Exponential Transform Your Brand By Empowering Instead Of Interrupting

Author : Jeff Rosenblum
Publisher : McGraw Hill Professional
Page : 241 pages
File Size : 48,7 Mb
Release : 2021-12-07
Category : Business & Economics
ISBN : 9781264268153

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Exponential: Transform Your Brand by Empowering Instead of Interrupting by Jeff Rosenblum Pdf

One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists. Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, Verizon and many more of the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy. The book makes a passionate case that business leaders need to shift away from interruptions and superficial messages to focus on empowerment, culture, values, leadership, and transparency. With engaging stories and revealing brand examples, Exponential shows how brands can: Produce exponential growth by shifting from interruptions to empowerment Create brand evangelists with content that informs and inspires Embrace transparency and culture to tell authentic brand stories Generate massive ROI throughout the purchase journey Exponential is about storytelling done right, and the book practices what it preaches. It’s packed with colorful anecdotes from Rosenblum’s own career and clear examples of brands that grew exponentially. With a light touch, it unpacks heavy insights from neuroscience, market research, and big data, outlining what it takes for brands to truly be great and not merely say they are great.

Author : Jeff Rosenblum,Jordan Berg
Publisher : powerHouse Books
Page : 104 pages
File Size : 41,5 Mb
Release : 2017-11-14
Category : Business & Economics
ISBN : 9781576878835

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Friction by Jeff Rosenblum,Jordan Berg Pdf

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Author : Luis Pedroza
Publisher : Red Wheel/Weiser
Page : 306 pages
File Size : 49,5 Mb
Release : 2020-04-01
Category : Business & Economics
ISBN : 9781632657671

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Lean Brands by Luis Pedroza Pdf

“Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be.” —Al Ries, author of Positioning and The 22 Immutable Laws of Branding “Filled with vivid, relevant case studies, Luis shows that brand success in tough global markets comes from having deep market knowledge, being lean and agile, creating real, meaningful differentiation, and executing creatively using tools that work. I was impressed by the ideas and guidance from this book and you will be as well.” —David Aaker, vice chair of Prophet and author of Strategic Market Management “Luis shows what it takes to win in an increasingly multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient in building brands.“ —Paul Polman, CEO of Unilever “A must-read for every manager of global brands.” —Gerard J. Tellis, Neely Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business There’s no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience to share. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy—and they’re unsure about what exactly to change. Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to “recon” and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.

Author : Steve Giblin,Jon Land
Publisher : Post Hill Press
Page : 167 pages
File Size : 40,5 Mb
Release : 2021-11-09
Category : Self-Help
ISBN : 9781637580653

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Walking in Mud by Steve Giblin,Jon Land Pdf

During his first few weeks as a Navy SEAL, Steve Giblin found a simple, typewritten document left behind in an old desk drawer by the Team commanding officer, entitled “THE TEN ESSENTIAL QUALITIES OF AN UNDERWATER DEMOLITION MAN.” That single page, and the maxims it contained, followed Steve wherever he was based during his twenty-six-year career with the SEALs—fourteen of those as part of the legendary strike force that took down Osama bin Laden. Steve still lives by those tenets today, coming to realize how it laid out a regimen not just for elite warriors, but also for the rest of us in our day-to-day lives. Now Steve has applied them to this post-COVID-19 world we find ourselves living in, a new normal that will test both our resolve and our psyches as we’re challenged as we’ve never been before. Applying his own experiences as a Navy SEAL to these everyday rigors, Steve provides a prescription for both healing and thriving, a guide map to get to the other side better and stronger than we were at the beginning of a journey none of us signed up for. We’re all walking in mud; thankfully, this book offers the best and surest strategy to lift ourselves from it.

Author : Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare
Publisher : Routledge
Page : 123 pages
File Size : 55,6 Mb
Release : 2021-08-25
Category : Business & Economics
ISBN : 9781000432763

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Social Media Storms by Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare Pdf

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Author : Shaz Smilansky
Publisher : Kogan Page Publishers
Page : 272 pages
File Size : 42,7 Mb
Release : 2009-02-03
Category : Business & Economics
ISBN : 9780749456078

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Experiential Marketing by Shaz Smilansky Pdf

Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.

Author : Sandeep Dayal
Publisher : McGraw Hill Professional
Page : 273 pages
File Size : 40,7 Mb
Release : 2021-11-30
Category : Business & Economics
ISBN : 9781264269853

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Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections by Sandeep Dayal Pdf

Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds—and create effective marketing strategies to build the kind of loyalty that fuels today’s iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves: Does this brand give me good vibes? Does what this brand says make sense to me? Will I be happier if I buy this brand? These three factors—good brand vibes, brand sense, and brand resolve—are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that “consumer collaboration” would be the key factor in winning people’s trust online and giving consumers control over their personal information would be central to gaining their trust—issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.

Author : Shep Hyken
Publisher : Sound Wisdom
Page : 217 pages
File Size : 51,5 Mb
Release : 2021-09-21
Category : Business & Economics
ISBN : 9781640953024

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I'll Be Back by Shep Hyken Pdf

How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from the CEO or owner of a business to the most recently hired employee. It’s the result of a customer-focused philosophy that must be baked into the culture. And it is what separates you from your competition. In I’ll Be Back you will learn… How to design and create an experience that gets customers to return, again and again The one trackable trend that leaders must monitor every morning The difference between repeat customers and loyal customers How to build the I’ll Be Back culture How delivering an amazing customer experience is within the reach of every organization The two simple words that are the secret to every customer service program Why most “loyalty programs” fail to create customer loyalty How to personalize the customer experience Why setting up or expanding self-service and digital customer service choices are is a must, not an option Ten loyalty killers that can terminate your relationship with your customers And much more! This book includes the must-have tools, tactics and strategies you need to get your customers to say, “I’ll be back!”

Author : Kipp Bodnar,Jeffrey L. Cohen
Publisher : John Wiley & Sons
Page : 216 pages
File Size : 40,5 Mb
Release : 2011-12-20
Category : Business & Economics
ISBN : 9781118214305

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The B2B Social Media Book by Kipp Bodnar,Jeffrey L. Cohen Pdf

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Author : Rohit Talwar,Gerd Leonhard ,Gray Scott ,B.J. Murphy,Ian Pearson,Laura Goodrich,Cornelia Daheim,Joyce Gioia,Calum Chace
Publisher : Fast Future Publishing Ltd
Page : 591 pages
File Size : 43,7 Mb
Release : 2015-03-15
Category : Electronic
ISBN : 9780993295812

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The Future of Business by Rohit Talwar,Gerd Leonhard ,Gray Scott ,B.J. Murphy,Ian Pearson,Laura Goodrich,Cornelia Daheim,Joyce Gioia,Calum Chace Pdf

The Future of Business explores how the commercial world is being transformed by the complex interplay between social, economic and political shifts, disruptive ideas, bold strategies and breakthroughs in science and technology. Over 60 contributors from 21 countries explore how the business landscape will be reshaped by factors as diverse as the modification of the human brain and body, 3D printing, alternative energy sources, the reinvention of government, new business models, artificial intelligence, blockchain technology, and the potential emergence of the Star Trek economy.

Author : Greg McKeown
Publisher : Crown Currency
Page : 290 pages
File Size : 47,9 Mb
Release : 2014-04-15
Category : Business & Economics
ISBN : 9780804137393

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Essentialism by Greg McKeown Pdf

NEW YORK TIMES BESTSELLER • More than one million copies sold! Essentialism isn’t about getting more done in less time. It’s about getting only the right things done. “A timely, essential read for anyone who feels overcommitted, overloaded, or overworked.”—Adam Grant Have you ever: • found yourself stretched too thin? • simultaneously felt overworked and underutilized? • felt busy but not productive? • felt like your time is constantly being hijacked by other people’s agendas? If you answered yes to any of these, the way out is the Way of the Essentialist. Essentialism is more than a time-management strategy or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter. By forcing us to apply more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy—instead of giving others the implicit permission to choose for us. Essentialism is not one more thing—it’s a whole new way of doing everything. It’s about doing less, but better, in every area of our lives. Essentialism is a movement whose time has come.

Author : Ravi Kalakota,Marcia Robinson
Publisher : Addison-Wesley Professional
Page : 4 pages
File Size : 55,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 0201721651

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E-business 2.0 by Ravi Kalakota,Marcia Robinson Pdf

This title seeks to explain how to choose and implement the right e-business infrastructure and how to deliver the strategies you have created. It uses case studies to illustrate the successes and failures of e-business initiatives.

Author : David S. Bright,Anastasia H. Cortes,Eva Hartmann
Publisher : Unknown
Page : 0 pages
File Size : 53,7 Mb
Release : 2023-05-16
Category : Electronic
ISBN : 199810916X

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Principles of Management by David S. Bright,Anastasia H. Cortes,Eva Hartmann Pdf

Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Author : Netexplo (France),UNESCO. Assistant Director-General for Communication and Information
Publisher : UNESCO Publishing
Page : 174 pages
File Size : 45,8 Mb
Release : 2019-04-17
Category : Electronic
ISBN : 9789231003158

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Human learning in the digital era by Netexplo (France),UNESCO. Assistant Director-General for Communication and Information Pdf

Author : Okan, Orkan,Bauer, Ullrich
Publisher : Policy Press
Page : 768 pages
File Size : 47,6 Mb
Release : 2019-07-31
Category : Medical
ISBN : 9781447344537

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International Handbook of Health Literacy by Okan, Orkan,Bauer, Ullrich Pdf

Available Open Access under CC-BY-NC licence. Health literacy addresses a range of social dimensions of health, including knowledge, navigation and communication, as well as individual and organizational skills for accessing, understanding, evaluating and using information. Particularly over the past decade, health literacy has globally become a major public health concern as an asset for promoting health, wellbeing and sustainable development. This comprehensive handbook provides an invaluable overview of current international thinking about health literacy, highlighting cutting edge research, policy and practice in the field. With a diverse team of contributors, the book addresses health literacy across the life-span and offers insights from different populations and settings. Providing a wide range of major findings, the book outlines current discourse in the field and examines necessary future dialogues and new perspectives.