Download Full eBooks in PDF
Four Studies In Loyalty Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Four Studies In Loyalty book. This book definitely worth reading, it is an incredibly well-written.
Author : Christopher Sykes
Publisher : Unknown
Page : 240 pages
File Size : 54,5 Mb
Release : 1848
Category : Electronic
ISBN : OCLC:646358624
Author : Christopher Skyes,Christopher Sykes
Publisher : Century
Page : 228 pages
File Size : 54,6 Mb
Release : 1986
Category : Biography & Autobiography
ISBN : 0712694587
Author : Christopher 1907- Sykes
Publisher : Hassell Street Press
Page : 260 pages
File Size : 40,6 Mb
Release : 2021-09-09
Category : Electronic
ISBN : 1013384466
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Thomas Welsford
Publisher : BRILL
Page : 387 pages
File Size : 43,5 Mb
Release : 2012-11-20
Category : History
ISBN : 9789004236752
In Four Types of Loyalty in Early Modern Central Asia, Thomas Welsford offers a bold new way of analysing the Tūqāy-Tīmūrids’ accession to power at the turn of the seventeenth century.
Author : Ashley Reichheld
Publisher : John Wiley & Sons
Page : 310 pages
File Size : 50,7 Mb
Release : 2022-10-25
Category : Business & Economics
ISBN : 9781119855026
The essential, data-driven blueprint to build trust in your organization. Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)? The importance of trust is at an all-time high—just as our inclination to trust is at an all-time low. Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners. Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability. These Four Factors make up Deloitte's HX TrustIDTM, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustIDTM to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can: Create better business outcomes by understanding how trust affects human behaviors Measure your company's trust score—revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders Design actionable strategies to improve trust with your customers, workforce, and partners Build trust and earn loyalty through every business function from marketing to operations to talent experience With compelling stories from leading organizations—and practical applications in Marketing & Experience, Cybersecurity, HR, Sustainability (ESG), and Operations & Technology—The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.
Author : Frederick F. Reichheld
Publisher : Harvard Business Press
Page : 248 pages
File Size : 45,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 1578512050
Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and customer loyalty promote financial success. His approach to developing loyalty is based upon six principles of leadership including never profiting at the expense of partners, rewarding the right results, and honest communication. Reichheld is a Bain Fellow and author of The Loyalty Effect. c. Book News Inc.
Author : Albert O. Hirschman
Publisher : Harvard University Press
Page : 180 pages
File Size : 55,5 Mb
Release : 1972-02-01
Category : Business & Economics
ISBN : 9780674254497
An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in general, to dissatisfaction with organizations: one, “exit,” is for the member to quit the organization or for the customer to switch to the competing product, and the other, “voice,” is for members or customers to agitate and exert influence for change “from within.” The efficiency of the competitive mechanism, with its total reliance on exit, is questioned for certain important situations. As exit often undercuts voice while being unable to counteract decline, loyalty is seen in the function of retarding exit and of permitting voice to play its proper role. The interplay of the three concepts turns out to illuminate a wide range of economic, social, and political phenomena. As the author states in the preface, “having found my own unifying way of looking at issues as diverse as competition and the two-party system, divorce and the American character, black power and the failure of ‘unhappy’ top officials to resign over Vietnam, I decided to let myself go a little.”
Author : John Augustine Daly,Mark L. Knapp
Publisher : Unknown
Page : 408 pages
File Size : 49,9 Mb
Release : 2010
Category : Interpersonal communication
ISBN : IND:30000127302770
Interpersonal communication is inexorable, irrevocable, complex and relative but ultimately necessary. Understanding this type of communication gives us a framework for successful and effective interaction with others in everyday situations. In this multivolume reference collection, subject specialists Mark L. Knapp and John A . Daly, explore the dimensions, dynamics and implications of interpersonal communication. Volume I covers the history and status of the field to various communicator characteristics ...
Author : Nicolas Hoffmann
Publisher : Forschungsergebnisse der Wirtschaftsuniversität Wien
Page : 0 pages
File Size : 51,7 Mb
Release : 2013
Category : BUSINESS & ECONOMICS
ISBN : 3631638809
To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.
Author : Dr. Md. Uzir Hossain Uzir,Profession Dr. Abu Bakar Abdul Hamid,Dr. Ts. Dr. Ahmad Shaharudin Abdul Latiff,Israq Jerin
Publisher : Partridge Publishing Singapore
Page : 241 pages
File Size : 44,8 Mb
Release : 2021-05-06
Category : Technology & Engineering
ISBN : 9781543764765
A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. A populated country, Bangladesh has a substantial expenditure on electronic appliances, and the demand for these household items increases over the period; however, customers are not always loyal to a particular brand. Marketing literature shows that customer satisfaction and brand confidence directly affect brand loyalty, and brand trust mediates their relationship. Due to the technological advance of social media, technology has an essential role in the customer's decision to buy household appliances. The existing literature has not focused on this massive demand for electronic appliances, customer satisfaction, loyalty, trust, and social media's significant role in consumer buying behavior. The book shoed the investigation of the effect of customer satisfaction and brand trust of electronic home appliances on brand loyalty and the mediating role of brand trust in customer satisfaction and trust relationship. The study also examined the extent to which customers believe social media information influences them. The study gathered data from 523 Bangladeshi respondents from Dhaka by conducting a survey. The data were analyzed with SPSS and CB-SEM (AMOS) for the hypothesis test. The findings revealed that customer satisfaction and brand trust significantly impact brand loyalty, and social media moderates those significant relationships. The result of the study contributed to the expectancy-disconfirmation theory, trust-commitment theory, brand loyalty theory, and theory of reasoned action by presenting empirically-based insight into customer satisfaction, brand trust, and brand loyalty constructs in electronic home appliances in Bangladesh. In addition, the results provided a practical insight into marketing and brand management. They suggested the practicing managers in developing product quality with customer preference, building trust through maintaining brand image and creating awareness among the customers, and considering the significance of social media and its usage. The research used probabilistic sampling techniques, both rural and urban customers, only a single home appliance, and PLS-SEM statistical tool for analysis. Future researchers could focus and include other variables such as price or advertising; consider loyalty separately, and use both urban and rural customers to have better predictions.
Author : Ika Zutiasari,Dediek Tri Kurniawan
Publisher : Springer Nature
Page : 305 pages
File Size : 42,5 Mb
Release : 2023-11-30
Category : Business & Economics
ISBN : 9789464633023
This is an open access book. Department of Management Faculty of Economics Universitas Negeri Malang seeks high quality research paper for the 3rd Business Innovation Sustainability and Technology International Conference (BISTIC) 2023 that was held on July 25th, 2023. We invite all professors, researchers, students, practitioners, and other enthusiasts to participate in The Business Innovation Sustainability and Technology International Conference (BISTIC) 2023 to present, share, and discuss the phenomenon depicted by academic research result as a strategic way to enlarge and enhance the research development together. This year, BISTIC is held as a virtual conference where there will be online presentation.
Author : Timothy L. Keiningham,Terry G. Vavra,Lerzan Aksoy,Henri Wallard
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 44,5 Mb
Release : 2005-10-10
Category : Business & Economics
ISBN : 9780471746836
In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data. Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.
Author : Jeremy Lewis
Publisher : Random House
Page : 432 pages
File Size : 43,9 Mb
Release : 2016-03-03
Category : History
ISBN : 9781409029472
Few newspaper editors are remembered beyond their lifetimes, but David Astor of the Observer is a great exception to the rule. He converted a staid, Conservative-supporting Sunday paper into essential reading, admired and envied for the quality of its writers and for its trenchant but fair-minded views. Astor grew up at Cliveden, the country house on the Thames which his grandfather had bought when he turned his back on New York, the source of the family fortune. His liberal-minded father was a constant support, but his relations with his mother, Nancy, were always embattled. At Oxford he suffered the first of the bouts of depression that were to blight his life; a lost soul for much of the Thirties, he became involved in attempts to put the British Government in touch with the German opposition in the months leading up to the war. George Orwell had urged Astor to champion the decolonisation of Africa, and Nelson Mandela always acknowledged how much he owed to the Observer’s long-standing support. A generous benefactor to good causes, he helped to set up Amnesty International and Index on Censorship. A good man and a great editor, he deserves to be better remembered.
Author : Arthur Middleton Hughes
Publisher : McGraw Hill Professional
Page : 386 pages
File Size : 40,8 Mb
Release : 2003-03-13
Category : Business & Economics
ISBN : 9780071429047
How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe. Praise for The Customer Loyalty Solution: "The Customer Loyalty Solution combines the best of traditional practice with contemporary market factors in terms that inspire and cut across industries. Straightforward enough for the upcoming 1-1 marketer as well as a great catch-up for the seasoned practitioner."--Joe Rapolla, VP, Consumer Marketing Services, Universal Music Group/CLO "Delivers practical solutions instead of hyperbole and theory. Hughes makes this book fun to read, and he gets his point across--clearly."--Robert McKim, CEO, msdbm "Well written and easy to understand. Hughes imparts his wisdom to set realistic expectations and provides case studies adding real-world application."--J.C. Johnson, VP, Database Marketing, Fairfield Resorts "Hughes distills the jargon and complexity of database marketing into a refreshingly straightforward and practical guide. The Customer Loyalty Solution should be required reading for anyone serious about making database marketing work."--Jonathan Huth, VP, Relationship Database Marketing, Scotiabank New technologies like the Web have brought unprecedented change to database marketing. But some things never change. Successful marketers have learned that to understand their customers they must still think like their customers, who continue to ignore one-time discounts to ask, "Why would I want to be that company's customer? What's in it for me?" The Customer Loyalty Solution goes straight to the source, revealing how marketers today are leveraging their database marketing programs to identify and attract the most profitable new customers, increase current customer retention and repurchase, and identify and reward their most loyal and profitable customers. More than 40 detailed case studies and dozens of examples reveal success stories including Verizon's "best in class" datamart that realized a 1681 percent return on marketing investment Isuzu's database project that targeted only their best prospects--and cut industry-standard per-unit sales costs in half Weekly Standard's variable headline strategy that increased direct mail response rates by nearly 25 percent Author and database marketing pioneer Arthur Hughes doesn't hide behind incomprehensible formulas and impossible-to-navigate layouts. Each easy-to-follow chapter clearly addresses and explains a different piece of the database-marketing puzzle. Case studies are clearly marked and detail what went right--or wrong. Chapter-ending synopses summarize the lessons to be learned in each chapter and clearly review what worked and what didn't. These features and others combine with innovative charts and quizzes to ensure hands-on understanding of material covered and make the book a timely, practical guide. The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for benchmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat
Author : JOURNAL OF SCHOOL LEADERSHIP
Publisher : Rowman & Littlefield
Page : 88 pages
File Size : 47,7 Mb
Release : 1998-01-01
Category : Reference
ISBN : 9781475817478
The Journal of School Leadership is broadening the conversation about schools and leadership and is currently accepting manuscripts. We welcome manuscripts based on cutting-edge research from a wide variety of theoretical perspectives and methodological orientations. The editorial team is particularly interested in working with international authors, authors from traditionally marginalized populations, and in work that is relevant to practitioners around the world. Growing numbers of educators and professors look to the six bimonthly issues to: deal with problems directly related to contemporary school leadership practice teach courses on school leadership and policy use as a quality reference in writing articles about school leadership and improvement.