Ethical Marketing Decisions

Author : Eugene R. Laczniak,Patrick E. Murphy
Publisher : Prentice Hall
Page : 344 pages
File Size : 50,5 Mb
Release : 1993
Category : Business & Economics
ISBN : UCBK:C087202539

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Ethical Marketing Decisions by Eugene R. Laczniak,Patrick E. Murphy Pdf

Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

Author : Patrick E. Murphy,Gene R. Laczniak,Fiona Harris
Publisher : Taylor & Francis
Page : 198 pages
File Size : 42,8 Mb
Release : 2016-12-13
Category : Business & Economics
ISBN : 9781317235651

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Ethics in Marketing by Patrick E. Murphy,Gene R. Laczniak,Fiona Harris Pdf

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Author : Deirdre K. Breakenridge
Publisher : Routledge
Page : 155 pages
File Size : 47,5 Mb
Release : 2021-04-21
Category : Business & Economics
ISBN : 9781000377026

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Answers for Ethical Marketers by Deirdre K. Breakenridge Pdf

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 years of experience as well as the thought leaders featured in this book.

Author : Gene R. Laczniak
Publisher : Unknown
Page : 322 pages
File Size : 46,8 Mb
Release : 1996
Category : Business ethics
ISBN : LCCN:92029935

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Ethical Marketing Decisions by Gene R. Laczniak Pdf

Author : Hagai Gringarten,Raúl Fernández-Calienes
Publisher : Routledge
Page : 196 pages
File Size : 52,5 Mb
Release : 2019-04-15
Category : Business & Economics
ISBN : 9780429809330

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Ethical Branding and Marketing by Hagai Gringarten,Raúl Fernández-Calienes Pdf

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s branding and marketing practices. This book addresses practices in ethical branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.

Author : SAGE Publications
Publisher : SAGE Publications
Page : 232 pages
File Size : 48,9 Mb
Release : 2011-03-14
Category : Business & Economics
ISBN : 9781483342443

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SAGE Brief Guide to Marketing Ethics by SAGE Publications Pdf

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

Author : Patrick E. Murphy
Publisher : Pearson
Page : 292 pages
File Size : 52,5 Mb
Release : 2005
Category : Business ethics
ISBN : CORNELL:31924094712035

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Ethical Marketing by Patrick E. Murphy Pdf

This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.

Author : M. McKinley
Publisher : Springer
Page : 130 pages
File Size : 42,7 Mb
Release : 2011-12-13
Category : Business & Economics
ISBN : 9780230367142

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Ethics in Marketing and Communications by M. McKinley Pdf

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Author : Lawrence B. Chonko
Publisher : SAGE Publications, Incorporated
Page : 332 pages
File Size : 45,5 Mb
Release : 1995-05-02
Category : Business & Economics
ISBN : IND:30000042669006

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Ethical Decision Making in Marketing by Lawrence B. Chonko Pdf

Chonko simplifies the presentation of ethical decision making by substituting a "people are different" approach to the in-depth theoretical treatment of ethical decision rules. Discussions of various marketing decision areas are included, as are numerous scenarios to help students develop the decision-making skills that will guide them in their careers.

Author : Eugene R. Laczniak,Patrick E. Murphy
Publisher : Free Press
Page : 220 pages
File Size : 51,8 Mb
Release : 1985
Category : Business ethics
ISBN : UCAL:B4385237

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Marketing Ethics by Eugene R. Laczniak,Patrick E. Murphy Pdf

Author : Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor
Publisher : SAGE
Page : 975 pages
File Size : 55,6 Mb
Release : 2020-10-05
Category : Business & Economics
ISBN : 9781529738575

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The SAGE Handbook of Marketing Ethics by Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor Pdf

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Author : Smith
Publisher : Irwin Professional Publishing
Page : 388 pages
File Size : 46,8 Mb
Release : 1992-07
Category : Business & Economics
ISBN : 0256108951

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Ethics in Marketing by Smith Pdf

Author : Ipek Altinbasak-Farina,Sebnem Burnaz
Publisher : Springer
Page : 279 pages
File Size : 43,5 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9789811379246

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Ethics, Social Responsibility and Sustainability in Marketing by Ipek Altinbasak-Farina,Sebnem Burnaz Pdf

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

Author : N Craig Smith,Patrick E Murphy
Publisher : SAGE Publications Limited
Page : 0 pages
File Size : 52,9 Mb
Release : 2012-09-28
Category : Business & Economics
ISBN : 1446208109

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Marketing Ethics by N Craig Smith,Patrick E Murphy Pdf

The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.

Author : Erdener Kaynak,Nedjet Delener
Publisher : Routledge
Page : 144 pages
File Size : 48,8 Mb
Release : 2019-09-16
Category : Business & Economics
ISBN : 9781317939382

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Ethical Issues in International Marketing by Erdener Kaynak,Nedjet Delener Pdf

Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world. Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics: A social contract for analyzing and evaluating the activities of transnational corporations in developing countries The relationship of marketing ethics to gray markets for consumer goods How moral commitment is shaped by socialization and role of culture in Turkey The relationship between Egyptian consumers’ideology and theirperceptions of ethical behavior Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.