Ethics In Marketing

Author : Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor
Publisher : SAGE
Page : 975 pages
File Size : 48,7 Mb
Release : 2020-10-05
Category : Business & Economics
ISBN : 9781529738575

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The SAGE Handbook of Marketing Ethics by Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor Pdf

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Author : Patrick E. Murphy,Gene R. Laczniak,Fiona Harris
Publisher : Taylor & Francis
Page : 198 pages
File Size : 50,9 Mb
Release : 2016-12-13
Category : Business & Economics
ISBN : 9781317235651

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Ethics in Marketing by Patrick E. Murphy,Gene R. Laczniak,Fiona Harris Pdf

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Author : George G. Brenkert
Publisher : Wiley-Blackwell
Page : 276 pages
File Size : 43,7 Mb
Release : 2008-03-03
Category : Business & Economics
ISBN : UOM:39015082718282

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Marketing Ethics by George G. Brenkert Pdf

This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.

Author : Lynne Eagle,Stephan Dahl
Publisher : SAGE
Page : 458 pages
File Size : 45,5 Mb
Release : 2015-09-15
Category : Business & Economics
ISBN : 9781473934023

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Marketing Ethics & Society by Lynne Eagle,Stephan Dahl Pdf

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

Author : SAGE Publications
Publisher : SAGE
Page : 233 pages
File Size : 44,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781412995146

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SAGE Brief Guide to Marketing Ethics by SAGE Publications Pdf

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

Author : M. McKinley
Publisher : Springer
Page : 130 pages
File Size : 55,6 Mb
Release : 2011-12-13
Category : Business & Economics
ISBN : 9780230367142

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Ethics in Marketing and Communications by M. McKinley Pdf

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Author : Patrick E. Murphy
Publisher : Pearson
Page : 292 pages
File Size : 50,5 Mb
Release : 2005
Category : Business ethics
ISBN : CORNELL:31924094712035

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Ethical Marketing by Patrick E. Murphy Pdf

This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.

Author : Patrick E. Murphy
Publisher : Prentice Hall
Page : 200 pages
File Size : 49,8 Mb
Release : 2006
Category : Business & Economics
ISBN : CORNELL:31924100645542

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Marketing Ethics by Patrick E. Murphy Pdf

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

Author : Ipek Altinbasak-Farina,Sebnem Burnaz
Publisher : Springer
Page : 279 pages
File Size : 55,8 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9789811379246

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Ethics, Social Responsibility and Sustainability in Marketing by Ipek Altinbasak-Farina,Sebnem Burnaz Pdf

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

Author : N. Craig Smith,John A. Quelch
Publisher : McGraw-Hill/Irwin
Page : 868 pages
File Size : 43,8 Mb
Release : 1996
Category : Business & Economics
ISBN : PSU:000032859522

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Ethics in Marketing by N. Craig Smith,John A. Quelch Pdf

Author : Alan R. Andreasen
Publisher : Georgetown University Press
Page : 228 pages
File Size : 40,5 Mb
Release : 2001-02-05
Category : Law
ISBN : 1589013166

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Ethics in Social Marketing by Alan R. Andreasen Pdf

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

Author : Alexander Nill
Publisher : Edward Elgar Publishing
Page : 456 pages
File Size : 54,6 Mb
Release : 2015-06-29
Category : Business & Economics
ISBN : 9781781003435

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Handbook on Ethics and Marketing by Alexander Nill Pdf

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Author : Wally Snyder
Publisher : Routledge
Page : 102 pages
File Size : 41,8 Mb
Release : 2016-11-03
Category : Business & Economics
ISBN : 9781317281528

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Ethics in Advertising by Wally Snyder Pdf

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.

Author : Erdener Kaynak,Nedjet Delener
Publisher : Routledge
Page : 144 pages
File Size : 42,6 Mb
Release : 2019-09-16
Category : Business & Economics
ISBN : 9781317939382

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Ethical Issues in International Marketing by Erdener Kaynak,Nedjet Delener Pdf

Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world. Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics: A social contract for analyzing and evaluating the activities of transnational corporations in developing countries The relationship of marketing ethics to gray markets for consumer goods How moral commitment is shaped by socialization and role of culture in Turkey The relationship between Egyptian consumers’ideology and theirperceptions of ethical behavior Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.

Author : Guillermo C. Jimenez,Elizabeth Pulos
Publisher : Unknown
Page : 128 pages
File Size : 47,8 Mb
Release : 2016
Category : Business
ISBN : OCLC:1319290081

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Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy by Guillermo C. Jimenez,Elizabeth Pulos Pdf