Food Marketing

Author : Oliver Meixner,Petra Riefler,Karin Schanes
Publisher : Mdpi AG
Page : 264 pages
File Size : 47,6 Mb
Release : 2021-12-13
Category : Science
ISBN : 3036525947

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Sustainable Consumer Behavior and Food Marketing by Oliver Meixner,Petra Riefler,Karin Schanes Pdf

In light of the considerable impact of global food supply chains on climate change, more sustainable ways of producing, distributing, and consuming food appear critical for sustainable development. With the aim of contributing to this topic, this Special Issue on sustainable food consumption and food marketing addresses various relevant issues related to food consumption, including innovative and sustainable forms of food production and consumption, animal welfare and meat consumption, price transmission, social media communication, alternative food production, and organic agriculture, among others. As such, this Special Issue sheds light on more sustainable and carbon-friendly food production and consumption systems from various angles. It delivers valuable scientific evidence for the transformation of current carbon-based food supply chains to more eco-friendly, fair, and future-oriented food supply chains.

Author : Wided Batat
Publisher : Routledge
Page : 273 pages
File Size : 54,9 Mb
Release : 2019-06-11
Category : Business & Economics
ISBN : 9781351182188

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Food and Experiential Marketing by Wided Batat Pdf

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

Author : Erdener Kaynak
Publisher : Routledge
Page : 130 pages
File Size : 50,6 Mb
Release : 2014-06-03
Category : Business & Economics
ISBN : 9781317957232

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Cross-National and Cross-Cultural Issues in Food Marketing by Erdener Kaynak Pdf

Enhance your food marketing operation with this thorough and business-savvy book! Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine: the U.S. poultry export trade food market segmentation in Europe the yogurt market in the European Union (EU) the connection between agricultural exports and economic growth in Pakistan ethnic niche markets for import quality policies and consumer behavior in different countries . . . and more! Cross-National and Cross-Cultural Issues in Food Marketing has the information you'll need to be able to analyze, design,and manage effective food marketing systems in an increasingly global economy.

Author : Joseph J. Belonax
Publisher : Unknown
Page : 572 pages
File Size : 49,5 Mb
Release : 1997
Category : Food
ISBN : CORNELL:31924073969978

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Food Marketing by Joseph J. Belonax Pdf

Author : Andrea Curtis
Publisher : Unknown
Page : 96 pages
File Size : 46,5 Mb
Release : 2016-02-15
Category : Electronic
ISBN : 0889955328

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Eat This! by Andrea Curtis Pdf

A provocative follow--up to the bestselling What's for Lunch?, Eat This! Focuses on the impact on children of fast food advertising -- an immense industry worth billions of dollars. Andrea Curtis shows how corporations who market to kids embed their sales pitches in all sorts of media to persuade young consumers that they have to have the foods they are manufacturing. Of course, most of this food has the potential to negatively impact the health and well--being of children. The author explains what advertising is, discusses product placement, the use of video games to sell food, the use of cartoon characters to sell products as well as acting as agents for apparently charitable fundraising ventures. In each page spread, Andrea Curtis provides insights that come from research into all aspects of the fast food industry and in the end suggests ways in which young people can push back.

Author : Institute of Medicine,Board on Children, Youth, and Families,Food and Nutrition Board,Committee on Food Marketing and the Diets of Children and Youth
Publisher : National Academies Press
Page : 537 pages
File Size : 51,6 Mb
Release : 2006-05-11
Category : Medical
ISBN : 9780309097130

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Food Marketing to Children and Youth by Institute of Medicine,Board on Children, Youth, and Families,Food and Nutrition Board,Committee on Food Marketing and the Diets of Children and Youth Pdf

Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Author : Martin K. Hingley
Publisher : CRC Press
Page : 344 pages
File Size : 55,5 Mb
Release : 2016-03-03
Category : Business & Economics
ISBN : 9781317022961

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The New Cultures of Food by Martin K. Hingley Pdf

Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.

Author : United States. Congress. Senate. Committee on Agriculture and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices
Publisher : Unknown
Page : 164 pages
File Size : 52,9 Mb
Release : 1976
Category : Agricultural prices
ISBN : UIUC:30112106600973

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National Food Marketing Commission by United States. Congress. Senate. Committee on Agriculture and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices Pdf

Author : Anonim
Publisher : Unknown
Page : 132 pages
File Size : 43,9 Mb
Release : 1952
Category : Farm produce
ISBN : UCR:31210011344478

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Technology in Food Marketing by Anonim Pdf

Author : Gertrude G. Foelsch,Wayne David Rasmussen
Publisher : Unknown
Page : 520 pages
File Size : 47,7 Mb
Release : 1951
Category : Agricultural laborers
ISBN : UIUC:30112019972519

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Technology in Food Marketing by Gertrude G. Foelsch,Wayne David Rasmussen Pdf

Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher : Unknown
Page : 128 pages
File Size : 42,5 Mb
Release : 1976
Category : Food industry and trade
ISBN : UOM:39015078076273

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Federal Food Marketing Commission by United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations Pdf

Author : Anthony E. Gallo
Publisher : Unknown
Page : 16 pages
File Size : 42,9 Mb
Release : 1994
Category : Food industry and trade
ISBN : UIUC:30112019265336

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The Food Marketing System in 1993 by Anthony E. Gallo Pdf

Author : Norris Taylor Pritchard,William P. Huth
Publisher : Unknown
Page : 56 pages
File Size : 49,8 Mb
Release : 1971
Category : Benelux countries
ISBN : UIUC:30112018980729

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Food Marketing in Benelux Countries by Norris Taylor Pritchard,William P. Huth Pdf

Author : Anthony E. Gallo
Publisher : Unknown
Page : 16 pages
File Size : 48,9 Mb
Release : 1991
Category : Food
ISBN : UVA:X030490947

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The Food Marketing System in 1990 by Anthony E. Gallo Pdf

Author : Frans Folkvord
Publisher : Routledge
Page : 215 pages
File Size : 44,6 Mb
Release : 2019-07-31
Category : Psychology
ISBN : 9781000527346

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The Psychology of Food Marketing and Overeating by Frans Folkvord Pdf

Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating.