Formative Research In Social Marketing

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Formative Research in Social Marketing

Krzysztof Kubacki,Sharyn Rundle-Thiele
Formative Research in Social Marketing Book PDF

Author : Krzysztof Kubacki,Sharyn Rundle-Thiele
Publisher : Springer
Page : 290 pages
File Size : 43,9 Mb
Release : 2016-10-07
Category : Business & Economics
ISBN : 9789811018299

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Formative Research in Social Marketing by Krzysztof Kubacki,Sharyn Rundle-Thiele Pdf

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Hands-On Social Marketing

Nedra Kline Weinreich
Hands On Social Marketing Book PDF

Author : Nedra Kline Weinreich
Publisher : SAGE
Page : 302 pages
File Size : 53,9 Mb
Release : 1999-06-14
Category : Business & Economics
ISBN : 0761908676

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Hands-On Social Marketing by Nedra Kline Weinreich Pdf

This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.

Social Marketing Research for Global Public Health

W. Douglas Evans
Social Marketing Research for Global Public Health Book PDF

Author : W. Douglas Evans
Publisher : Oxford University Press
Page : 304 pages
File Size : 46,6 Mb
Release : 2016-06-15
Category : Medical
ISBN : 9780190606466

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Social Marketing Research for Global Public Health by W. Douglas Evans Pdf

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Bogueva, Diana,Marinova, Dora,Raphaely, Talia
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption Book PDF

Author : Bogueva, Diana,Marinova, Dora,Raphaely, Talia
Publisher : IGI Global
Page : 453 pages
File Size : 48,5 Mb
Release : 2018-03-02
Category : Business & Economics
ISBN : 9781522547587

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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption by Bogueva, Diana,Marinova, Dora,Raphaely, Talia Pdf

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Social Marketing in Action

Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil
Social Marketing in Action Book PDF

Author : Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil
Publisher : Springer
Page : 474 pages
File Size : 43,9 Mb
Release : 2019-05-24
Category : Business & Economics
ISBN : 9783030130206

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Social Marketing in Action by Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil Pdf

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Contemporary Issues in Social Marketing

Krzysztof Kubacki,Sharyn Rundle-Thiele
Contemporary Issues in Social Marketing Book PDF

Author : Krzysztof Kubacki,Sharyn Rundle-Thiele
Publisher : Cambridge Scholars Publishing
Page : 260 pages
File Size : 45,7 Mb
Release : 2014-07-18
Category : Business & Economics
ISBN : 9781443864220

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Contemporary Issues in Social Marketing by Krzysztof Kubacki,Sharyn Rundle-Thiele Pdf

Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent disease transmission, amongst many other desired social behaviours. The growing popularity of using social marketing to change behaviour is reflected in increasing research interest and a growth in people practising in the social marketing field. As social marketing matures into an academic discipline in its own right, we are beginning to see diversity in the way it is understood and implemented by governments, commercial organisations and third sector organisations in different parts of the world. Contemporary Issues in Social Marketing is an outcome of the discussions held between social marketing academics and practitioners at the 2012 International Social Marketing Conference (ISM 2012), which was held in June 2012 in Brisbane, Australia. ISM 2012 drew together 180 social marketing researchers and practitioners in the corporate and not for profit sector, along with representatives of all levels of government to delve into the challenges currently faced in social marketing. Contemporary Issues in Social Marketing is a scholarly resource bringing together current knowledge and contemporary debate in the field, in addition to exploring areas that are currently underdeveloped in the literature. This book covers arguments relating to numerous hot topics and controversial issues, such as ethics in social marketing; climate change; energy consumption; smoking; healthy eating habits; blood donation; social marketing theory; and the evaluation of social marketing interventions.

Innovations in Social Marketing and Public Health Communication

Walter Wymer
Innovations in Social Marketing and Public Health Communication Book PDF

Author : Walter Wymer
Publisher : Springer
Page : 389 pages
File Size : 45,9 Mb
Release : 2015-10-06
Category : Social Science
ISBN : 9783319198699

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Innovations in Social Marketing and Public Health Communication by Walter Wymer Pdf

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

Social Marketing in the 21st Century

Alan R. Andreasen
Social Marketing in the 21st Century Book PDF

Author : Alan R. Andreasen
Publisher : SAGE
Page : 284 pages
File Size : 43,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 1412916348

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Social Marketing in the 21st Century by Alan R. Andreasen Pdf

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Strategic Social Marketing

Jeff French,Ross Gordon
Strategic Social Marketing Book PDF

Author : Jeff French,Ross Gordon
Publisher : SAGE
Page : 449 pages
File Size : 49,5 Mb
Release : 2015-01-31
Category : Business & Economics
ISBN : 9781473927674

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Strategic Social Marketing by Jeff French,Ross Gordon Pdf

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.

Social Marketing and Social Change

R. Craig Lefebvre
Social Marketing and Social Change Book PDF

Author : R. Craig Lefebvre
Publisher : John Wiley & Sons
Page : 592 pages
File Size : 44,5 Mb
Release : 2013-01-18
Category : Medical
ISBN : 9781118235249

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Social Marketing and Social Change by R. Craig Lefebvre Pdf

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

Social Marketing

Marvin E. Goldberg,Martin Fishbein,Susan E. Middlestadt
Social Marketing Book PDF

Author : Marvin E. Goldberg,Martin Fishbein,Susan E. Middlestadt
Publisher : Psychology Press
Page : 463 pages
File Size : 43,5 Mb
Release : 2018-07-06
Category : Business & Economics
ISBN : 9781317778608

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Social Marketing by Marvin E. Goldberg,Martin Fishbein,Susan E. Middlestadt Pdf

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.

Broadening Cultural Horizons in Social Marketing

Rachel Hay,Lynne Eagle,Abhishek Bhati
Broadening Cultural Horizons in Social Marketing Book PDF

Author : Rachel Hay,Lynne Eagle,Abhishek Bhati
Publisher : Springer Nature
Page : 304 pages
File Size : 43,6 Mb
Release : 2020-11-09
Category : Business & Economics
ISBN : 9789811585173

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Broadening Cultural Horizons in Social Marketing by Rachel Hay,Lynne Eagle,Abhishek Bhati Pdf

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Social Marketing Casebook

Jeff French,Rowena Merritt,Lucy Reynolds
Social Marketing Casebook Book PDF

Author : Jeff French,Rowena Merritt,Lucy Reynolds
Publisher : SAGE
Page : 282 pages
File Size : 45,6 Mb
Release : 2011-10-03
Category : Business & Economics
ISBN : 9781446291986

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Social Marketing Casebook by Jeff French,Rowena Merritt,Lucy Reynolds Pdf

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.

McLaughlin and Kaluzny's Continuous Quality Improvement In Health Care

William A. Sollecito,Julie K. Johnson
McLaughlin and Kaluzny s Continuous Quality Improvement In Health Care Book PDF

Author : William A. Sollecito,Julie K. Johnson
Publisher : Jones & Bartlett Publishers
Page : 644 pages
File Size : 53,7 Mb
Release : 2011-09
Category : Health & Fitness
ISBN : 9781449671075

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McLaughlin and Kaluzny's Continuous Quality Improvement In Health Care by William A. Sollecito,Julie K. Johnson Pdf

. Through a unique interdisciplinary perspective on quality management in health care, this text covers the subjects of operations management, organizational behavior, and health services research. With a particular focus on Total Quality Management and Continuous Quality Improvement, the challenges of implementation and institutionalization are addressed using examples from a variety of health care organizations, including primary care clinics, hospital laboratories, public health departments, and academic health centers. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition

Behavioral Health Response to Disasters

Julie Framingham,Martell L. Teasley
Behavioral Health Response to Disasters Book PDF

Author : Julie Framingham,Martell L. Teasley
Publisher : CRC Press
Page : 445 pages
File Size : 54,9 Mb
Release : 2012-04-23
Category : Law
ISBN : 9781466562332

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Behavioral Health Response to Disasters by Julie Framingham,Martell L. Teasley Pdf

Disasters can cause long-term disruptions to the routines of individuals and communities, placing survivors at risk of developing serious mental health and substance abuse problems. Disaster behavioral health services provide emotional support, help normalize stress reactions, assess recovery options, and encourage healthy coping behaviors. They al