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Author : Doug Millison,Michael Moon
Publisher : McGraw Hill Professional
Page : 318 pages
File Size : 44,7 Mb
Release : 2000-09-07
Category : Computers
ISBN : 9780072133066
This book explains digital branding and how to implement it in the current marketplace.
Author : Michael Moon,Doug Millison
Publisher : McGraw-Hill/Osborne Media
Page : 346 pages
File Size : 46,9 Mb
Release : 2000
Category : Business & Economics
ISBN : UVA:X004479739
"Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations.
Author : Nick Wreden
Publisher : Kogan Page Publishers
Page : 260 pages
File Size : 55,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 0749450185
Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits. Wreden looks at the inefficiencies of traditional branding strategies that stress customer acquisition over customer retention. Customer loyalty, he argues, is the key to delivering profitability. With this in mind, he explores loyalty schemes, the need to own the customer experience, and the means of leveraging allies as brand ambassadors. He covers topics such as segmentation, optimization, pricing, and communication strategies and explores accountability systems such as six sigma, CRM, and scorecards. Citing examples from global brands such as IBM, Disney, Amex and KLM, the book highlights marketing practices both good and bad.
Author : Eleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlach
Publisher : Taylor & Francis
Page : 342 pages
File Size : 55,6 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317378778
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
Author : Eleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlach,Bill Merrilees
Publisher : Routledge
Page : 314 pages
File Size : 47,7 Mb
Release : 2004-08-26
Category : Business & Economics
ISBN : 9781134385881
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Author : LAFORET, SYLVIE
Publisher : McGraw Hill
Page : 438 pages
File Size : 46,5 Mb
Release : 2009-12-16
Category : Business & Economics
ISBN : 9780077140496
EBOOK: Managing Brands
Author : Rafael Moscatel,Abby Jane Moscatel
Publisher : John Hunt Publishing
Page : 190 pages
File Size : 46,8 Mb
Release : 2021-04-30
Category : Business & Economics
ISBN : 9781789045628
This collection of in-depth profiles featuring Smart City CIOs, Data Protection Officers, Blockchain CEO’s, Informatics Doctors and other diverse, skilled professionals gives readers first-hand insight into what tomorrow’s jobs look like today. The hands-on experiences, subject matter expertise and measured job advice shared within these pages demonstrate how identifying opportunities, setting the right cadence and building strong relationships are the essential ingredients to unlocking your future’s potential. Tomorrow's Jobs Today is for the new graduate, the professional between jobs and the doting parents desperate to get their “brilliant” but lazy kid out of the basement. It’s also for senior corporate leaders seeking an intimate understanding of the changes abounding in their organizations. It’s for the manager who wants to inspire and encourage professional development. And it’s for every knowledge worker out there who wants to leverage technology and information governance to reduce risk, generate revenue, and improve customer experiences.
Author : American Bankers Association
Publisher : Unknown
Page : 1086 pages
File Size : 54,5 Mb
Release : 2001
Category : Banks and banking
ISBN : CORNELL:31924088584861
Author : Rose Arny
Publisher : Unknown
Page : 1546 pages
File Size : 52,5 Mb
Release : 2000
Category : American literature
ISBN : UOM:39015046802248
Author : Anonim
Publisher : Unknown
Page : 430 pages
File Size : 54,6 Mb
Release : 2001
Category : Architectural design
ISBN : UOM:39015048292737
Author : Jane A. Malonis
Publisher : Gale Cengage
Page : 456 pages
File Size : 40,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0787657492
The most comprehensive resource of its kind, the "Gale Encyclopedia of E-Commerce provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. The "Gale Encyclopedia of E-Commerce presents invaluable answers to common questions about Web site development, financing, advertising and more. The set features 470 essays covering topics and terms, profiles of dozens of the top e-commerce companies, biographies of e-commerce innovators, and coverage of events and legislation related to e-commerce. Additional features include an introductory essay; a timeline of e-commerce developments; a master bibliography; and more.
Author : Anonim
Publisher : Unknown
Page : 2032 pages
File Size : 53,5 Mb
Release : 1986
Category : Computer industry
ISBN : UOM:39015046817345
Author : B. S. Kesavan
Publisher : Unknown
Page : 488 pages
File Size : 53,6 Mb
Release : 2001-05
Category : India
ISBN : UCBK:C081556473
Author : Arthur James Wells
Publisher : Unknown
Page : 1600 pages
File Size : 50,6 Mb
Release : 2001
Category : Bibliography, National
ISBN : UOM:39015079755644
Author : R. Shanthi,P. Murari,M. Rafeeque Ahmed,M.P. Suganya
Publisher : MJP Publisher
Page : 672 pages
File Size : 52,5 Mb
Release : 2019-06-19
Category : Design
ISBN : 8210379456XXX
BRANDING MAGNITUDE IN THE COMPETITIVE MARKET PLACE, CONSUMER BONDING TOWARDS BRANDS, FDI IN RETAIL BUSINESS, RETAIL CHANNELS, PEOPLE PERSPECTIVE IN RETAIL BUSINESS, OTHER AREAS OF BUSINESS. India was one of the most attractive destination for foreign investment in retail sector, According to Global Retail development Index (GRDI), India placed into fifth attractive destination for investment in 2012, but its falls to 14th position during 2013 and it drops to 20th place, its lowest ever ranking in the GRDI. India remains an appealing long -term retail destination for several reasons, starting with its demographics - a population of 1.2 billion people, half or the population are younger than 30 and roughly onethird of them lives in cities. Indians disposable incomes are increasing they are trying to spend more on new products, brand and categories while spending a lower proportion on food. Furthermore, the new governing party of the Indian Nation - Bharathiya Janata Party has promised more pro-business policies, many experts have positive feeling on India’s long term GDP outlook and Industry growth. Still, India accounts for 8% of modern formats. India’s ecommerce market is expected to grow more than 50% in the next five years, as its young population increasing internet access (AT Kearney, 2014). But now Government has revised its decision on FDI in Retail, so that would have greater impact in Single and Multi brand retailing in the mere future. The retail industry has been seen as the indicator of economic growth and spending power globally. It has transformed itself into global phenomena and has been a scene of constant change and innovation. This growth has come along with some serious challenges whilst increased competition added by economic slowdown, which has had a negative impact on profit margins. Brand is a static asset in the current scenario. In a Fiercely Competitive market place, Brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Core issues in the leading with the stategic brand managent in the competitive market are discussed in detail in this book. this book help to understand concepts of brand extension, brand positioning, brand building models for successfully managing brands in a competitive business environment.