Author : Tim Jackson,David Shaw
Publisher : Bloomsbury Publishing
Page : 240 pages
File Size : 41,8 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137092717
Mastering Fashion Marketing by Tim Jackson,David Shaw Pdf
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.