Developing And Branding The Fashion Merchandising Portfolio

Author : Phyllis Borcherding,Janace E. Bubonia
Publisher : Fairchild Books
Page : 0 pages
File Size : 46,7 Mb
Release : 2007-02-02
Category : Design
ISBN : 1563674270

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Developing and Branding the Fashion Merchandising Portfolio by Phyllis Borcherding,Janace E. Bubonia Pdf

A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.

Author : Janace Bubonia-Clarke,Phyllis Borcherding
Publisher : Unknown
Page : 224 pages
File Size : 52,9 Mb
Release : 2007-01-01
Category : Electronic
ISBN : 1563675099

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Developing and Branding the Fashion Merchandising Portfolio by Janace Bubonia-Clarke,Phyllis Borcherding Pdf

A career in fashion merchandising means working in a fast-paced, creative industry--and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a resume can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User-friendly and above all visual, this is the guide for creating a portfolio that will get you hired--and keep your career on track.

Author : Phyllis Borcherding,Janace E. Bubonia
Publisher : Bloomsbury Publishing USA
Page : 485 pages
File Size : 51,5 Mb
Release : 2015-06-01
Category : Design
ISBN : 9781501315978

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Developing and Branding the Fashion Merchandising Portfolio by Phyllis Borcherding,Janace E. Bubonia Pdf

A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.

Author : Joanne Barrett
Publisher : Bloomsbury Publishing USA
Page : 628 pages
File Size : 44,9 Mb
Release : 2018-07-26
Category : Business & Economics
ISBN : 9781501325090

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Designing Your Fashion Portfolio by Joanne Barrett Pdf

For the fashion designer seeking employment, a well-prepared portfolio is an essential marketing tool. Designing Your Fashion Portfolio: From Concept to Presentation uses the design process to guide students through conceptualization and assembly of a fashion design portfolio that will communicate their talents and vision as designers. The richly illustrated text helps students assemble their work and organize it into a compelling story of their artistic talents and market savvy. In the process, students learn to evaluate their skills and identify their interests so that they can focus on building collections for their chosen target markets. The author's fashion design portfolio system enables designers to tailor their portfolios for each client throughout their careers.

Author : Harriet Posner
Publisher : Laurence King Publishing
Page : 0 pages
File Size : 48,6 Mb
Release : 2011-05-11
Category : Business & Economics
ISBN : 1856697231

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Marketing Fashion by Harriet Posner Pdf

Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. The book is designed to appeal to students at degree or foundation level as well as those contemplatinga career within the fashion industry.

Author : Virginia Grose
Publisher : Bloomsbury Publishing
Page : 184 pages
File Size : 46,6 Mb
Release : 2011-12-28
Category : Design
ISBN : 9782940447152

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Basics Fashion Management 01: Fashion Merchandising by Virginia Grose Pdf

Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

Author : Gordon T. Kendell
Publisher : Fairchild Books & Visuals
Page : 400 pages
File Size : 46,5 Mb
Release : 2009-06-01
Category : Design
ISBN : 1563675625

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Fashion Brand Merchandising by Gordon T. Kendell Pdf

What are Fashion Brands? - Fashion Brand Merchandising - Fashion Brands in the Marketplace - Fashion Brands and Consumers - Products, Services, and Fashion Brands Building Fashion Brands - Planning Fashion Brands - Elements of Fashion Brands - Fashion Brand Communication - Fashion Brand Experiences Developing Fashion Brands - Changing Nature of Fashion Brands - Expanding Fashion Brands - Measuring Fashion Brand Performance - Fashion Brand Portfolios Working with Fashion Brands - Organizing the Fashion Brand Team - Business and Social Issues of Fashion Brands - Future Trends of Fashion Brands - "Focus on Fashion Brands" features an article or case study relevant to the topics of the specific chapters - "BrandBlog" provides online discussion topics to help facilitate a Web-based course design - "Brandlab" offers an opportunity to create a fashion brand - End of chapter material includes key terms and review questions designed to assist development of your career - Eight-page insert consists of full-color photographs - Instructor's Guide provides suggestions for planning the course and using the text in the classroom

Author : Harriet Posner
Publisher : Laurence King Publishing
Page : 224 pages
File Size : 54,7 Mb
Release : 2011-04-28
Category : Business & Economics
ISBN : 9781780675336

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Marketing Fashion by Harriet Posner Pdf

Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Author : Linda Tain
Publisher : Bloomsbury Publishing USA
Page : 304 pages
File Size : 43,5 Mb
Release : 2022-02-22
Category : Design
ISBN : 9781501323003

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Portfolio Presentation for Fashion Designers by Linda Tain Pdf

Portfolio Presentation for Fashion Designers, Fourth Edition, is still your best guide to showing your designs, skill sets, and creativity, to get you that job. In new images throughout, the book shows examples of croquis books, spec and flat drawings, and visual research presentations from both fashion professionals and students. From concept through finished product, Portfolio Presentation for Fashion Designers is an indispensable tool to help you prepare your career for the next chapter. New to this edition · Helpful Hints at the end of each chapter help you to make critical decisions · Expanded Glossary now features knitwear terms · Introduces how to develop a successful fashion portfolio · Expanded discussion and examples of visual research presentation layouts

Author : Sarah Bailey,Jonathan Baker
Publisher : Bloomsbury Publishing
Page : 333 pages
File Size : 46,5 Mb
Release : 2016-06-02
Category : Business & Economics
ISBN : 9781350014213

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Visual Merchandising for Fashion by Sarah Bailey,Jonathan Baker Pdf

How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

Author : Tim Jackson,David Shaw
Publisher : Bloomsbury Publishing
Page : 216 pages
File Size : 48,6 Mb
Release : 2017-03-14
Category : Business & Economics
ISBN : 9780230365148

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Mastering Fashion Buying and Merchandising Management by Tim Jackson,David Shaw Pdf

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

Author : Mary G. Wolfe
Publisher : Goodheart-Wilcox Publisher
Page : 0 pages
File Size : 53,6 Mb
Release : 2018-02-21
Category : Business & Economics
ISBN : 1635631491

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Fashion Marketing & Merchandising by Mary G. Wolfe Pdf

"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."

Author : Joanne Ciresi Barrett
Publisher : Unknown
Page : 128 pages
File Size : 44,6 Mb
Release : 2016
Category : Fashion design
ISBN : 1501303473

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Designing Your Fashion Portfolio by Joanne Ciresi Barrett Pdf

For the fashion designer seeking employment, a well-prepared portfolio is an essential marketing tool. This book uses the design process to guide students through conceptualisation and assembly of a fashion design portfolio that will communicate their talents and vision as designers.

Author : Ransford Tetteh
Publisher : Graphic Communications Group
Page : 64 pages
File Size : 42,7 Mb
Release : 2014-03-18
Category : Electronic
ISBN : 8210379456XXX

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Daily Graphic by Ransford Tetteh Pdf

Author : Ilga Leimanis
Publisher : The Crowood Press
Page : 471 pages
File Size : 49,9 Mb
Release : 2021-06-28
Category : Art
ISBN : 9781785008818

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Sketching Perspective by Ilga Leimanis Pdf

Perspective is key to visualizing a space and communicating an idea to others. This book explains how to tackle perspective with hand sketching - how to turn a 3D scene into a 2D drawing successfully. Written for a wide range of professionals from architects to set designers, engineers to interior designers, it explains the principles of perspective clearly and how to communicate a vision successfully. Topics covered include: materials and equipment, specifically with drawing on location in mind; observational drawing using the body, arms and hands to help understand the spaces being drawn; perspective constructions for one and two vanishing points for interior and exterior drawings; panoramic views and aerial perspective - how to approach drawing a crowded scene/location; adding detail - whether creating atmosphere and expression, or adding figures for scale and finally, advice is given on drawing imaginatively and how to visualize your thoughts confidently. It is fully illustrated with examples of how to draw perspective in the urban and natural landscape.