Floriculture Marketing In India

Author : Raj Kamal Debashish Sengupta
Publisher : Unknown
Page : 145 pages
File Size : 54,8 Mb
Release : 2010
Category : Floriculture
ISBN : 8174467890

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FLORICULTURE MARKETING IN INDIA by Raj Kamal Debashish Sengupta Pdf

Marketing as a function has undergone a transformation and world-over a firm's or a sector's sustenance has not alone been decided by its ability to produce quality products or services but more importantly how they have been able to market their offerings. Effective marketing has been able to develop new consumer tastes and influence consumer behaviour. Globally, floriculture is a huge industry and big bucks. India, despite its immense potential has not yet emerged as a frontline global player. Primarily that has been attributed to a weak marketing function both domestically as well export-wise. The marketing efforts have been largely unorganised and sparse in nature. At the same time, this sector has produced 'pioneers' who have come-out with innovative marketing strategies. The book 'Floriculture Marketing in India' is an attempt to not only capture the current state of floral marketing in India but also to develop a road-map for the challenges ahead and role of different stakeholders in making this a flourishing industry. The book encompasses the floriculture trade in India, current marketing practices and future strategies, behaviour of Indian floral customers, online marketing of flowers, concept of branding in flowers and floral products, marketing flowers as healers and stress busters, cold-chain management in floriculture marketing, remarkable contributions of few organizations in Indian floriculture movement and some innovative global models.

Author : D. Ravinath
Publisher : Excel Books India
Page : 168 pages
File Size : 46,5 Mb
Release : 2007
Category : Floriculture
ISBN : 8183230237

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Floriculture by D. Ravinath Pdf

In Indian context; with special reference to Pune, Maharashtra, India.

Author : Shashi Kolavalli,L. K. Atheeq,Xavier Jacob
Publisher : Unknown
Page : 184 pages
File Size : 40,9 Mb
Release : 1991
Category : Business & Economics
ISBN : UOM:39015029999102

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Floriculture Industry in India by Shashi Kolavalli,L. K. Atheeq,Xavier Jacob Pdf

Author : Uday Kumar M.S,Prem Jose Vazhacharickal
Publisher : Amazon Publishers USA
Page : 128 pages
File Size : 43,9 Mb
Release : 2020-12-20
Category : Reference
ISBN : 9798592135545

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Economics of Entrepreneurial Opportunities in Floriculture by Uday Kumar M.S,Prem Jose Vazhacharickal Pdf

Floriculture is emerging as an important commercial crop sector in India from the point of view of both domestic and foreign markets. Demand for floricultural products is steadily increasing both in the domestic as well as export markets. The industry is gaining prominence from three broad counts: creating more employment, ensuring higher incomes to rural people and earning more foreign exchange. India is the second largest producer of flowers after China. According to National Horticulture Board (NHB), area under floriculture at all India level had increased from 53,000 hectares in 1993-94 to 2,48,000 hectares in 2015-16. The compound annual growth rate (CAGR) for the area was 7.66 per cent, while the CAGR of production of loose and cut flowers were 9.44 per cent and 23.10 per cent, respectively. The proportion of the area under high-tech floriculture to the total floriculture area is 70 per cent in Netherlands and 90 per cent in Colombia, whereas in India it is hardly 500 hectares accounting for just 0.56 per cent of the total area under floriculture, while the rest is under traditional flowers. In India, nearly 77 per cent of area under floricultural crops is concentrated in eight states viz., Tamil Nadu, Karnataka, Andhra Pradesh, West Bengal, Maharashtra, Haryana, Uttar Pradesh, and Delhi. India has a scope to bridge the gap between demand and supply, as global demand of floricultural products is growing at a faster rate. India is enriched with diverse agro-climatic conditions such as, fertile land, suitable climate, abundant water supply, low labour cost, availability of skilled manpower etc. which are quite beneficial for growing a variety of flower plants throughout the year. Floricultural crops are highly labour intensive and in a country like India floriculture as an industry has tremendous potential for generation of gainful employment in rural as well as urban areas.

Author : Susan Whitmore
Publisher : Unknown
Page : 84 pages
File Size : 53,7 Mb
Release : 1987
Category : Floriculture
ISBN : MINN:31951002951062D

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Floricultural Marketing, 1970-1986 by Susan Whitmore Pdf

Author : S.K Datta
Publisher : Springer Nature
Page : 384 pages
File Size : 47,5 Mb
Release : 2023-12-02
Category : Technology & Engineering
ISBN : 9789819956753

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Role of Mutation Breeding In Floriculture Industry by S.K Datta Pdf

This monograph provides a comprehensive review of many aspects of current interest and progress on mutation research on vegetatively propagated ornamentals. It covers almost all aspects of induced mutagenesis on ornamental plants. Chapters in this title provides information about mutation technology for the development of new ornamental varieties. Taking all aspects together, it is an excellent reference book of updated information on mutation breeding on vegetatively propagated ornamentals. Floriculture has become a very important industry in many countries as a result of science-based techniques and a steady supply of improved plant materials. The induced mutation is now recognized as well as a standardized valuable tool for the development of new varieties. The book provides an authoritative review account of all important aspects related to inducing mutagenesis in the field of ornamental crops. The primary objective of the book is to give a coherent and concise account of earlier work with an emphasis on recent developments. The knowledge generated so far has been reviewed in this book which can work as a knowledge base to prepare guidelines for future planning of successful application of mutation technology for the floriculture industry. The information in the book is an excellent informative document for researchers, teachers, students, and breeders for understanding the application of induced mutations and planning future strategies for the development of new ornamental varieties for the floriculture industry.

Author : B N Harisha
Publisher : Educreation Publishing
Page : 98 pages
File Size : 44,6 Mb
Release : 2018-07-20
Category : Education
ISBN : 8210379456XXX

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Indian Agriculture-Current Scenario by B N Harisha Pdf

This book explores the impact of credit system in Agriculture sector, particularly in borrower classes. A majority of the borrowers had one or more problems on the credit delivery system. Such problems could be grouped broadly under two categories, viz., during and after obtaining loans. Problems in obtaining loans included complicated procedures, lack of previous experience, distant location of the bank, and bribe. The analysis carried out in this book has clearly brought out the fact that in agricultural credit there are two classes of borrowers. One class, which has smaller land holdings, lesser capital equipment and is at the lower end of economic prosperity. This cooperative borrower class mainly comprises the small and marginal farmers. The other class which emerges is basically the capitalist farmer who takes up farming on a commercial basis. This class is more sophisticated having larger land holdings and higher amounts of capital equipment. All the articles in this book are research oriented and give insight to the concept of Federalism. This book will be a valuable reference for researchers, professionals, Academicians and Policy experts and students.

Author : R.K. Sud,S. Kumar
Publisher : Scientific Publishers
Page : 275 pages
File Size : 41,5 Mb
Release : 2017-05-01
Category : Technology & Engineering
ISBN : 9789387869622

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Flowers and Vegetables of India by R.K. Sud,S. Kumar Pdf

The presented manuscript in the book form on “Flowers and Vegetables of India”, has taken all the due care in compiling the details on the cut flower culture both in the open and also under covers and acquainting the user and the reader with the export entry into the market and its requirements, transportation under controlled conditions which are the top most requirements have been given. Also details of establishing own Nurseries, Tissue Culture Laboratories and Project Costs on Cut flower Floriculture have been given in a very easy to understand way, so that the entrepreneur can prepare his own estimates and project planning details for gaining access to the Government requirements for the release of grants / subsidies and loan funds in a very easy fashion. Organic culture which is likely to become a part of the farmer and the entrepreneur in agriculture has also been given in a manner that, nothing is left for the future reference of the subject. In the Vegetable crop culture, detailed information on the history, botany and the vegetable family as a whole has been tried to be presented in such a way that the reader acquires all the best possible knowledge from Origin to different species and the relevance of cultivation with regard to demands of the country and the continent. In this direction differences between every known crop has been given, as in the case of Peas, we, in India are aware of only Shelled Peas and not the Snow and Snap Peas. The same way, Beans are known only as green vegetable and not as Shelled beans. Thus, the reader has been kept to be at the best receiving end and to acquaint him all about the inherent techniques of creating awareness and educating in a simple manner for practice in the field. Success stories of the people from Taiwan and other countries are the motivating stones of this book. This Book thus is an intentional write-up for the students and rural educated folks interested in any vocation of agriculture, whether it is Floriculture or Olericulture. Apart from the above, reasons for un-awareness of the farmer are there which will become the guide stones to achieve the desired results in the line once he thinks to adopt it. The Book in its present form is a consequence of the practical experience gained by the authors in the field for culture, post harvest and marketing of fresh products and processing for food security. Contents contained for different cultural, industrial and marketing aspects of crops can usher into a new life for the village. It is very high time that farmer understands the intrigues of modern crop culture through his own vision and translates with his untiring efforts. Greatest emphasis in the present book has been laid on the competitiveness of India with other world countries, where India stands to gain at every front whether cheaper production costs or technology understanding or geogra-phical location of India in the center of the world export trade, are very vital.

Author : B. S. Hansra,K. Vijayaragavan
Publisher : Concept Publishing Company
Page : 440 pages
File Size : 54,7 Mb
Release : 2003
Category : Agribusiness
ISBN : 8180690210

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Agribusiness and Extension Management by B. S. Hansra,K. Vijayaragavan Pdf

Attempts To Identity The Scope Of Agribusiness And The Role Of Agricultural Extension System In Promoting It. It Is The Result Of A National Conference On Agribusiness And Extension Management Status, Strategies Held In December 2001.

Author : S.B. Verma
Publisher : Scientific Publishers
Page : 376 pages
File Size : 42,8 Mb
Release : 2014-07-01
Category : Business & Economics
ISBN : 9789386102959

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Agricultural Marketing by S.B. Verma Pdf

The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.

Author : Larisa V Shavinina
Publisher : Elsevier
Page : 1202 pages
File Size : 51,7 Mb
Release : 2003-10-16
Category : Architecture
ISBN : 9780080441986

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The International Handbook on Innovation by Larisa V Shavinina Pdf

The breadth of this work will allow the reader to acquire a comprehensive and panoramic picture of the nature of innovation within a single handbook.

Author : G. S. Randhawa,Amitabha Mukhopadhyay
Publisher : Allied Publishers
Page : 688 pages
File Size : 55,5 Mb
Release : 1986
Category : Floriculture
ISBN : 8170230578

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Floriculture in India by G. S. Randhawa,Amitabha Mukhopadhyay Pdf

Dustjacket Slightly Frayed. Condition Good. Creasing On Half Tilte Page.

Author : Tarun K. Ghose,Purnendu Ghosh
Publisher : Springer
Page : 304 pages
File Size : 53,5 Mb
Release : 2003-07-03
Category : Science
ISBN : 9783540364665

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Biotechnology in India II by Tarun K. Ghose,Purnendu Ghosh Pdf

The biotechnology business in India with an increase from USD 500 million in 1997 and reaching an estimated USD 1 billion next year health related prod ucts accounting for 60%, agro and veterinary products together 15%, and con tract R&D, reagents, devices and supplies adding up to the remaining 25% of which the diagnostics share was about 10% of the total surely presented an encouraging picture even five years ago. While volumes have increased, the pat tern has not. According to a report, prepared by McKinsey & Co, India's Phar maceutical industry including domestic and export sales and contract services totals nearly USD 5 billion. Furthermore, the company optimistically projects the growth to a factor of five fold only if both the industry and the government are able to put in place achievable solutions that must take care of the formida ble obstacles preventing further growth. If this assessment is correct, then the established transformation made by IT growth should also provide the confi dence required by the high expectations for biotechnology which have arisen in the country in recent years. Some contributors to this are overenthusiastic these are bureaucrats, some retired scientists and of course the complacent politicians who have the least knowledge of what the new biotechnology is all about. However, there are clear indications of biotechnology growth demon strated by a few but rapidly expanding biotech companies such as Biocon Ltd, Shantha Biotech (P) Ltd, Dr.

Author : NPCS Board
Publisher : NIIR PROJECT CONSULTANCY SERVICES
Page : 404 pages
File Size : 41,6 Mb
Release : 2012-10-01
Category : Electronic
ISBN : 9789381039151

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Select & Start Your Own Industry (4th Revised Edition) by NPCS Board Pdf

Entrepreneurship is one of the critical decisions to be made. It involves number of risk and has its own advantages also. But the charm of being a master of you is always above any other form of work. To start you own venture you have to decide on many things. Making a choice of the right project is a difficult decision for an entrepreneur and is an imperative decision. For the reason that rest of the challenges for setting up a business is based on the type of the product that an entrepreneur decides. Getting thorough knowledge is a must. Starting your own business is one of the few remaining paths to wealth. You do not need to be a genius to run a successful business, but you do need some help. And that is exactly what this book is, a guide into the stimulating world of business ownership. Entrepreneurship helps in the development of nation. A successful entrepreneur not only creates employment for himself but for hundreds. Deciding on a right project can lead you to the road to success. To help budding entrepreneurs this book contains more than 350 project profiles with project capacity, cost of project, rate of return etc. Identification, the first stage of the project cycle, is a crucially important process leading to the initial screening of projects. This book serves useful purpose for Project identification and helpful to project consultants, engineers, chartered accountants, corporates, individuals including entrepreneurs, financiers, contractors, investors and those who wish to gather at a glance information on the various projects.

Author : Anonim
Publisher : Disha Publications
Page : 494 pages
File Size : 50,5 Mb
Release : 2024-07-02
Category : Electronic
ISBN : 9789355646033

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by Anonim Pdf