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Author : John O'Shaughnessy
Publisher : Oxford University Press, USA
Page : 394 pages
File Size : 54,7 Mb
Release : 1992
Category : Consumer behavior
ISBN : 9780195071085
This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology.
Author : John O'Shaughnessy
Publisher : Oxford University Press
Page : 398 pages
File Size : 45,8 Mb
Release : 1992-06-04
Category : Business & Economics
ISBN : 9780198023517
This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.
Author : John O'Shaughnessy
Publisher : Unknown
Page : 0 pages
File Size : 52,7 Mb
Release : 2023
Category : Consumer behavior
ISBN : 0197702910
Author : John A. Howard,Jagdish N. Sheth
Publisher : New York : Wiley
Page : 490 pages
File Size : 50,9 Mb
Release : 1969
Category : Business & Economics
ISBN : STANFORD:36105033799292
Author : Lawrence J. Gitman,Carl Mcdaniel,Amit Shah
Publisher : Unknown
Page : 0 pages
File Size : 54,8 Mb
Release : 2023-05-19
Category : Electronic
ISBN : 1998109313
Author : Chkoniya, Valentina,Madsen, Ana Oliveira,Bukhrashvili, Paata
Publisher : IGI Global
Page : 546 pages
File Size : 50,9 Mb
Release : 2020-04-03
Category : Business & Economics
ISBN : 9781799831174
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Author : Michael John Baker
Publisher : Taylor & Francis
Page : 576 pages
File Size : 44,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 0415213991
Author : Gordon R. Foxall
Publisher : Routledge
Page : 470 pages
File Size : 48,7 Mb
Release : 2015-08-20
Category : Business & Economics
ISBN : 9781317913467
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author : G. Foxall
Publisher : Springer
Page : 262 pages
File Size : 40,6 Mb
Release : 2005-03-11
Category : Business & Economics
ISBN : 9780230510029
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
Author : Scott Dacko
Publisher : Oxford University Press
Page : 661 pages
File Size : 54,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 0199285993
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author : Stefan Hoffmann,Payam Akbar
Publisher : Springer Nature
Page : 192 pages
File Size : 44,6 Mb
Release : 2023-01-03
Category : Business & Economics
ISBN : 9783658394769
Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.
Author : Donald A. Hantula,Victoria K. Wells
Publisher : Routledge
Page : 266 pages
File Size : 53,5 Mb
Release : 2014-01-21
Category : Business & Economics
ISBN : 9781317850762
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Author : Rajagopal
Publisher : Business Expert Press
Page : 196 pages
File Size : 51,5 Mb
Release : 2018-02-25
Category : Business & Economics
ISBN : 9781947441156
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Author : John A. Howard,Lyman E. Ostlund
Publisher : Random House (NY)
Page : 604 pages
File Size : 43,9 Mb
Release : 1973
Category : Business & Economics
ISBN : UOM:39015006589751
Includes references
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
Page : 764 pages
File Size : 48,9 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781466665484
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.