Fashion Marketing In Emerging Economies Volume Ii

Author : Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Publisher : Springer Nature
Page : 296 pages
File Size : 55,8 Mb
Release : 2022-12-12
Category : Business & Economics
ISBN : 9783031070785

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Fashion Marketing in Emerging Economies Volume II by Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah Pdf

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa. It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.

Author : Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Publisher : Unknown
Page : 0 pages
File Size : 46,8 Mb
Release : 2023
Category : Electronic
ISBN : 3031070798

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Fashion Marketing in Emerging Economies by Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah Pdf

Author : Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Publisher : Springer Nature
Page : 286 pages
File Size : 50,8 Mb
Release : 2022-12-06
Category : Business & Economics
ISBN : 9783031073267

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Fashion Marketing in Emerging Economies Volume I by Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah Pdf

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets. In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others. This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.

Author : Thomas Anning-Dorson,Robert E. Hinson,Stanley Coffie,Genevieve Bosah,Ibn Kailan Abdul-Hamid
Publisher : Springer Nature
Page : 313 pages
File Size : 49,6 Mb
Release : 2022-01-01
Category : Business & Economics
ISBN : 9783030813376

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Marketing Communications in Emerging Economies, Volume II by Thomas Anning-Dorson,Robert E. Hinson,Stanley Coffie,Genevieve Bosah,Ibn Kailan Abdul-Hamid Pdf

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.

Author : Satyendra Singh
Publisher : Routledge
Page : 140 pages
File Size : 41,7 Mb
Release : 2020-12-06
Category : Business & Economics
ISBN : 9781351269582

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Luxury and Fashion Marketing by Satyendra Singh Pdf

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.

Author : J. Hoffmann,I. Coste-Manière
Publisher : Springer
Page : 275 pages
File Size : 52,9 Mb
Release : 2012-12-04
Category : Business & Economics
ISBN : 9781137287397

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Global Luxury Trends by J. Hoffmann,I. Coste-Manière Pdf

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Author : Wilson Ozuem,Silvia Ranfagni
Publisher : Springer Nature
Page : 471 pages
File Size : 49,9 Mb
Release : 2021-07-17
Category : Business & Economics
ISBN : 9783030703240

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The Art of Digital Marketing for Fashion and Luxury Brands by Wilson Ozuem,Silvia Ranfagni Pdf

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Author : G. Atwal,D. Bryson
Publisher : Springer
Page : 254 pages
File Size : 47,8 Mb
Release : 2014-03-07
Category : Business & Economics
ISBN : 9781137330536

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Luxury Brands in Emerging Markets by G. Atwal,D. Bryson Pdf

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Author : Satyendra Singh
Publisher : Routledge
Page : 144 pages
File Size : 41,6 Mb
Release : 2020-12-06
Category : Business & Economics
ISBN : 9781351269599

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Luxury and Fashion Marketing by Satyendra Singh Pdf

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.

Author : Peter Bug
Publisher : Springer Nature
Page : 301 pages
File Size : 49,6 Mb
Release : 2019-09-17
Category : Business & Economics
ISBN : 9789811395420

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Fashion and Film by Peter Bug Pdf

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.

Author : Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis
Publisher : Springer Science & Business Media
Page : 159 pages
File Size : 51,9 Mb
Release : 2013-09-03
Category : Business & Economics
ISBN : 9783642368615

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Marketing Cases from Emerging Markets by Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis Pdf

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.​

Author : Laura Rienda,Lorena Ruiz-Fernández,Lindsey Drylie Carey,Irene García-Medina
Publisher : Springer Nature
Page : 179 pages
File Size : 40,8 Mb
Release : 2021-10-04
Category : Business & Economics
ISBN : 9783030762551

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Firms in the Fashion Industry by Laura Rienda,Lorena Ruiz-Fernández,Lindsey Drylie Carey,Irene García-Medina Pdf

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

Author : Tony Hines,Margaret Bruce
Publisher : Routledge
Page : 350 pages
File Size : 53,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780750668972

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Fashion Marketing by Tony Hines,Margaret Bruce Pdf

This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.

Author : Byoungho Jin,Elena Cedrola
Publisher : Springer
Page : 142 pages
File Size : 48,8 Mb
Release : 2016-06-28
Category : Business & Economics
ISBN : 9781137523372

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Fashion Brand Internationalization by Byoungho Jin,Elena Cedrola Pdf

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

Author : Emmanuel Mogaji,Ogechi Adeola,Isaiah Adisa,Robert E. Hinson,Chipo Mukonza,Ayça Can Kirgiz
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 50,9 Mb
Release : 2023-01-18
Category : Business & Economics
ISBN : 3030825744

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Green Marketing in Emerging Economies by Emmanuel Mogaji,Ogechi Adeola,Isaiah Adisa,Robert E. Hinson,Chipo Mukonza,Ayça Can Kirgiz Pdf

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.