 9781317235651

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Ethics in Marketing by Patrick E. Murphy,Gene R. Laczniak,Fiona Harris Pdf

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Author : Marylyn Carrigan
Publisher : Unknown
Page : 13 pages
File Size : 51,6 Mb
Release : 2005
Category : Electronic
ISBN : OCLC:850990566

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Ethics and International Marketing by Marylyn Carrigan Pdf

Author : Eugene R. Laczniak,Patrick E. Murphy
Publisher : Prentice Hall
Page : 344 pages
File Size : 45,7 Mb
Release : 1993
Category : Business & Economics
ISBN : UCBK:C087202539

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Ethical Marketing Decisions by Eugene R. Laczniak,Patrick E. Murphy Pdf

Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

Author : John Kline
Publisher : Routledge
Page : 293 pages
File Size : 43,7 Mb
Release : 2010-07-27
Category : Business & Economics
ISBN : 9781135837921

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Ethics for International Business by John Kline Pdf

The newly-updated version of this groundbreaking textbook continues to provide a topical and relevant analysis of the ethical dimensions of conducting business in a global political economy. From a starting point of applied ethics, the book introduces a common set of normative terms and analytical tools for examining and discussing real case scenarios.

Author : Lynne Eagle,Stephan Dahl
Publisher : SAGE
Page : 458 pages
File Size : 41,7 Mb
Release : 2015-09-15
Category : Business & Economics
ISBN : 9781473934023

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Marketing Ethics & Society by Lynne Eagle,Stephan Dahl Pdf

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

Author : Patrick E. Murphy
Publisher : Pearson
Page : 292 pages
File Size : 42,6 Mb
Release : 2005
Category : Business ethics
ISBN : CORNELL:31924094712035

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Ethical Marketing by Patrick E. Murphy Pdf

This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.

Author : Erdener Kaynak
Publisher : Routledge
Page : 416 pages
File Size : 46,7 Mb
Release : 2013-02-01
Category : Business & Economics
ISBN : 9781136777639

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International Marketing by Erdener Kaynak Pdf

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

Author : Robert William Armstrong
Publisher : Unknown
Page : 26 pages
File Size : 52,8 Mb
Release : 1993
Category : Business ethics
ISBN : UCSD:31822018889501

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The Influence of Culture on Perception of Ethical Problems in International Marketing by Robert William Armstrong Pdf

Author : Scott J. Shackelford,Anjanette H. Raymond,Eric L. Richards
Publisher : Aspen Publishing
Page : 953 pages
File Size : 54,7 Mb
Release : 2021-01-31
Category : Law
ISBN : 9781543820591

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Legal and Ethical Aspects of International Business by Scott J. Shackelford,Anjanette H. Raymond,Eric L. Richards Pdf

Effective managers must accurately assess the legal and ethical ramifications of complex business transactions. This requires familiarity with the basic principles of comparative and international law, including trade, and an understanding of the importance of culturally diverse ethical traditions in all business relationships. Legal and Ethical Aspects of International Business is your authoritative guide to the law and ethics of business leadership in the global market. It provides the vehicle for today’s and tomorrow’s managers to successfully navigate the legal and ethical environment of business around the world. New to the Second Edition: This new edition constitutes a substantial reorganization from the first edition. In particular, the text is now composed of four parts: Part One, Public International Law and Business Ethics Part Two, Global Contracting and Resolution of Private Disputes Part Three, Import and Export Law Part Four, Protecting Ideas, Individuals and Infrastructure The new edition also includes updated cases and new issues, including cybersecurity and sustainability. Professors and student will benefit from: Well-selected and well-edited cases in each chapter help foster discussions. Finely crafted end of chapter exercises support students’ grasp of the more difficult concepts. Integrated ethics coverage appears throughout the book. Numerous examples provide context and real-world application of concepts. Rich graphics reinforce key models.

Author : Jeff French
Publisher : Oxford University Press
Page : 273 pages
File Size : 47,6 Mb
Release : 2017
Category : Medical
ISBN : 9780198717690

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Social Marketing and Public Health by Jeff French Pdf

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

Author : Palmer, Daniel E.
Publisher : IGI Global
Page : 272 pages
File Size : 43,6 Mb
Release : 2010-05-31
Category : Technology & Engineering
ISBN : 9781615206162

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Ethical Issues in E-Business: Models and Frameworks by Palmer, Daniel E. Pdf

"This book provides a comprehensive overview of the most important ethical issues associated with the expanding world of e-business, and offers relevant theoretical frameworks to ethical issues in all significant areas of e-business"--Provided by publisher.

Author : Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor
Publisher : SAGE
Page : 975 pages
File Size : 41,6 Mb
Release : 2020-10-05
Category : Business & Economics
ISBN : 9781529738575

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The SAGE Handbook of Marketing Ethics by Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor Pdf

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections