The Psychology Of Consumer Behavior

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The Psychology of Consumer Behavior

Brian Mullen,Craig Johnson
The Psychology of Consumer Behavior Book PDF

Author : Brian Mullen,Craig Johnson
Publisher : Psychology Press
Page : 290 pages
File Size : 51,6 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781134932894

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The Psychology of Consumer Behavior by Brian Mullen,Craig Johnson Pdf

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Social Psychology of Consumer Behavior

Michaela Wanke
Social Psychology of Consumer Behavior Book PDF

Author : Michaela Wanke
Publisher : Psychology Press
Page : 407 pages
File Size : 41,7 Mb
Release : 2008-12-16
Category : Psychology
ISBN : 9781136642845

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Social Psychology of Consumer Behavior by Michaela Wanke Pdf

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

Psychological Ownership and Consumer Behavior

Joann Peck,Suzanne B. Shu
Psychological Ownership and Consumer Behavior Book PDF

Author : Joann Peck,Suzanne B. Shu
Publisher : Springer
Page : 263 pages
File Size : 55,6 Mb
Release : 2018-05-02
Category : Psychology
ISBN : 9783319771588

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Psychological Ownership and Consumer Behavior by Joann Peck,Suzanne B. Shu Pdf

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.

The Psychology of Consumer Behavior

Brian Mullen,Craig Johnson
The Psychology of Consumer Behavior Book PDF

Author : Brian Mullen,Craig Johnson
Publisher : Psychology Press
Page : 231 pages
File Size : 54,8 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781134932825

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The Psychology of Consumer Behavior by Brian Mullen,Craig Johnson Pdf

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

The Psychology of Financial Consumer Behavior

Dominika Maison
The Psychology of Financial Consumer Behavior Book PDF

Author : Dominika Maison
Publisher : Springer
Page : 236 pages
File Size : 44,7 Mb
Release : 2019-02-28
Category : Business & Economics
ISBN : 9783030105709

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The Psychology of Financial Consumer Behavior by Dominika Maison Pdf

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

Handbook of Consumer Psychology

Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes
Handbook of Consumer Psychology Book PDF

Author : Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes
Publisher : Psychology Press
Page : 1892 pages
File Size : 40,7 Mb
Release : 2018-12-07
Category : Psychology
ISBN : 9781136676208

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Handbook of Consumer Psychology by Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes Pdf

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

The Social Psychology of Consumer Behaviour

Richard Bagozzi,Zynep Gurhan-Canli,Joseph Priester
The Social Psychology of Consumer Behaviour Book PDF

Author : Richard Bagozzi,Zynep Gurhan-Canli,Joseph Priester
Publisher : McGraw-Hill Education (UK)
Page : 238 pages
File Size : 41,9 Mb
Release : 2002-08-16
Category : Psychology
ISBN : 9780335230563

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The Social Psychology of Consumer Behaviour by Richard Bagozzi,Zynep Gurhan-Canli,Joseph Priester Pdf

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.

Online Consumer Psychology

Curtis P. Haugtvedt,Karen A. Machleit,Richard Yalch
Online Consumer Psychology Book PDF

Author : Curtis P. Haugtvedt,Karen A. Machleit,Richard Yalch
Publisher : Psychology Press
Page : 685 pages
File Size : 45,6 Mb
Release : 2005-03-23
Category : Business & Economics
ISBN : 9781135608101

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Online Consumer Psychology by Curtis P. Haugtvedt,Karen A. Machleit,Richard Yalch Pdf

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

The Cambridge Handbook of Consumer Psychology

Cait Lamberton,Derek D. Rucker,Stephen A. Spiller
The Cambridge Handbook of Consumer Psychology Book PDF

Author : Cait Lamberton,Derek D. Rucker,Stephen A. Spiller
Publisher : Cambridge University Press
Page : 873 pages
File Size : 49,6 Mb
Release : 2023-04-06
Category : Psychology
ISBN : 9781009243940

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The Cambridge Handbook of Consumer Psychology by Cait Lamberton,Derek D. Rucker,Stephen A. Spiller Pdf

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Consumer Psychology and Consumer Behavior (Business Psychology)

Max Mittelstaedt
Consumer Psychology and Consumer Behavior Business Psychology Book PDF

Author : Max Mittelstaedt
Publisher : Unknown
Page : 0 pages
File Size : 48,9 Mb
Release : 2022-06-15
Category : Psychology
ISBN : 9798201615079

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Consumer Psychology and Consumer Behavior (Business Psychology) by Max Mittelstaedt Pdf

You no longer have to read boring, complicated textbooks or badly written E-Books to learn about business psychology and consumer behavior. In this book, everything you need to know about behavioral psychology, among other similar topics, is summarized in 200 pages without sacrificing important content. The success or failure of the company is largely decided by a customer's purchase decision. Those who know what to look out for in terms of human psychology and behavior is in a clear position to better understand the consumer's decision-making process. The psychology of perception and advertising deals with the human errors of perception and explains how products and advertisements should be designed. Marketing Psychology looks at the errors of thought that the customer makes when making a purchase decision. After all, a purchase decision is less rational than you think. Those who succeed in applying consumer psychology can have a direct influence on the customer's buying decision. Recognize the mistakes you make in your personal decisions. In this book, you will find all the topics you need to know about business psychology: Psychology of Advertising Basics of Critical Thinking Marketing Psychology Buyer Psychology Psychology of Decision Making Behavioral Marketing Pricing Psychology The book has: Simple and comprehensive Business Psychology explanations Over 75 illustrations and examples of advertisements Case studies, tips and summaries More than 90 scientific Sources Suitable levels for beginners and advanced users Start now with a perfect introduction to the world of business psychology. Understand your decisions and apply the knowledge to improve your mental processes. Buy the book and benefit from the latest scientific findings in behavioral psychology.

Social Influence and Consumer Behavior

Daniel J. Howard,Amna Kirmani,Priyali Rajagopal
Social Influence and Consumer Behavior Book PDF

Author : Daniel J. Howard,Amna Kirmani,Priyali Rajagopal
Publisher : Psychology Press
Page : 0 pages
File Size : 41,9 Mb
Release : 2014-09-11
Category : Consumer behavior
ISBN : 113884487X

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Social Influence and Consumer Behavior by Daniel J. Howard,Amna Kirmani,Priyali Rajagopal Pdf

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

The New Consumer Psychology

Sang Min (Leo) Whang
The New Consumer Psychology Book PDF

Author : Sang Min (Leo) Whang
Publisher : Routledge
Page : 230 pages
File Size : 46,7 Mb
Release : 2015-10-23
Category : Business & Economics
ISBN : 9781317377870

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The New Consumer Psychology by Sang Min (Leo) Whang Pdf

The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.

Leveraging Consumer Behavior and Psychology in the Digital Economy

Suki, Norazah Mohd,Suki, Norbayah Mohd
Leveraging Consumer Behavior and Psychology in the Digital Economy Book PDF

Author : Suki, Norazah Mohd,Suki, Norbayah Mohd
Publisher : IGI Global
Page : 299 pages
File Size : 50,6 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 9781799830436

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Leveraging Consumer Behavior and Psychology in the Digital Economy by Suki, Norazah Mohd,Suki, Norbayah Mohd Pdf

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Online Consumer Behavior

Angeline Close
Online Consumer Behavior Book PDF

Author : Angeline Close
Publisher : Routledge
Page : 402 pages
File Size : 55,7 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781848729698

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Online Consumer Behavior by Angeline Close Pdf

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Utilizing Consumer Psychology in Business Strategy

Dalgic, Tevfik,Unal, Sevtap
Utilizing Consumer Psychology in Business Strategy Book PDF

Author : Dalgic, Tevfik,Unal, Sevtap
Publisher : IGI Global
Page : 325 pages
File Size : 41,8 Mb
Release : 2018-04-13
Category : Business & Economics
ISBN : 9781522534495

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Utilizing Consumer Psychology in Business Strategy by Dalgic, Tevfik,Unal, Sevtap Pdf

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.