From Consumer Experience To Affective Loyalty Challenges And Prospects In The Psychology Of Consumer Behavior 3 0

Author : María Pilar Martínez-Ruiz,Mónica Gómez-Suárez,Ana Isabel Jiménez-Zarco,Alicia Izquierdo-Yusta
Publisher : Frontiers Media SA
Page : 346 pages
File Size : 47,7 Mb
Release : 2018-02-19
Category : Electronic
ISBN : 9782889454129

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From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 by María Pilar Martínez-Ruiz,Mónica Gómez-Suárez,Ana Isabel Jiménez-Zarco,Alicia Izquierdo-Yusta Pdf

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 55,7 Mb
Release : 2018
Category : Electronic
ISBN : OCLC:1368441673

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From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 by Anonim Pdf

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years--among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.

Author : Arjun Chaudhuri
Publisher : Routledge
Page : 184 pages
File Size : 41,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750679763

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Emotion and Reason in Consumer Behavior by Arjun Chaudhuri Pdf

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Author : Brian Mullen,Craig Johnson
Publisher : Psychology Press
Page : 231 pages
File Size : 54,5 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781134932825

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The Psychology of Consumer Behavior by Brian Mullen,Craig Johnson Pdf

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Author : Joann Peck,Suzanne B. Shu
Publisher : Springer
Page : 263 pages
File Size : 47,6 Mb
Release : 2018-05-02
Category : Psychology
ISBN : 9783319771588

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Psychological Ownership and Consumer Behavior by Joann Peck,Suzanne B. Shu Pdf

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.

Author : Isabella Soscia
Publisher : Edward Elgar Publishing
Page : 151 pages
File Size : 46,7 Mb
Release : 2013-01-01
Category : Business & Economics
ISBN : 9780857937971

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Emotions and Consumption Behaviour by Isabella Soscia Pdf

ÔA structured, scientific approach to the study of emotional responses that is of interest to both managers and consumers. For marketing managers, this book proposes a simple method to understand how individual emotions, such as guilt or happiness, influence specific post-purchase behaviors. For consumers, it illustrates the broader implications of emotions that are routinely experienced while choosing, buying, and consuming products and services. Overall, the author deals with the elusive, complex, but highly fascinating subject of emotions and consumer behaviour in a lucid and coherent manner.Õ Ð Simona Botti, London Business School, UK ÔLiterally and metaphorically, this long-overdue book is full of emotions. While illustrating the role and implications of human emotions on consumption behaviour, the author does it passionately. She comments on the evidence that consumers desire much more than functional utility and material possession of goods. Positive, negative, and mixed emotions are better predictors of the way consumers elaborate meanings of their possessions as well as sounder explanations of the way consumption is used in order to navigate social relations.Õ Ð Luca M. Visconti, ESCP Europe, France This stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption behaviours such as positive and negative word of mouth, repurchase intention and complaint behaviour. The emotional side of consumption seems to play an essential role in explaining choices made and actions taken by consumers. The book explores the cognitive antecedents and the action tendencies of happiness and unhappiness and social emotions such as guilt and pride, anger and gratitude are analysed. The will equip managers with conceptual tools and managerial guidance either to prevent certain emotions from arising in consumers or to generate desired emotions in consumers and so inhibit or promote appropriate actions. Using empirical examples, Isabella Soscia demonstrates that different emotions predict specific different types of post-consumption behaviours and that cognitive antecedents specified in the psychology literature elicit them. Emotions and Consumption Behaviour will prove invaluable for consumer behaviour scholars and marketing scholars. Students will find the examples and short case-study descriptions that clarify the theoretical content illuminating. As each of the emotions analysed has different managerial implications, marketing managers, brand and product managers as well as advertising managers will find that this book helps them to design marketing strategy.

Author : Colin Shaw,Ryan Hamilton
Publisher : Palgrave Macmillan
Page : 240 pages
File Size : 41,6 Mb
Release : 2016-03-21
Category : Business & Economics
ISBN : 1349576069

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The Intuitive Customer by Colin Shaw,Ryan Hamilton Pdf

Building on the work of Daniel Kahneman ( Thinking Fast and Slow ), Dan Ariely ( Predictably Irrational ), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Author : Pedeliento, Giuseppe
Publisher : IGI Global
Page : 308 pages
File Size : 48,9 Mb
Release : 2018-02-02
Category : Business & Economics
ISBN : 9781522549857

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Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities by Pedeliento, Giuseppe Pdf

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Author : Antonella Caru,Bernard Cova
Publisher : Routledge
Page : 212 pages
File Size : 48,5 Mb
Release : 2013-01-11
Category : Business & Economics
ISBN : 9781136009662

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Consuming Experience by Antonella Caru,Bernard Cova Pdf

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market relation. Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including: those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail. Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.

Author : Rajagopal,Raquel Castano
Publisher : IGI Global
Page : 223 pages
File Size : 48,6 Mb
Release : 2015-01-31
Category : Business & Economics
ISBN : 9781466675193

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Understanding Consumer Behavior and Consumption Experience by Rajagopal,Raquel Castano Pdf

Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher

Author : Robert Allen Peterson,Robert A. Peterson,Wayne D. Hoyer,William Raft Wilson
Publisher : Free Press
Page : 216 pages
File Size : 41,5 Mb
Release : 1986
Category : Affect (Psychology)
ISBN : UOM:49015000263237

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The Role of Affect in Consumer Behavior by Robert Allen Peterson,Robert A. Peterson,Wayne D. Hoyer,William Raft Wilson Pdf

Author : Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes
Publisher : Routledge
Page : 1296 pages
File Size : 46,7 Mb
Release : 2018-12-07
Category : Psychology
ISBN : 9781136676215

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Handbook of Consumer Psychology by Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes Pdf

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Author : Ying Qu,Xingyang Lv,Ganghua Chen,Guanghui Qiao,Shuangyu Xu
Publisher : Frontiers Media SA
Page : 455 pages
File Size : 48,9 Mb
Release : 2023-06-30
Category : Science
ISBN : 9782832527955

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Consumer Psychology in Tourism and Hospitality by Ying Qu,Xingyang Lv,Ganghua Chen,Guanghui Qiao,Shuangyu Xu Pdf

Author : Nadia Mansour,Lorenzo Mateo Bujosa Vadell
Publisher : Springer Nature
Page : 799 pages
File Size : 51,7 Mb
Release : 2023-07-11
Category : Business & Economics
ISBN : 9783031272967

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Finance, Accounting and Law in the Digital Age by Nadia Mansour,Lorenzo Mateo Bujosa Vadell Pdf

This book focuses on understanding Innovation in the Financial Services Sector. The collection of contributions gathered in the book highlights the importance of technology contexts that pertain to Finance, accounting, and the law arena. The respective chapters address topics such as Economic development, social entrepreneurship, Online Behaviour, Digital entrepreneurship, and Islamic banks. All contributions are based on the latest empirical and theoretical research and provide key findings and concrete recommendations for scholars, entrepreneurs, organizations, and policymakers.

Author : Suki, Norazah Mohd
Publisher : IGI Global
Page : 374 pages
File Size : 53,9 Mb
Release : 2016-07-22
Category : Business & Economics
ISBN : 9781522507475

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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by Suki, Norazah Mohd Pdf

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.