The End Of Fundraising

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The End of Fundraising

Author : Jason Saul
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 49,5 Mb
Release : 2011-02-02
Category : Business & Economics
ISBN : 1118010078

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The End of Fundraising by Jason Saul Pdf

Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

The End of Fundraising

Author : Jason Saul
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 44,8 Mb
Release : 2011-03-22
Category : Business & Economics
ISBN : 9780470597071

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The End of Fundraising by Jason Saul Pdf

Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

The Digital Fundraising Book

Author : Matt Howarth,Charlotte Taylor,Jordan Harling
Publisher : Unknown
Page : 186 pages
File Size : 49,5 Mb
Release : 2016-03-31
Category : Electronic
ISBN : 0993477305

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The Digital Fundraising Book by Matt Howarth,Charlotte Taylor,Jordan Harling Pdf

This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.

Fundraising Principles and Practice

Author : Adrian Sargeant,Jen Shang
Publisher : John Wiley & Sons
Page : 757 pages
File Size : 53,8 Mb
Release : 2017-03-06
Category : Business & Economics
ISBN : 9781119196495

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Fundraising Principles and Practice by Adrian Sargeant,Jen Shang Pdf

The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.

Fundraising Mistakes that Bedevil All Boards (and Staff Too)

Author : Kay Sprinkel Grace
Publisher : Emerson & Church, Publishers
Page : 116 pages
File Size : 47,6 Mb
Release : 2004
Category : Fund raising
ISBN : 1889102229

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Fundraising Mistakes that Bedevil All Boards (and Staff Too) by Kay Sprinkel Grace Pdf

Fundraising mistakes are a thing of the past.Or, rather, there's no excuse now for making any serious mistake.And that goes for board members, staff, novice, or veteran.If you blunder from this day forward, it's simply evidence you haven't read Kay Sprinkel Grace's new book, Fundraising Mistakes that Bedevil All Boards, in which she exposes all of the errors. Well, not every conceivable one, but at least the top ones that thwart us time and again.This is an ingenious book, and it's a wonder it wasn't written years ago.Sure, if you've attended a fundraising seminar, or read a Jerry Panas book, or perused one of the field's journals, you're familiar with a dozen or so mistakes to avoid. But the appeal of this book ? and it will become a classic ? is that in one place it gathers and discusses ALL of the biggest errors.Some, like the following, will be second nature if you've been in the field for long:o "Tax deductibility is a powerful incentive." It isn't, as you know.o "People will give just because yours is a good cause." They won't.o "Wealth is mostly what determines a person's willingness to give." Not so. Other factors are equally important.Other mistakes aren't as apparent. For example: "You need a powerful board to have a successful campaign." Truth be told, many are convinced that without a powerful board they can't succeed. Grace shows otherwise.Then, too, there are more nuanced mistakes:o "We can't raise big money - we don't know any rich people." Don't believe it. You can raise substantial dollars.o "Most people don't like to give." To the contrary, many find joy in it.o "Without a track record in annual giving, you can't have a successful capital campaign." In fact you can, but your tactics will be different.And that touches on only seven of the 40 mistakes Grace explores (and explodes).Just as anyone involved in journalism should own a copy of Strunk and White's, The Elements of Style, anyone involved in fundraising ? board member, staff, volunteer ? should have Fundraising Mistakes that Bedevil All Boards by their side.When Grace makes it so easy to avoid costly errors, it is imprudent to risk repeating them.

Fund Raising

Author : James M. Greenfield
Publisher : John Wiley & Sons
Page : 466 pages
File Size : 45,5 Mb
Release : 1999-04-27
Category : Business & Economics
ISBN : 0471320145

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Fund Raising by James M. Greenfield Pdf

"Proper application of the fund development process can define anorganization's potential for public support and the direct means toachieve it, and can realize, even predict with reliability, theincome an organization can and should expect at any moment intime."--James M. Greenfield. As the driving force behind every not-for-profit, fund raising is akey to an organization's success in fulfilling its mission.However, while it's important to develop the skills needed to raisemoney, it's equally important to know how to allocate it properlyin order to meet your goals. Now revised and expanded, thispractical resource provides an accessible game plan for not onlyraising funds, but also developing them effectively for increasedproductivity and profitability. Written by James M. Greenfield, a leading authority in the field,Fund Raising takes you step-by-step through the entire funddevelopment process, from planning and marketing to communityrelations and donor management. Beginning with an examination ofphilanthropic history and perspective, it goes on to describe theindividual elements of the development process, as well as theorganizational requirements needed for the process to work. Withdetail and clarity, Greenfield covers such essential bases as theevaluation of program effectiveness, policies and procedures forpublic solicitation, the fund raising environmental audit, matchinggift programs, donor recognition, special projects campaigns, andmuch more. Threaded throughout the book is the theme of "friendraising and relationship building," both vital components ofincreasing capability and capacity to address the needs of today,with an eye toward those of tomorrow. Along with an added, in-depth discussion of ethics, the SecondEdition introduces new best practices that have developed over thepast few years, and features updated data, useful worksheets, suchas economic statistics, demographics, and reports from the AmericanAssociation of Fund-Raising Council. Packed with numerous examples,case studies, and checklists, this exhaustive resource is essentialreading for anyone looking to achieve--and maintain--fund-raisingsuccess. "There is the current need for a better understanding of how thefund development process can best be utilized and improved so thatcommunity benefits can be realized with adequate funding. This bookis intended to be a contribution to that end." --from thePreface Now revised and expanded, this practical resource takes you throughthe entire fund development process, giving you the master plannecessary for realizing the full fund-raising potential of yournonprofit organization. Covering everything from accountability andstewardship to public solicitation and donor relations, the SecondEdition has been updated to include the latest economic figures,demographics, and reports from the American Association ofFund-Raising Council, as well as an added, in-depth discussion ofethics, worksheets for performance analysis, and new best practicesthat have developed over the past few years. Jacket Design: Andrew Liefer

The Storytelling Non-Profit

Author : Vanessa Chase Lockshin
Publisher : Unknown
Page : 206 pages
File Size : 50,8 Mb
Release : 2016-04-29
Category : Fund raising
ISBN : 0995089302

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The Storytelling Non-Profit by Vanessa Chase Lockshin Pdf

"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.

Effective Telephone Fundraising

Author : Stephen F. Schatz
Publisher : Wiley
Page : 259 pages
File Size : 40,9 Mb
Release : 2010-04-05
Category : Business & Economics
ISBN : 0470560592

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Effective Telephone Fundraising by Stephen F. Schatz Pdf

An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call "scripts", Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a "road map/chart" for structuring effective call scripts. This how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call. Examines in detail a systematic way of dealing with objections Deflection/decision deferral strategies, along with psychological motivators for giving over the telephone Reveals how to assess the giving potential of prospects Includes sample scripts or call outlines Effective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results A complete, start-to-finish guide for successful telephone fundraising, Effective Telephone Fundraising helps you structure effective call scripts for your nonprofit's best advantage.

From the Ground Up: Digital Fundraising For Nonprofits

Author : Brock Warner Cfre
Publisher : Unknown
Page : 208 pages
File Size : 42,8 Mb
Release : 2020-09-02
Category : Business & Economics
ISBN : 0980983614

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From the Ground Up: Digital Fundraising For Nonprofits by Brock Warner Cfre Pdf

Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity "Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.

The Little Book of Gold

Author : Erik Hanberg
Publisher : Side x Side Publishing
Page : 128 pages
File Size : 41,7 Mb
Release : 2011-06-26
Category : Business & Economics
ISBN : 9780982714546

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The Little Book of Gold by Erik Hanberg Pdf

The Little Book of Gold is dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets). Revised and expanded. "It was a perfect primer for me as I prepare for a new role in my agency." -- Anne Maack, Child Start, Wichita, Kansas "A valuable contribution to our colleagues in the nonprofit world--especially those of us in smaller organizations that do not have dedicated fund development staff."-- Jose Martinez, Executive Director, Food Bank of Yolo County, Yolo County, California

How to Write Successful Fundraising Appeals

Author : Mal Warwick
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 52,9 Mb
Release : 2013-05-24
Category : Business & Economics
ISBN : 9781118573211

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How to Write Successful Fundraising Appeals by Mal Warwick Pdf

How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Relationship Fundraising

Author : Ken Burnett
Publisher : John Wiley & Sons
Page : 387 pages
File Size : 46,7 Mb
Release : 2002-10-31
Category : Business & Economics
ISBN : 9780787966812

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Relationship Fundraising by Ken Burnett Pdf

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

Fundraising Principles and Practice

Author : Adrian Sargeant,Jen Shang
Publisher : John Wiley & Sons
Page : 688 pages
File Size : 44,7 Mb
Release : 2010-04-19
Category : Business & Economics
ISBN : 9780470450390

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Fundraising Principles and Practice by Adrian Sargeant,Jen Shang Pdf

This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort." ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising." ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners." ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto "Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs." ?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that." ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising

Fundraising Principles and Practice

Author : Adrian Sargeant,Jen Shang
Publisher : John Wiley & Sons
Page : 688 pages
File Size : 52,9 Mb
Release : 2010-03-04
Category : Business & Economics
ISBN : 9780470609361

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Fundraising Principles and Practice by Adrian Sargeant,Jen Shang Pdf

This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort." ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising." ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners." ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto "Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs." ?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that." ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising

The Nonprofit Fundraising Solution

Author : Laurence Pagnoni,Michael Solomon
Publisher : AMACOM
Page : 246 pages
File Size : 42,9 Mb
Release : 2013-10-15
Category : Business & Economics
ISBN : 9780814432976

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The Nonprofit Fundraising Solution by Laurence Pagnoni,Michael Solomon Pdf

To survive and ultimately thrive, a nonprofit needs forceful revenue strategies and an organizational culture that champions them, and this book shows you just how to do it. Between government cutbacks, shrinking endowments, and business belt-tightening, the nonprofit sector may end up being the biggest victim of today’s unpredictable market that few even hear about. However, this does not mean that nonprofits aren’t just as vital as before--if not more so--or that yours cannot receive the regular funding it needs to fulfill the mission you heroically set out to do. It’s going to take the same type of advanced organizational and competitive strategies that the most successful for-profit businesses have utilized to remain atop the leader board. Bridging the gap between theory and practical methods, The Nonprofit Fundraising Solution shows you how to: Ensure that executive leadership and board dynamics fully support fundraising initiatives Build a broad constituency of donors aligned to the mission Determine the right level of funding diversification Use tactics such as challenge drives, stretch gifts, and corporate matching; parlor gatherings; leadership councils; year-end drives; corporate partnerships; and major campaigns to power revenue, increase access to wealthy donors, and raise their community profile Proactively encourage planned giving Avoid revenue plateaus Complete with stories of those who have done this exceptionally well, as well as “casebooks” of the strategies-in-action, The Nonprofit Fundraising Solution reveals how any nonprofit can implement advanced fundraising methods and secure the funds they need to excel.