Handbook Of Research On Managing And Influencing Consumer Behavior

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
Page : 573 pages
File Size : 48,6 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781466665484

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Handbook of Research on Managing and Influencing Consumer Behavior by Kaufmann, Hans-Ruediger Pdf

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Author : Anonim
Publisher : Unknown
Page : 728 pages
File Size : 53,6 Mb
Release : 2015
Category : Electronic
ISBN : 1466665505

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Handbook of Research on Managing and Influencing Consumer Behavior by Anonim Pdf

Author : Hans-Ruediger Kaufmann
Publisher : Business Science Reference
Page : 0 pages
File Size : 47,6 Mb
Release : 2014-10-31
Category : Consumer behavior
ISBN : 1466665491

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Handbook of Research on Managing and Influencing Consumer Behavior by Hans-Ruediger Kaufmann Pdf

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--

Author : Frank R. Kardes,Paul M. Herr,Norbert Schwarz
Publisher : Routledge
Page : 528 pages
File Size : 41,9 Mb
Release : 2019-04-15
Category : Psychology
ISBN : 9781351137706

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Handbook of Research Methods in Consumer Psychology by Frank R. Kardes,Paul M. Herr,Norbert Schwarz Pdf

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 565 pages
File Size : 48,5 Mb
Release : 2016-05-31
Category : Business & Economics
ISBN : 9781522502838

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Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Gbadamosi, Ayantunji Pdf

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Author : Americus Reed II,Mark Forehand
Publisher : Edward Elgar Publishing
Page : 496 pages
File Size : 53,5 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781788117739

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Handbook of Research on Identity Theory in Marketing by Americus Reed II,Mark Forehand Pdf

The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
Page : 668 pages
File Size : 40,7 Mb
Release : 2014-03-31
Category : Business & Economics
ISBN : 9781466658813

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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by Kaufmann, Hans-Ruediger Pdf

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Author : Musso, Fabio,Druica, Elena
Publisher : IGI Global
Page : 571 pages
File Size : 54,6 Mb
Release : 2019-10-11
Category : Business & Economics
ISBN : 9781799814139

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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences by Musso, Fabio,Druica, Elena Pdf

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Author : Thomas S. Robertson,Harold H. Kassarjian
Publisher : Prentice Hall
Page : 634 pages
File Size : 41,5 Mb
Release : 1991
Category : Consumer behavior
ISBN : UCSC:32106018498300

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Handbook of Consumer Behavior by Thomas S. Robertson,Harold H. Kassarjian Pdf

An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.

Author : Victoria Wells,G. R. Foxall
Publisher : Edward Elgar Publishing
Page : 625 pages
File Size : 45,5 Mb
Release : 2012-01-01
Category : Business & Economics
ISBN : 9781781005125

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Handbook of Developments in Consumer Behaviour by Victoria Wells,G. R. Foxall Pdf

This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.

Author : Cait Lamberton,Derek D. Rucker,Stephen A. Spiller
Publisher : Cambridge University Press
Page : 873 pages
File Size : 55,7 Mb
Release : 2023-04-06
Category : Psychology
ISBN : 9781009243940

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The Cambridge Handbook of Consumer Psychology by Cait Lamberton,Derek D. Rucker,Stephen A. Spiller Pdf

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Author : de Sousa, Joana Coutinho
Publisher : IGI Global
Page : 200 pages
File Size : 54,9 Mb
Release : 2017-12-30
Category : Business & Economics
ISBN : 9781522548355

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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities by de Sousa, Joana Coutinho Pdf

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

Author : Harvey, Janell NaKia
Publisher : IGI Global
Page : 152 pages
File Size : 40,5 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799809593

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Localizing Global Marketing Strategies: Emerging Research and Opportunities by Harvey, Janell NaKia Pdf

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

Author : Rahman, Muhammad Sabbir,Zaman, Mahmud Habib,Hossain, Md Afnan
Publisher : IGI Global
Page : 171 pages
File Size : 52,6 Mb
Release : 2018-12-04
Category : Business & Economics
ISBN : 9781522578925

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Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities by Rahman, Muhammad Sabbir,Zaman, Mahmud Habib,Hossain, Md Afnan Pdf

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Author : Pedeliento, Giuseppe
Publisher : IGI Global
Page : 308 pages
File Size : 46,7 Mb
Release : 2018-02-02
Category : Business & Economics
ISBN : 9781522549857

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Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities by Pedeliento, Giuseppe Pdf

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.