Foundations Of Corporate Heritage

Author : John M. T. Balmer
Publisher : Taylor & Francis
Page : 324 pages
File Size : 51,7 Mb
Release : 2017-03-16
Category : Business & Economics
ISBN : 9781317563969

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Foundations of Corporate Heritage by John M. T. Balmer Pdf

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.

Author : Angelo Riviezzo,Antonella Garofano,Maria Rosaria Napolitano
Publisher : Routledge
Page : 181 pages
File Size : 43,6 Mb
Release : 2021-05-30
Category : Business & Economics
ISBN : 9781000390704

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Corporate Heritage Marketing by Angelo Riviezzo,Antonella Garofano,Maria Rosaria Napolitano Pdf

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.

Author : Bruce Weindruch
Publisher : Rowman & Littlefield
Page : 197 pages
File Size : 52,5 Mb
Release : 2016-04-18
Category : Business & Economics
ISBN : 9780761867562

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Start With the Future and Work Back by Bruce Weindruch Pdf

Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory’s role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979. At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment. Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balance’s immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive. The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.

Author : Mark Fram,Ontario Heritage Foundation
Publisher : Erin, Ont. : Boston Mills Press
Page : 0 pages
File Size : 52,5 Mb
Release : 2003
Category : Architecture
ISBN : 1550463861

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Well-preserved by Mark Fram,Ontario Heritage Foundation Pdf

The 3rd edition of a respected guide to architectural preservation that explains its importance and presents principles for planning, assessing, protecting, designing, repairing, and enhancing heritage structures of any age and style.

Author : James Cuno,Thomas G. Weiss
Publisher : Getty Publications
Page : 135 pages
File Size : 49,9 Mb
Release : 2020-09-08
Category : Political Science
ISBN : 9781606066829

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Cultural Heritage Under Siege by James Cuno,Thomas G. Weiss Pdf

The fourth volume of the J. Paul Getty Trust Occasional Papers in Cultural Heritage Policy series is the result of a multi-day discussion on the issue of cultural heritage under siege. It features an edited collection of papers and discussions by nineteen scholars and practitioners of different specialties in the field of cultural heritage. This paper, along with the other Occasional Papers, is free and downloadable online.

Author : Vincenzo Pacelli,Edgardo Sica
Publisher : Routledge
Page : 140 pages
File Size : 55,6 Mb
Release : 2020-07-26
Category : Business & Economics
ISBN : 9781000095609

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The Economics and Finance of Cultural Heritage by Vincenzo Pacelli,Edgardo Sica Pdf

This book analyses the economic and financial profiles of heritage assets as tourist attractions. Offering both theoretical insights, methods, and global empirical examples, it considers how heritage assets can create economic and social value for a region. It offers an analysis of micro- and macroeconomic characteristics of heritage assets and their financial management. The importance of innovation in light of technological and market transformations is considered, as well as the sustainable management of heritage assets environmentally and in terms of sustainable tourism. The book delves into the financial assessment of heritage assets with a focus on evaluation models, the technique of project financing and wealth management in the art sector. These topics are illustrated with cases studies of heritage assets managed as tourist attractions to outline successful management strategies. The book draws on examples from a range of sites and locations across Italy, Spain, the United Kingdom, New Zealand, and the United States to show how heritage assets can be an economic stimulus for the development of local economies. The book will be of interest to academics and students at both undergraduate and postgraduate levels in the fields of tourism economics, cultural studies and environmental studies.

Author : Pauline Maclaran,Michael Saren,Mark Tadajewski
Publisher : SAGE Publications Limited
Page : 0 pages
File Size : 46,8 Mb
Release : 2008-01-18
Category : Business & Economics
ISBN : 1847870007

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Marketing Theory by Pauline Maclaran,Michael Saren,Mark Tadajewski Pdf

Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.

Author : Alan Chandler,Michela Pace
Publisher : Routledge
Page : 287 pages
File Size : 50,8 Mb
Release : 2019-12-06
Category : Architecture
ISBN : 9780429663239

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The Production of Heritage by Alan Chandler,Michela Pace Pdf

In this important book, the authors unpack the theoretical and practical issues around the development of heritage sites, critically dissecting key conservation benchmarks such as the ICOMOS guidelines, BS 7913 and the RIBA Conservation Plan of Work to reveal the mechanics of heritage guidance, its advantages and conceptual limitations. Underpinned by an active understanding of the conservation philosophy of William Morris, the book presents five case studies from the UK and North and South America that speak about different facets of heritage value, such as urban identity, commodification, authenticity, materiality and heritage as an intellectual and ethical framework. Heritage is never neutral; its definition is privileged yet its influence is political. Art, landscape and archaeology all offer examples of how the operational ideas of adjacent disciplines can influence an integrated idea of heritage conservation, and how this is communicated in order to determine significance and share in its custodianship. This book provides insights into how to identify and challenge these limitations, expanding inclusion by describing tactics for changing how people can relate to and build on the past. Clearly written for all levels of readership within the conservation professions and community custodians of heritage buildings and places, the book provides strategies and tactics for understanding the heritage significance of materials, their fabrication, detail and use. The narratives that historic fabric contains can help shape the meaningful involvement of local people, providing a roadmap for those navigating the double-bind of using the past to underpin the future.

Author : Mike Gonzalez
Publisher : Encounter Books
Page : 166 pages
File Size : 44,9 Mb
Release : 2022-06-14
Category : History
ISBN : 9781641772525

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The Plot to Change America by Mike Gonzalez Pdf

The Plot to Change America exposes the myths that help identity politics perpetuate itself. This book reveals what has really happened, explains why it is urgent to change course, and offers a strategy to do so. Though we should not fool ourselves into thinking that it will be easy to eliminate identity politics, we should not overthink it, either. Identity politics relies on the creation of groups and then on giving people incentives to adhere to them. If we eliminate group making and the enticements, we can get rid of identity politics. The first myth that this book exposes is that identity politics is a grassroots movement, when from the beginning it has been, and continues to be, an elite project. For too long, we have lived with the fairy tale that America has organically grown into a nation gripped by victimhood and identitarian division; that it is all the result of legitimate demands by minorities for recognition or restitutions for past wrongs. The second myth is that identity politics is a response to the demographic change this country has undergone since immigration laws were radically changed in 1965. Another myth we are told is that to fight these changes is as depraved as it is futile, since by 2040, America will be a minority-majority country, anyway. This book helps to explain that none of these things are necessarily true.

Author : Ilde Rizzo,Anna Mignosa
Publisher : Edward Elgar Publishing
Page : 673 pages
File Size : 42,6 Mb
Release : 2013-01-01
Category : Political Science
ISBN : 9780857931009

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Handbook on the Economics of Cultural Heritage by Ilde Rizzo,Anna Mignosa Pdf

Cultural heritage is a complex and elusive concept, constantly evolving through time, and combining cultural, aesthetic, symbolic, spiritual, historical and economic values. The Handbook on the Economics of Cultural Heritage outlines the contribution of economics to the design and analysis of cultural heritage policies and to addressing issues related to the conservation, management and enhancement of heritage. The Handbook takes a multidisciplinary approach, using cultural economics as a theoretical framework to illustrate how crucial and stimulating cross-disciplinary dialogue actually is. Contributors scrutinise the co-existence of cultural and economic values as well as the new challenges that arise from changes brought about by technology, and relationships between the different actors engaged in the production, distribution and consumption of heritage services. The roles of public, private and non-profit organizations are also explored. Case studies underpin the discussion, demonstrating the clear and vital link between theory and practice. This highly unique Handbook will prove a fascinating and informative read for academics, researchers, students and policymakers with an interest in cultural economics.

Author : United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Parks, Recreation, and Renewable Resources
Publisher : Unknown
Page : 574 pages
File Size : 44,9 Mb
Release : 1980
Category : Government publications
ISBN : LOC:00173013061

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National Heritage Policy Act of 1979 by United States. Congress. Senate. Committee on Energy and Natural Resources. Subcommittee on Parks, Recreation, and Renewable Resources Pdf

Author : Fiona Starr
Publisher : Routledge
Page : 239 pages
File Size : 43,8 Mb
Release : 2013-01-17
Category : Architecture
ISBN : 9781135135829

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Corporate Responsibility for Cultural Heritage by Fiona Starr Pdf

This book examines the relationship between two divergent fields – corporate activity and heritage conservation – linking the financing of conservation and its benefits with the corporate social responsibility (CSR) goals of the private sector. Through discussion of physical conservation, benefits to heritage site visitors, sustainable development impacts, and corporate benefits such as improved reputation, this book outlines the shared value of corporate support for cultural heritage sites, and encourages financial and in-kind support for conservation and responsible activity by the private sector. Providing a convincing commercial rationale for CSR managers to engage with cultural heritage sites, this book suggests how companies may reap the benefits of CSR for heritage. Author Fiona Starr offers advice for companies looking to specialize in a unique CSR endeavor, especially those looking to engage with emerging markets. The book also provides useful strategies for heritage managers to attract CSR and financial support, offering new look at the financing of heritage conservation at both international and local levels and providing a new approach to the future of financing of cultural heritage conservation

Author : Lee Edwards
Publisher : Forum Books
Page : 524 pages
File Size : 40,8 Mb
Release : 2013-03-26
Category : Political Science
ISBN : 9780770435790

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Leading the Way by Lee Edwards Pdf

The remarkable history of The Heritage Foundation, its influential founder, and the conservative movement in America. Leading the Way tells the story of how Ed Feulner has transformed policymaking in Washington and has led The Heritage Foundation into becoming the most influential conservative think tank in the nation. Under Ed Feulner and for 36 years, Heritage has shaped politics with conservative solutions for such critical issues as entitlements, national security, missile defense, health care, welfare reform, immigration, free trade, energy, and the role of the family and religion in society. Today, with over hundreds of thousands of members and an annual budget of more than $80 million, Heritage is a permanent Washington institution and the leading exponent of conservative ideas in America and around the world. The man who made it happen is Ed Feulner, intellectual entrepreneur, hands-on manager, legendary fundraiser, presidential adviser, bestselling author, and world traveler--a man who never stops and was described by The Economist as "one of the most influential conservatives in America."

Author : Anonim
Publisher : Unknown
Page : 164 pages
File Size : 44,9 Mb
Release : 2004
Category : Electronic
ISBN : NWU:35556035564335

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Lackawanna Heritage Valley, Management Action Plan by Anonim Pdf

Author : United States. Congress. House. Committee on the Judiciary
Publisher : Unknown
Page : 108 pages
File Size : 55,5 Mb
Release : 2006
Category : Business & Economics
ISBN : PSU:000058949313

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How does illegal immigration impact American taxpayers and will the Reid-Kennedy amnesty worsen the blow? by United States. Congress. House. Committee on the Judiciary Pdf