Fundraising For Social Change

Author : Kim Klein
Publisher : John Wiley & Sons
Page : 452 pages
File Size : 43,5 Mb
Release : 2016-04-18
Category : Business & Economics
ISBN : 9781119209782

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Fundraising for Social Change by Kim Klein Pdf

The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.

Author : Anonim
Publisher : John Wiley & Sons
Page : 548 pages
File Size : 54,5 Mb
Release : 2011-01-07
Category : Business & Economics
ISBN : 9781118047149

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Fundraising for Social Change by Anonim Pdf

Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology—e-mail, online giving, and blogs—and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.

Author : Kim Klein,Stan Yogi
Publisher : John Wiley & Sons
Page : 500 pages
File Size : 49,8 Mb
Release : 2022-03-02
Category : Business & Economics
ISBN : 9781119845287

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Fundraising for Social Change by Kim Klein,Stan Yogi Pdf

A popular fundraising blueprint for small- to mid-sized nonprofit organizations In the newly revised Eighth Edition of Fundraising for Social Change, two nonprofit leadership veterans deliver a hands-on, how-to guide to establishing and expanding a diverse base of donors. The authors maintain a focus on groups working toward racial, economic, and climate justice, providing trustworthy and relevant information that can be easily understood. The book includes a free Instructor's Manual, as well as access to supplementary online content with additional resources. Readers will also find: "Spotlight" sections highlighting the reflections and wisdom of a varied group of fundraisers Insightful explorations about managing fundraising, including establishing a fundraising infrastructure, hiring a development director, and using consultants and coaches Discussions of budgeting and planning, as well as how to handle significant financial trouble An indispensable resource for nonprofit board members, managers, founders, and employees, Fundraising for Social Change is a must-read roadmap to raising money. It belongs on the bookshelves of leaders, activists and organizers seeking to advance racial, economic, environmental or social justice.

Author : Anonim
Publisher : John Wiley & Sons
Page : 191 pages
File Size : 50,5 Mb
Release : 2004-05-21
Category : Business & Economics
ISBN : 9780787977023

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Fundraising in Times of Crisis by Anonim Pdf

In today's uncertain environment, where nonprofits find themselves grappling with the continued dowturn in the economy, the ongoing war on terrorism, government's cutbacks in social services, and a wave of organizational scandals--groups everywhere are straining to keep up with the increased demand for their services while struggling to generate funding. Fundraising in Times of Crisis draws on renowned consultant Kim Klein's more than twenty-five years of fundraising experience. This much-needed resource shows troubled groups how to identify what is really going on and how to assess the damage. Fundraising in Times of Crisis helps executive directors and development professionals of nonprofit organizations plan for both the short and long term and explains how to evaluate the success of their efforts. Checklists, tips, action steps and a wealth of examples walk you through the process of self-assessment and map out a road to recovery. No matter what your particular crisis--the sudden loss of an executive director, a public scandal, a major donor attrition, or a daunting increase in the demand for services--this book will show you how to survive and thrive in tough times.

Author : Jason Saul
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 42,6 Mb
Release : 2011-02-02
Category : Business & Economics
ISBN : 9781118010075

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The End of Fundraising by Jason Saul Pdf

Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

Author : Allyson Kapin,Amy Sample Ward
Publisher : John Wiley & Sons
Page : 286 pages
File Size : 49,9 Mb
Release : 2013-02-26
Category : Business & Economics
ISBN : 9781118331576

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Social Change Anytime Everywhere by Allyson Kapin,Amy Sample Ward Pdf

Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

Author : Kim Klein
Publisher : Chardon Press
Page : 180 pages
File Size : 48,5 Mb
Release : 2000
Category : Business & Economics
ISBN : UOM:39015054118297

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Fundraising for the Long Haul by Kim Klein Pdf

Here is a road map for organizations wanting a long and healthy life. In this companion to her classic how-to book, Fundraising for Social Change, Kim Klein distills her 25 years of experience and wisdom as an accomplished fundraiser, trainer and author. After sharing some of the lessons she learned from her own mistakes, Klein details the elements of a healthy organization and a healthy fundraising program. She then discusses the most common barriers to organizational health -- including Founder's Syndrome, the search for financial security, and taking donors for granted.Along with tips and techniques, Klein presents the philosophical underpinnings for long-term commitment to social change work and the means to make it sustainable.

Author : Tracey Friesen
Publisher : CRC Press
Page : 317 pages
File Size : 46,6 Mb
Release : 2016-02-12
Category : Performing Arts
ISBN : 9781317508236

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Story Money Impact: Funding Media for Social Change by Tracey Friesen Pdf

Story Money Impact: Funding Media for Social Change by Tracey Friesen is a practical guide for media-makers, funders, and activists who share the common goal of creating an impact with their work. Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Money Impact reveals best practices in the areas of documentary, digital content, and independent journalism. Here you will find: • Twenty-one stories from people behind such powerful works as CITIZENFOUR, The Corporation, Virunga, Being Caribou, Age of Stupid, and Food Inc. • Six key story ingredients for creating compelling content. • Six possible money sources for financing your work. • Six impact outcome goals to further your reach. • Seven practical worksheets for your own projects. • A companion website located at www.storymoneyimpact.com containing up-to-date information for those seeking the tools and inspiration to use media for social change.

Author : Brock Warner Cfre
Publisher : Unknown
Page : 208 pages
File Size : 48,5 Mb
Release : 2020-09-02
Category : Business & Economics
ISBN : 0980983614

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From the Ground Up: Digital Fundraising For Nonprofits by Brock Warner Cfre Pdf

Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity "Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.

Author : Elaine Jay,Adrian Sargeant
Publisher : Routledge
Page : 364 pages
File Size : 41,7 Mb
Release : 2004-07-31
Category : Business & Economics
ISBN : 9781134372447

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Fundraising Management by Elaine Jay,Adrian Sargeant Pdf

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

Author : Kim Klein
Publisher : John Wiley & Sons
Page : 306 pages
File Size : 40,7 Mb
Release : 2009-08-11
Category : Business & Economics
ISBN : 9780470535844

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Reliable Fundraising in Unreliable Times by Kim Klein Pdf

Praise for Reliable Fundraising in Unreliable Times "Kim Klein has been a guru to social justice fundraisers for many years. She shows us by her efforts, and not just by her words, that it is possible to raise the money you need, no matter how marginal you feel or are considered in the larger society." —Rinku Sen, executive director, Applied Research Center, New York, New York; author, Stir It Up and The Accidental American "With wisdom gleaned from over 30 years of experience, Kim Klein delivers her can-do message with wit, grace, and unabashed optimism—even in times like these. She taught us at JVP that there is still plenty of money out there; it's just unevenly distributed. Her consistent message: people give because we ask. Poking fun at money taboos, assuring us that fundraising is not that hard, Kim reminds us that the system is held in place by money: if we don't learn about it, we can't change it!" —Penny Rosenwasser, National Board, Jewish Voice for Peace, Oakland, California "This book is an extraordinary combination of philosophy and how to, all aimed at helping nonprofits build a movement for social justice. Kim distills three decades of fundraising and organizing experience into a book that will be helpful for novice and veteran alike." —Lance Evoy, director, Institute for Community Development, Concordia University, Montreal, Quebec

Author : Kim Klein
Publisher : Unknown
Page : 0 pages
File Size : 50,7 Mb
Release : 199?
Category : AIDS (Disease)
ISBN : OCLC:80757668

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Fundraising for Social Change by Kim Klein Pdf

Author : Claire Routley,Richard Sved
Publisher : Fundraising Series
Page : 0 pages
File Size : 41,9 Mb
Release : 2021-11
Category : Electronic
ISBN : 1784820547

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Fundraising Strategy by Claire Routley,Richard Sved Pdf

Author : Kim Klein
Publisher : John Wiley & Sons
Page : 542 pages
File Size : 48,8 Mb
Release : 2011-04-18
Category : Business & Economics
ISBN : 9781118019375

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Fundraising for Social Change by Kim Klein Pdf

This bestselling book is one of the most widely used in the field by nonprofit organizations across the country. A soup to nuts description of how to build, maintain and expand an individual donor program, this book is often called "the Bible of grassroots fundraising." Praise for the Sixth Edition of Fundraising for Social Change "People love Kim's fundraising wisdom and her keen ability to connect fund development with what matters in our communities. I always recommend Fundraising for Social Change to organizations in need of a book with ideas they can use right away as well as information about how to build a successful long-term fundraising program." —Steve Lew, senior projects director, CompassPoint Nonprofit Services "I used Fundraising for Social Change as a textbook for my class for many years and often recommend it to grassroots organizations as a primer for developing a fundraising strategy. Kim's years of experience and her own broad knowledge of the field give the book heft and credibility. Her pragmatism and sense of humor make it readable and engaging." —Maria Mottola, executive director, New York Foundation "The information and inspiration we have received from Kim Klein's books have been key to our grassroots fundraising efforts. Some people go back to Proust; I go back to her specifics about how to write a fundraising plan that actually works!" —Bob Fulkerson, state director, Progressive Leadership Alliance of Nevada (PLAN) "Kim makes me a believer again whenever I am in her presence?be it through her spoken or written word. While she provides the basics of raising money in an accessible form, what I truly value is the deep sense of purpose she reawakens in me as a fundraiser-activist." —Miguel Gavaldón, fundraising coach and trainer, Grassroots Institute for Fundraising Training "Whatever role I am in, I turn to Fundraising for Social Change. Working with Kim to present Fundraising for Social Change workshops in communities changes lives?both professional and personal?including mine. She offers hands-on experience and extraordinary human values to the nonprofit sector, as well as skilled expertise in teaching others how to make fundraising fun and meaningful to our whole life." —Jaune Evans, development chair, Yerba Buena Center for the Arts

Author : Matt Howarth,Charlotte Taylor,Jordan Harling
Publisher : Unknown
Page : 186 pages
File Size : 55,6 Mb
Release : 2016-03-31
Category : Electronic
ISBN : 0993477305

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The Digital Fundraising Book by Matt Howarth,Charlotte Taylor,Jordan Harling Pdf

This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.